Webbiquity

MARCH 22, 2010

B2b marketers and PR pros know that getting coverage in an industry-specific blog is highly beneficial. As more PR firms have discovered the value of getting coverage in blogs for their clients, the practice of blogger outreach has spread exponentially and the volume of pitches has exploded. Blog links are valuable for SEO.

Blogger 100

Blogger PR Outreach B2B Thought Leadership 100

Webbiquity

JULY 6, 2010

The inaugural post on Webbiquity explains the concept of web presence optimization—how websites, blogs, SEM, SEO, interactive PR, content marketing, social networking, reputation management and social media can work together to make a company or individual omnipresent online for their targeted description or value statement. Tweet This!

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Webbiquity

JULY 25, 2011

Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. Here once again, for visual types, is web presence optimization in picture form. Why is web presence optimization important?

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. Here once again, for visual types, is web presence optimization in picture form. Why is web presence optimization important?

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

B2B Marketing Savvy

JULY 27, 2009

Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter Deivers A PR Gem Email Scoop. Rather than letting the technology and jargon become a distraction, and worse, a barrier to entry, – I associate the new tools to old favorites as a way for straight-forward engagement.

Social Media 40

Social Media Digg Media PR 40

B2B Marketing Savvy

JULY 26, 2009

Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter Deivers A PR Gem Email. Rather than letting the technology and jargon become a distraction, and worse, a barrier to entry, – I associate the new tools to old favorites as a way for straight-forward engagement.

Social Media 40

Social Media Digg PR Media 40

Webbiquity

JUNE 15, 2010

It supports a brand, and needs to integrated with other marketing and PR activities rather than treated as a separate island (just as, for example, a company’s search and display advertising should communicate a consistent message). It’s a component (an increasingly essential one) of an overall marketing and PR plan.

Social Media 100

Social Media Media Marketing Automation Services Budget Programs 100

Webbiquity

FEBRUARY 1, 2010

Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. How to listen in a bad economy- 67 social media/web/reputation management tools and sites by Social Media Today. 100 Tips and Tools to Research the Social Web by Sociable Blog. Marc Meyer.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

B2B Marketing Savvy

JULY 28, 2009

Twitter Deivers A PR Gem Email Scoop. Read time: 3 minutes) I’ll try not to boil the “tool&# ocean. Tool Sites for name checking, branding: Who owns your brand in today’s social media landscape? These tools will allow you to quickly check. Twitnest : Just one way cool/way fun tool. Knowem.com.

Tools 40

Tools RSS Statistics Digg 40

Online Marketing Institute

JUNE 25, 2009

Search the realtime web OneRiot: Fuel Your Search - Feed the Pulse Web Video Search Trending Topics: Ed McMahon , World Hunger , Dead Sea , Coma , King of Pop , Thriller , MJ's , P Michael , P Micheal Sort by: Pulse | Realtime Most relevant results: Refresh to see Are B2B Companies Ready for the Real Time Web? Social Medi.

B2B Marketing 40

B2B Marketing Digg Marketing Management Paid Search Agency 40

Webbiquity

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

AUGUST 5, 2010

Some of the tools take a bit of time to set up initially, but it’s a quick process from there on out. SEO’s Magic Bullet by PR 20/20. Based on the top ranking factors for SEO , Keith Moehring explains how one key tool, still overlooked by many companies, may be the silver bullet for SEO success. Share this on Bebo.

Business Blogging 100

Business Blogging Tips PageRank Business 100

Webbiquity

NOVEMBER 23, 2010

Now, social media tools like Facebook and LinkedIn make it easy and (usually) non-awkward. Here are a few reasons why: Social media makes it easy to reconnect with old friends and co-workers. How did we do this before? There were ways: reunions, phone calls…but most often, we just didn’t. Social media is a meritocracy (mostly).

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Adobe Experience Cloud Blog

AUGUST 27, 2008

B2B marketing professionals in today's economy are always looking for new ways to do more with less and still gain a competitive advantage within the marketplace. First up in our B2B Marketing interview series is Tom Pick of WebMarketCentral. You've been a B2B marketer since 1992. and StumbeUpon for B2B marketing in early 2007.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Online Marketing Institute

NOVEMBER 7, 2010

The curation of useful content for B2B marketing serves as a productive and manageable solution for providing prospective customers a steady stream of useful information from trusted sources. For B2B marketers, content curation provides the best of both worlds. Â Pure content creation is demanding.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Online Marketing Institute

NOVEMBER 2, 2009

Virtually every b2b buying decision involves some level of research on the web. Based on my own anecdotal research, natural search typically drives at least 40% and average more than half of all unpaid traffic to b2b websites. Search Engine Optimization (SEO) – this is the ultimate no-brainer.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing this year's survey results I was surprised that, while B2B marketers experimented enthusiastically with social networking sites (Facebook, LinkedIn) and microblogging (Twitter), social media have yet to create budgetary or business impacts on the marketing mix. 3) B2B marketers clung to unimaginative spending habits.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Webbiquity

JULY 28, 2010

While many types of marketing and PR pros will find value in the book, it is aimed primarily at mid-level marketers (entry-level staff will lack the business acumen to pull this off, while senior executives will delegate it) at midsize to large organizations, possibly in b2b but more likely in the b2c space. Share this on del.icio.us.

Social Media 100

Social Media Social Marketing Planning Media 100

Online Marketing Institute

NOVEMBER 8, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Let us know how your brand uses social media for B2B marketing in the comments below.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

MARCH 4, 2010

We hear how twitter and the other SM tools will help to get you on top, blah, blah but that only happens so few times. A blog can serve many functions, depending on whether or not the blog is the business (revenue stream) or a tool (for commerce, community, etc.). In PR, measurement has always been a finger in the wind exercise.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. But, fortunately there are some pretty sweet tools out there to help me find the right people to engage in conversation.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

SEPTEMBER 21, 2010

The 7 Steps to Creating a Social Media Strategy Before you begin, commit to worrying about social media tools last, not first. Because tools will change. If you fall in love with tools, you’ll constantly be changing directions, with no real plan to guide your way. They always do. Yahoo, too. Myspace also.

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Online Marketing Institute

DECEMBER 23, 2010

Leyl Master Black is a Managing Director at Sparkpr , one of the world’s top independent PR agencies. Several readers asked how B2B companies could take advantage of the tips we shared, and I know that some organizations are still wondering if it even makes sense to try to reach a business audience on Facebook Facebook.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

WebMarketCentral

APRIL 15, 2008

Note: the following is a guest post from expert researcher and freelance writer Heather Johnson on how businesses can effectively use social media as a component of PR efforts, and efficiently focus their efforts on the most productive sites. With this tool, you have 140 characters to answer the question, "What are you doing?"

Small Business Marketing 20

Small Business Marketing Social Media Wiki Wikipedia 20

WebMarketCentral

MAY 18, 2007

As B2B buyers become increasingly immune to traditional marketing and more reliant on word-of-mouth vendor referrals, sellers need to become more sophisticated in building customer loyalty through relationship marketing , and converting this loyalty into referral business. social tagging site, sort of company-sponsored version of Digg.

Enterprise Management 20

Enterprise Management Loyalty Marketing Management Web 2.0 20

WebMarketCentral

APRIL 6, 2009

How can you maximize your results through social bookmarking sites like Digg? How to Level the Playing-field With Digg by Skelliewag How to game Digg to get your content onto the front page, by building and utilizing a grassroots network and selectively targeting power users. Why is online reputation management so important?

Social Media 20

Social Media Optimization Digg Web 2.0 20

WebMarketCentral

MAY 18, 2009

What are some of the best free tools for monitoring social buzz about your brand or company? Discover these answers and others here in more of the best posts from the past year on social media marketing and PR. Another tool well worth checking out though not on Mitch's list is the "freemium" version of Techrigy SM2.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

JUNE 26, 2007

Based on two months of testing across a half-dozen B2B websites and blogs, these Web 2.0 sites didn't drive a large amount of direct traffic (depending on the B2B site, Web 2.0 A decent tool, but nothing really sets it apart from the pack. A decent tool, but nothing really sets it apart from the pack. 5) Digg 6.5%

Web 2.0 20

Web 2.0 Tagging Digg B2B Thought Leadership 20

Convince & Convert

MARCH 23, 2010

Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well. I clicked over at @AmberCadabra's suggestion. Thanks for reminding me! I clicked over at @AmberCadabra's suggestion.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Online Marketing Institute

JUNE 30, 2009

There are so many scenarios out there, and so many lead-gen tools available that it should be possible to craft an effective program. " For any B2B concern, blogging is sales. For Indium Corporation , a supplier of soldering materials and electronics assembly equipment, blogging is now a central piece of the marketing mix.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

WebMarketCentral

SEPTEMBER 22, 2009

While his focus is on television commercials (b2c), the tactics he outlines work equally well for video content produced by b2b enterprises. Unfortunately, several of the largest sites including Digg, delicious, Reddit, Mixx and Mister Wong now partially or completely use insidious no follow links. Take Advantage of.TV

Social Media 20

Social Media Optimization Media Web 2.0 20

WebMarketCentral

MAY 3, 2007

Tools to Drive Loyalty from iMedia Connection. tools to drive customer community participation. Among Shawn's posts was a link to an interesting SEO'Brien piece on paid Digg-ing and the black market for the unscrupulous use of social tagging. social tagging and its impact on marketing practices. First, there was Use Web 2.0

Web 2.0 20

Web 2.0 Wikipedia Paid Search Agency Digg 20

Webbiquity

MARCH 23, 2011

Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. The best also monitor message boards and forums, easy to overlook but critical particularly for niche b2b products and services. But how do you choose one?

Social Media 100

Social Media Marketing Automation Services Tools Media 100

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. , June 7, 2010. Sarah Worsham ( @sazbean ). March 18, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

OCTOBER 27, 2010

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. While B2B marketers have been ramping up social media activities over the past 18 months, not all are seeing the outcomes they’d hoped for. Open, public social networks (e.g., LinkedIn, Facebook).

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Webbiquity

JULY 12, 2010

Without a strategy, there may be no clear ownership, or definition of success, or measurement, or integration with other marketing and PR efforts—all of which can lead eventually to wasted time and effort, abandoned blogs and Facebook pages, and even the erroneous conclusion that social media doesn’t work for us.

Social Media 100

Social Media Media B2B Thought Leadership Marketing & Strategy 100

Webbiquity

JULY 19, 2010

Since the early days of the Internet, b2b purchasing has seemed like an area ripe for the efficiency and transparency improvements the web could bring. The theory has been that b2b buying processes are labor-intensive and inefficient, with heavy reliance on phone calls, emails and even face to face meetings. technologies. technologies.

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B 100