Adobe Experience Cloud Blog

JUNE 13, 2017

Using rich data is commonplace in the B2B world. B2B marketers have the art of prospecting down to a science. Although the B2C world is different, in some ways there’s a lot to be learned from the way B2B marketers manage their audiences, personalize their customer experiences, and use data to drive strategy.

Marketing Automation Services 126

Marketing Automation Services Lead Ranking Account Based Marketing Marketing Management 126

Optinmonster

OCTOBER 30, 2020

Are you looking for a quick and easy way to create a custom Marketo popup that converts? By the end of this post, you’ll know exactly how to easily create a custom Marketo popup that will help your business grow. Why Create a Custom Marketo Popup. A Marketo popup is a lead capture form that sits on top of your website content.

Marketo 81

Marketo Marketing Automation Services Display Trigger Marketing 81

Customer Experience Matrix

MARCH 26, 2014

The other enterprise-level B2C email vendors ( ExactTarget , Responsys ) have already been bought at wondrously high prices, and every B2B marketing automation vendor I talk to tells me that potential investors are approaching them constantly. My only reaction was, What the heck took so long? This makes Silverpop a perfect fit.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 120

The Point

FEBRUARY 27, 2018

Following on the heels of CAN-SPAM (US) and CASL (Canada), the General Data Protection Regulation (GDPR) is the latest in a series of government regulations that promises to have a major impact on the way B2B marketers conduct business. 5 Basic Things Every #B2B Marketer Needs to Do to Prepare for #GDPR via @spearmktg.

Privacy Policies 231

Privacy Policies Marketing Automation Services B2B Marketing Marketing Management 231

Valasys

MAY 31, 2019

HG for Marketo has been designed to link directly to the users’ marketing automation platform & to reflect upon the latest technologies being used by the potential & existing customers. Marketo is a long-standing leader in B2B marketing which was acquired by Abode on October 31, 2018.

Marketo 56

Marketo Marketing Automation Services Lead Ranking Marketing Management 56

Webbiquity

MAY 16, 2023

117 reviews) This is a fantastic tool for B2B SaaS and ecommerce sites, but isn’t simply a UGA replacement. ” It integrates with a wide range of tools including Google Cloud, Marketo, HubSpot , and Mailchimp. Reportei : This is a dashboard tool designed for agencies that serve B2C clients. And many thanks in advance!

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

chiefmartech

SEPTEMBER 21, 2018

The deal was announced yesterday afternoon: Adobe is acquiring Marketo for $4.75 As TechCrunch noted in their coverage of the news, “[This acquisition] was a pretty nice return for Vista Equity partners, which purchased Marketo in May 2016 for $1.8 It’s just that your Marketo choice will now have an Adobe logo.

Enterprise Management 82

Enterprise Management Marketo Work Management Marketing Automation Services 82

Adobe Experience Cloud Blog

APRIL 6, 2020

They customize our software to the specific business requirements of thousands of B2C and B2B customers across over 20 industries. As we unified the Marketo and Magento partner programs with the Adobe Solution Partner Program and Adobe Exchange Partner Program, we brought our respective partner awards together as well.

Advertising Agencies 132

Advertising Agencies Work Management Marketing Management B2B Thought Leadership 132

Adobe Experience Cloud Blog

JULY 30, 2019

Adobe recently published a report detailing the findings of a survey we conducted of 1,215 marketers and B2B buyers in the U.K., The findings reveal that European business buyers expect vendors to display traits traditionally associated with consumer brands, demonstrating B2B and B2C landscapes are no longer distinct.

Vendors 126

Vendors B2B Ethics B2B Thought Leadership 126

Content4Demand

APRIL 10, 2019

For years, B2B marketing has discussed the “consumerization” of the B2B buyer. However, technology specifically has continued to remain siloed as B2B or B2C point solutions. This led to a conversation with Adobe’s SVP of Marketo Steve Lucas, former CEO of Marketo prior to its acquisition in September 2018.

Positioning 40

Positioning B2B Marketing Digital Transformation Work Management 40

Oktopost

MAY 4, 2020

The world is a very connected place and B2B brands have long been expected to intertwine more humanity into their marketing efforts. But in today’s environment, how can B2B brands be more human when interactions have gone digital? Join the conversation by searching for B2B Marketing Now and subscribing wherever you listen to podcasts.

Brand Identity 113

Brand Identity Branding B2B Broadcasting 113

Valasys

SEPTEMBER 24, 2018

Adobe will be acquiring privately-held cloud marketing software group Marketo from Vista Equity Partners for a whopping $4.75bn (£3.6bn)! The common and unwavering belief in the power of content and data to drive business results has brought these two magnets together according to Steve Lucas the CEO of Marketo.

Marketo 40

Marketo Enterprise Management Marketing Automation Services Marketing Management 40

Martech

DECEMBER 7, 2023

He’s assisted in the effort by his strategic advisor Karen Steele, former CMO of Lean Data and a senior marketing executive at Marketo. ” Right now, Cardii’s target audience is B2B marketers. Click here to take the survey But Cardii foresees B2C use cases too. ” Brand immersive experiences. 3D, dynamic.”

Marketo 117

Marketo Customer Surveys Trigger Marketing Amazon 117

Adobe Experience Cloud Blog

MARCH 28, 2019

Steve Lucas, SVP of Marketo, an Adobe company, on Thursday challenged the thousands of attendees at Adobe Summit—The Digital Experience Conference to make every experience count. With that, Adobe CEO Shantanu Narayen came on stage to discuss with Lucas Adobe’s 2018 acquisition of Marketo. Helping B2B Meet the Experience Mandate.

Account Based Marketing 132

Account Based Marketing Lead Ranking B2B B2B Thought Leadership 132

Smarte

DECEMBER 9, 2021

The SMARTe Method to B2B Data Enrichment. In the dynamic B2B environment that we operate in, thousands of companies are competing to get noticed in front of their best prospects. In B2B sales , every possible data point becomes important to close leads. Enrich any platform with SMARTe’s B2B data.

B2B 98

B2B API Eloqua B2B Sales 98

Velocity Partners

FEBRUARY 27, 2024

Jon Miller recently said that the B2B go-to-market playbook is kaput. You know, Marketo and Engagio founder and CMO at Demandbase (and, it just so happens, serial Velocity client). The excitement has turned to ashes for many B2B tech firms and CMO tenure is lower than ever. No wonder B2B pipelines are so under pressure.

Sales Management 77

Sales Management Top of Funnel Work Management Brand Identity 77

PathFactory

SEPTEMBER 21, 2018

By now, you’ve probably heard about the Adobe Marketo acquisition news. Marketo is arguably the leading independent marketing automation platform. Marketo and PathFactory are long-standing integration partners. The post Why The Adobe-Marketo News Unlocks Exciting New Options For Marketers appeared first on PathFactory.

Marketo 40

Marketo Marketing Automation Services Advertising Agencies API 40

Customer Experience Matrix

APRIL 18, 2012

With its usual fanfare, Marketo today announced the acquisition of social marketing campaign company Crowd Factory. Crowd Factory is a certified cool product, which is probably reason enough for Marketo to buy them. Marketo is primarily focused on business marketing, and in particular lead generation, nurturing and analytics.

Act-On 120

Act-On Marketing Automation Services Marketo Buy 120

Adobe Experience Cloud Blog

JULY 30, 2019

Adobe recently published a report detailing the findings of a survey we conducted of 1,215 marketers and B2B buyers in the U.K., The findings reveal that European business buyers expect vendors to display traits traditionally associated with consumer brands, demonstrating B2B and B2C landscapes are no longer distinct.

Vendors 92

Vendors B2B Ethics B2B Thought Leadership 92

Engagio

OCTOBER 11, 2021

Campaign Management was mostly industry-agnostic — B2C, B2B, B2B2C, it didn’t matter — which also meant that it mostly catered to the lowest common denominator, usually B2C. You know the story here, Marketo, Eloqua and a few others came to quickly dominate the B2B marketing world. Check it out here.

Account Based Marketing 87

Account Based Marketing Marketing Automation Services Enterprise Management Marketing Automation 87

Customer Experience Matrix

JULY 31, 2015

Yesterday I released the mid-year edition of the VEST Report on B2B marketing automation vendors, thereby meeting my self-imposed deadline of July 31. Otherwise, the top players have remained the same: Infusionsoft , HubSpot , Act-On , Salesforce Pardot , Marketo , Oracle Eloqua , and Adobe. products are pretty stable, too.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Marketing Automation Paid Search Agency 120

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. B2B Content Masterminds. He’s also a Marketo alum and rock ‘n’ roll photographer on the side.) Ardath Albee is a B2B marketing strategist, CEO of Marketing Interactions, conference speaker, and author of Digital Relevance.

B2B Marketing 134

B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

DivvyHQ

MARCH 2, 2020

If you're looking for innovative examples of content marketing, the B2C world typically has plenty. They're a little harder to come by in B2B. Here are some examples of B2B content marketing with proven results to get your creative juices flowing.

B2B Marketing 124

B2B Marketing Content Marketing B2B Campaigns 124

Top Rank Marketing

FEBRUARY 1, 2017

This year, there’s a new player in the benchmark reporting game: The brilliant minds at Marketo. Marketo surveyed over 1,300 marketers, B2B and B2C, to track progress across five different categories. Overall, Marketo reports that 34% of marketers surveyed currently practice ABM. Here are just a few key takeaways.

Advertising Benchmark 52

Advertising Benchmark Marketo Account Based Marketing Organization 52

Martech

DECEMBER 11, 2023

Specify your industry or target audience: Examples: B2B marketing might focus on using technology to generate qualified leads and nurture relationships. B2C marketing might focus on using technology to personalize the customer experience and drive sales. Are there any downsides or risks from this?

Marketing AI 119

Marketing AI Marketing Automation Services Work Management Marketing Management 119

Envy

JANUARY 28, 2018

Curious as to what the new year has in store for B2B marketing? Needless to say, the GDPR is also poised to make a big impact on B2B marketing and the way we manage customer data. For B2B marketers this meant utilizing a host of affordable and easy-to-use advanced data analytics tools. Marketing Automation. Influencer marketing.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Adobe Experience Cloud Blog

FEBRUARY 27, 2014

We often think of business-to-business (B2B) and business-to-consumer (B2C) best marketing practices as completely different from one another, but consumers are also professionals who make B2B purchasing decisions. Customer Perception Is Everything. Modern Marketing'

Marketing Automation Services 48

Marketing Automation Services B2B Thought Leadership B2B Opinions 48

Contently

JANUARY 31, 2023

Understanding customer attitudes and intentions doesn’t just apply to B2C companies, either. B2B companies can also access customer sentiment data for their target market. The information can help you understand your market reputation (or if anyone knows about you at all).

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

SnapApp

APRIL 20, 2015

The 2015 Marketo Summit , with the theme “Inspiration in the Nation,” really did inspire! Because whether you’re B2B, B2C, B2B2C, Agency, or something else, we all have the same mission: engaging our audience with our message. At Marketo, the buzz around the conference focused on what we could all take away from those sessions.

Marketo 48

Marketo Conference Buzz Interactive Marketing 48

Martech

JULY 28, 2021

As more B2B marketing teams adopt B2C strategies to engage and convert business customers, electronics giant Panasonic has found success in focusing on engaging customers where they are. They also depend on Google Analytics and recently made the shift from Marketo to Salesforce Marketing Cloud. Solving customer problems.

Marketing & Strategy 112

Marketing & Strategy B2B B2B Thought Leadership Trade Show 112

Scoop.it

JANUARY 28, 2021

B2B companies are making use of several digital marketing strategies to communicate with their target audience more effectively. Interestingly, 87% of B2B marketers and 85% of marketers use email for content marketing. Here’s a chart that throws light on how brands carry out B2B email marketing and its best practices.

Email Marketing 86

Email Marketing B2B Marketing Planning Work Management 86

Onalytica B2B

JULY 15, 2015

70% of B2B marketers are creating more content than they did one year ago. This data comes from the 2015 B2B Content Marketing Trends report from the Content Marketing Institute and MarketingProfs. So B2B marketers are furiously creating more content. Top 100 B2B Marketing Twitter Influencers. B2B Marketing.

Twitter 100

Twitter B2B Marketing PageRank B2B 100

Adobe Experience Cloud Blog

JUNE 12, 2019

The more customers have excellent experiences in their interactions with B2C organizations, the more they expect the same standard when working with B2B companies. The post ABM Has Become Table Stakes for Creating Epic B2B Customer Experiences appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Account Based Marketing 133

Account Based Marketing ABM Ideal Customer Profiles B2B 133

Customer Experience Matrix

AUGUST 23, 2012

Marketo and Oracle (specifically, Oracle CRM On Demand Marketing ) are considerably further back in the leader quadrant. Both are general purpose marketing automation systems that serve large numbers of B2C as well as B2B clients. It’s important to recognize that Neolane and Aprimo are fundamentally different from the others.

Eloqua 120

Eloqua Marketing Automation Services Lead Ranking Enterprise Management 120

Adobe Experience Cloud Blog

MARCH 27, 2015

Author: Ellen Gomes As a B2C Marketer, you may have thought that the concept of “lead nurturing” only applied to B2B businesses. But with technology, like Marketo’s engagement marketing platform, savvy B2C marketers are starting to implement nurturing programs. We call this customer nurturing.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Marketing Management Marketo 48

Adobe Experience Cloud Blog

DECEMBER 20, 2018

Black Friday, named for the day when retailers move out of the red and into the black, promotes spending across the board, from gift shops to restaurants and B2B to B2C organizations. B2B Tips and Tricks. B2C Tips and Tricks. B2C companies should consider hosting a holiday party that aligns with their brand.

Paid Search Agency 134

Paid Search Agency B2B Thought Leadership Top of Funnel Advertising Agencies 134

Oktopost

MARCH 11, 2020

As you begin your due diligence in searching, pay close attention to solutions that play nicely with your current martech stack , are seamlessly connected to your social media management platform and act as a complete social media management suite for B2B. Today’s B2B buyers trust people, not brands. Creating Content That Resonates.

Linkedin 138

Linkedin Enterprise Management Work Management Marketing Management 138