LeanData

DECEMBER 1, 2015

Foundation Capital’s extensive investment portfolio in MarTech companies includes Adroll , InsideView , Localytics and TubeMogul. We see a real need in B2B tying marketing to sales from a content perspective and from an attribution perspective. They want to go beyond bringing in sales leads – they want to close the deal.

Marketing Budget 73

Marketing Budget InsideView Paid Search Agency Budget Programs 73

LeanData

DECEMBER 1, 2015

Foundation Capital’s extensive investment portfolio in MarTech companies includes Adroll , InsideView , Localytics and TubeMogul. We see a real need in B2B tying marketing to sales from a content perspective and from an attribution perspective. They want to go beyond bringing in sales leads – they want to close the deal.

Marketing Budget 40

Marketing Budget InsideView Paid Search Agency Budget Programs 40

LeanData

DECEMBER 1, 2015

Foundation Capital’s extensive investment portfolio in MarTech companies includes Adroll , InsideView , Localytics and TubeMogul. We see a real need in B2B tying marketing to sales from a content perspective and from an attribution perspective. They want to go beyond bringing in sales leads – they want to close the deal.

Marketing Budget 40

Marketing Budget InsideView Paid Search Agency Budget Programs 40

LeanData

DECEMBER 1, 2015

Foundation Capital’s extensive investment portfolio in MarTech companies includes Adroll , InsideView , Localytics and TubeMogul. We see a real need in B2B tying marketing to sales from a content perspective and from an attribution perspective. They want to go beyond bringing in sales leads – they want to close the deal.

Marketing Budget 40

Marketing Budget InsideView Paid Search Agency Budget Programs 40

Adobe Experience Cloud Blog

MAY 13, 2009

The next interview in the B2B Marketing thought leader interview series is with Jill Konrath, Chief Sales Officer and Author of Selling to Big Companies. This interview with Jill provides great insight and best practices to improve sales and marketing alignment and shorten the sales cycle for B2B companies.

Thought Leadership 48

Thought Leadership B2B Thought Leadership Work Management Marketing Management 48

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Marketing Insider Group

NOVEMBER 17, 2011

Brand, Reputation, PR, Community, Cust Serv, R&D, Sales / Leads – “The 7 Business Drivers of social” @jasonfalls. Question is not are B2B’s using social media but are individuals within companies using social media #smplus @bengrossman. “Social networks are already in use by sales.

Social Media 100

Social Media Media Ideal Customer Profiles Forrester 100