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Maximizing Efficiency with B2B Marketing Automation: Key Strategies

Webbiquity

Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. So, why not let B2B marketing automation take care of the rest? What is B2B Marketing Automation? What are the Benefits of B2B Marketing Automation? What are the Challenges of B2B Marketing Automation?

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MarTech’s B2B marketing experts to follow

Martech

B2B marketing is as direct and personalized as it gets. Here’s our list of the top B2B marketers to follow. A consultant who helps businesses with brand building and marketing strategy, Dave’s passion project is Exit Five, a private, online community for B2B marketers with more than 3,000 members. That’s not easy to do. .

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Thank You to Our 27 Guest Marketing and Sales Bloggers in 2011!

ViewPoint

This year, we’re honored to have published posts from twenty-seven guest marketing and sales bloggers here on ViewPoint, and I wanted to say to all of you how much I appreciate your contributions. Database management. Lead generation. B2B marketing and sales strategies and tactics. Revenue performance management.

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12 Essential LinkedIn Groups for B2B Marketers

KoMarketing Associates

Each platform poses unique opportunities for B2B marketers to create brand awareness, generate leads, interact with clients and perspectives, and gather valuable information about what’s happening in the industry. Take a look at the following groups and determine how your B2B initiatives could benefit from becoming a member: 1.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. New York, NY.

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My Favorite 'John Wayne' Thoughts for Marketers and Salespeople

ViewPoint

This is easily adapted to, "Well, there are some things a salesman just can''t run away from, and that''s sales lead follow-up." In spite of the accountability that CRM brings and the follow-up that marketing automation creates, B2B salespeople have to do the final step. James is a regular guest blogger with ViewPoint.

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Most Market Share Battles Are Lost, Not Won

ViewPoint

Casey Stengel said, “ Most ball games are lost not won ,” and his comment seems appropriate for most marketers’ efforts in B2B companies. Today's blog was submitted by James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting. I met with a prospect yesterday.