Content4Demand

OCTOBER 23, 2018

B2B marketing consultant, speaker and author Pam Didner sat down with our own Alicia Esposito this week for a sneak peek at her soon-to-be released book, Effective Sales Enablement: Achieve Sales Growth Through Collaborative Sales and Marketing. Alicia Esposito: You’ve been in the B2B space for quite a while.

Effectiveness 49

Effectiveness Marketing AI Ideal Customer Profiles Paid Search Agency 49

Content4Demand

DECEMBER 12, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. The Voting Lines Are Open The 2020 B2B’s Choice Award. Voting is officially open for the 2 020 B2B’s Choice Award ! Voting is officially open for the 2 020 B2B’s Choice Award !

Peer-to-peer 54

Peer-to-peer Account Based Marketing ABM Content 54

markempa

NOVEMBER 15, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Generation Work Management Leads 120

markempa

MAY 20, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Why does this work? they need you.

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 120

markempa

JUNE 8, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

SpotMe Blog

SEPTEMBER 1, 2022

An example of augmented reality at events is creating an interactive venue map that attendees can use to explore a venue. Event planning terms: B. You hold a B2B (business to business) event when you’re putting on an event with the aim of marketing to other businesses. Event planning terms: D.

Marketing Automation Services 98

Marketing Automation Services Planning Enterprise Management Work Management 98

Paul Gillin

JUNE 24, 2010

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. For example, we assume predictable growth in the overall market and in our growth rate relative to the market. With webcast. Renewal rate.

ROI 50

ROI Paid Content Social Marketing Webcast 50

SpotMe Blog

JUNE 29, 2023

And with fully compliant event platforms that collect data and feed it automatically into your pharma CRM for you, gathering HCP data to analyze and drive your next best actions is easy. All marketing collateral, ads, and communications must be pre-approved to confirm claims are substantiated, risks are outlined, and messaging is balanced.

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing & Strategy 52

NetLine

OCTOBER 28, 2020

According to Bizzabo , only 20% of virtual events have required payment with an average ticket going for just $254 as of June 2020 — down from $368 in May and $511 in April. While the virtual events market is expected to grow ~23.2% from 2020 to 2027, there are still major kinks that need to be worked out.

CPL 98

CPL Cost per Lead Conference Webinar Metrics 98