Smashmouth Marketing

SEPTEMBER 4, 2009

Here's my Lead Generation Tip for today. Look at the other top experts in the Lead Generation section of LinkedIn. Tags: hubspot blogs fast company socialmedia SMM marketing tips facebook b2b marketing twitter b2b drivel demand gen green branding SEO inbound marketing linkedin SEM. I'm in good company!

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100

Digital B2B Marketing

MAY 1, 2012

Inbound marketing represents a major investment for B2B marketers. Not only do you still need to create content to capture leads, nurture prospects and support sales, you need to create sharable and discoverable content also and then patiently wait before you see the return on this new investment.

Inbound Marketing 100

Inbound Marketing Budget Programs Paid Search Agency Digg 100

Buzz Marketing for Technology

JULY 28, 2010

If you ask the members of my leadership team – they will tell you I keep talking about how I think we have B2B Marketing backward. If you look at the interview I did with Sean Geehan – he talked about the typical number of customers in B2C versus B2B and the high concentration we have in B2B that account for the most of the revenues.

Communities 100

Communities Curation Top of Funnel B2B Marketing 100

Buzz Marketing for Technology

JANUARY 19, 2010

So let’s take a look at another more contemporary framework for B2B marketing – the Four C’s. The 4 C’s of B2B Marketing are: Content – the creation of a steady stream of engaging content. Share this on Linkedin. Connection – connecting with the audience you wish to attract.

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Digg 100

Webbiquity

MARCH 9, 2010

What’s curious, however, is that of the top 50 brands on Facebook according to Slate magazine, not one is a b2b vendor. And as Mark Schaefer has noted, b2b Facebook success stories are notoriously hard to come by (he found one ). Still, this doesn’t mean that Facebook can’t serve any purpose for b2b marketing.

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Buzz Marketing for Technology

AUGUST 18, 2010

So I ran across some interesting stats last week when I picked up a tweet from Jeff Bullas on the 15 essential social media facts and figures for B2B Marketing. It’s amazing to see so much written on this topic which leads me to believe the party is over. Share this on Linkedin. So where do we go from here? Tweet This!

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

FEBRUARY 16, 2010

But these days for B2B Marketers I think we need to take it a step further and say that “Content is Media&#. Building a solid content creation engine is critical to B2B marketers today. I think B2B marketers really need to think and act more like a media house themselves. Share this on Linkedin. Can you stick to it?

B2B Marketing 100

B2B Marketing Media B2B Digg 100

Webbiquity

DECEMBER 1, 2010

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. As MarketingSherpa notes, “Year after year, the greatest challenge that B2B organizations face is generating high-quality leads.&#. Share this on LinkedIn. You can download the executive summary for free (or pay $400 for the full report ).

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Buzz Marketing for Technology

APRIL 6, 2010

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. Element #2 – Email – the most critical element of a lead nurturing platform is email. Share this on Linkedin. But Facebook?

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Buzz Marketing for Technology

JUNE 9, 2010

At the recent ITSMA Marketing Leadership forum I was stunned by a presentation given by Sean Geehan CEO of the Geehan Group author of the upcoming book the B2B Executive Playbook. But in many cases, 20% of a B2B company’s’ customers are responsible for 80% of the revenue. Share this on Linkedin. Hear me out …. Tweet This!

B2B Marketing 100

B2B Marketing BtoB Digg B2B 100

Buzz Marketing for Technology

SEPTEMBER 8, 2010

And I would argue this is exaggerated even more when it comes to B2B Marketing. Ok so now that I depressed you – lets talk about what I have been thinking B2B Marketers need to do. The problem is, most B2B companies don’t have a strong why. Share this on Linkedin. Enter Simon Sinek. Share this on Facebook.

B2B Marketing 100

B2B Marketing Peer-to-peer B2B Demand Generation Agencies 100

Buzz Marketing for Technology

MAY 6, 2010

Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. Now he turned this idea on his B2B prospect list (which included me) and with a few clicks he was able to target me precisely. Share this on Linkedin. Could Facebook become a Lead Nurturing platform?

Advertising Agencies 100

Advertising Agencies Cost Per Click Advertisements Advertising 100

Buzz Marketing for Technology

MARCH 11, 2010

To help achieve that goal, organizations now adopt formal processes that structure how the listen for mentions of their brands in Social Media and B2B Marketers are no different. Share this on Linkedin. Related posts: Social Media Budget Ratio in B2B Marketing In my new advisory role for the members of MENG. Tweet This!

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

FEBRUARY 4, 2010

Share this on Linkedin. Tags: Blogging Content Marketing Inbound Marketing Interactive Marketing Lead Nurturing Social Media Thought Leadership. The hard part is creating the content – the fun part is finding ways to get it seen by others and have them drive back to your site or blog and engage with you! Tweet This!

Digg 100

Digg B2B Marketing Thought Leadership Content 100

Buzz Marketing for Technology

MARCH 18, 2010

In the last post we covered how to create a Social Media Lead Flow. For example, if your focus is on monitoring mentions or bird dogging leads as I described in the last post you should seek out vendors that specialize in this type of analysis. Share this on Linkedin. But what if you don’t have a listening platform?

Work Management 100

Work Management Social Media Marketing Management Social Marketing 100

Webbiquity

AUGUST 25, 2010

SMI was developed by some of the same people as the popular B2B Marketing Zone b2b marketing portal. Share this on LinkedIn. Tags: Social Media Marketing b2b marketing zone browse my stuff leading social media bloggers social media hub social media informer social media news. Share this on del.icio.us. Tweet This!

Social Media 100

Social Media Media B2B Thought Leadership Digg 100

Buzz Marketing for Technology

MAY 4, 2010

Share this on Linkedin. Why is Google Scared and What it means for B2B Marketing! Tags: Advertising Branding Customer Experience Lead Generation Media Online Advertising Pay Per Click. Tweet This! Share this on Facebook. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon.

Advertisements 100

Advertisements Advertising BtoB Digg 100

Buzz Marketing for Technology

JANUARY 21, 2010

Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. I think this strategy is exceptionally good for B2B marketers with long lead cycles. Share this on Linkedin. Tweet This!

Social Media 100

Social Media Social Marketing Media Digg 100

Webbiquity

JANUARY 7, 2011

Three-quarters of b2b buyers use social media at some point during their purchase decision process, and marketers are responding with increased spending on social media marketing. Share this on LinkedIn. Facebook added more than 150 million new users in 2010. So what’s next? Download the report and join the discussion on Focus.

Social Media 100

Social Media Trends Social Marketing Media 100

Webbiquity

AUGUST 9, 2010

Measuring the ROI of social media is challenging for several reasons, the most significant of which is the problem of “last click attribution;&# just because a sale or lead “came from&# Twitter or Facebook as the last click doesn’t necessarily mean that site deserves all the credit. Influence: a.k.a.

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

Adobe Experience Cloud Blog

MARCH 17, 2011

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? B2B companies must work a little differently to drive their own success in social media , and it goes beyond tweeting or posting.

Social Media 48

Social Media Social Marketing B2B Marketing Lead Scoring 48

Buzz Marketing for Technology

JUNE 30, 2010

B2B Marketers need to examine and invest in this area of the spectrum – the customer retention area. Think of your budget as a B2B Marketer and just do a back of the napkin examination of your spending on Acquisition vs Retention. Share this on Linkedin. Tweet This! Share this on Facebook. Share this on del.icio.us.

Digg 100

Digg Paid Search Agency Acquisitions Budget Programs 100

Buzz Marketing for Technology

JULY 14, 2010

It’s a fallacy to think we as marketers can understand the business impact of our programs in a mere 6 month period – after all we are in B2B marketing not B2C. Share this on Linkedin. Tags: Business Intelligence Interactive Marketing Lead Generation ROI Sales. It’s a highly considered purchase. Share this on Facebook.

Marketing Proposals 100

Marketing Proposals Digg Budget Programs Planning 100

Buzz Marketing for Technology

JANUARY 14, 2010

Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! Share this on Linkedin. Tags: Blogging Branding Content Marketing Facebook Inbound Marketing Lead Generation Social Media Social Networking. And I couldn’t help but agree. Tweet This!

Ad Building 100

Ad Building Branding Brand Identity Digg 100

Webbiquity

APRIL 27, 2010

Metrics related to ROI, such as leads generated and direct sales, were mentioned by only about half of the survey respondents as key benefits of social media marketing. B2B marketers were slightly more likely to report increased sales than than their B2C counterparts. LinkedIn – 78%. Facebook – 87%.

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

Marketing Insider Group

APRIL 28, 2011

Inbound marketing leads cost 62% less than outbound. The B2B Marketing Insider Blogging Tips. I share once on Linkedin, StumbleUpon, Digg and sometimes Facebook. Follow me on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. Company websites with a blog get 55% more visitors.

Tips 100

Tips Blogger Business Digg 100

Adobe Experience Cloud Blog

OCTOBER 12, 2011

by Maria Pergolino As the social media terrain becomes more populated with websites, the choices for B2B social media marketing stretch far and wide. stalwarts – Facebook, Twitter and LinkedIn – there are thousands of other sites to choose from. Digg : Delve into this library of articles on almost every topic. Is it intuitive?

Advertising Channels 48

Advertising Channels Ning Digg Social Media 48

Writing on the Web

SEPTEMBER 27, 2010

Doug Kessler and the boys over at VelocityPartnersUK ask this question in the B2B Manifesto. For example, they suggest 5 imperatives for B2B marketers. I think this is essential advice for anyone using a blog for business, not just B2B marketers. Share this on LinkedIn. You can get your copy here.) And they answer it.

Content Marketing 100

Content Marketing Digg Content Blogger 100

Buzz Marketing for Technology

APRIL 21, 2010

Share this on Linkedin. Related posts: CMO Challenges in Driving Data into Insights A good friend and former colleague of mine Dan Neely, Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. Share this on del.icio.us. Share this on Reddit. Stumble upon something good?

Social Media 100

Social Media Lead Scoring Lead Ranking Media 100

Buzz Marketing for Technology

APRIL 8, 2010

The issue here is much the same as email (the more email you send the more you get back) so if you start responding on the social web – it will likely lead to more opportunities to respond. Share this on Linkedin. Related posts: Using Content to Build Trust in B2B Marketing In the recent Edelman Trust Barometer report they detail out.

Advertising Channels 100

Advertising Channels Digg Paid Search Agency Social Media 100

Webbiquity

JULY 25, 2011

Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. From there, make sure that your presence is search-optimized on the “big four&# social media platforms: Facebook, Twitter, LinkedIn and YouTube. Here once again, for visual types, is web presence optimization in picture form.

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. From there, make sure that your presence is search-optimized on the “big four&# social media platforms: Facebook, Twitter, LinkedIn and YouTube. Here once again, for visual types, is web presence optimization in picture form.

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

Webbiquity

FEBRUARY 10, 2011

WordPress is no longer just the leading blog platform , but is now the most popular open-source CMS (content management system) as well. Code to Create Custom Share Buttons for Facebook, Twitter, LinkedIn & Delicious by B2B Online Marketing. Share this on LinkedIn. Share this on Bebo. Share this on del.icio.us.

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

But for most B2B marketers like myself – we tend to optimize by the channel of data that we have. For example I get: Social Media reports, Blog data reports, Website data reports, Campaign data reports, Launch result reports, Traditional Media reports, Lead reports and of course Budget reports to name just a few. Tweet This!

iCrossing 100

iCrossing CMO Digg Enterprise Management 100

Webbiquity

NOVEMBER 23, 2010

Now, social media tools like Facebook and LinkedIn make it easy and (usually) non-awkward. Old connections also often lead to new ones: I’ve introduced people who should know each other and been introduced to others who have become mentors, clients, or friends. Share this on LinkedIn. How did we do this before?

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

MLT Creative

JUNE 30, 2011

A few days ago, in the lead-up to Social Media Day, our friends at Savvy B2B Marketing posted some valuable lessons they’ve learned about social media along the way. Meanwhile, it was a great year for LinkedIn, gaining even wider acceptance – mostly because they’ve been hard at work.

Social Media 40

Social Media Social Marketing B2B Marketing Peer-to-peer 40

Webbiquity

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 100

Social Media Media Business Paid Search Agency 100