KoMarketing Associates

MARCH 30, 2017

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. Key Benefits of Social Media Marketing. Top Social Media Sites.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

KoMarketing Associates

JUNE 2, 2016

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. Even though the most significant barrier to B2B digital marketing success relates to inadequate marketing budget, 84 percent of B2B marketers still believe their strategies are successful. Social Network Analysis.

Social Media 120

Social Media Budget Programs Media B2B 120

Engagio

JANUARY 27, 2021

Marketing trailblazer, thought leader, entrepreneur, and physics enthusiast. And before that he created and co-founded the popular marketing automation software Marketo. Needless to say, he has some serious street cred in B2B tech.). It’s kind of like having more leads.” Have you met Jon Miller yet?

CPO 71

CPO DemandBase Account Based Marketing ABM 71

Adobe Experience Cloud Blog

JANUARY 25, 2012

by Jason Miller Want to know the ROI of social media? With our latest Facebook campaign, we are doing just that; tying leads generated by Facebook directly into our revenue pipeline via Marketo. We developed a custom Facebook application that generates a special offer and is powered by a Marketo form. Lead scoring.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Marketo Lead Scoring 48

Adobe Experience Cloud Blog

JUNE 9, 2017

As Steve Lucas, Marketo CEO, said, to win in the Engagement Economy, marketers must listen and learn before they engage. In another post, I discussed one use case— how organizations can leverage social intent data for email marketing. Company websites, B2B publishers, business or technology-focused online communities.

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134

Adobe Experience Cloud Blog

AUGUST 27, 2008

B2B marketing professionals in today's economy are always looking for new ways to do more with less and still gain a competitive advantage within the marketplace. First up in our B2B Marketing interview series is Tom Pick of WebMarketCentral. You've been a B2B marketer since 1992. and StumbeUpon for B2B marketing in early 2007.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

EveryoneSocial

JUNE 11, 2019

Televerde is a global company that helps B2B organizations accelerate their demand generation and sales pipeline. They generate revenue for B2B clients like SAP, Microsoft, Adobe/Marketo, InsideView, and many more. How Televerde Runs A Social Program with Incarcerated Women. Schedule your demo with our team.

B2B Thought Leadership 79

B2B Thought Leadership InsideView Thought Leadership Work Management 79

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.– Marketo and Ascend2’s Marketing Automation Strategy Survey. Then, look at sourcing externally through these channels: Tap into your social networks via LinkedIn. Conferences/meet-ups.

Marketing Automation Services 134

Marketing Automation Services Enterprise Management Work Management Marketing Management 134

Adobe Experience Cloud Blog

MARCH 13, 2017

And, that’s not just online—I’ve been lucky enough to get to meet and work with a handful of influencers in my role here at Marketo, and let me say that they are even more dynamic, interesting, and engaging in person. Martin spun up a social network analysis of her fans, and it turns out that Ms. Analytics and Data Matter.

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

Adobe Experience Cloud Blog

JULY 5, 2012

by Ravali Ravulapati We are all living in a world of content saturation: texts, videos, podcasts, webinars, tweets and social networks are all feeding us information about a company, product, or service. In B2B marketing , the challenge is making your brand stand out amongst the noise. Job Type (ie: Sr. Happy Syndicating!

Sales Qualified Leads 48

Sales Qualified Leads Lead Scoring Lead Ranking Leads 48

ClearVoice

NOVEMBER 2, 2018

MarketingProfs B2B Forum. Description: Many of the conferences available spread their focus so that it applies to both B2B and B2C marketers, but MarketingProfs B2B Forum is one of the few that provides the kind of focus that allows B2B marketers to get a finely tuned experience specifically for them. Sponsor: Marketo.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Adobe Experience Cloud Blog

JUNE 24, 2016

For example, in Marketo, you can easily create mobile responsive landing pages and preview what they look like on your viewer’s mobile device. In fact, 83% of B2B marketers said mobile apps were important to content marketing, according to Strategy Trends. Share your thoughts below!

Mobile Marketing 94

Mobile Marketing Marketing & Strategy Marketing Strategy SMS 94

Adobe Experience Cloud Blog

FEBRUARY 17, 2016

Predictive analytics, engagement marketing, and account-based marketing all took hold, and companies like Facebook announced that more than 8 billion videos are viewed every day on their social network. In fact, 96% of B2B marketers now use video in some way, according to a recent study by the Web Video Marketing Council.

Top of Funnel 48

Top of Funnel Video Marketing Personalization B2B Thought Leadership 48

Adobe Experience Cloud Blog

JULY 27, 2012

By having your teams participate actively in social media, you can create brand evangelists who will work to create relationships with both customers and prospects. Additionally, as they build their brands and become influencers in your space, your company will be seen as even more of a thought leader. 2) Create a social media policy.

Social Media 48

Social Media Ad Building Media B2B Thought Leadership 48

Adobe Experience Cloud Blog

JULY 14, 2015

In my role as Director of Business Development at Marketo, I see a wide range of partners offering new and innovative ways that marketers can engage. Beacon Technology in B2B Marketing. B2B marketers hosting their own events can utilize beacon technology to know which booths an attendee visits. Beacons to the rescue!

B2B Thought Leadership 48

B2B Thought Leadership Paid Search Agency Advertising Agencies Lead Ranking 48

Adobe Experience Cloud Blog

OCTOBER 31, 2012

by Maria Pergolino Marketers typically spend the largest chunk of their budgets on lead generation, in order to find potential customers. Marketing then continues the conversation with them via email marketing or lead nurturing– waiting for them to respond. Ultimately, this can lead to a recipient going cold.

Sales Qualified Leads 48

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Qualified Leads 48

Adobe Experience Cloud Blog

AUGUST 26, 2015

So it goes without saying that I am a (vocal) advocate of all companies (B2B and consumer-geared alike) using Twitter as a marketing channel. Pinpoint people your target audience would be interested in, such as industry thought leaders, cultural icons, contemporary movers & shakers, and brands themselves.

Twitter 48

Twitter Personalization B2B Thought Leadership Planning 48

Adobe Experience Cloud Blog

SEPTEMBER 15, 2014

By interviewing marketers who leverage video (see the video of our interviews here ), we found that many companies have integrated video marketing with their marketing automation , turning video into a top performing lead source for their organization. Distribution : YouTube, social networks, video ad networks.

Top of Funnel 48

Top of Funnel Video Marketing B2B Marketing B2B Thought Leadership 48

Adobe Experience Cloud Blog

DECEMBER 1, 2014

At Marketo, our infographics serve 2 main purposes—1) we use them to entertain our audience, get social shares, and get hits on large publications such as Mashable and Inc. And that leads us to pitfall number two–not properly citing your sources. Content Marketing b2b Consumer' Not Properly Citing Your Sources.

Cost 48

Cost B2B Thought Leadership Stats Marketo 48

LEADership

SEPTEMBER 17, 2013

The Definitive B2B Lead Generation Checklist: Part 1. Do you have the processes and best practices to make what was thought to be impossible possible? Make sure you have the essential ingredients for a successful lead generation recipe. Jon Miller, VP-marketing at Marketo Inc., Forget about legacy concerns!

B2B Thought Leadership 40

B2B Thought Leadership Top of Funnel Work Management Marketing Management 40

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Ardath Albee is a B2B Marketing Strategist. 50 newsletter signups (potential leads).

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Adobe Experience Cloud Blog

APRIL 1, 2011

Webinars are a key piece in the B2B marketer’s toolkit. They are a great way to promote thought leadership and generate leads. We pick topics relevant to our audience, arrange for engaging speakers, build landing pages, develop email campaigns, and promote it all on social media.

Webinar Metrics 48

Webinar Metrics Peer-to-peer B2B Thought Leadership Marketo 48

Adobe Experience Cloud Blog

NOVEMBER 2, 2015

Price promotions may work in the consumer world, but they usually don’t work well for most B2B businesses. Your gift will be memorable, shared with other influencers and consumed over a period of time, leading to excellent exposure. Send them small, thoughtful gifts to help them relax during this hectic time of year.

Top of Funnel 48

Top of Funnel Tips Planning Advertising Agencies 48

Vidyard

JANUARY 14, 2015

“Businesses will need to invest in a Video Marketing Platform to fuel the success of their marketing and sales efforts, and Vidyard is leading the way in both product innovation and customer value.” When it comes to experience and a proven track record in B2B SaaS and marketing technology, Bessemer is second to none.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

JANUARY 14, 2015

Businesses will need to invest in a Video Marketing Platform to fuel the success of their marketing and sales efforts, and Vidyard is leading the way in both product innovation and customer value.” When it comes to experience and a proven track record in B2B SaaS and marketing technology, Bessemer is second to none.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Adobe Experience Cloud Blog

JANUARY 3, 2014

How active are they on social networks? You might promote a webinar on social networks and through an email campaign, for example, or incorporate relevant content assets into your latest webinar. Segment your leads , and market to each segment with relevant content. Siloed Marketing Channels. Who is ready to buy?

Ideal Customer Profiles 48

Ideal Customer Profiles Multi-Channel Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

JANUARY 3, 2014

How active are they on social networks? You might promote a webinar on social networks and through an email campaign, for example, or incorporate relevant content assets into your latest webinar. Segment your leads , and market to each segment with relevant content. Siloed Marketing Channels. Who is ready to buy?

Ideal Customer Profiles 48

Ideal Customer Profiles Multi-Channel Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

JANUARY 8, 2015

This is a major reason you’re seeing them all over your social networks. People love taking them and sharing them with their friends, and they can even be used as a lead generation tool. I’d love to hear your thoughts on why quizzes are all over the place. Digital Marketing b2b Consumer' A Brief History.

B2B Thought Leadership 48

B2B Thought Leadership Viral Marketing Thought Leadership Broadcasting 48

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Adobe Experience Cloud Blog

JULY 7, 2010

For our latest B2B Thought Leader Interview , we had the chance to talk to Stephanie Miller, Return Path’s email marketing expert. In this post, Miller discusses the latest trends in email marketing, top strategies for subscriber experience and email deliverability tips and techniques for marketers and B2B organizations.

Email Marketing 48

Email Marketing Trends Deliverability Tips 48

Adobe Experience Cloud Blog

JANUARY 5, 2017

Author: Lisa Marcyes When you hear the term lead generation, social media probably isn’t the first thing that comes to mind…but maybe it should be. In this blog, I’ll outline seven ways that you can generate leads on social media: 1. Special Offers. You can even offer incentives to increase the response rate.

Social Media 134

Social Media Generation Webinar Metrics Lead Scoring 134

Adobe Experience Cloud Blog

SEPTEMBER 8, 2015

But, one question remains: Are you maximizing their potential for lead generation across all of your channels? For example, you may be looking to generate new leads or nurture existing leads and further educate them. Web Engagement: Did the personalized CTAs and content drive engagement, and lead to more page views?

Lead Generation 48

Lead Generation Sales Qualified Leads Personalization Lead Scoring 48

Adobe Experience Cloud Blog

SEPTEMBER 27, 2016

Buyers now encounter both B2B and consumer brands across multiple touchpoints within the same sales cycle or purchase evaluation. For example, a search for products and solutions may originate with a web search, leading to initial research on company or partner websites. through SMS text, email, and even direct mail).

Multi-Channel 48

Multi-Channel Advertising Channels Paid Search Agency Planning 48

Webbiquity

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Liz also writes the Lead With Intuition blog.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Liz also writes the Lead With Intuition blog.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Adobe Experience Cloud Blog

JUNE 22, 2015

SMBs discover mobile apps for lead generation and brand awareness. This year, we will see a substantial amount of small and medium size businesses invest in their own mobile app for the purpose of lead generation and brand awareness. As an example, think about a B2B manufacturer of insulation material for the construction industry.

Mobile Marketing 48

Mobile Marketing Marketing Automation Services Trends Paid Search Agency 48

Adobe Experience Cloud Blog

FEBRUARY 8, 2016

Author: Daniel Kushner Social media marketing, for B2B companies, often means one thing: generating new leads. But what do you do with these leads? The trick is, your social marketing should ensure this happens. Thus, social traffic is something that B2B marketers need to get right. The result?

Social Media 48

Social Media Traffic Media B2B Thought Leadership 48