The Lead Agency

APRIL 6, 2020

Businesses are scrambling to operate in this new environment, and many decision-makers are tightening their discretionary expenditure, including marketing. In order to give businesses the best chance of survival, decision-makers and marketers should instead pivot their marketing strategy to ensure they stay relevant to consumers.

Paid Search Agency 90

Paid Search Agency B2B Marketing Advertising Agencies Planning 90

PathFactory

MAY 11, 2022

Enter customer marketing. Good customer marketing helps you identify “early stage” at risk customers, while nurturing “good” customers into advocates. What is customer marketing? The brand equity or market share ICP. Businesses target these customers to position themselves against their competition on a specific market.

Ideal Customer Profiles 59

Ideal Customer Profiles Lead Ranking Lead Scoring B2B Marketing 59

Content4Demand

DECEMBER 6, 2018

We’ve already looked back at 2018 and how the content marketing landscape has evolved. Following are some ways we believe buyer preferences will continue to change, and how marketing teams will adapt so they can better capture buyer attention and stand out from the competition. Personalization will remain a marketing imperative.

Sales Management 78

Sales Management Top of Funnel B2B Marketing Content Marketing 78

Valasys

JULY 1, 2021

The Ultimate Guide to the B2B Marketing Automation Solutions. Marketing automation solutions have become a must-have for modern B2B marketers particularly as the marketers are headed to explore new avenues alongside the dawn to the next normal. Learn More: Marketing Automation: A Good or A Bad Idea.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

The Point

MAY 19, 2020

It wasn’t that long ago, when marketing automation first burst on the scene, that the height of lead nurture sophistication was the simple, automated sending of multiple, sequential emails. Today, advances in marketing technology make such “automation” seem laughably basic. How does your current lead nurturing.

Lead Nurturing 299

Lead Nurturing Class Budget Programs Lead Scoring 299

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). The report, which highlights responses from more than 1400 B2B software marketers across the U.S. Videos (87%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

KoMarketing Associates

OCTOBER 16, 2012

However, we turned the guest blogger down because the individual’s experience did not reflect any affiliation or relationship (direct or indirect) with the organization’s industry and market. Will this SEO tactic work within the marketing strategy of the organizations involved? SEO and (B2B) Marketing Strategy.

Tactics 120

Tactics SEO B2B Marketing Planning 120

The Point

DECEMBER 16, 2013

The point being made by the article’s author, Jill Stanek, was that Marketo’s acquisition enables that company to extend dynamic, personalized marketing conversations from their current domain (email campaigns) all the way to the Website. To be clear, I’m not saying that a B2B Website shouldn’t be optimized for demand generation.

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

xiQ

MAY 19, 2020

May 19, 2020 - xiQ, the pioneer of Personality-Based Engagement (PBE), and Carbon Design, the leading Personality Based Marketing agency , are pleased to announce the commencement of a strategic partnership to launch PBE. Our joint-mission is to introduce a new class of precision-driven B2B sales and marketing.

Design 118

Design Account Based Marketing Personalization Planning 118

xiQ

MAY 19, 2020

May 19, 2020 - xiQ, the pioneer of Personality-Driven Engagement (PDE), and Carbon Design, the leading Personality-Driven Marketing agency, are pleased to announce the commencement of a strategic partnership to launch PDE. Our joint-mission is to introduce a new class of precision-driven B2B sales and marketing.

Design 118

Design Account Based Marketing Personalization Planning 118

Salesforce Marketing Cloud

AUGUST 27, 2021

Watch how a manufacturing company utilizes out-of-the-box templates to build fast-loading landing pages and event sites with Microsites , supercharges campaign analytics with Datorama Reports for Marketing Cloud — Advanced, and modernizes the post-purchase experience with Salesforce Order Management for B2B.

Microsite 98

Microsite Salesforce.com Landing Pages Acquisitions 98

xiQ

JANUARY 12, 2022

xiQ recognized in 11 categories in G2’s Winter 2022 report for B2B Sales. xiQ, the first personality-driven sales and marketing intelligence platform designed for B2B sales, achieved 11 awards in G2’s Winter 2022 report. About xiQ’s Personality-driven Sales and Marketing Platform. It lets us see everything.

Microsite 118

Microsite Ideal Customer Profiles B2B Sales Trigger Marketing 118

SnapApp

FEBRUARY 22, 2016

As an event marketing manager, sometimes you look at your calendar and just think that you're crazy. Two years ago, G3 Communications merged their secondary conference into Content2Conversion to give both content and demand gen marketers a place to team up and get the most out of our programs. Multi-touch Demand Generation.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

Vidyard

OCTOBER 9, 2014

No pressure marketers and copywriters. Targeted Content in a B2B World In the B2B world, targeting your website copy to Susie in sales or Matt in marketing only gets you so far … until you realise that they aren’t the only ones involved in the buying decision. … Oh, hello there, account based marketing.

Account Based Marketing 53

Account Based Marketing B2B Marketing Microsite DemandBase 53

ClearVoice

FEBRUARY 7, 2022

Well, in addition to all of them being infinitely more interesting than me to my teenagers, they also play a prominent role in this month’s top digital marketing trends. Digital marketing trends: Michelin uses video games to reach teen drivers. marketing Click To Tweet. Read on to find out why.

Trends 131

Trends Campaigns Planning Trade Show 131

SnapApp

FEBRUARY 23, 2016

As an event marketing manager, sometimes you look at your calendar and just think that you're crazy. Two years ago, G3 Communications merged their secondary conference into Content2Conversion to give both content and demand gen marketers a place to team up and get the most out of our programs. Multi-touch Demand Generation.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

The Point

JUNE 1, 2010

So where does this leave the B2B marketer? To learn more, I talked with Mark Talkington, a senior sales executive with Blockdot , a Spear Marketing Group partner and world-renowned digital studio specializing in Interactive Entertainment and Advergaming technologies. HS: What kind of companies are using games for marketing?

Advertising Agencies 100

Advertising Agencies Demand Generation Agencies B2B Marketing B2B 100

MindFire

JULY 13, 2021

How does a printer, agency, or marketing services company start — and scale — their offering? How does it work with all the other marketing services (including direct mail) they offer? Right now, OptiChannel services are in high demand (and growing). So what does it take to offer this service to Clients?

Demand Generation Agencies 98

Demand Generation Agencies Service Microsite Paid Search Agency 98

Digital B2B Marketing

FEBRUARY 14, 2012

Or do marketers need to build microsites to support demand generation effectively? As the focus on inbound marketing increases, having corporate sites play a bigger role in demand generation is a key challenge. Are you a B2B marketer or interested in B2B marketing?

Demand Generation 100

Demand Generation Demand Generation Marketing Websites 100

PathFactory

FEBRUARY 1, 2023

February 1, 2023 – Toronto, CANADA – Today PathFactory, the B2B Intelligent Content Platform, announced it has been recognized by TrustRadius with three 2023 Best Of Awards in the Best Feature Set, Best Value For The Price, and Best Relationship categories. With an overall trScore of 8.6

Enterprise Management 52

Enterprise Management Work Management Marketing Management Peer-to-peer 52

MindFire

MARCH 7, 2023

How does a printer, agency, or marketing services company start — and scale — their offering? How does it work with all the other marketing services (including direct mail) they offer? Right now, OptiChannel services are in high demand (and growing). So what does it take to offer this service to Clients?

Demand Generation Agencies 52

Demand Generation Agencies Service Microsite Paid Search Agency 52

MindFire

FEBRUARY 3, 2021

If you’re thinking about scaling up the digital campaign services you offer clients, using channels like: Direct Mail Personalized URLs (“PURLs”) Email SMS Ringless Voicemail Social Media Personalized Landing Pages / Microsites. Then watch this session now. … and more.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Ad Agencies Sales Qualified Leads 98

EMagine B2B Blog

JUNE 13, 2013

While we consider ourselves the B2B Online Marketing Experts (and we’re not not the only ones who think so ), we aren’t the only ones talking about it. Below is a list of thought-provoking articles on the subject of B2B Online Marketing: 5 reasons why email marketing out-performs social media in B2B market.

Online Marketing 40

Online Marketing B2B Marketing Microsite B2B 40

The Point

AUGUST 16, 2016

Origami Logic is a marketing analytics company and a global leader in marketing performance measurement. The company’s technology helps large brands master their marketing performance by unifying and refining their vast array of marketing data, across every channel and platform, so they can see what’s working and what’s not.

Microsite 100

Microsite Campaigns Demand Generation Agencies Brand Identity 100

xiQ

MAY 19, 2020

May 19, 2020 - xiQ, the pioneer of Personality-Driven Engagement (PDE), and Carbon Design, the leading Personality-Driven Marketing agency, are pleased to announce the commencement of a strategic partnership to launch PDE. Our joint-mission is to introduce a new class of precision-driven B2B sales and marketing.

Design 62

Design Account Based Marketing Personalization Planning 62

Webbiquity

AUGUST 18, 2020

Leading edges platforms generally have significant installed customer bases and market presence as indicated by at least 25 user reviews across one or more software rating sites. A video streaming platform for marketing webcasts, internal communications, training, and other virtual events. Leading Edge Virtual Event Platforms.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

PathFactory

MAY 2, 2022

Toronto, ON – May 2, 2022 – PathFactory announces its next-generation PathFactory for Revenue Enablement, further closing the gap between marketing and sales by empowering sellers to deliver bespoke buying experiences at scale, built from marketing-curated content.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

EMagine B2B Blog

DECEMBER 23, 2014

For those who have never heard of this brilliant marketing concept, Google states: “Remarketing lets you show ads to people who have visited your website or used your mobile app before. Remarketing for B2Bs. Make sure to tag as much of your site as possible, including all content pages, parent sites and/or microsites.

B2B Marketing 40

B2B Marketing Campaigns Microsite Paid Search Agency 40

xiQ

DECEMBER 15, 2021

Transforming field marketing into ABM specialists. Gone are the days of front-line field marketing teams organizing posh breakfasts in luxury hotels and hosting summits for big industry leaders. The question arises: Do companies need to cut back their expansive teams of front-line marketers because the ‘field’ no longer exists?

Advertising Agencies 62

Advertising Agencies B2B Thought Leadership Enterprise Management Account Based Marketing 62

Marketing Insider Group

JUNE 19, 2014

Images play an increasingly important role in today’s content marketing approach. Last week, you heard me announce right here that I was joining NewsCred , the leading content marketing platform. When I first saw the microsite, I was blown away. Subscribe to the B2B Marketing Insider Blog for regular updates.

Storytelling 100

Storytelling Microsite Viral Marketing Course 100

Biznology

JULY 10, 2017

Those of you who have read our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing know that we take a dim view of site redesigns. The end result is a lot of white space and large graphics featuring models in provocative poses (in B2B, they are always looking like they’re happily working).

SEO 104

SEO Microsite Keywords Traffic 104

LeadSloth

AUGUST 11, 2009

There are many ways to find these new leads: inbound marketing, search advertising, tradeshows, lead programs, etc. I have written a lot about Inbound Marketing ( social media and search engine optimization ): it’s free, but takes a fair amount of time to set up. For B2B keyword and ad testing, we tread with a bit more caution.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

ClickDimensions

APRIL 16, 2020

In the recent weeks and months of the COVID-19 pandemic, marketers around the globe have had to come to terms with the fact that their carefully laid marketing plans can’t stand up to the new normal of social distancing, remote working and the near-complete shutdown of entire cities, regions and countries.

Planning 80

Planning Marketing Plans Microsite Budget Programs 80

Sprout Social

MARCH 10, 2021

I mean when we see their work, it makes us want to be better marketers and creatives. Which, when you think about it, is kind of incredible considering they’re a B2B SaaS brand. How do they create B2B SaaS content that feels “warm?” Confession: Sprout’s Brand Creative and Social teams have a big ol’ crush on Zendesk.

Work Management 93

Work Management Marketing Management B2B Thought Leadership Microsite 93

Content4Demand

JANUARY 12, 2021

Marketing, interactive, design and content teams should come together to talk through the goals, audience and what, ultimately, the experience should look like. When crafting content for microsites, web pages and emails, I always find it helpful to create a wireframe to lay out my content and gut-check my approach. to Map Copy.

Microsite 70

Microsite Content Interactive Marketing Design 70

Seismic

MAY 17, 2023

A few years ago, my team was in the market for a social selling tool. Research shows that modern B2B buyers prefer personalized content experiences during their buyer journey. Sales enablement software allows sellers to take brand-compliant, marketing-approved content and updater it for their buyers.

Marketing AI 52

Marketing AI Personalization Work Management Marketing Management 52