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Snap Selects Fospha as Measurement Partner for Retail eCommerce

ClickZ

Fospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. Fospha’s latest report reveals Snapchat to be a key growth channel amongst their brands, with ROAS increasing by 504% from 2022 to 2023, even while spend grew 76% YoY.

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Getting the Most Out of Paid Media Spend in 2022

FunnelEnvy

The increased competitiveness in the world of paid ads is why it’s more important than ever before to maximize return on ad spend (ROAS). Gaining a full picture of prospect behavior is especially important in the B2B space, where buyers have many different agendas and priorities to consider as they evaluate purchasing options.

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Adjusting Digital Media Strategies in a Changing Business Climate

Hubspot

For ecommerce brands, this can translate into increased sales from both new and existing customers. We're seeing home improvement and B2B businesses taking advantage of this influx of ad inventory by incorporating OTT into its awareness budget. Ecommerce and D2C brands are also experiencing spikes in CPCs.

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2020 Sprout Partner Value Awards: Celebrating Agency Excellence

Sprout Social

She has also been an active contributor to Sprout thought leadership content throughout the year, sharing important perspectives on how to tackle difficult conversations around racial injustice, providing tips and tricks for working in B2B social and appearing on an expert panel on how to effectively use social metrics. .

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52 Marketing Terms Every Marketer Should Know

LeadsRX

Multitouch Attribution (MTA) lets you see which touchpoints result in lower acquisition costs and higher ROAS. For example, you could track new account signups, newsletter subscribers, eCommerce purchases, etc. Return On Ad Spend (ROAS). Business-to-Business (B2B). Any-Touch Attribution. Conversions. Bounce Rate.

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Paid Advertising: Statistics You Should Know For 2023

Huptech Web

Shopping Ads Drive 76% of Search Ad Spend for eCommerce. Shopping ads drive 76% of search ad spend for the eCommerce industry, meaning that it’s getting a large number of clicks and that brands are investing large portions of their ad budgets into this platform. eCommerce KPIs: How You Can Use Them? Mobile Ads Stats.

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A Detailed Guide to Building a B2B PPC Report

Directive Agency

Obviously, the overall goal is to increase revenue and see a positive ROAS from your ad campaigns, but you can have different “mini-goals” to help hit the overall goal of growing revenue. Conversion Value (if ecommerce or if you have an average value based on close rate): This is fairly easy to calculate for an ecommerce client.

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