The Intelligent Business Show, or TIBS, consists of two things: “intelligent businesses” and how to make businesses more intelligent. Check out this week’s episode featuring Andrew Mugford, Admissions Marketing Analyst from Tyndale University.
This week, we’re taking a study break and joining Andrew Mugford from Tyndale University to talk about how he uses data as an Admissions Marketing Analyst. Listen in as we review some academic use-cases, discuss how to leverage user experience with admin control, and adjust to the inquire-enroll marketing funnel.
This Week’s Guest:
“Don’t just sit in front of your computer. Go talk to your users. Go sit next to them while they make calls, or whatever their processes are, and see what their pain points are.”
Andrew Mugford believes that systems should serve their users and not the other way around. From his varied background in 911 Dispatch to Higher Education Recruiting, he uses data to validate and improve people’s experiences to assist them in achieving professional success.
Each week on The Intelligent Business Show (TIBS) podcast, our host, Jessie Coan (Aberdeen’s VP of Marketing), will chat with marketers and sales folks who are leveraging data and exploring new ways to find customers and close deals. We’ll also be featuring novel and exciting insights from our very own esteemed resident thought leaders. Tune in every other week to learn about the latest innovations and the best tricks from your peers and competitors.
You can also find us on Spotify, iTunes and YouTube, or have the latest episode delivered directly to your inbox by subscribing here.
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