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Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

Webbiquity

Every B2B marketer knows we are in a period of rapid change. But how can B2B marketers most effectively achieve those results? Here are half a dozen insights from 27 B2B marketing stats facts compiled from recent studies, plus one key conclusion no B2B marketer will want to miss. Or at least, not important yet?

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#KeynoteInks Visualize Key Takeaways From #B2BMX

B2B Marketing Exchange

That’s a wrap on another B2B Marketing Exchange event! After 3 days, 80+ sessions, a Killer Content Awards ceremony and countless hours of networking and fun, #B2BMX 2023 has come to a close…but the lessons learned and connections made will live on! Session: “Creativity In B2B.

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Top 10 B2B Digital Marketing Conferences to Attend in 2021

Marketing Insider Group

Some are virtual, while others are still planning (and we are all hoping for in-person B2B digital marketing events later in 2021. You can watch recordings when convenient, attend virtual workshops, and network online with real humans. You can live stream various events this year for free. B2B Marketing Exchange.

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Lead Generation: 5 tips to generate leads faster on LinkedIn

markempa

A member of our B2B Lead Generation Roundtable LinkedIn Group was likely dreaming about this when he asked the group for a way to generate leads through LinkedIn that “doesn’t require a lot of time, engagement and endless keyword searches.”. Latch onto anything around recent news and current industry events,” she advised. Guess what?

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How Facebook’s New Explore Feed and Ad Transparency Will Affect Marketers

Adobe Experience Cloud Blog

Like any good company, Facebook is constantly adapting and changing to the world around us. Though Facebook was quick to clarify that they have no plans to roll this out globally, the reality is organic reach for Facebook has been on the decline for years. How will our strategy need to adapt in order to stay ahead?

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8 Important Takeaways from the B2B Virtual Edge Event for B2B Marketers

Adobe Experience Cloud Blog

With the B2B Virtual Edge Trade Show ending just minutes ago, I thought it would be great to share with everyone a summary of what participants said during the event. . First, major kudos to David Meerman Scott and Marcy Shinder of American Express OPEN for giving fantastic keynote speaches during the one day virtual event!

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How to Create a B2B Buyer Persona – Six Key Dimensions

Webbiquity

There are lots of different ways to create B2B buyer personas. Here’s a process for developing B2B buyer personas based on six dimensions, that not only characterize your target prospects but also provide actionable guidance for reaching them. The Six Dimensions of a B2B Buyer Persona. Firmographics. Large enterprises?