Aberdeen

NOVEMBER 14, 2019

What happened in the intent data industry, ABM, and data-driven marketing for the month of October? Our latest roundup includes new surveys and market research reports to enhance your B2B marketing strategy. Buyer Intent Data Tools Market Insights. Data Offers Better Marketing Return on Investment (ROI).

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

Outreach

AUGUST 11, 2020

I once heard an SVP of Sales lead his opening remarks to a New Hire Training Class with this message: “What keeps me up at night is not if we’re going to close the deals we’re in. Enter Intent data. Intent data is designed to solve two critically important pieces of the Account Based Selling (ABS) motion: Timing Relevance How?

Intent Data 104

Intent Data Intent Peer-to-peer Bombora 104

Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. in eight evaluation criteria, including uniqueness of proprietary data, industry/vertical/keyword coverage, intent data types, pricing flexibility and transparency, and roadmap.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. in eight evaluation criteria, including uniqueness of proprietary data, industry/vertical/keyword coverage, intent data types, pricing flexibility and transparency, and roadmap.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Aberdeen

DECEMBER 17, 2019

Too often, B2B marketers approach marketing as a “see what sticks” tactic. The good news is that data can change all of this by helping B2B marketers identify, engage, and nurture potential customers at the right time. The key is the marriage of artificial intelligence and intent data. AI vs. Intent Data.

Marketing AI 69

Marketing AI Intent Data Intent Purchase Intent 69

NetLine

APRIL 19, 2022

This past summer, LinkedIn’s B2B Institute published a study in unison with the University of South Australia’s Ehrenberg-Bass Institute for Marketing Science. It means that advertising mostly hits B2B buyers who aren’t going to buy anytime soon.” . More Than 5% of B2B Buyers Are Ready to Make a Purchase. Add in a matching 7.6%

Intent Data 72

Intent Data Buyer Intent Rules Intent 72

Aberdeen

DECEMBER 17, 2019

Too often, B2B marketers approach marketing as a “see what sticks” tactic. The good news is that data can change all of this by helping B2B marketers identify, engage, and nurture potential customers at the right time. The key is the marriage of artificial intelligence and intent data. AI vs. Intent Data.

Marketing AI 52

Marketing AI Intent Data Intent Purchase Intent 52

SalesIntel

APRIL 15, 2024

The B2B buyer experience is more complex and time-consuming than that of B2C. B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. The average B2B buying cycle is considerably longer than that of B2C transactions.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

SalesIntel

APRIL 15, 2024

The B2B buyer experience is more complex and time-consuming than that of B2C. B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. The average B2B buying cycle is considerably longer than that of B2C transactions.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Aberdeen

FEBRUARY 28, 2019

Research in Intent Data Can Help. Intent data reflects buyer behavior today which allows new sales people to react to pending deals immediately. Intent data is an insightful means of determining quota potential of a territory. Sales reps can master the skill set of a particular point in the funnel (ex.

Intent Data 40

Intent Data Intent Top of Funnel Cold Calling 40

Madison Logic

JUNE 15, 2023

Customer reviews on G2 continue to validate Madison Logic’s intent data, ability to deliver predictable ROI when executing a data-driven, multi-channel ABM strategy, and best-in-class customer support.

Account Based Marketing 52

Account Based Marketing ABM Enterprise Management Peer-to-peer 52

Madison Logic

JUNE 15, 2023

Customer reviews on G2 continue to validate Madison Logic’s intent data, ability to deliver predictable ROI when executing a data-driven, multi-channel ABM strategy, and best-in-class customer support.

Account Based Marketing 52

Account Based Marketing ABM Enterprise Management Peer-to-peer 52

xiQ

MAY 14, 2020

May 14, 2020 – xiQ, the leading AI-powered B2B Marketing and Sales Platform, introduces Personality-Based Engagement (PBE). By combining proven behavioral science-based personality assessment methodologies with Artificial Intelligence (AI), xiQ has created a new category for B2B precision selling and marketing.

B2B Sales 118

B2B Sales B2B Marketing Personalization Account Based Marketing 118

Madison Logic

SEPTEMBER 14, 2023

Technology leadership and high customer satisfaction reviews drive top rankings among B2B marketing solution providers NEW YORK, NY — September 14, 2023 — Madison Logic , the leading global digital Account-Based Marketing (ABM) platform, today announced that it set a new company record with 48 total badges in the G2 Fall 2023 Grid® Reports.

Enterprise Management 52

Enterprise Management Account Based Marketing Buyer Intent Marketing Management 52

Madison Logic

DECEMBER 19, 2023

Customer reviews continue to offer persistent recognition for the company’s industry-leading intent data, ability to deliver predictable ROI when executing a data-driven, multi-channel ABM strategy, and best-in-class customer support. ” — Sander D., We highly recommend them! ” — Mackenzie B.,

Enterprise Management 52

Enterprise Management Peer-to-peer Account Based Marketing Impressions 52

DealSignal

AUGUST 7, 2023

DealSignal is the leading Verified B2B Data software solution for B2B businesses looking to go-to-market across multiple market segments, multiple industries, and international geographies. DealSignal prioritizes data privacy and security as integral elements of its B2B data policies and procedures.

Ideal Customer Profiles 52

Ideal Customer Profiles Generation B2B Lead Ranking 52

SalesIntel

JUNE 28, 2022

Everything that an SDR does needs the backing of accurate, verified B2B data. According to research by Gartner , an estimated 60% of B2B sales organizations will transition from intuition-based and experience-based selling to data-driven selling by 2025. . Firmographic data. Technographic data .

Ideal Customer Profiles 52

Ideal Customer Profiles Psychographics B2B Lead Scoring 52

Zoominfo

SEPTEMBER 5, 2023

Harnessing AI requires a strong alignment of incentives across departments, coupled with high-quality data and experienced resources to get the job done. With a foundation of the most comprehensive B2B data available, it’s possible to turn those challenges into opportunities with plenty of upside. The good news?

Marketing AI 130

Marketing AI Lead Ranking Zoominfo Optimization 130

Aberdeen

NOVEMBER 12, 2019

Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. The post The Intelligent Business Show: S2EP05 – Marketing: More Than a Class at University appeared first on Aberdeen. Good news – It is now possible to know this, with up to 91% accuracy.

Class 45

Class Peer-to-peer Business Purchase Intent 45

Inbox Insight

APRIL 11, 2022

Achieving a seamless, unified B2B multi channel strategy requires a specialist skillset and understanding as well as effective cross channel integration and alignment to your overarching objectives. What first hand perspectives can our experts provide B2B marketers around multi channel strategy success?

Multi-Channel 98

Multi-Channel Ideal Customer Profiles Paid Content Advertising Channels 98

Zoominfo

AUGUST 6, 2020

By providing real-time hiring signals via intent data. Find Better Candidates With Better Data Our recruitment database is fueled by best-in-class business contact data Get a Demo Stay Connected to Target Industries With ZoomInfo, you can get staffing needs delivered directly to your workflows.

Zoominfo 130

Zoominfo High Quality Lead Marketing Management B2B 130

Zoominfo

SEPTEMBER 29, 2021

.” It’s the right data that tells you which accounts to target, which leads are qualified, when customers have problems, or where to direct visitors who come to your website. These days, of course, maintaining robust, accurate, scalable contact data is a massive undertaking. Are they the right size?

Enterprise Management 100

Enterprise Management Marketing AI Automation Marketing Management 100

6sense

MAY 12, 2020

Bombora’s Company Surge ® data and 6sense’s Account Engagement Platform combine to help revenue teams proactively target accounts and generate revenue. Bombora’s Company Surge data can be combined with 6sense’s intent, predictive, engagement, and other crucial account data to create hyper-targeted audiences and deliver engaging experiences.

Bombora 62

Bombora Advertising Agencies B2B Sales Lead Scoring 62

Martech

OCTOBER 5, 2022

I struggled in advanced engineering classes but thrived in electives — communications, business, organizational behavior — which was a sign for my future in marketing. Processing and interpreting intent data is an example. ZoomInfo illustrates how B2B marketers are accessing this capability. Data management / analytics.

Intent Data 95

Intent Data Marketing Management Word of Mouth Customer Satisfaction 95

Madison Logic

APRIL 4, 2023

Customer reviews offered persistent recognition for the ability to prioritize accounts, personas, and content with its superior proprietary data; best-in-class customer support; and the predictable and sustainable ROI clients experience when executing a multi-channel ABM strategy with Madison Logic. ” – Adam S.,

Account Based Marketing 52

Account Based Marketing ABM Peer-to-peer Multi-Channel 52

6sense

DECEMBER 10, 2021

Such intent-based targeting is achieved with the help of real-time intent marketing strategies. Customers’ intent data helps in increasing the ability to qualify opportunities, eventually accelerating the sales and marketing process. Every marketer knows ZoomInfo is a treasury of customer data. 6Sense ABM.

B2B Sales 62

B2B Sales Intent Account Based Marketing Zoominfo 62

xiQ

MAY 14, 2020

May 14, 2020 - xiQ, the leading AI-powered B2B Marketing and Sales Platform, introduces Personality-Driven Engagement (PDE). By combining proven behavioral science-based personality assessment methodologies with Artificial Intelligence (AI), xiQ has created a new category for B2B precision selling and marketing. REDWOOD CITY, Calif.,

B2B Sales 62

B2B Sales B2B Marketing Personalization Account Based Marketing 62

6sense

NOVEMBER 11, 2021

Data collection, privacy, and security is serious business and has become a top concern for both ABM platform vendors and buyers. From major data breaches to the all-too-common lost, stolen, or otherwise misuse of personal data, consumers have demanded protection of their personal data.

Privacy 62

Privacy Viral Marketing Work Management Privacy Policies 62

Zoominfo

MAY 16, 2022

So while B2B marketers will try to get more tech-savvy, they’ll continue to waste money and fall into the same old trap if their data is not up to par. ZoomInfo MarketingOS Finally, ABM with data you can trust. When you have strong data, you know exactly who to target and what to say — and that’s when you’ll start seeing ROI.

Marketing Automation Services 130

Marketing Automation Services Budget Programs Zoominfo Work Management 130

Zoominfo

FEBRUARY 8, 2022

Account-based marketing is used by most B2B companies, and it’s easy to see why: it promises to bring marketing and sales closer together, target accounts as one revenue team, and drive bottom-line results. Poor data quality leads to targeting the wrong accounts at the wrong times and in the wrong way. The reason?

Account Based Marketing 100

Account Based Marketing Sales Qualified Leads Zoominfo Marketing Management 100

Valasys

SEPTEMBER 21, 2021

Data is the fuel that helps the revenue engine of B2B organizations to run as they should, and the best B2B businesses know that really well. After all, B2B data is the backbone of your branding strategy. Today, B2B brands are grappled with the problem of low ROI or poor campaign results.

B2B Sales 52

B2B Sales B2B Marketing Ideal Customer Profiles Advertising Agencies 52

Aberdeen

MARCH 17, 2020

For some time now, intent data combined with ABM has been a recipe for success — but it isn’t as easy as you may think. What intent and behavioral data are supposed to do is point to commonalities that businesses have on their way through a buyer journey. And oversimplifying it may just be your downfall.

Account Based Marketing 64

Account Based Marketing ABM Intent Data Intent 64

Terminus

SEPTEMBER 22, 2019

Enter: intent data, the tried and trusted crystal ball of savvy B2B marketers. . The opportunity represented by intent data is obvious : find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites. Third-party intent data is a different story.

Intent Data 22

Intent Data Intent Bombora Dwell 22

xiQ

MAY 19, 2020

Combining xiQ, the world’s leading AI-powered sales and marketing technology platform, with Carbon Design, expertise in using Challenger to develop insights that drive highly personalized experiences , pushes B2B sales and marketing to an unprecedented level of precision. About Carbon Design. Carbon Design is an agile marketing services firm.

Design 118

Design Account Based Marketing Personalization Planning 118

xiQ

MAY 19, 2020

Combining xiQ, the world’s leading AI-powered sales and marketing technology platform, with Carbon Design, expertise in using Challenger to develop insights that drive highly personalized experiences , pushes B2B sales and marketing to an unprecedented level of precision. About Carbon Design. Carbon Design is an agile marketing services firm.

Design 118

Design Account Based Marketing Personalization Planning 118

Terminus

SEPTEMBER 22, 2019

Enter: intent data, the tried and trusted crystal ball of savvy B2B marketers. . The opportunity represented by intent data is obvious : find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites. . Third-party intent data is a different story.

Intent Data 20

Intent Data Intent Bombora Dwell 20

Metadata

JANUARY 12, 2021

Now Integrates with G2 Buyer Intent This is the integration that every G2 Intent Data customer needs to use. Marketers can now build and target audiences of buyers researching their category on G2 directly from the Metadata platform using G2 Buyer Intent data. Integrating G2 Buyer Intent with Metadata.io

Ideal Customer Profiles 59

Ideal Customer Profiles Intent Marketing Qualified Leads Buyer Intent 59