Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Not so much. Not so much.

Linkedin 151

Linkedin Facebook Cost Per Click B2B Thought Leadership 151

Zoominfo

MARCH 1, 2021

In fact, 65% of B2B marketers use KPIs to measure their content performance. Here’s something to consider: B2B organizations making sales and marketing alignment a priority are better at closing deals by 67%. Tracking KPIs are effective for unifying goals with quantifiable analysis, as well as celebrating successes.

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

ClickZ

FEBRUARY 16, 2024

Fospha’s latest report reveals Snapchat to be a key growth channel amongst their brands, with ROAS increasing by 504% from 2022 to 2023, even while spend grew 76% YoY. Fospha data supports this, showing Snap ROAS has been rising since the company began updating its performance products in late 2022 and early 2023.

Advertising Agencies 59

Advertising Agencies eCommerce ROAS Funnel Advertising 59

Martech

MAY 10, 2022

A different kind of B2B buyer. Today’s B2B buyer cohort, made up largely of millenials, is much more inclined to research products and solutions online. Read next: The B2B customer journey is set on a digital track. A high return on ad spend (ROAS), reaching almost 2000 accounts for less than $4 each. Let us know!

Buying Cycle 87

Buying Cycle Intent Ideal Customer Profiles Planning 87

Valasys

JULY 21, 2020

Employing appropriate KPIs for B2B e-commerce marketplace helps marketers to qualitatively and quantitatively evaluate the progress of their marketing models and also assists them in making more informed, data-driven, less risky, and profitable business decisions. Read more on 5 Essentials of B2B Sales and Marketing Alignment.

Lead Ranking 80

Lead Ranking B2B Lead Scoring Churn Rate 80

Marketing Insider Group

MARCH 16, 2021

Positive ROAS (return on ad spend) is minimal for companies. That begins their journey with you, and it’s the way B2B buyers make decisions now. If you compare these to first-page organic rankings for the keyword, it’s the organic search results that garner clicks much more of the time! Content marketing ROI wins this round.

Advertising Agencies 341

Advertising Agencies Advertisements Advertising Paid Search Agency 341

Metadata

JUNE 1, 2022

So go have a little scream into the ether, then come back and check out these strategies for being the best B2B marketer you can be in a down economy. Tell a clear ROAS story. Another way to tell a better ROAS story is to get maniacal about optimizing your existing campaigns rather than continuing to create net-new.

ROAS 98

ROAS Planning Paid Search Agency Sales Qualified Leads 98

Martech

JANUARY 25, 2023

Dig deeper: How companies are leveraging clean rooms and first-party data as cookies vanish This explains why only 27% are taking advantage of DCRs’ attribution capacity and even fewer are using them for ROI/ROAS measurement, media or marketing mix modeling, and propensity modeling.

Cost 99

Cost Paid Search Agency ROAS Advertising Agencies 99

Martech

AUGUST 9, 2023

Google Ads is launching several new features to help drive efficiency for digital marketers, including: Enhanced insights – Google Ads is updating its product page with more details regarding product issues, for example, stock inventory, missing feed information and high bidding targets (like ROAS).

Features 96

Features Google Ads ROAS 96

Zoominfo

JUNE 28, 2023

McKinsey found that 72% of the fastest-growing B2B companies say their analytics are effective in helping them with sales planning, compared to 50 percent of the slowest growers. Return on Ad Spend (ROAS): When you first launch a GTM strategy, you might decide to increase your advertising budget.

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing & Strategy 130

PureB2B

JUNE 24, 2022

Return on ad spend (ROAS). Low ROAS indicates a need to make improvements to your ad campaign. This is a useful metric in B2B organizations and businesses with a longer sales cycle that often have to nurture leads before converting them. The higher the ROI, the happier your bottom line will be. For advertising campaigns.

Cost per Acquisition 62

Cost per Acquisition Cost per Lead Campaigns ROAS 62

Zoominfo

SEPTEMBER 23, 2020

And it’s a crucial feature of any successful B2B business. . When it comes to B2B GTM motions, the three channels to focus on are typically. Advertising: An important metric to keep in the back of your mind when thinking about advertising is ROAS (return on ad spending). GTM motions can fail for a variety of reasons.

Marketing Analytics Tools 189

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 189

SocialPilot

JANUARY 14, 2024

LinkedIn is used by 97% of B2B marketers as part of their content marketing strategy. In fact, 40% of B2B marketers surveyed indicated LinkedIn as the most effective channel for driving high-quality leads. 40% of B2B marketers surveyed indicated LinkedIn as the most effective channel for driving high-quality leads.

Statistics 79

Statistics Linkedin User-Generated Content CTR 79

Stevens & Tate

MARCH 2, 2020

Google Ads enable bids simulator for target ROAS, budget simulator for Maximize clicks, conversions. It’s now available for Target ROAS campaign. 6 Reasons Why Your Business Needs B2B Inbound Marketing. B2B buyers consume an average of 13 content pieces before deciding on a vendor. It’s also critical for sales support.

Trends 59

Trends Planning Paid Search Agency Budget Programs 59

Directive Agency

JUNE 24, 2022

Google’s Smart Bidding is able to be used incredibly effectively by B2B/SaaS clients as well. The first principle of using an automated bid strategy with a conversion-based target (CPA or ROAS) is good conversions in = good conversions out. In this case, a $200 target CPA setting would average out to a $3 ROAS.

Marketing Budget 52

Marketing Budget Lead Ranking CPA Cost per Acquisition 52

Metadata

SEPTEMBER 22, 2021

If you’re reading this post on the ROI of Facebook ads, you’re probably asking a lot of common questions: Are Facebook ads worth it for B2B? What’s a good ROI for B2B Facebook ads? In this post, we cover: Are Facebook ads a waste of money for B2B? Are Facebook ads a waste of money for B2B? Yeah, you’re not alone.

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

Salesforce Marketing Cloud

SEPTEMBER 13, 2023

That’s why we’re making it easy to track and optimize the performance of every segment activated from Data Cloud across paid media advertising, Marketing Cloud Engagement, and Commerce Cloud – including return-on-ad-spend (RoAS). Well, good news: they’re both being released ahead of schedule.

Work Management 136

Work Management Marketing Management Amazon Paid Search Agency 136

Heinz Marketing

JANUARY 9, 2024

This breakdown ensures that content will never perform as well as it could and yields sub-par ROAS. For example: the media planning team is not in constant contact with the content team about what is and is not performing. Another common issue that comes up here is communication channel misalignment.

Planning 90

Planning Work Management ROAS Paid Search Agency 90

Metadata

SEPTEMBER 22, 2021

If you’re reading this post on the ROI of Facebook ads, you’re probably asking a lot of common questions: Are Facebook ads worth it for B2B? What’s a good ROI for B2B Facebook ads? In this post, we cover: Are Facebook ads a waste of money for B2B? Are Facebook ads a waste of money for B2B? Yeah, you’re not alone.

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

QuanticMind

NOVEMBER 1, 2018

Here are some trends and recommendations we make based on business type, industry and other factors: B2B companies with high value, low volume conversions: it’s common to see 60% of spend applied to keywords without conversions. For super high volume/ low-value conversions, we recommend using a ROAS threshold instead of conversions.

Paid Search Agency 41

Paid Search Agency ROAS Long Tail Marketing Ads 41

Choozle

NOVEMBER 12, 2018

Choozle is a business just like any other, and our B2B marketing and digital advertising strategies reflect that. Together, these three B2B marketing and advertising strategies have increased the overall quality of leads and click-through rates by more than 50 percent over six months. Our objectives and types of advertising strategies.

Case Study 40

Case Study Case Studies Cost per Lead Studies 40

FunnelEnvy

MARCH 21, 2022

The increased competitiveness in the world of paid ads is why it’s more important than ever before to maximize return on ad spend (ROAS). Gaining a full picture of prospect behavior is especially important in the B2B space, where buyers have many different agendas and priorities to consider as they evaluate purchasing options.

Spending 76

Spending CMS Development Media Marketing Analytics Tools 76

LeadsRX

MARCH 9, 2022

Multitouch Attribution (MTA) lets you see which touchpoints result in lower acquisition costs and higher ROAS. Return On Ad Spend (ROAS). Business-to-Business (B2B). LeadsRx Attribution™ Impartial, cross-channel attribution provides marketers with basic conversion tracking to know what’s working and what’s not.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

The Lead Agency

MAY 16, 2023

B2B marketers are increasingly embracing online advertising to reach their potential customers. Google Ads can be a powerful B2B marketing tool not only for driving traffic but also for generating leads. ROAS calculations hold particular importance when the products or services advertised have varying price points.

Cost per Acquisition 117

Cost per Acquisition Paid Search Agency Cost Per Click CPA 117

Outgrow

MARCH 2, 2021

E-commerce transactions encapsulate numerous types such as: Business to Business (B2B). The most common forms that we encounter are B2B and B2C. . Return on Ad Spend (ROA). Similar to ROI, Return on Ad Spend (ROA) is also a measuring tool. ROAs measure the effectiveness of your ad campaigns where there was money involved.

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Envy

MARCH 9, 2022

LinkedIn's lead conversion rates are three times higher than other major ad platforms, so with over 800 million members comprised mostly of professionals and business decision makers – running B2B campaigns on LinkedIn should technically be a guaranteed lead-bonanza. Not all B2B marketers have the time to run their PPC campaigns themselves.

ROAS 126

ROAS Cost per Lead Paid Search Agency Cost Per Click 126

Zoominfo

SEPTEMBER 23, 2020

And it’s a crucial feature of any successful B2B business. When it comes to B2B GTM motions, the three channels to focus on are typically Inbound Marketing: 59% of marketers agree that inbound prospects result in the highest quality leads for sales teams. It’s more than a product launch, but slightly less than an entire business model.

Marketing Analytics Tools 100

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 100

Martech

MARCH 13, 2023

I used the same prompt from the Writer example: “Write an article about B2B appointment setting.” ” The following sample is what you can expect for B2B content. Just feed Jasper the main topic (a brief), select the tone of voice and target audience. Watch Jasper craft a complete article in minutes. Generate FAQs.

Marketing AI 78

Marketing AI Marketing Analytics Tools AIDA Template 78

SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . Now, you’d think this would make measuring B2B metrics easier. The Top 10 B2B Marketing Metrics to Measure in 2018. . Edwards Deming. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Directive Agency

MAY 17, 2017

Obviously, the overall goal is to increase revenue and see a positive ROAS from your ad campaigns, but you can have different “mini-goals” to help hit the overall goal of growing revenue. If you’re a B2B company struggling with your PPC campaigns, we’d love to take a look with a free audit.

PPC 60

PPC Cost per Acquisition Lead Ranking Budget Programs 60

Choozle

DECEMBER 18, 2018

KM: Are holiday campaigns better for B2C, B2B, or are they equally needed for both? MD: While many view holiday campaigns as most important for B2C, given the huge retail spikes during the holiday season, they are equally as important for B2B holiday marketing campaigns. B2B has plenty of opportunities during this season.

Cost per Acquisition 69

Cost per Acquisition Advertising Agencies Marketing & Strategy Marketing Strategy 69

Hubspot

MAY 20, 2020

We're seeing home improvement and B2B businesses taking advantage of this influx of ad inventory by incorporating OTT into its awareness budget. Some campaigns have seen CPMs reduced by 10-20% across verticals ranging from CPG & entertainment to healthcare & B2B.

Paid Content 87

Paid Content Paid Search Agency Marketing Management Advertising Agencies 87

Oktopost

DECEMBER 21, 2023

Of course, what works for one company may not work for another, which is why it’s important to measure Return on Ad Spend (ROAS) when evaluating all advertising campaigns and how much budget should be given to each platform. This type of analysis is not limited to advertising alone.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Metadata

APRIL 4, 2023

said every B2B marketer in 2023. The problem with B2B marketing right now According to The Economist, the economy is headed for a downturn, not a crisis , but don’t tell that to Silicon Valley Bank. Ad spending on podcasts is booming as B2B marketers find new ways to connect with audiences and build their brand.

Cost per Lead 52

Cost per Lead Demand ROI CPL 52

Sprout Social

FEBRUARY 11, 2021

She has also been an active contributor to Sprout thought leadership content throughout the year, sharing important perspectives on how to tackle difficult conversations around racial injustice, providing tips and tricks for working in B2B social and appearing on an expert panel on how to effectively use social metrics. .

Advertising Agencies 105

Advertising Agencies Paid Search Agency Paid Social Agency Ad Agencies 105

Single Grain

MAY 5, 2023

If you’re looking for inspiration, here are four e-commerce Facebook Ads in which the stores enticed their target audience, increased B2C sales and ROAS, and kept advertising expenses down. Now, let’s look at four Facebook Ads e-commerce case studies to see how they increased ROAS. In reality, 426.8

Case Study 52

Case Study Case Studies ROAS Cost Per Thousand 52

Valasys

JUNE 24, 2021

In such cases, advertisers may require lower bids to perform at an acceptable level in terms of the CPC (Cost-Per-Click) or the ROAS (Return on Advertising Spend). Learn More: How to Plan a Successful B2B Marketing Campaign. When queries are less related, their conversion rates might also be lower.

PPC 52

PPC Cost Per Click Google Trends 52