Webbiquity
JANUARY 28, 2016
What role should content aggregation play in your B2B blogging strategy? What value does content syndication provide to B2B bloggers? How can B2B marketers capitalize on aggregation as part of their overall content marketing strategy? Paul Gillin, host of the For Immediate Release (FIR) B2B podcast.
Crimson Marketing
MAY 1, 2015
Improving and creating effective marketing strategy means marketers need to thoroughly understand the B2B buying process and how it is evolving. Let’s explore the four key ways B2B buying is changing: 1. B2B marketing technology is developing rapidly. Social media influence is to the B2B buyer. ” 2. .
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NuSpark Consulting
OCTOBER 28, 2011
The strategy of blogging, especially from a b2b perspective, can be somewhat misunderstood. So I thought I’d raise the question on the benefits of blogging to the NuSpark Marketing content alliance team, and get their reaction to the following question. There are plenty of reasons why a business should have a blog.
Sword and the Script | B2B
APRIL 18, 2020
>>> Looking for a B2B tech PR with expertise and execution? Both groups are: “…about equally like to allocate more budget to search advertising, SEO, and vertical website campaigns.” Read more: The Impact of COVID-19 on B2B Marketing Plans: Tech vs. Non-Tech via Tom Pick and B2B Marketing Zone.
Hubspot
MAY 12, 2010
Great business blogs have to walk a fine line: they have to create value for current and prospective customers while at the same time supporting a strategy that provides business growth. Business blogs are often measured by very different metrics than blogs that function as media outlets.
Industrial Marketing Today
JUNE 29, 2010
Yes, GE and Microsoft sell directly to end-users but they are primarily B2B companies. He suggests that B2B marketers take a cue from their B2C counterparts when it comes to increasing brand awareness. He suggests that B2B marketers take a cue from their B2C counterparts when it comes to increasing brand awareness.
Industrial Marketing Today
APRIL 30, 2010
The instant gratification mindset of B2B content consumers means they’re demanding more content, faster. To get the most from your content, embrace the 7 “R&# s of B2B Marketing Content Planning: Re-use - ideas for content development must be expanded to create multiple assets. Refresh - Content gets stale over time.
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