markempa

MAY 30, 2017

When was the last time you looked at the quality and accuracy of your B2B persona and contact data? Getting the right content to the right people continues to be a challenge in B2B marketing. I wanted to talk with Mat and bring this vital information to B2B marketers. The B2B Persona project from Mathew Sweezey.

Linkedin 297

Linkedin Research Studies B2B 297

BOP Design

DECEMBER 3, 2020

With 2020 being a rollercoaster for every type of business, whether they flourished or struggled, many B2B marketers are looking ahead to 2021 to build new, robust strategies. Here, we’ll explore what we expect to see in B2B marketing strategies for next year. Savvy B2B marketers always have a solid Plan A and often a Plan B.

Work Management 116

Work Management Marketing Management B2B Marketing Marketing & Strategy 116

Launch Marketing

AUGUST 31, 2022

Email marketing is a staple in B2B marketing. With 93% of B2B marketers using email to distribute their content, it is an important part of any B2B marketing strategy. As digital marketing channels become the primary focus for marketing efforts, email becomes a prominent focus for lead generation and lead nurturing.

Email Marketing 62

Email Marketing B2B Marketing Paid Search Agency Planning 62

Navigate the Channel

NOVEMBER 22, 2022

The truth is that you might not be doing enough to nurture the customer relationship and earn their trust. B2B lead nurturing is the process of building strong relationships with your current or potential customers. It’s a process much more in-depth than simply looking to generate new leads.

AIDA 65

AIDA Ideal Customer Profiles Lead Ranking Sales Qualified Leads 65

Webbiquity

FEBRUARY 14, 2010

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. The guide itself is well-researched, clearly written and highly practical.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

PureB2B

JULY 6, 2022

A common challenge in the B2B demand generation world centers around the balance of automation and reporting software. The goal with most B2B marketers is to get their automation to a point of fluidity that it requires very little human input. B2B marketing automation is used for scalable marketing campaigns. Acquiring Data.

Marketing Automation Services 114

Marketing Automation Services Marketing Automation Sales Management Automation 114

KoMarketing Associates

MAY 26, 2016

So, Why Does Social Matter to B2B Companies? B2B marketers use social media for completely different reasons than their B2C counterparts. Instead, marketers need to consider how social media may impact organic search visibility, as well as become more of a lead nurturing tool. Content Marketing Distribution.

Social Media 183

Social Media SEO Media B2B 183

KoMarketing Associates

JUNE 2, 2016

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. Even though the most significant barrier to B2B digital marketing success relates to inadequate marketing budget, 84 percent of B2B marketers still believe their strategies are successful. Email, the website, and SEO.

Social Media 120

Social Media Budget Programs Media B2B 120

KoMarketing Associates

NOVEMBER 24, 2015

With the end of the year rapidly approaching, and 2016 planning underway, business owners are assessing where they are with respect to B2B search engine marketing goals and objectives. One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics Marketing & Strategy B2B 120

The Point

JANUARY 17, 2019

But I would argue that both points are also a business case for the integration of automated lead nurturing and sales enablement campaigns into the SDR process. Indeed, in the client example I related earlier, when we implemented a series of automated emails as a complement to SDR outreach, lead conversions jumped more than 33 percent.

Sales Qualified Leads 168

Sales Qualified Leads Tips Lead Nurturing Multi-Channel 168

Zoominfo

SEPTEMBER 3, 2020

As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. So how can you scale communications with prospects and leads in the space between nurturing and closing a deal? Especially In The B2B Realm?) ZoomInfo MarketingOS Finally, ABM with data you can trust.

Automation 130

Automation Zoominfo Auto Responder Touchpoints 130

Oktopost

NOVEMBER 3, 2020

But that doesn’t mean you should ignore the B2B email marketing opportunity and (properly) engage your clients and prospects with holiday greetings. . Why use B2B email marketing this holiday season? Forward-thinking businesses have been tapping into end-of-year B2B marketing for many years. Plan ahead. Get personal.

B2B Sales 125

B2B Sales Top of Funnel Examples B2B 125

KoMarketing Associates

MARCH 30, 2017

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. In order to do this, you must create and distribute content that appeals to your existing audience.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

Zoominfo

MARCH 9, 2021

Messaging, distribution, reach and optimization. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Distribution: It is critical to determine which distribution channels are the best way to reach your target audience.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Webbiquity

FEBRUARY 24, 2017

To mitigate risk or generate maximum benefits, many organizations distribute their resources (read budget) in more than one marketing channel simultaneously. While hot leads require a sales team to close the deal as soon as possible, the remaining two types of leads need a strategy called “ lead nurturing” to seal the deal.

Work Management 246

Work Management Small Business Marketing Marketing Management Marketing & Strategy 246

Marketing Insider Group

OCTOBER 6, 2015

55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. This was one of the key highlights of the sixth annual B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs released last week. Is your company one of them?

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

Outgrow

DECEMBER 3, 2021

Top 5 B2B Email Marketing Examples to Boost Your Engagement. Looking for an efficient technique for B2B marketing? In this blog, we discuss the best B2B email marketing examples that you can use today! To date, email marketing remains undefeated in the B2B domain. What is B2B Email Marketing? It Offers Higher ROI.

Email Marketing 98

Email Marketing Outgrow Examples B2B Marketing 98

Circle Studio

JUNE 23, 2022

B2B firms are investing a great deal of time and resources on content marketing to attract and engage prospects and leads. In fact, 70% of B2B marketers plan to create even more content in 2017. But when it comes to increasing the reach of your B2B content marketing, email can be a powerful driver.

B2B Marketing 60

B2B Marketing Content Marketing Planning B2B Thought Leadership 60

Heinz Marketing

SEPTEMBER 9, 2021

Welcome to the seventh installment of The B2B Marketer’s Quick Start Guide. What capabilities does the platform offer for sharing and distributing content? Close more deals with intelligent lead nurturing. Fill your sales funnel with high-quality leads using trusted, powerful marketing tools. Without further ado….

Marketing Automation Services 122

Marketing Automation Services Marketing Automation Automation Work Management 122

Outreach

FEBRUARY 26, 2019

What is B2B Sales? Business-to-business (B2B) describes a relationship, situation, or marketplace between one business entity and another. A B2B company is one whose target customers are other businesses. Common examples of B2B relationships include: Organizations that provide professional services (e.g.

Top of Funnel 71

Top of Funnel B2B Sales Process B2B 71

SnapApp

DECEMBER 20, 2018

Think Beyond Personas (B2B customers are B2C customers, too). Personas also distort an important reality of B2B marketing – there is rarely just one person making the buying decision. Personalization has been a priority for most B2B marketers for the last few years. So, what should B2B marketers do? And it should.

Top of Funnel 85

Top of Funnel Sales Qualified Leads Webinar Metrics B2B 85

Heinz Marketing

DECEMBER 11, 2020

The inbound methodology is creating and distributing content utilizing marketing channels like organic search, social media, blogging, lead nurturing, and live chat, to name a few. Why is Inbound Marketing important to B2B marketing? These include items like your SEO strategy, lead nurture, and content strategy.

Inbound Marketing 139

Inbound Marketing Planning Top of Funnel Webinar Metrics 139

Inbox Insight

APRIL 26, 2020

Source: B2B Inbound Marketing Insight Report – Read the full report here. In order to get your content in front of quality prospects, it’s important to use promotional techniques such as linking, social media posts, online distribution (such as forums and community sites), guest blogging, and social share buttons.

Inbound Marketing 104

Inbound Marketing Marketing Budget Marketing Strategy Marketing & Strategy 104

Zoominfo

FEBRUARY 25, 2021

Lead generation is by and large a more focused effort toward familiarizing potential customers with a company’s value proposition with the end goal being conversion. While the B2B landscape may always be changing, lead generation will always be important. B2B Lead Generation Sources. Inbound Marketing.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

ANNUITAS

JANUARY 31, 2013

The B2B buyer’s journey has changed. It’s in the creation and distribution of this buyer-centric content that B2B marketers have the opportunity to influence the purchase decisions of their target buyers. Content then fuels lead nurturing. And as we all know, people buy from people they trust. .

Top of Funnel 100

Top of Funnel Work Management Marketing Management Marketing Automation Services 100

Digital B2B Marketing

JULY 10, 2012

Lead generation continues to be a top objective for B2B marketers and content syndication is primary offering from publishers. Definitions: Content syndication refers to distributing content through publishers and requiring registration in order to capture contacts.

Lead Generation 100

Lead Generation Telemarketing Generation Eloqua 100

New North

AUGUST 29, 2023

If you’re a B2B marketer, you’re responsible for generating leads. But when you’re in B2B tech, your SDR team can’t cold call down a list all day. So where do you go to generate leads? Are you searching for B2B lead generation companies to help fill the gap?

Lead Generation 52

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 52

Contently

JUNE 29, 2017

Instead, in the spirit of Contently’s accountable content series , let’s talk about something much more practical: how to use B2B content to drive leads. So, how do you—or others—use article content to influence leads in the B2B process? Shares are often overlooked in B2B marketing, but they’re crucial.

Top of Funnel 134

Top of Funnel Lead Ranking Lead Scoring Multi-Touch Attribution 134

Marketing Interactions

JANUARY 3, 2022

Your B2B nurturing programs must account for the dynamism of the customer lifecycle to be effective. Namely: In B2B complex purchases, the end users are often not the buyers you sold to, so your audience has shifted. The Focus on B2B Nurturing for Retention and Upsell. It’s not a static place in time.

B2B 69

B2B Paid Search Agency Lead Scoring Lead Ranking 69

BOP Design

MAY 7, 2018

Lead generation strategies, methods, channels, and tools continue to be a major focus for B2B marketers in 2018 and for good reason – it impacts the bottom line. Top Lead Gen Source: Word of Mouth / Referrals. Lead Nurturing: Personalization Wins. Lead Attribution: Yes or No?

Lead Generation 51

Lead Generation Sales Qualified Leads Word of Mouth Generation 51

Valasys

JANUARY 15, 2020

With the arrival of cryptocurrency, the entire B2B landscape began introspecting the proposition of cash becoming obsolete in the digital age of electronic payment processing. However, that doesn’t at all mean that cryptocurrencies have lost values for B2B payment processing. How Marketers can Employ Cryptocurrency in B2B Payments.

Digital Asset Management 52

Digital Asset Management Peer-to-peer B2B Marketing Management 52

Marketing Insider Group

AUGUST 3, 2020

Account-based marketing (ABM) offers a lot of benefits to most B2B organizations. All of these things can clearly lead to a more profitable company and a better customer experience, which is why many companies are allocating large sums of their marketing budget towards this strategy.

Account Based Marketing 338

Account Based Marketing ABM Top of Funnel Lead Ranking 338

Marketing Insider Group

AUGUST 11, 2015

You May Be Surprised at the # 1 B2B Marketing Responsibility of 2016. In a recent survey conducted by ITSMA , business-to-business (B2B) marketers worldwide expect that understanding buyers will be their # 1 responsibility in two years (85%). Here’s the point: B2B buyers have never been so difficult to understand.

B2B Marketing 100

B2B Marketing Marketing Management B2B Paid Search Agency 100

Adobe Experience Cloud Blog

JUNE 3, 2010

While lead nurturing generally takes place after you have gathered this information, there are times when qualified prospects are coming to you before you know who they are and how to reach them through, social media. It’s about nurturing them the right way in real-time to stay top of mind with qualified prospects.

Lead Nurturing 48

Lead Nurturing Social Media Sales Qualified Leads Lead Scoring 48

Valasys

NOVEMBER 7, 2019

Storytelling has been amongst the most effective ways of content creation & distribution for B2B marketers. Along with the visual storytelling, of late the form of oral storytelling has seen upsurge as is evidenced by B2B podcast stats. The following is a list of the top marketing podcasts for B2B Marketers in 2020: 1.

B2B Marketing 55

B2B Marketing Marketing Management Broadcasting B2B 55

Stevens & Tate

OCTOBER 4, 2023

Create Lead Generation Strategies Lead generation strategies play a critical role in attracting potential customers and nurturing them into loyal patrons. By leveraging the partner’s existing customer base or distribution channels, you can significantly accelerate growth and expand your customer reach more effectively.

Planning 97

Planning Allocation Business SWOT 97

markempa

NOVEMBER 3, 2014

I think the major cause for poor lead conversion and ROI is the lack of lead management, also known as passing unqualified leads, or marketing qualified leads (MQLs), directly to sales reps. MarketingSherpa captured some of the key lead management issues in the 2012 B2B Marketing Benchmark Report.

Sales Management 120

Sales Management Lead Management Lead Ranking Marketing Qualified Leads 120