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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

You can go high ($50 to $100 per package) with a service like Video Plus Print , or keep it simpler with something closer to trade show swag. co-exhibiting at trade shows and conferences. A decade ago, people were talking about the death of trade shows and conferences. The key is to make it creative.

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The Challenges of B2B Marketing in Uncertain Times (And How to Overcome Them)

The Lead Agency

While these are global brands that are advertising to the end consumer, B2B brands can also learn from their example. This means that B2B businesses should review all current campaigns and ensure the messaging is appropriate and sensitive to the current situation. For many B2B businesses, clients have gone quiet.

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2015 B2B Content Marketing Survey – 3 Takeaways You Need to Know

B2B Marketing Traction

There’s a big difference between what B2B marketers are using in their marketing programs and what is effective. The survey results showed that B2B marketers still use tactics that are not that effective. What does this mean for B2B marketers? In-person is the number 1 most effective B2B marketing tactic.

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30 Creative Ideas for Your B2B Video Marketing

B2B Marketing Traction

But what about video for your business-to-business (B2B) products or services? Here are 30 creative ideas for your B2B video marketing. Take a video of a customer service call to show how you solve customer problems. You can even record the customer’s question over Skype or at their company and add it to your video.

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The Long Distance Relationship: How to Work with a Remote Marketing Agency

The Point

Today, modern marketing channels have become so fragmented that B2B marketers are much more likely to work with a stable of agencies – a demand generation agency , for example, plus a branding firm, a PR shop, perhaps even an SEO consultant. marketing agencies marketing agency skype' Be up front about the way you like to work.

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Top 10 Marketing Techniques for Professional Services

Hinge Marketing

Major offline examples include trade shows, networking and in-person speaking engagements. 7) Trade show participation. Much like speaking engagements, trade shows are a great way to get a high concentration of potential clients all in one place at same time. 8) LinkedIn.

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4 Tips for B2B Marketing on Facebook

Online Marketing Institute

Several readers asked how B2B companies could take advantage of the tips we shared, and I know that some organizations are still wondering if it even makes sense to try to reach a business audience on Facebook Facebook. Leyl Master Black is a Managing Director at Sparkpr , one of the world’s top independent PR agencies.