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Why Your B2B Marketing Should Feature Case Studies

Webbiquity

Marketing business to business (B2B) products and services differs from business to consumer (B2C) practices in at least a half-dozen ways. Business purchasing decision makers are primarily concerned about what you can do to help their company operate more efficiently or grow faster. Image credit: Driveline.

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How to Do an Efficiency Audit on Your B2B Company

Webbiquity

Every business-to-business (B2B) organization needs to make the most of limited time and resources. Efficiency is vital to conserving cash , the lifeblood of all businesses (startups particularly) that enables them to profitably grow revenue. How large is the B2B market? Do you understand your target market?

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Digital Meets Physical, Chinese New Year Campaigns & Digital Advertising Trends: Martech Essentials in Jan. 2020

Martech Advisor

In January, when the holiday season was wrapping up and Chinese New Year arrived, the creativity of marketers had to race across the world, with no pause for breath. How did 2020 start for marketing technology? Dating App Launches Merchandise Store to Celebrate Finding a Match. MediaRadar B2B Digital Advertising Report.

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NAICS Code Directory for Sales and Marketing Teams

Zoominfo

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Industry classification remains a foundational component to achieving ABM (account-based marketing) success. 4251 Wholesale Electronic Markets & Agents & Brokers. 425110 Business to Business Electronic Markets.

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8 Ecommerce Trends That Are Heating Up in 2020

TrustRadius Marketing

The age of giant retailers and general merchandisers is fading too (think department stores like Macy’s, T.J. Businesses can allow customers to browse and buy from their product catalog while on social media platforms like Facebook and Instagram. Content management has always been important for ecommerce businesses.

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How to Scale your Business by Building Your Ideal Customer Profile

SalesIntel

An ICP – Ideal Customer Profile – is the descriptive terminology for a customer who will find your product the most beneficial and simultaneously give your business the most value back. The identifying and building of this imaginary reciprocal profile is crucial to optimizing marketing campaigns and promotional strategies.

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Is Your Website an Internet Relic? Why Outdated Websites Are Bad For Business

ATAK Interactive

Usually, for a business-to-business website, this means contact forms, some email automation, and blog commenting. When it comes to a website with a more social focus, like a retail ecommerce business, interactivity can go to a whole new level. Modern marketing needs information to survive! Can Your Website Give You Data?