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Account Based Marketing and its Growing Interest Among B2B CMOs

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The next question is whether ABM will go from being a trend to becoming a dominant strategy, forever replacing ‘spray and pray’ in the B2B mindset.” In the latest edition of the CMO Social Stat of the Month , we see the most popular hashtags used by B2B tech CMOs from the month of April 2016. Not all that impressive. " So Why The Growing Interest In ABM?

How B2B Marketers Can Get Better Targeting and Deeper Insights

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However, B2B marketers are faced with the uphill task of making sense out of data from several systems, both online and offline, internal and external. It also enables marketers to add analyzed audience data into marketing automation systems, for example, to help B2B marketers receive a more informed view of their customers. Data Management

How Big Data Is Revolutionizing Marketing And Sales

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From Da Vinci to Data: The Heroes of Modern B2B Marketing. I was fascinated recently by a documentary I saw about a serial inventor, Dean Kaman, called “SlingShot.” Convergence and the power of data in modern marketingThis installment of the Friday Five — a collection of five curated articles from around the Internet, is all about Data. Read the full story on Forbes.

7 Compelling Reasons to Invest in Mobile Marketing

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Smartphone and tablet usage has exploded, and the widespread proliferation of mobile devices is changing the way consumers and B2B prospects access media and online information. Mobile has experienced a meteoric rise in recent years. Over the past four years, smartphone usage is up 394% and tablet usage up 1,721%. Up to 29% of consumer media time is now spent on mobile platforms.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Contents GOING LONG: HOW 5 B2B TECH BRANDS BUILT VALUABLE AUDIENCES THROUGH HIGH-QUALITY, LONGFORM CONTENT CONTENTLY3 Brands aren’t just publishing. Thirty-one percent identified as B2B marketers, 18. 49 percent work across B2B and B2C businesses. marketing in B2B tech, even major brands like. B2B marketers. for B2B marketers than for B2C marketers. little.

Still Wondering How to Get Started in Social Media in 2016?

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If you are looking to drive leads for a B2B company, online sales for a B2C company, or store traffic for a retail establishment, you do the same thing with social media. It is sometimes hard to imagine this for many marketers, but there really are people who are not yet using social media marketing for their business, or who could use a good refresher on how to use it well.

Why You Are Losing Leads by Not Integrating Events with Marketing Automation

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According to the State of B2B Event Marketing study , events are the most effective tactic for B2B marketers to increase their sales pipeline and generate revenue. Despite the growth in digital marketing, in-person events continue to play a critical role in enterprise marketing and make-up 28% of the total B2B marketing spend. What is Event Automation? Marketing Automation

5 Strategic Business Lessons From Game Of Thrones

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If you are in B2B, growing your partner eco-system can be a great way to expose each of your customer bases with the products and services of each organization. Chances are that this isn’t the first Game of Thrones post that you’ve read. For die-hard fans of the popular HBO television series based on George R.R. I’ve decided to take a different approach.

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76 Percent of B2B Marketers Plan to Produce More Content Than They Did Last Year

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70% of B2B marketers plan on producing more content over the next 12 months. That means more than three-fourths of B2B marketers plan to create more content than they did last year (when only 70% made that statement). No matter what area of modern marketing you look at when reviewing the year that was 2015 , you will find growth, relevance and efficiency. Content Marketing

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5 Ways Your B2B Marketing Automation is Failing

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How can you join the 74% of B2B marketers who say they are experiencing a 10% or greater increase in sales opportunities through lead nurturing? Ascend2 found that the most significant barrier to marketing automation success is the lack of an effective strategy. Five-seven percent said it was quite beneficial, while 26% saw limited to no benefit. Winning the lead is just the beginning.

Marketing Automation Technology and What Marketers Need to Look For

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According to a study by Ascend2, 70% of B2B marketers cite improving the quality of leads as the most important objective of a lead generation strategy. Since marketers love a good stat, let's start this post off with one: 2567%. That percentage represents the increase in the number of martech vendors from 2011 to today. – Aberdeen Group. – Forrester. Campaign Management.

Evangelizing a Content Marketing Program

Consider: Content Marketing on the Rise &86% B2B Marketers are now using content marketing in. strategic fashion 77% B2C Marketers 76% 69%& B2B Marketers are creating more content than they. report, only 21 percent of B2B marketers say that they’re. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. Introduction 4 II. brands.

Marketers Need to Focus on Prospects' Behaviors, Not Demographics

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According to Avinash Kaushik , Digital Marketing Evangelist at Google, who spoke at the MarketingProfs B2B Forum, behavior is the most important thing to focus on. Marketing is often about treating the largest groups of prospects and customers the same. This is how we scale. We aggregate data. This is one of the ways to become a modern marketer. That is an analyst's job. To analyze! 1.

4 Ways to Battle the Content Marketing Paradox

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Sometimes It’s Good to Play Games The Content Marketing Institute recently found that 71% of B2B marketers use white papers, while 82% use case studies—and for good reason. We’ve long suspected it, but now there’s proof; the more glued we become to our devices, the less we’re actually engaging with content. Here are the best ways to beat the paradox: 1.

Tips For Getting More Out of Marketing Automation

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B2B marketing automation success usually comes down to three factors: leads, leads and leads. CMSWire author Michael Rooney reported that according to research by Regalix, the top three objectives for marketing automation in the B2B sector are improving lead nurturing, improving lead quality and increasing lead generation. TIPS FOR GETTING MORE OUT OF MARKETING AUTOMATION.

5 Mobile Insights That Will Change How You Market to Millennials

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She began her career as a marketing copywriter and has since gained experience in SEM and content strategy for both B2C and B2B organizations. Everywhere you go, millennials are looking down at their phones. The grocery store, the bus, and don’t get me started on the movies. The question is: what are they really doing with their heads down, thumbs furiously typing and swiping?

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Content Methodology: A Best Practices Report

benchmark report, 76 percent of B2B marketers and 77 percent of B2C marketers. and over half of both B2B and B2C marketers are not clear on what a successful. The Drum named the Best B2B Content Marketing of 2015. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. Definition II. Why a Content Methodology Is Needed III. the stories.

11 of the Latest Lead Nurturing Statistics: Explained

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There are so many other ways to nurture your prospects, and B2B marketers stick with the tried and true. Only one-fifth of B2B marketers consider their lead nurturing efforts very successful. Every prospect who fills out a lead form, especially those who download a top of funnel ebook, is not ready to talk about your product. This is where lead nurturing comes in. That is no surprise.

Content Marketing Strategy: How to Create Cross-Team Alignment

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When it comes to B2B marketing, alignment across teams can make or break your ability to execute campaigns successfully. Unfortunately, with a diversity of roles, functions, and technologies, teams are, more often than not, siloed. Singular, one-off projects are matched with custom, one-off KPIs or limited to a siloed business unit. Planning. Ready to create alignment in your marketing team?

8 Steps to Guarantee Marketing Automation Success

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• Approximately 11 times more B2B organizations are now using marketing automation compared to those in 2011 (SiriusDecisions). • In the B2B environment, 69% have used marketing automation for customer acquisition while 50% have used it for customer retention (ACT-ON and Gleanster Research). Review what you are using now before changing anything. Marketing Automation

5 Ways Video will Transform Digital Marketing in 2016

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2015 saw some incredible growth in the use of video content by marketers in both B2C and B2B markets. Last year we saw a significant increase in the use of interactive videos to create two-way conversations with digital audiences and to drive more engagement in content marketing programs, particularly in B2B markets. Video Puts Email Marketing Back on the MAP. Video blogs. 8.

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Content Marketing Playbook: Strategy and Roadmap

According to CMI’s 2015 report, just 35 percent of B2B or- ganizations and 27 percent of B2C organizations have a. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. conference.

Forrester Research Names Oracle Marketing Cloud a Leader

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Forrester emphasized the data-driven characteristics of our acquisition portfolio and the fact we made a strategic decision to have best-of-breed experience for both B2C and B2B marketers. The Oracle Marketing Cloud addresses B2C marketers with Oracle Responsys and B2B marketers with Oracle Eloqua. The need for simplicity in the digital marketing landscape is urgent. Product News

CMOs to Increase Marketing Analytics Budget by 66% Over Next 3 Years

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Part of the answer may be in the B2C and B2B breakdown. You notice in the chart above the two B2C numbers are higher than the mean whereas the two B2B numbers either match (Services) or are lower (Product). Are B2B marketers less comfortable using analytics for whatever reason? Twice a year the Duke University Fuqua School of Business releases its CMO Survey. CMO Corner

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How Organizations are Leveraging Content Across the Buyer Journey

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And it shows no sign of slowing down — in 2016, 88% of organizations claim to be using content marketing as a key B2B marketing tactic. The undeniable popularity and widespread usage of content marketing points to the effectiveness of content. Consequently, the way we think about content is changing: content no longer lives exclusively in the marketer’s domain. And doing.

Avoid these 10 Marketing Automation Rookie Mistakes

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Yet according to SiriusDecisions 85% of B2B marketers using a marketing automation platform feel that they’re not using it to its full potential. If your company is considering marketing automation or you have recently implemented it, you are not alone. Clearly, a lot of marketers are going to be very new to this. They need to get buy in from marketing, sales and IT. Lead Scoring.

Staffing and Launching Your Content Marketing Program

What’s the Difference Between B2B and B2C Market- ing?” ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. Building an Editorial Calendar 20 V.

5 Statistics That Modern Marketers Can't Ignore in 2016

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85% of B2B marketers using marketing automation platforms feel that they’re not using them to their full potential. Modern marketing is about learning from the past, analyzing what brought you, or others, the best results and applying that to the future. Our panel of global experts selected some significant statistics that influenced their behavior and successful activities in 2015.

B2B Lead Nurturing Myths That Promote Sales Pipeline Leaks

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Myths are plentiful when it comes to B2B lead nurturing. In reality, what you want to foster is not a B2B relationship, but a person-to-person (P2P) one. Second, if you’re like many B2B businesses you likely serve a myriad of industries and your product or solution has multiple applications. “A small leak will sink a great ship.” Lead nurturing works.

The One Customer Experience Stat That All CMOs Need To Know

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In other words, just because it says B2B doesn't mean there's not a human on the other end of the line. Here a stat. There a stat. Everywhere a stat, stat. We marketers sure love our stats. And why not, the right stats can reveal a lot and help us all do our jobs better or at the very least cause us to sit up and take notice. Notice I used the word right in my previous sentence.

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Is Marketing the new Sales?

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good example is how Thomson Reuters aligns their B2B sales and marketing teams. You probably all heard this in one way or the other: in our digital era, buyers are 2/3 through the decision process before they engage with the first sales person. The business challenge is how to adopt to the new buying dynamics - with legacy CRM or eCommerce systems not built for these use cases?

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B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B marketers will focus.

How to Execute Event Marketing like a Data-Driven Machine

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Like most B2B marketers, 30% of your marketing spend is allocated to events, but if you’re not sure if you’re maximizing the effect of this critical marketing tactic, you are not making the best use of the data collected with events, and you don’t have line of sight into the impact of these events. But what about events? Prospects? Partners? All of these? That works too!

3 Compelling Stats that Make the Case for Social Selling for B2B

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Or it might even be the hook that finally aligns marketing and sales at B2B companies. 8-10 people are now involved in the average B2B buying decision ( Source ). 75% of B2B buyers use social media to be more informed about vendors ( Source ). Social selling is the latest trend to hit the sales world in years. It is no secret that the buyer’s process is changing.

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4 Most Important Traits of Modern Marketers

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” The idea was to communicate that B2B marketers were operating in a new age that involved knowledge at warp speed, change in the buying process, a more informed and sophisticated buyer and a need to modernize marketing of the past. However, it seems that many in B2B marketing are struggling to adapt to this modern way of marketing and sales. Marketing Automation

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Uncovering 5 Hidden Gems in Your Marketing Data

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Lucas is responsible for global marketing of Dun & Bradstreet’s Sales & Marketing Solutions and has 10 years experience in the B2B data industry. As a kid growing up in the 80s, I was obsessed with collecting things: rocks, action figures, books, comics, coins, baseball cards, video games and a panoply of other stuff ranging from serious to absurd. Data Management

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B marketers will focus.

Interactive + Content + Partner = Great Marketing Example

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From B2B marketing automation to B2C orchestration, from social media and content to mobile, and data management, Modern Marketing Experience covers pretty much any marketing topic. Over the last five years, we’ve built the Oracle Marketing AppCloud where we partner with some of the best marketing technologies available today. Content loading. Please enable javascript!

Understanding Known and Unknown Customers

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Author's Bio: Ben Fettes is a strategist with 10 years agency experience, Ben has worked on some of Australia’s largest brands and is currently the lead strategist across APAC financial and airline industries with experience in both B2B and B2C marketing automation strategies. To help answer these questions, allow me to explain the concept of the DMP. Great! So now we know, phew.

How CMOs Can Overcome 3 Key Challenges

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B2C companies want to serve consumers where they are, and B2B companies want to be influencing the conversation at the right time with the right people. At the recent NG CMO Summit, CMOs from across North America gathered to discuss how today’s marketing teams can reconnect, re-evaluate, and reengage with customers. How to Overcome : Start with the numbers and work backward.

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Who Do CMOs Mention Most on Twitter?

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Each month we deliver to you - along with Leadtail , a social strategy firm that has built a panel of over 1,000 B2B and B2C CMOs and marketing executives located in North America and active on Twitter that develops social insights reports on CMOs and other decision makers - a social stat which is based on data from the previous month. CMO Corner

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B marketers will focus.

The 3 Biggest Problems With Lead Nurturing

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In fact, according to the 2014 B2B Enterprise Demand Generation Study conducted by ANNUITAS, 75% of respondents stated they are using lead nurturing. Lead nurturing is vital to connecting with your buyers, as most B2B buying journeys are not linear and have certain levels of complexity. Marketing automation and lead nurturing seem to go hand-in-hand. Where is the disconnect?