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4 Actionable Insights from Google Search Console Search Analytics Reports

KoMarketing Associates

SEO remains a critical channel for B2B marketers as they shift their focus on a new year’s worth of goals and objectives. So what tactics do B2B marketers use to execute a SEO program ? According to survey data from Ascend2, relevant content creation, keyword / phrase research and external / internal linking top the list.

Analytics 243
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4 Actionable Insights from Google Search Console Search Analytics Reports

KoMarketing Associates

SEO remains a critical channel for B2B marketers as they shift their focus on a new year’s worth of goals and objectives. So what tactics do B2B marketers use to execute a SEO program ? According to survey data from Ascend2, relevant content creation, keyword / phrase research and external / internal linking top the list.

Analytics 201
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5 Types of SEO Audits for B2B Organizations

KoMarketing Associates

Of course, B2B marketers have differing expectations of an SEO audit as well. By resolving these issues, B2B organizations may realize significant long-term gains in organic search performance. But, B2B marketers do not always need to invest significant dollars in SEO auditing at the start. How do you do this?

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3 Marketing Activities to Increase Your Google SERP CTR

Directive Agency

Studies show that organic CTR data can make an impact on Google’s rankings. Therefore, if you focus on your CTR, first, higher rankings could follow later. And why you should focus your marketing activities instead on raising your Google CTR. The Relationship Between Ranking and CTR. So we’ll switch it.”.

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The 10 Biggest SEO Myths & Misconceptions to Watch for

KoMarketing Associates

The idea is that PPC and SEO compliment one another primarily because of Click Through Rate (CTR). Both of these studies backed that having both paid and organic results for the same search query can benefit CTR. Reasoning for this is that Google has not (yet) specified that CTR is a ranking factor. Disclaimer: Trick question!

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SEO Best Practices for Landing Page Optimization

KoMarketing Associates

If you’re skeptical, take a look at the chart below from a survey of B2B marketers. This chart can help with that: And let’s look at conversion rates for B2B companies. These are must-read resources for anyone planning or optimizing landing pages: 4 Steps to Map B2B Keywords to Landing Pages. Here are a few charts to prove it.

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Why This Amount Is All the Marketing Budget You Need

Marketing Insider Group

That’s right, for just $8,000 per month, you can get a content marketing strategy , a year’s worth of content ideas , an SEO audit and keyword strategy , external link building, conversion funnel development, and paid promotion to reach all the new people you need to grow your business. What about results?