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Why Your B2B Marketing Should Feature Case Studies

Webbiquity

Marketing business to business (B2B) products and services differs from business to consumer (B2C) practices in at least a half-dozen ways. Business purchasing decision makers are primarily concerned about what you can do to help their company operate more efficiently or grow faster. Guest post by Eleanor Hecks.

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How to Do an Efficiency Audit on Your B2B Company

Webbiquity

Every business-to-business (B2B) organization needs to make the most of limited time and resources. Efficiency is vital to conserving cash , the lifeblood of all businesses (startups particularly) that enables them to profitably grow revenue. How large is the B2B market? Conduct a Content Audit.

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8 Ecommerce Trends That Are Heating Up in 2020

TrustRadius Marketing

The age of giant retailers and general merchandisers is fading too (think department stores like Macy’s, T.J. 3 Convergence of Content and Ecommerce. Another interesting trend is the convergence of content management systems (CMS) and ecommerce platforms. Maxx, Target, Walmart, Sears, etc.). 5 Headless Ecommerce .

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Is Your Website an Internet Relic? Why Outdated Websites Are Bad For Business

ATAK Interactive

A content management system is the basis of most websites, but it wasn’t a few years ago. Our preferred website content management system is WordPress, which is open source and user-friendly. Usually, for a business-to-business website, this means contact forms, some email automation, and blog commenting.

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Is Your Website an Internet Relic? Why Oudated Websites Are Bad For Business

ATAK Interactive

A content management system is the basis of most websites, but it wasn’t a few years ago. Our preferred website content management system is WordPress, which is open source and user-friendly. Usually, for a business-to-business website, this means contact forms, some email automation, and blog commenting.

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34 Clever Scarcity Examples to Skyrocket Your Conversions

Optinmonster

Fans don’t mind buying limited quantities of special merchandise at a premium. It buys the copyright of high-demand content like Kill Boksoon and Money Heist. Netflix drives new subscriptions by making high-demand content available only on its platform. The one with the relative scarcity offer increased sales by 226%.

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Manufacturer Successfully Uses a B2C Online Marketing Tactic

Industrial Marketing Today

I’m sure by now you’ve read or heard enough about how the lines are merging between Business-to-Business (B2B) and Business-to-Consumer (B2C) marketing. Some have even called B2B marketing obsolete in this day and age. Whether you agree or not is a topic for another day. Disclosure: They are one of my clients).

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