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Account Based Marketing and its Growing Interest Among B2B CMOs

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The next question is whether ABM will go from being a trend to becoming a dominant strategy, forever replacing ‘spray and pray’ in the B2B mindset.” In the latest edition of the CMO Social Stat of the Month , we see the most popular hashtags used by B2B tech CMOs from the month of April 2016. Not all that impressive. " So Why The Growing Interest In ABM?

What B2B Marketers Need To Know About Video

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Meanwhile, 72 percent of B2B buyers now watch video content throughout their entire path to purchase with nearly half of those viewing 30 minutes or more while researching a company. In case you hadn’t noticed, video has quickly taken over the Internet, and with it dramatically changed the behaviors of modern buyers. And this is a great thing for modern marketers. The Results.

Top 30 Publications Shared by B2B CMOs

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In this, the latest installment of the CMO Social Stat of the Month — courtesy of Oracle Marketing Cloud and Leadtail , a social strategy firm that has built a panel of over 1,000 B2B and B2C CMOs and marketing executives located in North America and active on Twitter. Ok, perhaps that is not the most scientific of research I referenced but you get the point. CMO Corner

7 Compelling Reasons to Invest in Mobile Marketing

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Smartphone and tablet usage has exploded, and the widespread proliferation of mobile devices is changing the way consumers and B2B prospects access media and online information. Mobile has experienced a meteoric rise in recent years. Over the past four years, smartphone usage is up 394% and tablet usage up 1,721%. Up to 29% of consumer media time is now spent on mobile platforms.

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Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2B on content creation and distribution. Introduction “B2B organizations spend more. in B2B organizations. Stop Killing Your Content: 3 Reasons Your Content Falls Flat. Content has proven to be a highly effective driver of revenue, both directly and indirectly. Additionally, 77% of marketers say content is core to business success.

Why You Are Losing Leads by Not Integrating Events with Marketing Automation

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According to the State of B2B Event Marketing study , events are the most effective tactic for B2B marketers to increase their sales pipeline and generate revenue. Despite the growth in digital marketing, in-person events continue to play a critical role in enterprise marketing and make-up 28% of the total B2B marketing spend. What is Event Automation? Marketing Automation

How Big Data Is Revolutionizing Marketing And Sales

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From Da Vinci to Data: The Heroes of Modern B2B Marketing. I was fascinated recently by a documentary I saw about a serial inventor, Dean Kaman, called “SlingShot.” Convergence and the power of data in modern marketingThis installment of the Friday Five — a collection of five curated articles from around the Internet, is all about Data. Read the full story on Forbes.

B2B Lead Nurturing Myths That Promote Sales Pipeline Leaks

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Myths are plentiful when it comes to B2B lead nurturing. In reality, what you want to foster is not a B2B relationship, but a person-to-person (P2P) one. Second, if you’re like many B2B businesses you likely serve a myriad of industries and your product or solution has multiple applications. “A small leak will sink a great ship.” Lead nurturing works.

5 Ways Your B2B Marketing Automation is Failing

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How can you join the 74% of B2B marketers who say they are experiencing a 10% or greater increase in sales opportunities through lead nurturing? Ascend2 found that the most significant barrier to marketing automation success is the lack of an effective strategy. Five-seven percent said it was quite beneficial, while 26% saw limited to no benefit. Winning the lead is just the beginning.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Contents GOING LONG: HOW 5 B2B TECH BRANDS BUILT VALUABLE AUDIENCES THROUGH HIGH-QUALITY, LONGFORM CONTENT CONTENTLY3 Brands aren’t just publishing. Thirty-one percent identified as B2B marketers, 18. 49 percent work across B2B and B2C businesses. marketing in B2B tech, even major brands like. B2B marketers. for B2B marketers than for B2C marketers. little.

Still Wondering How to Get Started in Social Media in 2016?

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If you are looking to drive leads for a B2B company, online sales for a B2C company, or store traffic for a retail establishment, you do the same thing with social media. It is sometimes hard to imagine this for many marketers, but there really are people who are not yet using social media marketing for their business, or who could use a good refresher on how to use it well.

How Marketers Should Engage Their Mobile User

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Whether you’re a B2B SaaS product manager or as an eCommerce social media specialist, your goal should be to provide the best experience for your ever-growing number of mobile users. In our modern world, the average person has an attention span that lasts eight seconds. You read that correctly: eight seconds. Don’t let this deter you. Time spent in app. Pages visited. Revenue.

Marketers Need to Focus on Prospects' Behaviors, Not Demographics

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According to Avinash Kaushik , Digital Marketing Evangelist at Google, who spoke at the MarketingProfs B2B Forum, behavior is the most important thing to focus on. Marketing is often about treating the largest groups of prospects and customers the same. This is how we scale. We aggregate data. This is one of the ways to become a modern marketer. That is an analyst's job. To analyze! 1.

A Back To School Lesson For CMOs

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This week, it's a lesson that transcends all CMOs, be they B2C or B2B. Last week I told CMOs what they need to know about back-to-school shoppers. Let's get started. You in the back, sit up straight. I see you back there. But the fact is all of us — CMOs or not, should always be learning. Perhaps this lesson is more of a reminder for some. That's fine. Integration Rules.

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Evangelizing a Content Marketing Program

Consider: Content Marketing on the Rise &86% B2B Marketers are now using content marketing in. strategic fashion 77% B2C Marketers 76% 69%& B2B Marketers are creating more content than they. report, only 21 percent of B2B marketers say that they’re. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. Introduction 4 II. brands.

The Future Will Bring More Cross Channel Marketing Opportunities

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More consumers are using more than one channel along their path to purchase, and that goes for B2C as well as B2B. It's time for Friday Five where we present five curated recent articles on one topic. This time, it's cross channel marketing. The Future is Poised to Bring More Cross Channel Marketing Campaigns. Read the full story on Mobile Marketing Watch. Cross Channel Marketing

Marketing Automation Technology and What Marketers Need to Look For

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According to a study by Ascend2, 70% of B2B marketers cite improving the quality of leads as the most important objective of a lead generation strategy. Since marketers love a good stat, let's start this post off with one: 2567%. That percentage represents the increase in the number of martech vendors from 2011 to today. – Aberdeen Group. – Forrester. Campaign Management.

Content Not Getting Enough Love? Try These 5 Easy Fixes

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In fact, 60% of B2B marketers say that producing engaging content is their top challenge. The Content Marketing Institute reports that 71% of B2B marketers use white papers in their marketing strategies with an average of 13 per company. It’s no secret that marketers are attention seekers, at least when it comes to content. However, many are falling short. Have Fun!

5 Mobile Insights That Will Change How You Market to Millennials

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She began her career as a marketing copywriter and has since gained experience in SEM and content strategy for both B2C and B2B organizations. Everywhere you go, millennials are looking down at their phones. The grocery store, the bus, and don’t get me started on the movies. The question is: what are they really doing with their heads down, thumbs furiously typing and swiping?

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Content Methodology: A Best Practices Report

benchmark report, 76 percent of B2B marketers and 77 percent of B2C marketers. and over half of both B2B and B2C marketers are not clear on what a successful. The Drum named the Best B2B Content Marketing of 2015. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. Definition II. Why a Content Methodology Is Needed III. the stories.

11 of the Latest Lead Nurturing Statistics: Explained

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There are so many other ways to nurture your prospects, and B2B marketers stick with the tried and true. Only one-fifth of B2B marketers consider their lead nurturing efforts very successful. Every prospect who fills out a lead form, especially those who download a top of funnel ebook, is not ready to talk about your product. This is where lead nurturing comes in. That is no surprise.

4 Ways to Battle the Content Marketing Paradox

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Sometimes It’s Good to Play Games The Content Marketing Institute recently found that 71% of B2B marketers use white papers, while 82% use case studies—and for good reason. We’ve long suspected it, but now there’s proof; the more glued we become to our devices, the less we’re actually engaging with content. Here are the best ways to beat the paradox: 1.

8 Steps to Guarantee Marketing Automation Success

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• Approximately 11 times more B2B organizations are now using marketing automation compared to those in 2011 (SiriusDecisions). • In the B2B environment, 69% have used marketing automation for customer acquisition while 50% have used it for customer retention (ACT-ON and Gleanster Research). Review what you are using now before changing anything. Marketing Automation

How to Orchestrate and Personalize the Entire Customer Experience

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Customer experience (CX) is, and always should be, a top priority for marketers - all marketers, be they B2B or B2C. As Forrester puts it "it’s the age of the customer, and transforming the customer experience (Cx) is one of five critical market imperatives that companies need to shift toward customer obsession." Rather, personalization is the means to drive revenue.

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Content Strategy for Marketing

Custom Content Council OF MARKETERS80% CONTENT INVESTMENTS BY B2B + B2C COMPANIES. Content. Strategy for. Marketing: Sustainable, Scalable, and Sale-able As the web weaves into every aspect of your customers’ lives, they expect the. right content in the right place at the right time. Content as an afterthought or. even as a one-time campaign no longer works. Today, marketing is digital, so.

5 Ways Video will Transform Digital Marketing in 2016

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2015 saw some incredible growth in the use of video content by marketers in both B2C and B2B markets. Last year we saw a significant increase in the use of interactive videos to create two-way conversations with digital audiences and to drive more engagement in content marketing programs, particularly in B2B markets. Video Puts Email Marketing Back on the MAP. Video blogs. 8.

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Tips For Getting More Out of Marketing Automation

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B2B marketing automation success usually comes down to three factors: leads, leads and leads. CMSWire author Michael Rooney reported that according to research by Regalix, the top three objectives for marketing automation in the B2B sector are improving lead nurturing, improving lead quality and increasing lead generation. TIPS FOR GETTING MORE OUT OF MARKETING AUTOMATION.

Avoid these 10 Marketing Automation Rookie Mistakes

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Yet according to SiriusDecisions 85% of B2B marketers using a marketing automation platform feel that they’re not using it to its full potential. If your company is considering marketing automation or you have recently implemented it, you are not alone. Clearly, a lot of marketers are going to be very new to this. They need to get buy in from marketing, sales and IT. Lead Scoring.

CMOs to Increase Marketing Analytics Budget by 66% Over Next 3 Years

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Part of the answer may be in the B2C and B2B breakdown. You notice in the chart above the two B2C numbers are higher than the mean whereas the two B2B numbers either match (Services) or are lower (Product). Are B2B marketers less comfortable using analytics for whatever reason? Twice a year the Duke University Fuqua School of Business releases its CMO Survey. CMO Corner

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Content Marketing Playbook: Strategy and Roadmap

According to CMI’s 2015 report, just 35 percent of B2B or- ganizations and 27 percent of B2C organizations have a. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. conference.

5 Statistics That Modern Marketers Can't Ignore in 2016

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85% of B2B marketers using marketing automation platforms feel that they’re not using them to their full potential. Modern marketing is about learning from the past, analyzing what brought you, or others, the best results and applying that to the future. Our panel of global experts selected some significant statistics that influenced their behavior and successful activities in 2015.

How Organizations are Leveraging Content Across the Buyer Journey

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And it shows no sign of slowing down — in 2016, 88% of organizations claim to be using content marketing as a key B2B marketing tactic. The undeniable popularity and widespread usage of content marketing points to the effectiveness of content. Consequently, the way we think about content is changing: content no longer lives exclusively in the marketer’s domain. And doing.

Content Marketing Strategy: How to Create Cross-Team Alignment

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When it comes to B2B marketing, alignment across teams can make or break your ability to execute campaigns successfully. Unfortunately, with a diversity of roles, functions, and technologies, teams are, more often than not, siloed. Singular, one-off projects are matched with custom, one-off KPIs or limited to a siloed business unit. Planning. Ready to create alignment in your marketing team?

3 Compelling Stats that Make the Case for Social Selling for B2B

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Or it might even be the hook that finally aligns marketing and sales at B2B companies. 8-10 people are now involved in the average B2B buying decision ( Source ). 75% of B2B buyers use social media to be more informed about vendors ( Source ). Social selling is the latest trend to hit the sales world in years. It is no secret that the buyer’s process is changing.

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B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B marketers will focus.

Is Marketing the new Sales?

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good example is how Thomson Reuters aligns their B2B sales and marketing teams. You probably all heard this in one way or the other: in our digital era, buyers are 2/3 through the decision process before they engage with the first sales person. The business challenge is how to adopt to the new buying dynamics - with legacy CRM or eCommerce systems not built for these use cases?

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