Valasys

FEBRUARY 13, 2024

Imagine yourself as the captain of a B2B company sailing through the competitive seas of the Americas. Your mission is crystal clear: to boost revenue, expand your market footprint, and cultivate enduring relationships with your clients. In this scenario, the significance of B2B growth marketing cannot be overstated.

Growth Marketing 52

Growth Marketing B2B Marketing Marketing & Strategy Marketing Strategy 52

SalesGrape

NOVEMBER 19, 2023

Understanding the Unique Challenges of B2B Lead Generation in the Pharmaceutical Sector Lead generation is a critical aspect of any business, and it holds particular significance in the pharmaceutical sector. One such challenge is navigating through strict regulations and compliance requirements that govern pharmaceutical marketing.

Cost per Lead 91

Cost per Lead Lead Generation CPL Generation 91

Adobe Experience Cloud Blog

JANUARY 22, 2020

In most B2B organizations, marketing focuses on facilitating a successful hand-off to sales. The marketing team develops content to educate leads and identifies the leads who show buying intent by implementing a behavioral lead scoring model. Marketo marketing automation platform makes lead follow up easy.

Top of Funnel 160

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 160

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

Author: Anastasia Pavlova Whether you’re a small to medium-sized business or a larger enterprise organization, marketing automation is your company’s best bet for staying competitive in this digital age. 53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.–

Marketing Automation Services 134

Marketing Automation Services Enterprise Management Work Management Marketing Management 134

Salesforce Marketing Cloud

DECEMBER 8, 2023

In this article, we’ll cover the basics of email marketing and ways you can use automation and AI to optimize your approach. What is email marketing and why does it matter? What impact have marketing automation and AI had on email marketing? What are the benefits of automation in email marketing?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Launch Marketing

NOVEMBER 17, 2021

As the new year looms, planning your marketing budget and activities is top of mind for B2B marketers and leaders. When looking at your long-term marketing strategies and long-term marketing goals for the year ahead, there are probably many questions your organization will be looking to answer.

Organization 128

Organization B2B Marketing Planning Marketing Budget 128

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Proving the impact of digital marketing . Acquiring buy-in from executive leadership and the C-suite . As marketers ourselves, we went to work to figure out how to overcome these obstacles. It’s also important that your attribution solution connects seamlessly to your marketing automation platform and your CRM.

Marketing Attribution 174

Marketing Attribution Top of Funnel Lead Ranking B2B Thought Leadership 174

Only B2B

JULY 5, 2023

In the ever-changing landscape of B2B marketing, demand generation plays a pivotal role in driving business growth and success. As we enter 2023, it is crucial to adapt to the evolving nature of B2B demand generation and discover effective strategies to generate demand and engage target audiences.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Marketing Insider Group

JANUARY 4, 2021

The great thing about marketing is that you can test out new approaches before you launch a campaign. SEO is fundamental for any marketing growth hack. Creating optimized, quality content consistently is the way to win with SEO. Content marketing drives many benefits for your brand. Focus on Organic SEO.

Growth Marketing 356

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 356

The Marketing Blender

FEBRUARY 13, 2024

Stay ahead of the competition by implementing proven methods, leveraging social media platforms, optimizing search engine rankings, engaging with your target audience, and crafting compelling content that resonates with your customers. Enhance your B2B marketing plan with this marketing plan template.

Planning 52

Planning Template Marketing Plans Marketing Automation Services 52

Marketing Insider Group

NOVEMBER 18, 2020

The second definition is what we’re going to talk about here—what your marketing department’s strategy should be for making the most of the time, energy and dollars you allocate to marketing. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Resource Management 355

Resource Management Demand Generation Agencies CMS Development Work Management 355

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

Customers are increasingly demanding more from B2B organizations. According to studies, 80 percent of B2B organizations say that customer’s expectations are higher because of what they experience as consumers. A marketing automation tool that uses AI-powered account profiling and selection will help streamline this process.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

Heinz Marketing

FEBRUARY 23, 2023

For example, AI and machine learning are transforming the way healthcare providers diagnose and treat patients, and marketing teams must be able to communicate the benefits of these technologies to their leadership teams. Internally, AI can help automate repetitive tasks , such as lead scoring, email marketing, and chatbots.

Advertising Agencies 103

Advertising Agencies B2B Thought Leadership Lead Ranking Business 103

Inbox Insight

MAY 31, 2024

In response to these challenges, B2B marketers are honing their strategies, using AI for enhanced personalization, focusing on producing high-quality content in line with Google’s latest guidelines, and optimizing omnichannel marketing approaches. What are the biggest B2B lead generation trends?

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Trends 52

Adobe Experience Cloud Blog

JULY 22, 2021

If you manage a marketing budget, you know how much money goes into two critical areas: paid media and marketing technology. Namely, B2B advertising leader LinkedIn and the #1 B2B marketing attribution application, Bizible. LinkedIn Ads have proven to be a powerful tool for B2B marketers.

Linkedin 154

Linkedin Sales Management Paid Search Agency ROI 154

Zoominfo

FEBRUARY 25, 2021

While the B2B landscape may always be changing, lead generation will always be important. Lead gen occurs within the second stage of a marketing funnel—meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team. B2B Lead Generation Sources. Common Tools for L2RM.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

B2B Digital Marketer

JUNE 6, 2024

They explore the challenges marketers face in justifying their budgets , the importance of strategic alignment, and practical ways to demonstrate marketing’s value to the C-Suite and board members. Key Tips and Takeaways Establish Clear OKRs: Align marketing objectives with business goals for clear accountability.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Budget B2B 52

SnapApp

MARCH 15, 2017

Marketing automation is a topic we’re hearing a lot about in 2017. From robust marketing technology stacks to standalone tools, automation is improving operations around the world. By simplifying what used to be time-consuming tasks for marketers. The Big Marketing Automation Stats. Gartner. .

Marketing Automation Services 59

Marketing Automation Services Stats Marketing Automation Enterprise Management 59

Adobe Experience Cloud Blog

JULY 26, 2019

Marketing Nation Live, a B2B Marketing virtual event, is bringing together marketers from all over the world on September 18 for a day full of inspiration, education, and social networking. The virtual event has a little bit of something for everyone. Here’s why we think you should register.

Peer-to-peer 111

Peer-to-peer B2B Thought Leadership Marketo Thought Leadership 111

SWZD

APRIL 15, 2019

Did you know that the events channel is often more than 20% of B2B marketing spend, and yet very few marketers know how to accurately calculate ROI from their investment in events? This was one of the many topics we discussed recently with Brad Gillespie , Vice President of Enterprise and Corporate Marketing at Cvent.

Optimization 48

Optimization Enterprise Management B2B Thought Leadership Marketing Automation Services 48

B2B Digital Marketer

NOVEMBER 9, 2023

Harness the power of data-driven creativity to revolutionize your marketing approach. Introduction In this episode of B2B Digital Marketer, the conversation delves into the intersection of data and creativity in marketing. Strategies for utilizing video content effectively within B2B marketing.

Marketing AI 52

Marketing AI B2B Thought Leadership Thought Leadership Marketing & Strategy 52

LeadSloth

OCTOBER 26, 2010

There are certainly a lot of capabilities within marketing automation. Below are some of the best practices we have found within our customer base that helped drive success with marketing automation. Optimize Lead Nurturing Through Personalized and Relevant Communications. Use Drip Marketing Based on Triggers.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Practices 100

Circle Studio

JANUARY 10, 2020

As firms look to optimize their marketing efforts in 2020, it’s imperative that business-to-business (B2B) marketers are laser focused on doing what is most likely to drive growth and make an impact. Here are five to consider: Myth 1: B2C marketing has little relevance in B2B.

Work Management 79

Work Management Marketing Management B2B Thought Leadership Marketing Automation Services 79

Hinge Marketing

MARCH 11, 2021

When I talk about digital marketing, I am talking about a few specific areas that need to be addressed and prioritized. They include: A high-performance website that provides thought leadership, differentiation, and calls to action to continue engagement. Blogging is a must when it comes to showcasing thought leadership.

Marketing Budget 100

Marketing Budget Research Lead Scoring Lead Ranking 100

Marketing Insider Group

NOVEMBER 15, 2021

In 2022, content marketing will continue to influence marketing and business in a bigger, and more impactful way. Buzzsumo recently released their list of the Top 100 Content Marketing Influencers for 2021. Basically, the creme de la creme when it comes to content marketing, engagement and thought leadership.

Content Marketing 227

Content Marketing CMS Development Planning Marketing Automation Services 227

Martech

DECEMBER 26, 2023

Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks. With these three elements in place, suppliers are 90% of their way to channel marketing success. Dig deeper: What is sales enablement?

Work Management 110

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 110

Adobe Experience Cloud Blog

APRIL 10, 2015

Author: Ellen Gomes One of the questions we get asked a lot at Marketo is “what features are included in a marketing automation platform, and how can these features help my business?” Luckily, marketing automation offers a wide array of features to streamline marketing campaigns—from lead management to email marketing.

Marketing Automation Services 48

Marketing Automation Services Marketing Management Marketing Automation Software 48

Zoominfo

FEBRUARY 25, 2021

While the B2B landscape may always be changing, lead generation will always be important. Lead gen occurs within the second stage of a marketing funnel—meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

The Marketing Blender

DECEMBER 28, 2020

Marketing Automation. Marketing Automation : 2021 is all about making existing processes faster and more efficient in bringing you closer to your goals. This cannot happen without marketing automation , which increases sales productivity by 14.5% 5 Marketing Trends to Dominate Your Competition in 2021.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

Content4Demand

FEBRUARY 15, 2023

The lucky marketers registered for the 2023 B2B Marketing Exchange have some pretty fantastic sessions in store for them. You’ll meet plenty of your fellow B2B marketers at receptions and networking events—even in the marketplace, where of course you’ll find members of the Content4Demand team at Booth 309.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Adobe Experience Cloud Blog

JULY 23, 2009

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. This interview is focused on search engine marketing as it relates specifically to B2B.

CPC 48

CPC Cost Per Click B2B Thought Leadership Thought Leadership 48

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. B2B Marketing Blogs. HubSpot’s Marketing Blog. Heinz Marketing.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Rev

FEBRUARY 15, 2023

Before Revenue Operations ( RevOps ) became an emerging function in the B2B world, things could get… confusing. In this blog post, we’re going to give you an overview of 27 RevOps best practices that can help drive growth for B2B companies. Use that information to inform product optimizations and drive retention efforts.

Ideal Customer Profiles 78

Ideal Customer Profiles Practices Lead Ranking De-duplication 78

Launch Marketing

AUGUST 31, 2022

Email marketing is a staple in B2B marketing. With 93% of B2B marketers using email to distribute their content, it is an important part of any B2B marketing strategy. To excel in your email marketing, it is critical to master the foundations. Create An Email Contact List. Define Email Goals.

Email Marketing 62

Email Marketing B2B Marketing Paid Search Agency Planning 62

DemandBase

AUGUST 10, 2020

What’s more, ABM as a category, strategy, and technology has shifted significantly among B2B marketers from being perceived as a nice-to-have to a strategic must-have. Some quick ABM adoption data from the 2020 ABM Market Research Study ). B2B firms see a 40 percent year-over-year increase in ABM budgets from 2019 to 2020.

Account Based Marketing 119

Account Based Marketing ABM DemandBase Peer-to-peer 119

Adobe Experience Cloud Blog

MAY 18, 2015

Author: Sesame Mish Companies are increasingly realizing the benefits of marketing automation tools. According to The SiriusDecisions B2B Marketing Automation Study, there are a whopping 11 times more B2B organizations using marketing automation than there were in 2011. (So, Smart Forms.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation B2B Thought Leadership 48

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. B2B Marketing Blogs. HubSpot’s Marketing Blog. Heinz Marketing.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188