Walker Sands

APRIL 10, 2024

The panel covered topics ranging from how the participating reporters find their stories and how they like to communicate with PR professionals to changes they’ve seen in journalism recently. The event surfaced valuable insights for PR professionals in the B2B space. Let’s dive into some of the key insights.

PR 52

PR Media Ad Building Word of Mouth 52

Champion Communications

JULY 24, 2023

Today, she stands as a symbol of empowerment, inclusivity, and diversity, thanks to the relentless efforts of the Barbie organisation’s PR team. From trailblazing PR campaigns to ground-breaking collaborations, we delve headlong into the extraordinary world of Barbie’s PR revolution. Rebrand. Rejuvenate.

PR 62

PR Campaigns B2B Thought Leadership Buzz 62

Champion Communications

DECEMBER 15, 2022

74% of MQLs come through PR, so why aren’t business development teams using editorial coverage? . . Generating trust, validation, and credibility (60%), brand awareness (54%) and nurturing sales conversations (54%) were all cited ahead of lead generation as the top reasons for PR investment. Far from it.

PR 62

PR Lead Generation Marketing Qualified Leads Lead Ranking 62

Schubert B2B

JUNE 19, 2018

For those of us working in B2B public relations, now is a good time to review the accomplishments of the past few months. Otherwise known as the onerous task of gathering data and compiling those quarterly or half-year PR reports—but that’s for another blog post.) Press Releases. Social Media. Inbound Activities.

Public Relations 66

Public Relations B2B Trade Show Work Management 66

NuSpark Consulting

JUNE 13, 2014

There are many elements to creating a program that produces a high quantity of high quality leads: SEO, SEM, Content Marketing, Social Media, and more. But among these channels, an important strategy is public relations. Lead generation and PR: Why it matters. Public Relations: How to do it right.

Public Relations 100

Public Relations Lead Generation Sales Qualified Leads B2B Thought Leadership 100

markempa

JUNE 3, 2012

Tweet If your organization’s marketing and public relations teams aren’t working hand in glove, you’re missing a key lead generation opportunity. That’s the word from three experts in B2B PR and marketing: Wendy Marx, president of Marx Communications , a B2B public relations firm; she blogs about B2B communications for Fast Company.

Public Relations 120

Public Relations Lead Scoring Lead Ranking Tactics 120

Oktopost

MARCH 8, 2023

Want to hear more from renowned B2B marketing leaders? In addition, Lauren even dives into the type of content that matters, why social media managers should live in-house, and how she is measuring media relations’ impact on the brand. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube.

PR 117

PR Media Transparency Startups 117

Schubert B2B

AUGUST 16, 2017

B2B public relations, or PR, is just what it sounds like — relating (connecting) to your public (or audience). It’s the process of securing publicity either for you or for your clients. PR bridges the gap between the customers, the media and you/your client. So what is inbound PR?

Public Relations 54

Public Relations B2B Marketing Work Management Trade Show 54

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East). Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Congratulations to all who participated! Join us today !

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Thinkers360

MARCH 31, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (APAC). Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Congratulations to all who participated! Join us today !

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. They need to know what content is promising results and what isn’t. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. With B2B marketing, it’s all about value.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Sword and the Script | B2B

APRIL 23, 2024

The results suggest there are three marketing motions successful B2B software companies do differently than their peers: they experiment with marketing often, they think about marketing measurement more and they do more marketing in-house. >>> Sword and the Script Media can help with B2B marketing, PR and social media.

Marketing Automation Services 75

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 75

Sword and the Script | B2B

AUGUST 29, 2023

Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. Stay with me, I’ll bring this back to B2B in a moment.

Social Media 77

Social Media B2B Marketing Social Marketing Emarketing 77

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (North America). Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Congratulations to all who participated! Join us today !

B2B Thought Leadership 126

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 126

Top Rank Marketing

NOVEMBER 10, 2023

With over 70 million decision-makers, LinkedIn is the place to B2B.” — Keith Browning @TweetOfKeith Click To Tweet What Are B2B Content Marketers’ Biggest Challenges?

Advertising Benchmark 104

Advertising Benchmark Marketing Report B2B Marketing Linkedin 104

Sword and the Script | B2B

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

Marketing Management 75

Marketing Management Vendors Studies Top of Funnel 75

The Effective Marketer

APRIL 4, 2013

That is the title of a recent Aberdeen Group report, Publish or Perish: Content Marketing is the New PR, which you can download for free (registration required) here. Content Marketing Leaders and Followers. The Changing Role of PR. Measure what Matters: new measures for PR (inbound site traffic, web analytics, etc.)

PR 100

PR Advertising Agencies Content Marketing Public Relations 100

The Effective Marketer

APRIL 4, 2013

That is the title of a recent Aberdeen Group report, Publish or Perish: Content Marketing is the New PR, which you can download for free (registration required) here. Content Marketing Leaders and Followers. The Changing Role of PR. Measure what Matters: new measures for PR (inbound site traffic, web analytics, etc.)

PR 100

PR Advertising Agencies Content Marketing Public Relations 100

Marketing Insider Group

NOVEMBER 18, 2020

And yet there are some amazing examples of businesses that are achieving massive growth in new website visitors through consistent editorial content and strategic thought leadership. Organic search has grown from 14 to 19%, which means readers seek and find Forecast content. How could we ever break through?

Forecasting 330

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 330

KoMarketing Associates

APRIL 7, 2021

2020 was a tough year for B2B marketers – and everyone else. A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. But there were some bright spots.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Sword and the Script | B2B

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. It’s no secret that media relations gets harder every year. Because Twitter offers PR advantages for brands willing to put in the effort.

PR 69

PR Twitter Brand Identity Branding 69

Biznology

MAY 4, 2017

It’s no wonder PR professionals are frustrated. Cutting through the noise has never been harder, but some PR pros manage to do it consistently. Find out what they do right and what too many PR pros still do wrong. Paul Gillin is a speaker, writer and B2B content marketing strategist who specializes in social media.

PR 135

PR Practices B2B Blogger 135

BDB

MARCH 1, 2024

And this is perhaps even more true for B2B marketing, where sales processes are typically slower and more considered than the fast-paced world of B2C sales. 1 When it comes to B2B marketing, PR can be an invaluable tool for supporting your objectives and reaching these research-savvy audiences.

Paid Content 26

Paid Content PR Lead Scoring Lead Ranking 26

Webbiquity

AUGUST 1, 2023

This means doing keyword research (determining the best keyword phrases to target based on a combination of relatively search volume and low competition or difficulty); mapping the selected keywords to specific pages; then optimizing the navigation, content, URL, and other elements of on-page SEO for each page.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

BDB

FEBRUARY 23, 2024

And this is perhaps even more true for B2B marketing, where sales processes are typically slower and more considered than the fast-paced world of B2C sales. 1 When it comes to B2B marketing, PR can be an invaluable tool for supporting your objectives and reaching these research-savvy audiences.

Paid Content 26

Paid Content PR Lead Scoring Lead Ranking 26

Sword and the Script | B2B

NOVEMBER 17, 2020

Diligence and accuracy in owned media publishing allows B2B to foster a relationship with a subscribed audience and build credibility for the organization in the process. One of the occasional critiques of content marketing I hear from PR professionals is that content lacks credibility. How can content build credibility?

B2B Marketing 62

B2B Marketing Content Marketing Ad Building B2B 62

Thinkers360

MARCH 15, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Latin America). Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Congratulations to all who participated! Join us today !

B2B Thought Leadership 61

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 61

Top Rank Marketing

OCTOBER 6, 2023

Insider Intelligence The Public’s Perception of the Advertising and PR Industry Remains Poor New Gallup data has shown that the advertising and public relations (PR) sectors have hit a new low when it comes to public perception, with 19 percent of U.S. antitrust case trial against Google.

B2B Marketing 88

B2B Marketing Social Marketing Planning B2B 88

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Walker Sands

MARCH 23, 2021

Over the past ten years, I’ve watched Walker Sands evolve into a fully integrated marketing agency offering best-in-class services for some of the top B2B tech companies in the world. As Vice President of Public Relations, Payal will continue to oversee those industries while helping to shape the next generation of PR leaders.

Demand Generation Agencies 52

Demand Generation Agencies PR Creativity Work Management 52

BDB

NOVEMBER 8, 2023

In today’s competitive business landscape, mastering the art of PR is paramount to craft a distinct presence and authoritative profile. However, is B2B PR just as good as its ability to demonstrate its impact? Measuring the return on investment (ROI) of PR efforts has long been a challenge for the industry.

PR 26

PR Campaigns B2B Thought Leadership Advertising Agencies 26

Onalytica B2B

JULY 8, 2015

Public relations is not what it used to be. Add to this the increase in content marketing and you have to the noisy, digital world we live in today. At Onalytica we have been looking closely at the transformation of PR as we know it. Below you can see a network map of the online conversation around PR.

PR 100

PR PageRank Brand Identity Branding 100

BDB

FEBRUARY 8, 2023

With an effective thought leadership content strategy – you can do just that. Thought leadership content and PR: more similar than you think A 2022 survey undertaken by Semrush discovered that more than 64% of businesses currently include thought leadership in their content marketing plans with an additional 29.5%

Thought Leadership 26

Thought Leadership PR B2B Thought Leadership Content 26

Walker Sands

JUNE 21, 2022

When Walker Sands acquired March Communications in 2021 , we were excited to scale our award-winning B2B marketing solutions in Boston, a city that consistently ranks as a top venture capital and technology hub. Affectiva Acquired: A PR Journey to M&A. Our PR work for Affectiva received the Bronze Bell in the “High-Tech” category.

PR 52

PR Peer-to-peer Acquisitions Press 52

Sword and the Script | B2B

MAY 9, 2023

Your sales team is more likely to use the content B2B marketing products when it is presented by a high-performing peer in sales – rather than a sales leader or a product marketer. If you’ve worked in B2B marketing for a minute, you already know the sales team doesn’t like to use marketing content.

B2B Sales 54

B2B Sales Peer-to-peer B2B Marketing Work Management 54

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years).

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92