Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. If your sales strategy doesn’t include social media, leads who could have been brought to your business are likely going to your competitor. Which Channels Are Best for B2B Social Selling? Jump to a Section.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Trade Press Services

APRIL 29, 2024

When a networking group is relevant to your professional or organizational objectives, it’s more likely you’ll find value in your connections. When a networking group is relevant to your professional or organizational objectives, it’s more likely you’ll find value in your connections.

B2B Thought Leadership 76

B2B Thought Leadership Thought Leadership Ad Building Peer-to-peer 76

Trade Press Services

MAY 6, 2024

The B2B trade show market was $10.2 While digital programs can bring together global experts and peers, 95 percent of marketers say in-person events are vital to fostering real-life connections with target audiences. Attending industry trade shows and events is a valuable strategy for organizational growth.

Trade Show 83

Trade Show Marketing Management Planning B2B Thought Leadership 83

Webbiquity

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? How your social media marketing budget stacks up to your peers and competitors? The Top Social Networks for B2B Marketing.

Social Media 238

Social Media Allocation Social Marketing B2B Marketing 238

Hinge Marketing

MARCH 11, 2021

“We got most of our leads from referrals. Most of our leads have always come from conferences, trade shows, and speaking events. So how do marketers adapt and generate more visibility, leads, and trust in these unprecedented times? It has proven to be highly impactful marketing technique.

Marketing Budget 93

Marketing Budget Research Lead Scoring Lead Ranking 93

Thinkers360

APRIL 7, 2024

Thought Leader and Influencer Interview Thinkers360 thought leader interviews profile prominent members of the Thinkers360 community who embody the power of ideas in their work. In this edition, we speak with Paul Mehraban , CEO and Founder, Mehraban Advisory Group, LLC.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Work Management Advertising Agencies 52

B2BMarketing.net

MARCH 11, 2024

Whilst B2B marketers know that content is important to their strategy, the truth is that pressure from above, the internal perception of marketing’s role, complexity around global campaigns, and lack of investment are all leading to content that lacks the focus and impact that is needed to clearly and demonstrably drive growth.

Peer-to-peer 52

Peer-to-peer Digital Asset Management B2B Thought Leadership Work Management 52

Sprout Social

MAY 18, 2022

According to LinkedIn , 78% of social sellers outsell their peers who don’t use social media. At its most basic level, social selling comes down to leveraging social platforms to find the right leads and build important relationships. But, you can’t establish thought leadership without a network. Engage with insights.

B2B Thought Leadership 136

B2B Thought Leadership CTR Peer-to-peer Thought Leadership 136

Heinz Marketing

JUNE 7, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We talk to some of the best leaders in B2B sales and marketing every day. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

Forrester 123

Forrester Top of Funnel B2B Thought Leadership Lead Ranking 123

Rev

SEPTEMBER 20, 2023

“It’s much more a buyer’s market now than it used to be,” says Manuel Rietzsch, VP of Revenue Marketing at AudioEye. Manuel has witnessed these transitions firsthand for the past two decades in B2B demand marketing. So many companies market and target the same people that everybody else wants to sell to,” Manuel says.

Demand 60

Demand Peer-to-peer Work Management Marketing Management 60

6sense

JANUARY 20, 2022

With this new round of funding, we’ll further expand operations into EMEA, Australia, and other international markets. And we’ll aggressively address the growing demand from the Financial Services, Manufacturing, and Health and Life Services industries, eager to transform their go-to-market capabilities. . It just doesn’t happen.

Lead Ranking 62

Lead Ranking Work Management Marketing Automation Services Marketing Management 62

Heinz Marketing

OCTOBER 1, 2022

Marketing Prof’s most anticipated B2B event is here and I’m so glad I’m attending! For more than 15 years, leading B2B marketers have gathered at B2B Forum for insights, networking, and good times. This year, the B2B Forum is back with Marketing Profs’ first in-person meeting since 2019!

B2B Marketing 114

B2B Marketing B2B Thought Leadership Planning Peer-to-peer 114

Marketing Insider Group

NOVEMBER 18, 2020

Marketing strategy , however, can mean different things: the position or “strategy” by which your brand will go to market, and the actual way or “strategy” by which your company will create a brand to go to market with. The Most Effective B2B Marketing Strategies. Partner with a Marketing Agency.

Resource Management 359

Resource Management Demand Generation Agencies CMS Development Work Management 359

Marketing Insider Group

NOVEMBER 16, 2021

I cannot exactly remember when I started working with ITSMA, and leveraging their work in B2B solutions and services, but it was sometime in the mid-2000s when I led the SAP Services Marketing team for SAP North America Field Marketing. Not long after, I attended my first ITSMA Marketing Vision event.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Trade Press Services

JANUARY 2, 2024

as businesses around the globe navigated the complex world of marketing. Moving into 2024, many marketing teams are reviewing, revising and optimizing their marketing plans for the new year. This is especially true when it comes to communication channels, customer preferences and market trends.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Oktopost

OCTOBER 26, 2023

Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%). You may be wondering why financial institutions need to participate in employee advocacy to begin with.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Marketing Insider Group

MAY 26, 2020

It was important for sales and marketing to pause and think about what the market needs to hear and what actions companies should take. But now is the time to shift the business, marketing communications and approaches. The actions you take today will determine your future market position.

Webinar Metrics 239

Webinar Metrics Peer-to-peer Co-Registration Paid Search Agency 239

SalesIntel

NOVEMBER 21, 2022

In the face of fierce competition, B2B companies are often sensing that their SDRs are unable to convey a compelling brand story that will set themselves apart. Not enough qualified inbound leads. Wasting time on unqualified sales leads. Problem: Not Enough Inbound Web Leads to Support Sales Efforts .

Sales Management 98

Sales Management Top of Funnel Sales Qualified Leads Lead Ranking 98

PureB2B

APRIL 26, 2022

Finding in-market leads for B2B businesses is crucial to achieving revenue goals. The problem is that the B2B market is enormous. In this guide we’ll outline some proven lead qualification frameworks and practices to find in-market buyers that can improve your conversions. Defining “In-Market” Buyers.

In-market Buyers 62

In-market Buyers Marketing Prospects Top of Funnel Marketing Qualified Leads 62

Onalytica B2B

AUGUST 23, 2017

It’s definitive because it provides clarity and best practice to a relatively immature industry; it’s practical because it provides guidance and frameworks to help marketers get going right away. Dare we call this the influencer marketing bible? So, what is influencer marketing?

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Marketing Insider Group

JULY 14, 2020

So, what’s the answer to marketing in the age of disruption? Marketing isn’t a function. In this post, I’ll take you through marketing in the age of disruption and define five essential tips to help your brand make the leap to change and evolve. Most marketing is still stuck in traditional mindsets.

Paid Content 288

Paid Content Ad Frequency Paid Search Agency Marketing Budget 288

Unbounce

MAY 11, 2022

Whether you’re new to a marketing role, still getting your foot through the door, or a master of the game—the forever-changing nature of the marketing world can get downright exhausting and, at worst, lonely. So we thought to ourselves: What if we made a new and totally rockin’ version of our community?

Communities 137

Communities Word of Mouth B2B Thought Leadership Peer-to-peer 137

Tomorrow People

NOVEMBER 23, 2018

If you’re not thinking about how customers and technologies are responding to current market trends, then the software industry will fall behind. It’s about working hard on creating valuable content marketing , and at the core driving awareness and interest to our company’s services and products.

Top of Funnel 209

Top of Funnel Trends Planning B2B Thought Leadership 209

Hinge Marketing

MARCH 14, 2023

Focusing on what you can control in an uncertain environment will help consulting firms like yours develop a marketing system that delivers powerful results year after year. In the figure below, we see that High Growth consulting firms grew four times faster than their Average Growth peers.

Consulting 66

Consulting Peer-to-peer Marketing Budget Digital Transformation 66

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). The report, which highlights responses from more than 1400 B2B software marketers across the U.S. Videos (87%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

xiQ

APRIL 29, 2020

The core objective of B2B content marketing is to engage and influence prospective buyers early in their decision making cycle. In order to achieve this, companies need to adopt a “Trojan horse” content marketing strategy. What is Trojan Horse Content Marketing? i2c’s Content Marketing Strategy. i2c’s Objectives.

B2B Thought Leadership 103

B2B Thought Leadership Content Marketing Peer-to-peer Thought Leadership 103

Adobe Experience Cloud Blog

MARCH 19, 2018

That’s why marketing ROI —including content marketing ROI—is one of the top challenges for CMOs and marketers. Social shares have no real value unless they drive engaged visitors back to your website. Ads have no quantifiable value unless they deliver leads or sales you can measure. How are you doing?

Cost Per Click 134

Cost Per Click Lead Ranking Content Marketing Budget Programs 134

EveryoneSocial

JANUARY 7, 2020

While influencer marketing has been a dominant strategy for B2C brands, its B2B organizations that are realizing the value now. In fact, influencers are just as — if not more important for B2B companies than B2C. And these B2B influencers have the greatest impact on your company’s marketing and overall brand reach.

Peer-to-peer 67

Peer-to-peer Paid Search Agency B2B Marketing Word of Mouth 67

Marketing Insider Group

JULY 13, 2020

Fred Isbell, Research Director Dresner Advisory Services, High technology Veteran and former Senior Director SAP Global Marketing. I have had the pleasure to work with an amazing array of people over my nearly 30+ year marketing career. A: The short answer for what has changed marketing the most?

CMO 202

CMO Marketing AI Paid Search Agency Work Management 202

LEADership

JANUARY 7, 2014

Many of these are leaders—in different ways, leading a variety of people, sharing their knowledge and expertise on a broad range of important subjects. That, in my opinion, is the key to establishing thought leadership. Define value creation. It’s all very well to profess that your blog aims to lead and inspire.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Peer-to-peer B2B 40

MKT1

JULY 13, 2023

I love seeing what’s possible when marketers think like product orgs and use the modern tools available to them to make high-value content. So I wrote this newsletter and made a video with some early-stage marketers to help. Part 2: Why marketing orgs need to become more like product orgs. Includes peer review.

CMS Development 52

CMS Development Top of Funnel Product Lead Ranking 52

Adobe Experience Cloud Blog

JULY 5, 2016

Historically in B2B demand generation, more has been better too. More leads? This is a very important concept to understand in marketing, especially for demand generation. If you bring in 20,000 names from a tradeshow or inbound marketing tactics, but the leads do not convert–so what? All leads are NOT the same.

Demand Generation Agencies 91

Demand Generation Agencies Demand Generation Demand Lead Ranking 91

KoMarketing Associates

MAY 4, 2017

As marketing technology and information access continues to evolve, B2B buying behavior changes as well. For example, recent research suggests that marketers may want to shift to shorter pieces of content to reel in B2B buyers. B2B buyer personas become critical in connecting the dots of this process.

Buyer Personas 121

Buyer Personas Top of Funnel B2B Thought Leadership B2B 121

Inbox Insight

SEPTEMBER 14, 2021

What’s more, according to our report The Holy Grail of B2B Marketing Segmentation , 90% of business professionals believe that there is usually or always one member of the decision making unit (DMU) who will try to influence the decision to match their own. Their peers? Building strong engagement with a prospect is key.

Peer-to-peer 52

Peer-to-peer B2B Thought Leadership B2B Thought Leadership 52

Trade Press Services

NOVEMBER 26, 2023

Empathy-based or empathetic marketing is a topic often discussed in the B2C space. Evoking empathy in B2B buyers, however, isn’t always easy. Evoking empathy in B2B buyers, however, isn’t always easy. What Is Empathetic Marketing? Empathy-based marketing is about being genuine, authentic and caring.

Campaigns 52

Campaigns Peer-to-peer B2B Thought Leadership Paid Search Agency 52

NetLine

JULY 27, 2023

Jacqueline Schklar is an experienced marketing director with a proven track record in B2B and tech. Her dedication to results in product marketing, leading customer acquisition, and growing nurture programs deliver consistent, increased ROI for her clients—including Microsoft and DocuSign. Sibling rivalry is real!

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52

Mereo

DECEMBER 21, 2023

Although we are approaching a new year, many of 2023’s selling challenges will continue to impact your B2B organization’s 2024 performance. In 2023 we certainly saw some softness in B2B purchasing. One of the major AI challenges faced by sales and marketing teams was the issue of the quality.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45