B2B Marketing Traction
OCTOBER 2, 2015
New social media platforms keep emerging ( by the way, have you added Google+, Pinterest and Instagram to your B2B marketing plan? Marketing is changing fast, and you have to change with the times. They work! ). Google changed its algorithms to favor quality content in the form of long blog posts.
B2B Marketing Traction
NOVEMBER 25, 2013
When I got my Inbound Marketing Certified Professional designation from Hubspot’s Inbound Marketing University, I was very taken with an algorithm proposed by Jeanne Hopkins, now the Sr. Marketing Measurement b2b customer lead nurturing marketing website' There is a qualitative approach as well.
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B2B Marketing Traction
JULY 31, 2014
Other posts you might find helpful include: 5 Dangers of an Unorganized Blogging Strategy by Kelly Kranz of Hubspot. Blogging b2b blog content marketing strategy' BTW, y ou are planning your marketing on a regular basis, aren’t you? Decide How to Structure Your Content Marketing Team by David Booth of Revenify.
B2B Marketing Traction
JANUARY 10, 2012
When it comes to your B2B online marketing, make no mistake. Looking at a list of popular blog posts by Hubspot (a well-known marketing software company), 15 of 24 of Hubspot’s most popular recent blog posts have headlines that include numbered lists, such as: 5 Awesome Landing Page Lessons From Real Life Examples.
B2B Marketing Traction
AUGUST 19, 2011
As a B2B Marketing Consultant, I am often asked how many messages a business should post on their social media accounts. Yesterday I was reviewing Hubspot information and saw that they recommend no more than two or three updates on Facebook each week.
B2B Marketing Traction
FEBRUARY 14, 2013
It turns out other marketers had this topic ready for Valentine’s Day, and no one did it better than Hubspot. You see, in the rush to get on social media and connect, many marketers are behaving badly. Instead of sending valuable, helpful content, they are spamming their customers and prospects.
B2B Marketing Traction
APRIL 5, 2013
I thought Mike Volpe made some good comments on this event in a recent Hubspot Weekly Marketing Update , available as a podcast or online as a video. Focus on integrating private and work lives. Watch/listen to the last few minutes.) He said that both sides involved could have acted differently: 1.)
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