B2B Marketing Traction

MAY 20, 2010

It’s amazing to me that very few B2B marketers track marketing ROI, let alone any other marketing performance stats. According the Aberdeen Group , 78% of best practice companies track and measure their marketing results, compared to just 42% of companies that perform at industry average and 37% of companies defined as laggards.

ROI 100

ROI Cost per Lead Trade Show Paid Search Agency 100

B2B Marketing Traction

OCTOBER 8, 2012

( Read more about the product lifecycle stages and what they mean for marketing in my previous blog post, How Much Should I Spend on My B2B Marketing? ). If you are following marketing best practices and generating content that adds value for your clients and customers, you probably need a resource with marketing writing skills.

Planning 100

Planning Work Management Marketing Management Consulting 100

B2B Marketing Traction

APRIL 9, 2012

Some of the best blogs I have seen use multiple voices, but they do so in a systematic way. In developing your blogging voice, follow some blogs you like and make note of the “voice” they use. Why do you like it? Could you adopt similar tone and approach? That way, a changing voice is expected and perhaps looked forward to.

PR 100

PR Opinions Planning Blogger 100

B2B Marketing Traction

JANUARY 13, 2016

Without a plan, you may not execute with industry best practices. You may hire an expert to consult on the plan or you may research best practices in marketing and look at what your competitors are doing (and how well they do it). It’s been proven that integrated, planned marketing produces better results.

Planning 100

Planning Marketing Plans Vendors Trade Show 100

B2B Marketing Traction

FEBRUARY 14, 2011

Even if we are experienced, we’d like to believe that when our SEO vendor says they use best practices, they really do. by Google for use of black hat practices by their SEO vendor. We may not be marketing technologists experienced in search engine marketing or optimization (SEO/SEM). ” How Could They?

PageRank 100

PageRank Guidelines SEM Vendors 100

B2B Marketing Traction

NOVEMBER 9, 2009

Reading these books was very meaningful for Jennifer Beever the marketer who does social networking and wants to establish a better presence, and for Jennifer Beever the CMO for Hire and B2B marketing consultant who wants to add more value for clients. Here are some of my takeaways from the books. I read the chapter on client types first.

Consulting 100

Consulting Trust Marketing Social Networks Social Media 100

B2B Marketing Traction

JUNE 22, 2011

Presented by Skyline Sales and Marketing Trainer Nik Fradgley and Director of Lead Generation and Industry Relations Michael Thimmesch, the webinar included the results of a study of which social media sites were best practice for use pre-trade show, during the show, and post-trade show.

Trade Show 100

Trade Show Social Media Social Marketing Media 100

B2B Marketing Traction

OCTOBER 15, 2010

There are more sophisticated tools you can use to gather information on your business strengths and weaknesses, such as QuadRed ‘s QuadStrat program , developed with UCLA and Pepperdine University, with which executives and employees rank their company’s performance on best practice statements.

SWOT 100

SWOT Analysis Marketing Management Planning 100

B2B Marketing Traction

JULY 2, 2014

It was chock full of great tips and best practices for blog posts proven by research, but some of my followers commented that the long and detailed article was hard to put into action. In this post I paint a picture and show and explain the eight elements of the perfect post, so it’s easy for bloggers to visualize.

Opinions 100

Opinions Paid Search Agency Studies Blogger 100

B2B Marketing Traction

OCTOBER 1, 2009

Do you know what tone your communications should have and what images and colors best appeal to your prospects? Know how to best communicate with your prospects. Using the wrong message and images will turn off your prospects very quickly. Do you plan to do a drip campaign by email? Don’t do it!

Psychographics 100

Psychographics Campaigns Planning RSS 100

B2B Marketing Traction

JULY 20, 2016

You can read the dramatic (my blood pressure definitely went up) story here, B2B Marketers: Has Your Online Content Been Copied? But, I mention this because the ethics in marketing that has always been part of my practice became a central focus when I was teaching the class.

B2B Marketing 100

B2B Marketing Ethics Work Management B2B 100