DealSignal

DECEMBER 28, 2021

Table of Contents. What Is Demand Generation Marketing? Demand generation marketing is a strategy that marketers use to generate brand awareness and interest in a product or solution at scale, leveraging several disciplines within marketing. Demand Generation Strategy and Tactics.

Demand Generation 52

Demand Generation Sales Management Lead Generation Lead Ranking 52

Inbox Insight

SEPTEMBER 10, 2021

Read on to uncover how B2B marketing segmentation is advanced by B2B buyer insights…. How can you unlock key audience intelligence to dial up your demand gen activity? Putting the right message in front of the right buyer to generate the right response is key to effective B2B marketing.

Segmentation 98

Segmentation Ideal Customer Profiles B2B Marketing Planning 98

PureB2B

JULY 2, 2019

After countless conversations with demand generation marketers, it is apparent they are being held to the fire for “better leads” that convert higher and show more signs of being in marker. Generating Leadership and Educational Focused Content. We no longer put together a 3-page article talking about how great XYZ product is.

Demand Generation 62

Demand Generation Demand Generation Top of Funnel 62

6sense

MAY 9, 2017

If you’re heading to SiriusDecisions Summit next week, one of the can’t-miss analyst keynotes will be Kerry Cunningham and Terry Flaherty ’s unveiling of the Next-Generation Demand Waterfall. Every marketer is already familiar with the classic Demand Waterfall and has likely implemented the SiriusDecisions framework in varying ways.

Lead Ranking 48

Lead Ranking Demand Top of Funnel In-market Buyers 48

Martech

MAY 10, 2022

Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase. A different kind of B2B buyer. Read next: The B2B customer journey is set on a digital track.

Buying Cycle 85

Buying Cycle Intent Ideal Customer Profiles Planning 85

Act-On

APRIL 26, 2024

Marketing leaders are facing an unprecedented time with unprecedented demands: Wring every drop of value from generative AI. For marketers across virtually all industries, but especially those working in SaaS, this cut-mode mentality has led to fewer in-market buyers. Deal with the loss of third-party cookies.

Lead Ranking 165

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 165

TrustRadius Marketing

OCTOBER 3, 2022

Sales and marketing teams understand that a core part of their job is reaching the right audience at the right time with the right message. But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. Only 23% contacted a sales representative.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Inbox Insight

APRIL 19, 2021

of senior B2B marketers currently identify and prioritize market opportunities through analyzing their customer database and matching it to their ideal customer profiles (ICP). These findings have been uncovered in our latest research among the Insight for Professionals (IFP) community of B2B senior marketers.

Ideal Customer Profiles 98

Ideal Customer Profiles Demand Generation Account Based Marketing ABM 98

PureB2B

MARCH 28, 2022

Lead generation is the result of passive thought leadership and segmented marketing outreach. Most B2B marketers do this, especially if you’re selling healthcare software. Using a content download or ungated piece of media can go a long way with your buyers. Prioritize straightforward content. Landing Pages.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Marketing Qualified Leads 62

PureB2B

JULY 2, 2019

After countless conversations with demand generation marketers, it is apparent they are being held to the fire for “better leads” that convert higher and show more signs of being in marker. Generating Leadership and Educational Focused Content. We no longer put together a 3-page article talking about how great XYZ product is.

Demand Generation 48

Demand Generation Demand Generation Top of Funnel 48

Martech

MARCH 11, 2024

While this approach works well for roughly 5% of actively in-market buyers, it creates a poor experience for the remaining 95% of future customers who aren’t yet ready to buy. We must adapt and create ads that drive the value in-feed — or promote existing organic content. Lead forms Lead forms are still crucial.

Efficiency 81

Efficiency Marketing Automation Services Lead Ranking Branding 81

DealSignal

SEPTEMBER 7, 2021

What does this mean for digital marketing spend in 2021-2022, and how should you plan to allocate your B2B marketing budget for the best ROI? Here, we explore insights and walk through three tips you should keep in mind when creating your B2B marketing budget. What does this mean for marketing teams?

Allocation 52

Allocation Marketing Budget Marketing Budget Creation Budget Programs 52

Anteriad

DECEMBER 14, 2022

As B2B marketers, we like to be ahead of the curve and prepared for what’s to come. Our take: The bold B2B marketers that invest in finding both net-new customers and new buying groups in current customers in unexpected ways will position their companies for growth into the next year– and their careers as well.

Ideal Customer Profiles 40

Ideal Customer Profiles Budget Programs B2B Marketing Psychographics 40

Metadata

MAY 24, 2023

This is the second post in our new content series, Meta With Metadata. We’re giving you an inside look at how our Marketing team uses our own product to automate paid campaigns and drive more revenue. That’s the question every demand gen marketer is asking themselves right now. How can I get something out of nothing?

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Allocation 52

NetLine

MARCH 7, 2022

NetLine’s Intent Discovery capabilities package all of this data into actionable insights for B2B Marketing and Sales teams. Through Buyer-Level Intent Discovery, you can tap into our networks’ entire universe: . Access to each one of our 13k+ content assets. How Marketing Can Best Put Buyer-Level Intent Insights to Use.

Intent 59

Intent Work Management Marketing Management B2B Marketing 59

Albacross

JANUARY 12, 2023

Through Albacross’ integration with LinkedIn Matched Audiences, B2B marketers can target high-value accounts and buying committees more effectively on LinkedIn. Driving revenue through advertising has been a notorious struggle for B2B companies. STOCKHOLM— January 12, 2022.

Advertising Agencies 52

Advertising Agencies Linkedin Top of Funnel Account Based Marketing 52

NetLine

JUNE 22, 2023

The pain B2B demand gen marketing pros experience whenever sales fails to act on leads or dismiss them prematurely can be quite painful. Sales, conversely, pulls its collective hair out whenever marketing overpromises and underdelivers on quality buyer-level information.

Validation 97

Validation Sales Qualified Leads Marketing Automation Services High Quality Lead 97

Inbox Insight

OCTOBER 6, 2021

If you know where B2B tech buyers are planning to invest their budget, you are in a strong position for identifying in-market buyers and the optimal time to target them. So how do these key B2B tech buyer insights relate to you? What do these B2B tech buyer insights reveal for you?

Work Management 98

Work Management Marketing Management Planning Budget Programs 98

PureB2B

MAY 19, 2022

Using LinkedIn for lead generation has become a staple of B2B marketing. Most B2B marketers have a run-of-the-mill approach to building a professional-looking profile and sharing branded content, waiting patiently for clicks which rarely (if ever) become leads. It’s a Gold Mine of B2B Contacts.

Lead Generation 62

Lead Generation Linkedin Tactics Sales Qualified Leads 62

PureB2B

JUNE 21, 2022

Compared to wooing consumers, courting business-to-business (B2B) customers is harder, takes longer, and is more expensive. B2B buying is more complex, first and foremost because it involves more than one person. For B2B customers, permission-based or opt-in marketing usually yields stronger leads and, ultimately, more sales.

Lead Ranking 62

Lead Ranking Sales Qualified Leads Planning Opt-out 62

B2B Marketing Directions

SEPTEMBER 13, 2020

Intent data and predictive analytics have been hot topics in B2B marketing circles for the past few years. Instead of a broad market of generic buyer personas, it enables you to find specific accounts that are active in your market." "The

In-market Prospects 92

In-market Prospects Marketing Prospects Marketing Management Ideal Customer Profiles 92

TrustRadius Marketing

OCTOBER 3, 2022

Companies are “viewing intent data as an integral layer of intelligence in their revenue funnel and a critical component of their overall go-to-market strategies,” according to Demand Gen Report. Higher-quality data will contain detailed, actionable, lower-funnel signals from an audience of actual buyers.

Intent Data 52

Intent Data Intent Intent Signal Top of Funnel 52

Metadata

JANUARY 18, 2023

Based on Silvio Perez’s DEMAND session: “Building a Paid Media Strategy in a Down Economy.” As we move into the new year, B2B marketers should batten down the hatches and carve out a paid media strategy that helps them thrive in a down economy. For decades, creating content based on a lead’s spot in the funnel was the norm.

Webinar Metrics 52

Webinar Metrics Cost per Lead Ad Building Media 52

PureB2B

MAY 30, 2022

Sales enablement is a continuous business development discipline that equips salespeople with the process, tools, and content to help them sell more effectively. Additional data from Forrester revealed that high-performing B2B companies grow their sales enablement budget 2 times faster than low-performing organizations.

Ideal Customer Profiles 48

Ideal Customer Profiles Top of Funnel Product Work Management 48

6sense

JANUARY 14, 2016

The best B2B marketing teams all have­ one thing in common: they treat the sales team as one of their clients. This view makes marketing qualified leads not a metric for measuring campaigns, but a product delivered to sales development reps and executives. Find in-market buyers and connect them with sales.

Top of Funnel 48

Top of Funnel B2B Sales B2B Marketing Lead Ranking 48

DealSignal

AUGUST 26, 2020

DealSignal Intent-based Inbound Lead Enrichment combines who, why, when, and where, and fully automates the process, so marketing can deliver truly actionable leads to sales and reps can then engage them with highly personalized, timely outreach. Levy, Principal of GZ Consulting. It’s your total audience, perfected.

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 52

6sense

JANUARY 7, 2016

Modern marketers are awash in new technologies, distribution channels and strategies. It’s easier than ever to lose sight and chase the newest fad, forgetting that the marketing goals of creating marketplace awareness and generating demand should be your main focus. The Demand-Generation Team.

Enterprise Management 48

Enterprise Management B2B Marketing Ad Building Marketing Management 48

Adobe Experience Cloud Blog

JUNE 9, 2017

This type of data can help you identify in-market buyers who haven’t yet engaged with you, prioritize your existing leads, nurture leads with personalized emails, invest in advertising more strategically, personalize your website, and more. Company websites, B2B publishers, business or technology-focused online communities.

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134

Inbox Insight

NOVEMBER 3, 2023

Demand generation marketing is a crucial aspect of any successful marketing strategy. A well-executed demand generation campaign can bridge the gap between sales and revenue, reducing the sales cycle and guiding buyers through their customer journey. Ready to attract and engage your in-market B2B buyers?

Demand Generation Agencies 106

Demand Generation Agencies Demand Generation Demand Top of Funnel 106

Tony Zambito

DECEMBER 20, 2015

A recent survey conducted by Cintell*, entitled 2016 Benchmark Study On Understanding B2B Buyers , indicates that high performing organizations utilized qualitative research for their buyer personas. The study focused entirely on the use of buyer personas for understanding B2B buyers.

Buyer Personas 100

Buyer Personas Research Studies Demand Generation Agencies 100

6sense

MAY 10, 2017

With all the new technologies that enable B2B marketers to use the sharp minds they were born with, it really is a whole lot more fun than it used to be. There are so many new tools and solutions to geek out about that it’s not surprising Marketing has become one of the largest stakeholders for IT investments in the enterprise.

Account Based Marketing 59

Account Based Marketing ABM Demand Generation Top of Funnel 59

6sense

JUNE 22, 2017

Forrester has just released The Forrester Wave TM : Predictive Marketing Analytics for B2B Marketers, Q2 2017. In the first report of its kind for the predictive marketing analytics space, Forrester named 6sense a leader among predictive analytics providers. So you can reach and engage in-market buyers.

Forrester 48

Forrester Lead Ranking Lead Scoring Marketing Budget Creation 48

DealSignal

JUNE 26, 2019

New module helps B2B Marketing & Sales teams drive higher conversion rates by prioritizing in-market buyers and engaging them in a highly personalized way. DealSignal Intent-based Lead Enrichment enables B2B marketing and sales teams to: Quickly and accurately segment, score, route, and prioritize inbound leads.

Ideal Customer Profiles 40

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 40

PureB2B

MAY 30, 2022

A solution like DemandScience Intelligence can streamline the process and save time by leveraging prioritized intent signals and other actionable data about in-market buyers. Nearly half of B2B marketers in our recent survey said that intent data helps sales to prioritize leads. Take Breaks Regularly.

Work Management 62

Work Management Marketing Management Sales Qualified Leads Intent Data 62

Terminus

AUGUST 25, 2022

We fought our way through a global pandemic for which there was no marketing playbook and we saw a good chunk of our pipeline erased as in-person events were canceled, the virtual market became flooded with content, and we seemed to be up against a new socio-economic crisis each week. Demand generation programs have a place.

Marketing Analytics Tools 26

Marketing Analytics Tools Ideal Customer Profiles Top of Funnel Budget Programs 26

6sense

JULY 17, 2017

In 2013, Forrester released a Forrester Wave report (aka Forrester’s evaluation of vendors in a software, hardware or services market) in the Identity and Access Management space for the cloud. At that time, only a few B2B companies subscribed to this kind of service in the cloud (hint: early adopters). And they seized it.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Forrester 48

Heinz Marketing

JULY 9, 2021

Welcome to the fifth installment of The B2B Marketer’s Quick Start Guide. Today’s post is about Content Amplification. Content amplification is somewhat of a broad term. WordStream defines content amplification as the process of helping your content reach a significantly wider audience. So lets get into it!

Paid Content 136

Paid Content Marketing Automation Services Work Management Marketing Management 136