Inbox Insight

JANUARY 15, 2024

If B2B marketers focused in the technology industry are able to understand the key challenges businesses face when it comes to digital transformation, they can target them with the right marketing messages, across the right channels, and at exactly the right time to engage, intercept, and ultimately boost sales.

Ideal Customer Profiles 102

Ideal Customer Profiles Marketing Automation Services B2B Marketing B2B 102

Launch Marketing

FEBRUARY 7, 2024

Organizations must learn how to build a B2B go-to-market strategy to successfully launch new products. Benefits of a B2B Go-To-Market Strategy A go-to-market strategy extremely useful when put together and utilized correctly. These include the basic demographic, firmographic, behavioral and psychographic characteristics.

Marketing Strategy 114

Marketing Strategy Marketing & Strategy B2B Marketing Planning 114

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Because B2B digital marketing involves targeting a specialized audience, it requires in-depth market research and the use of targeted messaging and content to engage and educate potential business customers.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

The Marketing Blender

APRIL 17, 2024

But industrial product and service companies can ONLY remain competitive through economic ups and downs if they take a big picture view and build a B2B industrial marketing strategy that includes the most effective tactics. Here’s an example of B2B industrial marketing for one of our clients. In one word: SIGNIFICANT.

B2B Marketing 52

B2B Marketing Paid Search Agency B2B Advertising Agencies 52

Launch Marketing

AUGUST 10, 2022

All of these points matter especially for a B2B product launch. They exhibit key characteristics of demographic, firmographic and even psychographic data points that portray who they are and the challenges they face. Here are the three key benefits of creating buyer personas for a B2B product launch.

Buyer Personas 116

Buyer Personas Product B2B Psychographics 116

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

PureB2B

MAY 30, 2022

Successful marketing in the B2B space relies on segmenting and defining your business’s total addressable market. It’s no longer reliable to market to B2B buyers using only surface-level buyer data. It’s no longer reliable to market to B2B buyers using only surface-level buyer data.

Ideal Customer Profiles 62

Ideal Customer Profiles Segmentation B2B Marketing Psychographics 62

FunnelEnvy

SEPTEMBER 18, 2023

From the time of Don Draper in the hit show Mad Men to mega Super Bowl ad spends in the 1980s, marketers traditionally relied on demographics and social trends to target and segment broad audiences. Psychographics: Interests, values, lifestyle, personality traits. Buying Behavior: Is this a B2B or B2C customer?

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

SalesIntel

JUNE 28, 2022

Everything that an SDR does needs the backing of accurate, verified B2B data. According to research by Gartner , an estimated 60% of B2B sales organizations will transition from intuition-based and experience-based selling to data-driven selling by 2025. . Without B2B data, SDRs may struggle to reach their goals and targets.

Ideal Customer Profiles 52

Ideal Customer Profiles Psychographics B2B Lead Scoring 52

Anteriad

MARCH 29, 2023

Start with what you know about your B2B audiences When building an audience , it’s best practice to start with what has already proven successful. Look for common threads throughout their demographics such as job titles. Even better, examine any psychographic data you have too. Make sure your data is up to date and deduped.

Allocation 83

Allocation B2B Psychographics Segmentation 83

Martech

FEBRUARY 16, 2023

For B2C that means looking at large behavioral trends of big groups of people For B2B it’s a more detailed and intricate process, focused on the behaviors of very small, specific groups. Which is why Andrews and her team went beyond the job titles, adding demographic and psychographic data to construct personas. Get MarTech!

Paid Search Agency 107

Paid Search Agency Ads Campaigns Account Based Marketing 107

Heinz Marketing

MARCH 19, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Podcasting for B2B Marketing Thought Leaders. Podcasting has emerged as a powerful marketing tool, especially for B2B leaders in the workplace.

Marketing AI 107

Marketing AI B2B B2B Thought Leadership Digital Transformation 107

Heinz Marketing

AUGUST 19, 2021

It is important B2B marketers understand which leads are lucrative and high priority versus those that are likely to see a lower return on investment. Firmographic : Firmographic segmentation is the B2B equivalent of demographic segmentation. B2B marketing is all about generating relationships with your customers.

Ideal Customer Profiles 117

Ideal Customer Profiles Segmentation Psychographics Marketing Automation Services 117

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Binary Demand

MAY 17, 2023

[ps2id id=’overview’ target=”/]You might have a long list of subscribers and might be utilizing a robust B2B email marketing strategy. The best solution is B2B email segmentation to turn the one-to-many approach into a one-to-one personalized approach. In this article Overview What is B2B Email Segmentation?

Segmentation 52

Segmentation Top of Funnel B2B Click Rate 52

The ABM Agency

APRIL 2, 2021

Buyers can target by psychographics, demographics, behavioral attributes, or other variables. . B2B Programmatic Advertising Basics. Nevertheless, more and more ad buyers are beginning to see the advantages of programmatic advertising for B2B: . Main Differences Between B2B and B2C Programmatic Advertising.

Advertisements 92

Advertisements Advertising Account Based Marketing Funnel Advertising 92

Brandwatch Marketing

OCTOBER 31, 2023

Details like age, gender, location, demographics and psychographics are all important, but so are their interests, other brands they like, publications they read and so on. In a B2B setting, the buyer might hold budget responsibility but not actually use the service/software/product. What is their demeanor?

Segmentation 98

Segmentation Analysis Ideal Customer Profiles Effectiveness 98

Brandwatch Marketing

OCTOBER 31, 2023

Details like age, gender, location, demographics and psychographics are all important, but so are their interests, other brands they like, publications they read and so on. In a B2B setting, the buyer might hold budget responsibility but not actually use the service/software/product. What is their demeanor?

Segmentation 95

Segmentation Analysis Ideal Customer Profiles Effectiveness 95

Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. It has been used by B2B marketers for well over a decade. ABM isn’t new, though. Types of account targeting. What ABM tools do.

Account Based Marketing 120

Account Based Marketing Enterprise Management Work Management Paid Content 120

Martech

MARCH 16, 2023

This graph has grown to add hundreds of new demographic attributes, as well as behavioral, psychographic and purchased-based data. They include over 16 billion phone signals, offline consumer data that covers 125 million households and 10 billion real-time digital interactions.

Marketing Management 86

Marketing Management Advertising Agencies Psychographics Paid Search Agency 86

Rev

AUGUST 16, 2023

Thus, they help B2B sales teams better understand what actually makes their best customers their bestthereby generating a much more powerful ICP. (We When companies first started aggregating consumer data in the B2C world, they focused on demographics. But that leap could not compare to the leap of using psychographics.

Ideal Customer Profiles 78

Ideal Customer Profiles Marketing Analytics Tools Psychographics Segmentation 78

Valasys

JUNE 24, 2019

Social Media Marketing, Targeting Local Audience and Mobile Marketing are the three most important marketing strategies in the B2B world today. Thus, mobile marketing is an important tool for B2B marketers. Almost everyone these days is familiar with common SoLoMo tools like Foursquare, AroundMe, Yelp & Groupon.

Mobile Marketing 65

Mobile Marketing Social Marketing Marketing & Strategy B2B Marketing 65

Online Marketing Institute

MAY 24, 2009

Trying to get a handle on Company Psychographics? Do Psychographics work in B2B Marketing & Sales? B2B marketers regularly use demographic data of tangible characteristics such as company size, industry classification, number of employees, etc. ► March ( 4 ) You’re Selling What to Whom?

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

SalesIntel

APRIL 19, 2024

Understanding Lead Enrichment Lead enrichment refers to enhancing your information about potential customers or leads by adding more details such as demographics, interests, or contact information. Access advanced-level B2B data. Provides insights into visitor demographics, interests, and engagement patterns.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Sana Commerce

MARCH 7, 2023

B2B businesses are increasingly moving their business online as they recognize the opportunity to expand their sales digitally. 80% of B2B customers expect their online sales experience to mirror that of the best B2C sites, with convenience and personalization as the top priorities. Loyalty programs can take all sorts of forms.

Work Management 52

Work Management Marketing AI B2B Marketing Marketing Management 52

The Point

JANUARY 29, 2015

We discussed what’s new, what’s working, and what’s on the horizon in B2B Demand Generation. What is the first B2B marketing strategy that marketers must consider for 2015? (HS) A content map is a very useful exercise and one that every B2B company should initiate and then maintain over time. AN) Hello, Howard.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

Litmus

SEPTEMBER 19, 2022

B2B and B2C customers don’t just think personalized content would be nice — they expect it. Content insertion, on the other hand, offers the ability to insert custom text and images based on subscriber data– including age, gender, location, interests, or demographics. This piece originally appeared in Customer Think.

Automation 92

Automation Top of Funnel Psychographics Loyalty 92

Valasys

MAY 27, 2019

92% of B2B marketers agree that ABM is “extremely’ or “very” important to their overall marketing efforts. Segmentation of potential buyers is often done on the basis of demographic, psychographic, technographic, firmographic & “fit data” of the buyer persona, after discovering the persona.

Account Based Marketing 69

Account Based Marketing Inbound Marketing B2B Marketing Marketing & Strategy 69

SmartBug Media

APRIL 6, 2023

The following are typical components of buyer personas: Demographics Behavioral patterns Professional status Psychographics or motivations Pain points and challenges Influences and information sources Buying preferences Purchasing process Below, we’ve outlined a few of our favorite “low touch” ways to do persona research.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

Leadspace

SEPTEMBER 18, 2019

Demographic Segmentation. When many marketers think of demographic data, they may picture factors such as: Age Race Gender Education Ethnicity. This rudimentary demographic segmentation can yield a few insights. This stat showcases age demographics about a young target audience. Psychographic Segmentation.

Segmentation 62

Segmentation Webinar Metrics Psychographics Ideal Customer Profiles 62

Valasys

JUNE 6, 2019

B2B industry has recently started implementing & experimenting with the expanding & increasing trajectory of ‘Influencer Marketing’ , after comprehending its importance, particularly on social media platforms. B2B Influencer Marketing is important as it saves the huge expense on paid advertising.

Paid Content 63

Paid Content B2B Marketing Work Management Account Based Marketing 63

Contently

APRIL 6, 2023

Plus, voice-of-customer research can help both B2B and B2C companies uncover surprising insights about prospects and customers in their own words. You can segment your customers based on demographic information, such as age and gender, or psychographic information, such as interests and behaviors.

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

B2B Marketing Traction

APRIL 20, 2010

When I created B2B marketing buyer personas (“personae” for those of you who studied Latin) for one of my clients last year, it became crystal clear why they beat working from demographic and even psychographic profiles hands-down. We starting profiling not only on demographics but also on psychographics.

Buyer Personas 100

Buyer Personas Rules B2B Marketing Psychographics 100

Valasys

NOVEMBER 21, 2019

The B2B marketing world is dynamic & trends here are subject to very negative sentimental connotation – partially because they are ephemeral & partially because it’s very tough for the brands to extract & keep abreast with the B2B marketing trends & studies that every marketer should know about in real-time.

Planning 58

Planning Studies B2B Marketing Trends 58

ClearVoice

APRIL 4, 2022

Demographics are important to know. However, if you want to make your audience feel something with the e-commerce copy and optimize for conversions, you need to focus on psychographics. Psychographics are based on why a person does what he or she does. Psychographics are based on why a person does what he or she does.

Copywriting 85

Copywriting Optimization Conversion Psychographics 85

NetLine

MARCH 6, 2024

Intent data is a powerful tool that can transform the way we approach B2B marketing strategies. Over the past two years, we delved into what marketers need to make the most of B2B intent data. Psychographics What psychological traits such as personality, values, and interests do your buyer exhibit?

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Data Buyer Need Intent 52

B2B Marketing Traction

AUGUST 2, 2013

Recently a few comments from different sources converged about how B2B marketing is boring. It’s up to us B2B marketers to lead the way to un-boring B2B campaigns. The number one key to un-boring B2B campaigns is thoroughly understanding the target audience. or merely psychographics (attitudes, behaviors) here.

B2B Marketing 100

B2B Marketing B2B Psychographics Ideal Customer Profiles 100