Engagio

OCTOBER 11, 2023

And with buying centers more fragmented and buyer journeys more complex than ever, B2B data must go beyond mere lists of contacts and companies to include things like buying intent and existing tech stacks. Intent data : Determine which accounts are in-market for the products you sell.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

DealSignal

MAY 6, 2019

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. ABM marries Ideal Customer Profiles, Buyer Personas, high-quality contact information, and intent data into a strategic go-to-market strategy for B2B firms. Intent, however, is ephemeral.

Ideal Customer Profiles 94

Ideal Customer Profiles Account Based Marketing ABM Intent 94

SalesIntel

AUGUST 11, 2021

That’s where data comes in to help you with hitting right on the dartboard every time. This article covers all that you need to know about B2B data. Whether you are just exploring B2B data or thinking about buying it, this article will help. What Type of Data is Right for Your Company? Firmographic Data.

Top of Funnel 52

Top of Funnel B2B Sales Data Hygiene B2B Marketing 52

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

DealSignal

MAY 6, 2019

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. ABM marries Ideal Customer Profiles, Buyer Personas, high-quality contact information, and intent data into a strategic go-to-market strategy for B2B firms. Intent, however, is ephemeral.

Ideal Customer Profiles 40

Ideal Customer Profiles Account Based Marketing ABM Intent 40

SalesIntel

MAY 20, 2022

However, when businesses look to acquire data for their sales and marketing engines, they have little understanding of what type of data they want, how much it costs, or who the reliable providers are. We have already discussed the steps involved in choosing the right data vendor for your business. Firmographic Data.

Ideal Customer Profiles 52

Ideal Customer Profiles Contact Marketing Contacts B2B Marketing 52

SalesIntel

FEBRUARY 8, 2023

Because of mismatched, inconsistent data across your organization, your revenue-generating departments can only respond partially to client demands. This B2B data buyer’s guide will help you to make the most out of B2B data and choose the right sales intelligence platform to boost your revenue.

Ideal Customer Profiles 52

Ideal Customer Profiles De-duplication De-duping B2B 52

Zoominfo

JULY 9, 2020

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? What is data hygiene and why is it important?

Data Hygiene 244

Data Hygiene Opinions Zoominfo Practices 244

DealSignal

FEBRUARY 18, 2024

For example, B2B contact discovery tools can build decision-maker lists within your target accounts for you. Or, B2B lead enrichment tools with advanced filtering capabilities can go beyond basics like job titles so you can determine whether a prospect is actually a likely buyer. But, that’s often easier said than done.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

Hubspot

DECEMBER 16, 2020

What pops into your head when I say the words data hygiene ? Anyway, data hygiene is an oddly-named yet important part of maintaining a strong database. Without accurate information that you obtain legally about real consumers, your data is meaningless. with either: Disparate data from other internal sources (e.g.

Data Hygiene 98

Data Hygiene Marketing AI Work Management Marketing Management 98

Only B2B

JULY 19, 2023

Must Read: Data Hygiene: Mastering CRM Data Cleansing for Optimal Performance Personalized Email Marketing One of the most effective ways to implement personalization in database marketing is through personalized email marketing. The post The Power of Personalization in Database Marketing appeared first on Only-B2B.

Database Marketing 62

Database Marketing Personalization Planning Data Hygiene 62

Zoominfo

JANUARY 5, 2021

Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close. Free Trial What happens when your data source and CRM don’t sync up? Feed Salesforce the best (and freshest) data with ZoomInfo Enrich Practicing good data hygiene is essential. Let’s take a look.

Zoominfo 130

Zoominfo Data Hygiene Paid Search Agency Lead Scoring 130

SalesIntel

JUNE 9, 2023

Cognism includes firmographics, technographics, sales trigger events, intent data, verified business emails, and human-confirmed cell numbers, and assists companies in connecting with their ideal prospects wherever they are – whether in Europe, the United States, or elsewhere. The Issue: 62.5%

Pricing 52

Pricing Price Planning Marketing Automation Services 52

DealSignal

AUGUST 30, 2021

The obstacle that most marketers and salespeople face is the accuracy of the data in their CRM. Research suggests that only 30 to 50% of your data is accurate. As important as data hygiene is, it’s a task that gets pushed to the backburner because of pressing deadlines and priorities.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

DealSignal

JULY 27, 2023

For example, B2B contact discovery tools can build decision-maker lists within your target accounts for you. Or, B2B lead enrichment tools with advanced filtering capabilities can go beyond basics like job titles so you can determine whether a prospect is actually a likely buyer. But, that’s often easier said than done.

Top of Funnel 52

Top of Funnel Generation Account Based Marketing Sales Qualified Leads 52

Zoominfo

JULY 29, 2019

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? B2B sales are complex and the buying groups can be 8-12 people.

Data Hygiene 216

Data Hygiene Zoominfo Practices Marketing AI 216

Anteriad

JANUARY 20, 2023

So, the takeaway here is that investing in a bunch of tools isn’t going to magically make using data more effective—but by first knowing how you want to use data you can create a well-thought-out plan and decide which tools make sense for your goals. How you collect data Where will you source your data?

Data Hygiene 52

Data Hygiene Marketing & Strategy Work Management Marketing Management 52

DealSignal

MAY 15, 2023

Although these technologies work in a pinch, there are significant challenges you’ll face if you rely on them for accurate B2B email verification—which can cost you getting in touch with high-intent, in-market prospects. This improves the overall quality of your email list and ensures that your data remains up to date.

Work Management 98

Work Management Marketing Management Validation Software 98

SalesIntel

APRIL 28, 2022

Buyer intent data is an excellent resource for creating targeted email marketing campaigns with customized content. Use intent data to refine your content and nurture leads with result-driven email remarketing campaigns. It can generate marketing ROI of up to 300% and a marketing engagement of up to 120%.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Ideal Customer Profiles Paid Content 52

Zoominfo

SEPTEMBER 18, 2018

If your database is full of outdated or incorrect data, your personalization efforts will backfire completely. If you want to execute a successful personalized marketing campaign, data hygiene must be a priority. But, your good intentions can backfire if you ignore the risks of personalization.

Personalization 206

Personalization Marketing Automation Services Paid Search Agency Zoominfo 206

DealSignal

APRIL 11, 2022

For example, B2B contact discovery tools can build decision-maker lists within your target accounts for you. Or, B2B lead enrichment tools with advanced filtering capabilities can go beyond basics like job title so you can determine whether a prospect is actually a likely buyer. Poor quality data. Unaligned marketing content.

Top of Funnel 52

Top of Funnel Tools Data Hygiene Generation 52

SalesIntel

OCTOBER 5, 2023

In B2B sales and marketing, one strategy has remained a steadfast driver of success: email marketing. As we’ll explore, email marketing is the beating heart of many B2B campaigns. Join us to understand why data quality is the unsung hero in email list segmentation and why it’s an indispensable asset for B2B success.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52

DealSignal

MARCH 17, 2023

Static DealSignal’s Dynamic Data ZoomInfo’s Static Data Who Has Better Data, DealSignal or ZoomInfo? DealSignal vs. ZoomInfo: Make the Right Choice When it comes to B2B lead generation platforms, choosing the right one can make all the difference. One of the key benefits of DealSignal is our commitment to data quality.

Zoominfo 52

Zoominfo Comparison Marketing Automation Services Ideal Customer Profiles 52

Zoominfo

JULY 12, 2021

According to management consulting firm Bain & Company, “As sales and marketing software has proliferated, most B2B companies have assembled a mishmash of tools that, at best, limit the return on investment and, at worst, confuse and overwhelm the front line.”. However, it doesn’t take long for that assumption to be proven wrong.

Work Management 147

Work Management Marketing Management Zoominfo Ad Building 147

SalesIntel

AUGUST 4, 2021

Although it is difficult for information security organizations to enter these sectors, a smart cybersecurity business campaign is the key to generating more B2B leads and winning the field. In the B2B world, you can’t avoid email marketing. Invalid and Undeliverable Emails. Impact on Email Marketing ROI. Completeness.

CRM 52

CRM Enterprise Management Business Work Management 52

Heinz Marketing

AUGUST 5, 2021

Welcome to the sixth installment of The B2B Marketer’s Quick Start Guide. To put it simply, ABM is a B2B marketing approach that targets accounts instead of individual contacts. Advertise to your target accounts with the only DSP that delivers the precision and scale that B2B requires. Today’s post is about ABM Orchestration.

Account Based Marketing 120

Account Based Marketing ABM De-duping Marketing Automation Services 120

Zoominfo

FEBRUARY 23, 2018

Many B2B data providers claim to have the “best” data. But have you ever stopped to think about where these companies get their data and what makes it better than the rest? After all, account and contact data is the fuel that enables your revenue engine to run smoothly. What Is A B2B Data Provider?

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B Sales 100

Zoominfo

APRIL 27, 2022

How do you clean and prevent dirty data? What is Dirty Data? Dirty data represents faulty bits of information that can present problems in a business’s database. For B2B businesses using data to fuel successful sales and marketing efforts, having access to clean data is paramount. Time to get messy.

Ideal Customer Profiles 100

Ideal Customer Profiles De-duplication Data Hygiene Zoominfo 100

SalesIntel

APRIL 21, 2022

Without high-quality data in your CRM, your sales and marketing teams will never fully grasp the value of your investment or their team’s potential. Incomplete, incorrect, and out-of-date data are all examples of faulty data, and it’s a common issue. Is incorrect data a major concern? Is your information correct?

Data Hygiene 52

Data Hygiene B2B B2B Sales Enterprise Management 52

SalesIntel

APRIL 21, 2022

Without high-quality data in your CRM, your sales and marketing teams will never fully grasp the value of your investment or their team’s potential. Incomplete, incorrect, and out-of-date data are all examples of faulty data, and it’s a common issue. Is incorrect data a major concern? Is your information correct?

Data Hygiene 52

Data Hygiene B2B B2B Sales Enterprise Management 52

Zoominfo

OCTOBER 29, 2019

Success is often boiled down to a single phrase, offered up in the form of well-intentioned advice: “It’s all about who you know.” And, because contact and account data is a high-value form of currency in the corporate world, it often feels like the human element of B2B is gone. The difference between data and intelligence.

List Brokers 178

List Brokers Zoominfo Ad brokers Business 178

DealSignal

SEPTEMBER 20, 2021

Research shows that 70% of CRM data is outdated, incomplete, or inaccurate—and most B2B data providers you entrust to solve your data gaps offer on average 50% accuracy. Capturing Accurate Contact Data Contact data is a constantly-moving target—and when you’re off-target, you can see big drops in team efficiency.

Contact Marketing 103

Contact Marketing Work Management B2B Sales Marketing Management 103

Zoominfo

APRIL 17, 2018

This is particularly helpful for B2B companies who work exclusively with other businesses. Remember, it’s important to be proactive about data collection. But, we can stay on top of this problem by performing ongoing data maintenance. If you only audit your data when you notice errors, it will be too late.

Lead Scoring 224

Lead Scoring Lead Ranking CAN-SPAM Data Hygiene 224

DealSignal

JANUARY 25, 2023

Are you ready to take your B2B marketing game to the next level? The obstacle that most marketers and salespeople face is the accuracy of the data in their CRM. Research suggests that only 30 to 50% of your data is accurate. And let’s face it – data hygiene isn’t exactly thrilling work.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

SalesIntel

JUNE 16, 2023

Top 10 Cognism Alternatives In the realm of B2B data platforms, Cognism has emerged as a leading solution, offering businesses valuable insights and comprehensive data for sales and marketing activities. Apollo boasts a B2B database of over 250 million contacts and 30 million companies.

Comparison 52

Comparison Pricing Price Ideal Customer Profiles 52

DealSignal

MARCH 22, 2023

This is another area where you miss utilizing your CRM data to the fullest. Data hygiene isn’t the most thrilling task—which is where technology can come in to save the day. B2B data platforms that offer a CRM Data Health capability can help ensure that your CRM data is clean and up-to-date.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Cost per Acquisition 52

Leadspace

AUGUST 10, 2021

Having a handle on data hygiene and eliminating system and team silos at the outset lays the foundation as you design a joint GTM strategy, determine how to maximize new cross-sell and upsell opportunities, and deliver engaging experiences that retain customers and win deals.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Marketing Analytics Tools Paid Search Agency 62