Martech

NOVEMBER 6, 2023

In the crowded B2B space, reaching your target audience is challenging. Product alone is not enough to engage and retain B2B buyers. But surprisingly, B2B businesses often overlook the importance of a great customer experience for their buyers, which is typically a top priority for B2C. Who are B2B customers? Scalability.

B2B 132

B2B Customer Satisfaction Lead Scoring Lead Ranking 132

DealSignal

AUGUST 3, 2023

The data used in them can vary greatly. However, the most critical factor in reaching your audience is high-quality B2B data with verified contacts and verified emails. The lack of high-quality contact data can not only reduce the effectiveness of your email marketing campaigns – it can get your domain blacklisted.

Deliverability 94

Deliverability B2B Lead Scoring Lead Ranking 94

Webbiquity

MAY 25, 2021

As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C. Affiliate sales support independent publishing.

B2B Marketing 338

B2B Marketing Practices B2B SMS 338

Zoominfo

MARCH 24, 2021

You hire talented sales and marketing professionals and set them up with state-of-the-art CRM and automation tools. However, if that data isn’t clean, your marketing and sales efforts take a hit. For businesses, that bad data can negatively affect revenue growth. How Does Dirty Data Affect Sales? Let’s take a closer look.

Data Hygiene 251

Data Hygiene Buyer Personas Churn Rate B2B 251

Martech

FEBRUARY 20, 2024

Forget nailing your value proposition, crafting eloquent email copy and avoiding spam filters. While regular cold emails can bring you an average reply rate of 5% to 10%, personalized CTAs perform 202% better. This data-driven guide dissects the science behind powerful B2B calls to action along with insider tips and winning examples.

Urgency Marketing 102

Urgency Marketing B2B Allocation CAN-SPAM 102

Thinkers360

MARCH 31, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (APAC). Congratulations to all who participated! Join us today ! To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards.

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Rev

AUGUST 18, 2019

Yes, you can recover lost leads and turn them into new sales opportunities. B2B leads go bad all the time for a variety of reasons. Some leads go bad simply because Sales forgot about them. So how can you re-engage lost leads? A lost lead doesn’t always mean a lost lead.

Leads 92

Leads Lead Marketing Qualified Leads CAN-SPAM 92

PureB2B

MAY 30, 2022

61% of B2B marketers say that generating high-quality leads is one of their biggest challenges. Lead generation is hard. It's not something you can do reactively, either. If you wait until your lead pipeline is empty to start prospecting, you'll end up desperate to find new leads. It's not surprising.

B2B Sales 62

B2B Sales Webinar Metrics High Quality Lead Marketing & Strategy 62

Webbiquity

OCTOBER 21, 2022

Because organic search is typically one of the top traffic sources for B2B websites, driving organic visits is often the ultimate goal of marketing and copywriting agencies. An SEO content writer is a trained professional/specialist who is well-versed in all aspects of SEO and how content can be crafted to achieve search engine rank.

Copywriting 336

Copywriting Rules SEO Lead Scoring 336

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East). Congratulations to all who participated! Join us today ! Frequently Asked Questions What specific criteria were used to select the top 50 thought leaders and influencers?

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Marketing Insider Group

AUGUST 25, 2020

Unlike yesterday’s robocalls or email blasts, today’s sales automation all boils down to personalization. With the aid of today’s sales automation software, you can learn which salesperson is the best fit for each customer and assign them automatically. Taking a silo-free approach to sales automation can also boost revenue.

Automation 266

Automation Sales Qualified Leads Lead Scoring Lead Ranking 266

Zoominfo

DECEMBER 3, 2018

There’s no way around it – prospect and customer data is one of the most valuable assets a B2B organization has access to. Think about it: without accurate information, how can you market, sell, or provide customer service to your target audience? The Impact of Bad B2B Marketing Data. 2. The Old Solution: A B2B Data Audit.

Work Management 223

Work Management Marketing Management Data Hygiene B2B Marketing 223

Binary Demand

APRIL 29, 2024

[ps2id id=’introduction’ target=”/]Email undoubtedly holds significant promise as a channel for every B2B demand generation company across the globe. With many options available, navigating through them all can feel overwhelming. Nevertheless, setting KPIs and metrics can be a daunting task.

Email Marketing 52

Email Marketing B2B Marketing Campaigns Planning 52

Zoominfo

JUNE 22, 2022

In today’s crowded B2B ecosystem, where personalization and relevance are seen as crucial competitive differentiators, the idea of cold calling might seem archaic. As daunting as cold calling may be, it still has a place in today’s sales pipelines. What is B2B Cold Calling? But as it turns out, that might not be entirely true.

Cold Calling 130

Cold Calling B2B B2B Sales Gartner 130

Valasys

MARCH 21, 2023

What is Lead Nurturing? B2B lead nurturing builds relationships with potential customers and guides them through the sales funnel to ultimately become paying customers. However, there can be several bottlenecks that can hinder the lead nurturing process.

Lead Nurturing 52

Lead Nurturing Lead Scoring Lead Ranking Allocation 52

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (North America). Congratulations to all who participated! Join us today ! To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards.

B2B Thought Leadership 121

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 121

Webbiquity

OCTOBER 18, 2022

When you launch an email marketing campaign , you can look back on all the hard work that you’ve put into crafting each email message and smile. But what if those emails never see the light of day again, and end their lives in a spam filter or junk folder? Spam messages have a far higher chance of ending up in junk mail folders.

Deliverability 286

Deliverability CAN-SPAM Opt-in Opt-out 286

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Binary Demand

JULY 21, 2023

[ps2id id=’overview’ target=”/]Today’s B2B organizations largely count on the data it holds to direct themselves for success and seamless operations. It enables sales representatives to enhance the relevance and effectiveness of their pitches by providing them with accurate and comprehensive data about prospects.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

BOP Design

JANUARY 7, 2022

As I browse web design agency websites, it drives me crazy when I see the tab “Industries Served” and it lists Food & Beverage, Electronics, Retail, and B2B! I need to continuously remind people that B2B is not an industry —it comprises many different industries. can all be B2B. What Makes B2B Different.

B2B Thought Leadership 117

B2B Thought Leadership Paid Search Agency B2B Thought Leadership 117

SendX

FEBRUARY 21, 2020

Did you know that, on average, B2B email campaigns have a 47% higher CTR than B2C campaigns? So, if you’ve been waiting for a sign to help you decide whether or not you should use B2B email marketing to boost your business, this might be it. So, what is the trick when it comes to making the most out of B2B email marketing?

Email Marketing 202

Email Marketing B2B Marketing B2B Planning 202

Heinz Marketing

NOVEMBER 21, 2020

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. Can You Create a Meaningful Experience in a Virtual Conference? How to Get More B2B Traffic and Leads With Content. Surprising Changes Ahead For B2B Sellers.

Product 123

Product B2B CAN-SPAM Conference 123

Hubspot

AUGUST 11, 2019

It’s often the most critical barrier to meeting quota, and the ability to prospect effectively and bring in qualified leads is what will help reps move forward and succeed. Sourcing B2B leads requires you to understand a company’s goals as well as the individual’s. How to Generate Leads for B2B Sales.

B2B Sales 72

B2B Sales Lead Scoring Lead Ranking Sales Qualified Leads 72

BOP Design

APRIL 19, 2021

Deciding what type of content to include in your B2B marketing emails depends on what type of email you are sending. There are three main categories of B2B emails, these include: Informative Emails. Informative B2B Emails. Read more: B2B email marketing and lead nurturing – planning tips. Newsletters.

Email Marketing 130

Email Marketing B2B Marketing Planning B2B 130

Biznology

MARCH 23, 2018

I’ve been noticing some ironies in the world of B2B marketing lately; you know what I mean. Turns out Hubspot’s own growth as a software company has been driven via cold calling through an inside sales team. Even Hubspot realizes that you can’t get all the B2B business you deserve using inbound marketing alone. Kudos to them.

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

Zoominfo

JUNE 28, 2021

The problem with the current B2B buying process. Let us first identify the problems with the current B2B buying process. This will help provide context to how conversational marketing is the smartest solution for your sales and marketing efforts. Problem #1: One-way communication. Problem #2: Pushy marketing. 1:1 Engagement.

Conversion 246

Conversion Paid Search Agency Marketing & Strategy Marketing Automation Services 246

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Which products are best suited to the B2B world? I’ve organized these by category: Data, campaigns, sales and strategy.

Marketing Automation Services 88

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 88

Heinz Marketing

JULY 24, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Curiosity can lead to achievement, happiness, empathy and stronger relationships. 10 Tips To Avoid Email Spam Filters. Thanks for the helpful read, Ann Handley.

B2B 122

B2B CAN-SPAM B2B Sales Email Marketing 122

Only B2B

DECEMBER 10, 2020

Due to the pandemic world went virtual/digital and are finding digital marketing the most viable source of generating qualified leads. . We will learn more about content marketing strategies in our next blog, till then let’s know about Content marketing and how useful it is to the B2B industry. . What Is Content Marketing? .

B2B Marketing 133

B2B Marketing Content Marketing B2B Marketing Management 133

Marketing Insider Group

OCTOBER 27, 2020

Businesses have a wealth of options for promoting their solutions to boost sales. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. B2B buyers are changing; they seek out more informational and educational content to solve problems. B2B Buying Isn’t Linear.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Martech

DECEMBER 6, 2023

The guidelines largely focus on three areas: authentication of outgoing emails, reported spam rates and the ability to easily unsubscribe from email lists. This will close loopholes that can be exploited by attackers, according to Google. What are the reported spam rates for bulk email senders?

Rules 131

Rules Google Paid Search Agency Marketing Automation Services 131

The Point

MARCH 7, 2019

Recently I was interviewed by the folks at Demand Gen Report as part of an article on current trends in email marketing , an article that you can read online here. With permission, a more complete version of the interview follows: (DGR) What trends are you currently seeing in B2B email marketing today? (HS) Now it’s a common practice.

Deliverability 150

Deliverability Account Based Marketing ABM Demand Generation Agencies 150

Webbiquity

OCTOBER 1, 2019

According to a Content Marketing Institute survey , 93% of B2B marketers use email to deliver content. Without a solid lead generation strategy, companies don’t have enough raw leads to convert into sales opportunities to meet revenue and growth objectives. How to generate more leads for your email marketing plan.

Email Marketing 213

Email Marketing Sales Qualified Leads Lead Scoring Lead Ranking 213

SalesIntel

DECEMBER 30, 2021

Your sales team has finally found the budget to invest in your B2B business database. But wait a minute, before you invest in a B2B data verification service, it is important to rethink a few of the expectations that you might have for the B2B data you receive. That is the idea that leads us to this next myth.

B2B 97

B2B B2B Sales Budget Programs Intent Data 97

The Point

FEBRUARY 27, 2018

Following on the heels of CAN-SPAM (US) and CASL (Canada), the General Data Protection Regulation (GDPR) is the latest in a series of government regulations that promises to have a major impact on the way B2B marketers conduct business. The penalties for non-compliance with GDPR can be severe.

Privacy Policies 231

Privacy Policies Marketing Automation Services B2B Marketing Marketing Management 231

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Automation Marketing Management 40

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. It can be hard to figure out what’s really important, and what are buzzword trends. We also know the world of social listening is one that can make or break our brand’s reputation.

B2B 155

B2B Marketing AI Work Management Marketing Management 155