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What B2B Marketers Need to Know About Social Media in China

KoMarketing Associates

Instead, your new friends may ask if you have QQ, Qzone, WeChat, RenRen, Momo, or another social media platform popular in China. All these social media names may make you feel overwhelmed because there are so many, and many of them sound alike! B2B marketers face a similar challenge. Who Is Using Social Media in China?

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9 of the Best Video Marketing Examples From B2B in 2019

Vidyard

Have you ever Skyped in space? Some of the brightest minds in B2B marketing have turned their attention to creating videos that inspire, thrill, educate, and yes, build pipeline and revenue. So without further adieu, here are some of the best examples of video marketing campaigns and programs from B2B in 2019!

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The Challenges of B2B Marketing in Uncertain Times (And How to Overcome Them)

The Lead Agency

Businesses are scrambling to operate in this new environment, and many decision-makers are tightening their discretionary expenditure, including marketing. In order to give businesses the best chance of survival, decision-makers and marketers should instead pivot their marketing strategy to ensure they stay relevant to consumers.

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10 Best Sales Tools to Boost Your B2B Sales

SalesIntel

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Some of them are free while others are paid – but all bring in enormous value to the sales process. We have listed the 10 best sales tools you must be acquainted with to boost your B2B sales. Why Use Sales Tools?

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6 Ways to Help Your B2B Salesforce Go Digital in the Age of Social Distancing

Schubert B2B

For B2B salesforces, it has robbed them of the strongest tool in their arsenal — the face-to-face meeting. . That means embracing digital marketing in all its forms to find new prospects and start those conversations that lead to sales. . Invest in LinkedIn Advertising. These members will see the ads in their newsfeed.

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How to Prepare to Hire Again After the COVID-19 Outbreak

Webbiquity

Businesses should limit their talent searches geographically following the pandemic to adapt financial restraints and candidates’ residual apprehensions towards airline travel. To limit the costs and risks associated with travel, businesses may want to focus their searches on local or internal talent to fill vacancies.

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Why a B2B Brand Is Experimenting With Snapchat

Convince & Convert

Former-Intern-Turned-Media-Maven Caitlin Angeloff joins Jay and Adam this week to share her successful approach to social media marketing within her brand, DocuSign. Why engaging social media at every stage of the sales cycle turns everybody into brand advocates. Influencer marketing? Paid social?

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