SalesIntel

APRIL 15, 2024

The B2B buyer experience is more complex and time-consuming than that of B2C. B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. Closing substantial deals with large decision-making teams results in protracted sales cycles.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

SalesIntel

APRIL 15, 2024

The B2B buyer experience is more complex and time-consuming than that of B2C. B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. Closing substantial deals with large decision-making teams results in protracted sales cycles.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Exo B2B

JUNE 26, 2023

You’ve probably heard a lot about B2B content marketing. According to the Content Marketing Institute’s 13th annual study (2023), 71% of B2B content marketers say B2B content marketing is more important than it was last year. B2B content marketing.

Marketing AI 52

Marketing AI B2B Marketing Optimization Content Marketing 52

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy.

Marketing Analytics Tools 125

Marketing Analytics Tools B2B Marketing Conversion Marketing & Strategy 125

Vision Edge Marketing

DECEMBER 15, 2020

Most business leaders and Marketing and Sales professionals today understand the impact that peer reviews and stories make on the customer bying journey, including the B2B purchase journey. Studies reveal significant changes to how B2B buyers select suppliers. Peer Influence and its Effects on the B2B Buying Process.

Peer-to-peer 285

Peer-to-peer Buy Sales Cycle B2B Sales 285

Only B2B

FEBRUARY 6, 2024

The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

FunnelEnvy

OCTOBER 31, 2022

There’s a lot for marketers today to consider when it comes to tactics for bringing in new business, but your sales pipeline is what ultimately defines the success of all your funnels, marketing campaigns, and other efforts to add new clients and revenue consistently. Addressing a deal size issue is solely a matter of prospecting.

Sales Management 114

Sales Management B2B Sales Top of Funnel B2B Thought Leadership 114

Exo B2B

FEBRUARY 7, 2024

Did you know that 72% of marketing professionals use B2B personas to guide their marketing content? This statistic highlights the growing importance of understanding exactly who the decision-makers are in the B2B world. B2B influencers are often industry experts, leading thinkers.

B2B 52

B2B Buyer Personas Work Management Case Studies 52

Oktopost

DECEMBER 20, 2023

AI has taken the world by storm, and especially since the launch of ChatGPT just over a year ago, it has significantly changed the way we work – and sales teams are no exception. But don’t worry, the rise of AI in B2B sales will not replace you. AI can simply empower you with extra help to reach your sales quota.

Top of Funnel 76

Top of Funnel Lead Scoring Lead Ranking Ideal Customer Profiles 76

The ROI Guy

AUGUST 20, 2018

Buying of B2B solutions isn’t just difficult, new research indicates that “it’s become nearly unnavigable”. Gartner says that today’s customers are spending around two-thirds of the buying journey gathering, processing and de-conflicting information.

Gartner 45

Gartner Tools B2B Sales Comparison 45

ANNUITAS

NOVEMBER 15, 2021

ANNUITAS Research conducted interviews with sales leaders across industries to see how this change has impacted both sales strategy and day-to-day life. Our findings closely corresponded with what the market is seeing: 96% of B2B sales teams have shifted (in full or in part) to remote selling. “I

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

Madison Logic

JANUARY 13, 2022

Madison Logic Recognized as a Challenger in 2022 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms Report. The combined data set of three independent signals provides global enterprise B2B marketers with a holistic view of companies demonstrating the highest propensity to purchase. Gartner Disclaimer. NEW YORK, Jan.

Account Based Marketing 40

Account Based Marketing Gartner Marketing Report Multi-Channel 40

Sword and the Script | B2B

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. B2B content consumption signals buying intent.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

PathFactory

FEBRUARY 21, 2023

February 21, 2023 – Toronto, Canada — Today PathFactory announced the release of its Content Intelligence Report 2023: The Rise of the Anonymous B2B Buyer. 39% of anonymous buyers consume content on mobile, an increase from 25% in 2019. The report, which looks at data across 1.3+ Buying committees continue to get larger.

Account Based Marketing 52

Account Based Marketing ABM Lead Ranking B2B 52

Biznology

NOVEMBER 30, 2017

Everyone is aware that B2B buying is complex. It involves multiple parties over long decision-making cycles. But new research from CEB , now Gartner , suggests that things are even worse these days: it’s buying gridlock. Your research found a lot of dysfunction in the B2B purchase process. Please explain. stakeholders.

Buy 131

Buy Process Gartner B2B 131

The Lead Agency

FEBRUARY 8, 2023

Consumer behaviour in the B2B space has undergone significant changes in the past year. They also prefer to avoid direct communication with sales, which has a considerable impact on B2B interactions. B2B buyers across industries are looking for ease of access to product information and validation from peer reviews.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

Zoominfo

JANUARY 11, 2021

The customer lifecycle is the journey your customer takes with your brand — from their first interaction with your content to renewing their annual subscription or buying additional products. For instance, according to Gartner, B2B buyers spend only 17% of the total purchase journey with sales reps.

Tips 130

Tips Work Management Gartner Top of Funnel 130

Content4Demand

MARCH 25, 2021

At this time of year when everything is fresh and blooming, it’s good to refresh your ABM content marketing strategy. B2B Craves ABM in Strategy Baskets. ABM remains high on the priority list of B2B marketers, according to the 2021 Demand Generation Benchmark Survey Report. And that’s where content comes in.

Account Based Marketing 84

Account Based Marketing ABM Multi-Channel Content 84

Madison Logic

JANUARY 18, 2023

Content marketing is the way we speak to our customers about our brand and our solutions. Because buyers, not sellers, have all the power in B2B. Here are three practices you should follow when building better content and personalizing the experience for your next ABM campaign. . Who are they? .

Account Based Marketing 52

Account Based Marketing ABM Work Management Marketing Management 52

Sprout Social

MAY 18, 2022

By focusing on these four areas, the company found that a high SSI correlated with 45% more sales opportunities and 51% are more likely to hit quota. By 2025, Gartner expects “80% of B2B sales interactions between suppliers and buyers to occur in digital channels.” Content engagement rate. Follower engagement rate.

B2B Thought Leadership 137

B2B Thought Leadership CTR Peer-to-peer Thought Leadership 137

Zoominfo

JANUARY 11, 2021

The customer lifecycle is the journey your customer takes with your brand — from their first interaction with your content to renewing their annual subscription or buying additional products. For instance, according to Gartner, B2B buyers spend only 17% of the total purchase journey with sales reps.

Tips 130

Tips Work Management Gartner Top of Funnel 130

6sense

APRIL 13, 2016

“When Gartner first wrote about predictive lead scoring in August 2014, the practice was still in its early stages.” In their March Tech Go-to-Market report, Gartner notes that “predictive lead scoring is now a “must have” for B2B technology marketing leaders with high volumes of leads from inbound channels and events.”

Lead Ranking 48

Lead Ranking Gartner Marketing Qualified Leads Marketing Report 48

Engagio

FEBRUARY 13, 2020

As in life, so in B2B marketing. Praise is a big deal, whether you’re in a relationship or a buying cycle. In B2B, the ideal situation is one where your current customers are praising your product and your company. And in exchange for that time, they expect high-quality content and experiences. Words of Affirmation.

B2B 87

B2B Act-On Gartner Buying Cycle 87

Zoominfo

MARCH 9, 2021

Behavioral Scoring: This involves monitoring your target audience’s intent, search behaviors, and what content they engage with. Demand generation activities should span the entire length of your sales and marketing funnel and not just focus on adding new prospects at the top of the funnel. How to Develop a B2B Demand Gen Strategy .

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Pam Didner

JANUARY 5, 2020

I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. The best B2B Marketing Conferences to kick off your Roaring Twenties of learning: B2B Marketing Exchange. The marketing conference includes over 300 sessions and a dozen content tracks. B2B Online.

Conference 105

Conference Marketing AI Peer-to-peer B2B Marketing 105

PathFactory

MAY 3, 2022

Everyone has a hot take on how the traditional B2B sales model has died, changed, morphed, or remains relevant – alive and kicking. The first is “ Traditional B2B Sales and Marketing Are Becoming Obsolete ” posted on The Harvard Business Review by Brent Adamson, Vice President at Gartner. Our reason?

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

Metadata

NOVEMBER 1, 2023

Audience targeting has always been a B2B marketer’s kryptonite. Complex buying processes with multiple decision-makers, long sales cycles, and the limitations of native ad channels all play a part. But citing these factors as the reason why you’re not reaching the right B2B audience? That doesn’t cut it in my book.

Ideal Customer Profiles 52

Ideal Customer Profiles Cost per Lead Enterprise Management B2B Marketing 52

Outreach

MAY 16, 2019

Nope, B2B sales is not for the faint of heart. So here are the top B2B Sales Challenges in 2019, plus some tips on how to beat any challenge and end the year as MVS (Most Valuable Salesperson). Takeaway : Provide high-quality sales and marketing content — including case studies — on the website and to your sales reps.

Ideal Customer Profiles 85

Ideal Customer Profiles B2B Sales Marketing Automation Services B2B 85

Madison Logic

AUGUST 2, 2023

B2B buyers need more attention and information to make a purchase decision, ideally, a personalized buying experience. By leveraging data for better targeting, personalization, and optimizing campaigns based on buyer needs, B2B marketers can drive higher engagement and accelerate the conversion of target accounts across the sales cycle.

Account Based Marketing 52

Account Based Marketing Personalization Multi-Channel Top of Funnel 52

TrustRadius Marketing

OCTOBER 3, 2022

Sales and marketing teams understand that a core part of their job is reaching the right audience at the right time with the right message. But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. Only 23% contacted a sales representative.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Walker Sands

AUGUST 8, 2022

Executing a B2B marketing strategy without first understanding the audiences you’re targeting can feel a lot like this — frustrating, overwhelming, confusing and, ultimately, a waste of resources. Understanding Your B2B Buyers. A deep understanding of your B2B audiences goes beyond simply knowing their title and industry.

Top of Funnel 52

Top of Funnel Buyer's Journey ROI B2B Marketing 52

Marketing Interactions

AUGUST 15, 2021

So, let’s look at a few reasons why sales reps shun marketing leads and what (most of) you can do about it. Most Marketing Qualified Leads Are Viewed as Imposters by Sales. When Gartner asked recently whether sales and marketing teams had a common lead definition , only 49% said they did. Pre-sales cycle content.

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 62

ClearVoice

NOVEMBER 1, 2022

It’s not as simple as creating content, posting it on your blog or website, and waiting for the leads to come in. To do this, you must create content that aligns with every stage of the buyer’s journey —from awareness to purchase. Why you need to map your content to the buyer’s journey.

Buy 59

Buy Process Webinar Metrics Marketing & Strategy 59

Martech

FEBRUARY 18, 2022

However, certain marketing technologies called sales enablement platforms can help marketers to do just that. Functionality typically found in sales enablement platforms may include content enablement, automation and workflow tools, training functionality and analytics tools that provide insights to inform future strategies.

Digital Asset Management 94

Digital Asset Management Enterprise Management Work Management Marketing AI 94

Valasys

JANUARY 17, 2020

B2B marketers need to learn to prioritize Customer Experience Management (CEM) to stay close to their customers and to develop an all-inclusive marketing strategy that strikes a perfect balance between creative demands, budget limits & channel decisions of the marketers. B2B marketing has evolved.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Valasys

JANUARY 13, 2020

The modern B2B landscape is majorly buyer-centric. Accordingly, the marketers need to strategize their B2B marketing strategies to optimize users’ experiences by delivering them with tailored pieces of content at each stage of their buying cycles.

Account Based Marketing 59

Account Based Marketing B2B Marketing Marketing Management Marketing & Strategy 59