Industrial Marketing Today

JANUARY 3, 2011

Industrial marketers who don’t use a business blog are missing a key component of feeding the top of their sales funnels. You can find lots of online articles about the advantages of using a business blog for building thought leadership, communities and humanizing your company. Source: HubSpot ).

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Top of Funnel Business Blogging High Quality Lead Business 60

Heinz Marketing

MAY 2, 2018

There is a vast difference between simply blogging in your free time and writing a business blog. You don’t need any prior experience to write a blog, but in order to have an effective business blog, it must drive current and prospective customers, create added value, and incorporate useful content.

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Practices B2B Thought Leadership Lead Scoring Lead Ranking 51

Webbiquity

MARCH 15, 2018

For example, one of my biggest goals with social media marketing is to drive more traffic to my business blog and website, especially with Twitter. When you click on one to share it, you have the option to customize your update with your own thoughts on the subject, as well as with an image.

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Social Media Tools Media Work Management 324

NuSpark Consulting

NOVEMBER 4, 2011

Second, white papers allow marketers to establish thought-leadership and earn readers’ attention and admiration by becoming their trusted advisors. For businesses that see the demise of their interruption marketing methods, white papers are crucial. Establish thought-leadership. The Benefits of a Business Blog.

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Paper Relevance B2B Thought Leadership Thought Leadership 100

LEADership

OCTOBER 1, 2013

The one common element in every piece over the years is my strong desire to speak out and share my thoughts on a particular subject. That to me is the most important factor behind the quality and effectiveness of a blog; doesn’t matter whether it is B2B, B2C or a personal blog. FOCUS ON THOUGHT LEADERSHIP.

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B2B Thought Leadership Multi-Channel B2B Thought Leadership 40

Adobe Experience Cloud Blog

JANUARY 6, 2017

Lee Odden is the CEO at TopRank Marketing while also finding time to be an author, speaker, consultant on B2B content and influencer marketing, social media, PR, and SEO. Mari Smith is a social media thought leader, Facebook marketing expert, globe-trotting speaker, and an author. I’ve got some thoughts – https://t.co/VUd3N9H84y.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Webbiquity

JUNE 21, 2010

Blogs are also core to a successful social media marketing strategy. Here are five key benefits of blogging for businesses. Winning the business, particularly in the b2b world, is usually about doing the best job of solving the customer’s problem. Establish expertise and credibility. Search engine visibility.

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Industrial Marketing Today

JUNE 29, 2010

Yes, GE and Microsoft sell directly to end-users but they are primarily B2B companies. He suggests that B2B marketers take a cue from their B2C counterparts when it comes to increasing brand awareness. He suggests that B2B marketers take a cue from their B2C counterparts when it comes to increasing brand awareness.

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Relevance B2B Marketing Web 2.0 Brand Identity 60

markempa

MAY 23, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

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Industrial Marketing Today

JULY 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders? What are consequences of this creativity decline to the business world? 1 “leadership competency” of the future. Share your thoughts.

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Creativity B2B Marketing Lead Ranking Lead Scoring 60

EMagine B2B Blog

NOVEMBER 9, 2010

We’ve blogged numerous times about the many benefits of business blogging (see this post, for example) …benefits that include thought leadership, traffic, search-engine rank, inbound links, etc. Now, posting on Industrial Marketing Today, Achinta Mitra adds yet one more claim: blogging will [.].

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Sales Qualified Leads Lead Scoring Lead Ranking Blogger 40

Industrial Marketing Today

DECEMBER 22, 2010

B2B Lead Generation without Lead Nurturing is Doomed to Fail. B2B marketing and lead generation experts point to a lack of lead nurturing as the primary cause of this poor performance. Three Business Blogs with Proven ROI from Industrial Companies. Three Business Blogs with Proven ROI from Industrial Companies.

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Top of Funnel B2B Thought Leadership Marketing Analytics Tools Curation 60

Industrial Marketing Today

DECEMBER 22, 2011

Thought Leadership: Marketing Engineering Services with Technical Articles. B2B Lead Generation without Lead Nurturing is Doomed to Fail. 3 Business Blogs with Proven ROI from Industrial Companies. How Relevant Marketing Content Helps B2B Branding. And now for the drum roll please….

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Marketing Analytics Tools B2B Thought Leadership Buying Cycle Thought Leadership 60

Hubspot

JUNE 5, 2012

There is no shortage of different types of content you can create to feed your business blog. Thought leadership-based content, commentary on industry news, data-driven analyses, list-style posts. It's a business blogging classic. Have you mastered the powerful how-to post for your business blog?

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Business Blogging Business B2B Thought Leadership Stats 28

Atomic Reach

JANUARY 3, 2019

and a Design Leadership Forum Member for Invision. Named as one of marketing’s “Ten Biggest Thought Leaders,” by CMO. com , and recognized by Forbes as a “Top Five Social Sales Influencer,” Neal Schaffer is a prominent voice in the world of business oriented social media. Find him on Twitter & LinkedIn.

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Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Webbiquity

SEPTEMBER 25, 2018

What content marketing channel do B2B marketers pretty much all agree is highly effective? And what potentially powerful B2B marketing strategy is perhaps the most overlooked? The webinar detailed seven conclusions from the report, which was based on in-depth interviews with senior B2B marketing professionals.

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Work Management B2B Marketing Marketing Management B2B Thought Leadership 253

ClearVoice

MAY 26, 2022

Your business blog can: Position you as a thought leader in your industry. Increase your brand’s visibility on search engines and elsewhere online, such as on social media and guest blogs. Improve customer trust in your business. Plus, business blogging is measurable and gives you plenty of data to work with.

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Business Blogging Work Management Business B2B Thought Leadership 52

Single Grain

DECEMBER 29, 2020

His article My Billion-Dollar Mistake about founding KISSmetrics is especially worth reading, as he details what he did wrong and how he felt about it: “There were so many times when I thought about giving up during the early days. Thoughts on Sourcing Black Companies & Entrepreneurs. The Goal Should Not Be the New Normal.

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Blogger Business Blogging Sales Management Enterprise Management 119

Marketing Insider Group

SEPTEMBER 21, 2020

Companies that practice blogging get 97% more links to their websites. B2B marketers who blog get 67 percent more leads than those who don’t. I’ve seen it happen with our clients time and again, as well as with our company blog. My own business depends on creating blog content that outranks my competitors.

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Top of Funnel Paid Search Agency Companies Marketing Automation Services 299

Online Marketing Institute

NOVEMBER 18, 2010

The truth is that if you are in the business of providing great value to your customers, or you are solving certain problems remarkably well, blogging will enable you to communicate this to your prospects in an effective, cheap and efficient way (if youre not providing great value then you shouldnt be in business at all).

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Cost per Lead RSS 40

Anything Goes Marketing

DECEMBER 3, 2006

Podcast Strategy: It's Time to get one One of my favourite podcasting sites is by Brian Caroll on the topic of B2B Lead Generation. This is sometimes referred to as thought leadership. Like blogs, podcasts can help you in the search rankings if the content provided contains relevant keywords. Drive website traffic.

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Hubspot

MAY 24, 2012

7) B2B marketers use email segmentation heavily. 84% of B2B marketers use segment targeting in their email campaigns. 12) LinkedIn drives the most customers for B2B organizations. 65% of B2B companies that answered our survey as part of The State of the Inbound Marketing said that they have acquired a customer through LinkedIn.

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Stats Lead Scoring Lead Ranking Planning 28

Hubspot

JANUARY 25, 2013

the idea of creating blog content , that after hours or days of looking at a blinking cursor, there's nothing but an outline or a few introductory sentences to show for their work. Well, I guess that's one way to approach business blogging. How to Be a Successful Agile Business Blogger.

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Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. June 8, 2010.

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B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

WebMarketCentral

JULY 7, 2008

Blogs and Microsites Can Help with SEO—Eventually Creating a blog or topic-specific microsite can supplement SEO efforts by providing a venue to share thought-leadership content, in a more casual tone than a corporate site, free from content management or other technological constraints that may apply to a company website.

Lead Generation 20

Lead Generation Work Management Lead Scoring Lead Ranking 20

Hubspot

JUNE 21, 2010

Does your business blog have a unique, recognizable voice? If it doesn't, you could be in trouble, since voice is one of the most important elements of a successful blog , according to our top inbound marketing of the past week. So what is voice, and how can you express it through your blog?

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Blogger Lead Scoring 28

WebMarketCentral

SEPTEMBER 18, 2007

into a unified marketing and PR program: blogs, podcasting, wikis, online discussion forums, social media, video, websites and search marketing. While many B2C and B2B marketers use at least a subset of these tools regularly, thinking about them in a unified manner can be challenging. And then they will write about you!

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PR Rules Web 2.0 Wiki 20

Industrial Marketing Today

NOVEMBER 1, 2010

A business blog is an important and integral component of inbound marketing. While there are plenty of business blogs from B2B marketing consultants (including this one), industry portals and vertical search engines, there aren’t too many from manufacturers and industrial companies. Feel free to add them here.

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Business Blogging Enterprise Management Paid Search Agency ROI 60

Hubspot

JUNE 25, 2012

71% of B2B buyers go to the internet to get that information. You could be relaxing on your porch on a Saturday, hammering out a blog post, and a prospect might read that blog post on a Tuesday morning in their office a year from now. 4) You Can Stand Out as a Thought Leader. Don't you want to be the one they find?

Inbound Marketing 28

Inbound Marketing Enterprise Management Work Management Marketing Management 28

Hubspot

APRIL 3, 2012

This is a guest post written by Dave Kurlan , a top rated speaker, best selling author, and sales development thought leader. His top-rated business blog, Understanding the Sales Force , is read by thousands of sales and marketing leaders. 3) Remember that blogging isn't just for marketers. Image credit: f_shields.

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Ideal Customer Profiles Salesforce.com Enterprise Management Marketing Proposals 28

Online Marketing Institute

JUNE 30, 2009

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? What made you want to start your first blog? " For any B2B concern, blogging is sales.

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Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

NOVEMBER 7, 2012

3) Product Blog Content. Right now you're probably all like, "But I thought we inbound marketers were supposed to use our blog for thought leadership and attracting visitors through educational, industry content?" In fact, you'll notice that we do it on this very blog. well, education.

Top of Funnel 28

Top of Funnel Work Management Product Marketing Management 28

Hubspot

SEPTEMBER 15, 2011

Connect your blog to Twitter. If you maintain a business blog, save yourself a step in promoting your content by using HubSpot's integration or Twitterfeed to link your blog to your Twitter account. Then compile the feedback into a blog post. Find some great B2B Twitter chats to follow here.).

Paid Content 28

Paid Content Twitter Work Management Paid Search Agency 28

markempa

MARCH 2, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Microsoft RSVP.

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Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

PureB2B

JUNE 29, 2021

Seventy-one percent of B2B buyers go online for that information, and you want to be there when they come searching. Buyers seeking your specialized expertise will find you if you provide content that explicitly tackles topics related to your specialized business. Establish Yourself as a Thought Leader.

Inbound Marketing 62

Inbound Marketing High Quality Lead Planning Paid Search Agency 62

Webbiquity

JULY 12, 2010

If absolutely necessary, this leadership can be outsourced, but only as part of a close long-term relationship. In all but the smallest companies, there are often multiple individuals tweeting, networking and even contributing to the company blog. Who else will be involved? Share it on StumbleUpon. Share this on Technorati.

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Social Media Media B2B Thought Leadership Marketing & Strategy 100

SmartBug Media

NOVEMBER 18, 2022

Different tools are used to build this content—including search engine optimization (SEO), business blogging, and more—and analyze the performance data to scope your marketing efforts. B2B (Business to Business) These are businesses that sell products or services to other businesses.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98