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6 Ways to Expand Your Perspective: The B2B Marketer as CEO

Rev

When you think about a B2B marketer as a CEO, you open up avenues of thought that will transform the way you work and the way you understand your value as a marketer. Ryan is an expert digital marketing and especially email marketing with 20 years of experience in B2B demand gen. CEOs ask the right questions.

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What’s the Secret to Leading a Successful Startup? And What Can B2B Marketers Learn from the NSA?

Leadspace

What’s the one thing marketers all want — whether they’re in B2B or B2C; whether they’re selling shampoo or cloud communication software? And What Can B2B Marketers Learn from the NSA? What can the laws of physics teach us about Marketing? And is Marketing an art, a science, or both at once?

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Guest Editor: The Why and How of B2B Podcasting

The Customer

To answer the “why” embrace podcasting as a B2B tool, think of your most compelling, successful salesperson bottling and syndicating their best client-whispering: it’s a way to personalize a company’s value proposition in what feels like a H2H conversation. So, what’s involved in the making of and marketing of on-demand audio as a B2B tool?

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Revamp Your B2B Landing Page: 5 Things to Consider

FunnelEnvy

5 things to consider when revamping your B2B landing page. Below are some of the most critical things to keep in mind when revamping your B2B landing page for maximum effectiveness. Next, you need to view your B2B landing page as your user’s end point in a marketing campaign journey. In B2C, entry trust (i.e.,

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5 B2B Content Strategies that Make the Customer the Star of the Story

Content Standard

But many companies in the B2B space simply want to help other businesses succeed. When it comes to B2B content strategies, this can be a simple and highly effective selling point. When it comes to building B2B content strategies, there are many ways to accomplish this.

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How Sexy Hair Blends Instagram and E-Commerce

Convince & Convert

As she consciously transformed her position to fit the unique needs of her company, Glenda has taken it from a professional-only brand sold through salons to maintaining a perfect social engagement balance that is both B2B and B2C —helping distributor, vendor, and consumer alike. In This Episode.

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Watch: How AI is Transforming B2B Businesses

Leadspace

Having started his career in B2C at Unilever, Doug moved to the B2B space as CMO at Skype and Salesforce, before taking the helm at Leadspace. One of the starkest changes in marketing in general — and B2B marketing in particular — over the past 25 years or so, is the focus on data.