Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). But as boring as it sounds, I went back to basic marketing principles and thought seriously about where our audience 'hangs out'.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

Adobe Experience Cloud Blog

DECEMBER 17, 2019

One of the top examples of 2019 was a YouTube video of famous, Argentine football player Lionel Andrés Messi attempting the trending bottle flip challenge. Leave blatant pitches and attempts to create corporate generated, viral social media content in 2019.

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

Metadata

JULY 21, 2022

A lot of B2B companies don’t think they can reach their audiences on Facebook , but that’s not the case at all. Fashion Auto Ecommerce B2B. This micro-blogging site exists to help users connect, communicate, and share their thoughts. High CPC: While Instagram may generate lots of clicks, it also has a higher CPC.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

KoMarketing Associates

SEPTEMBER 18, 2012

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. The emergence of a converged media imperative ties the value of user generated content (social shares, organic reviews, etc.) The Role of Social Media. Look Before You Leap. One Size Does Not Fit All.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Chris Koch

AUGUST 23, 2011

Some say G+ is dead in the water because it hasn’t generated the mad rush that Facebook did and that growth and use is already starting to slow. G+ is touted as something new, but it’s really a combination of two elements that I’ve talked about here before: Permission-based and viral-based relationships. What do you think?

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100

Chris Koch

AUGUST 23, 2011

Some say G+ is dead in the water because it hasn’t generated the mad rush that Facebook did and that growth and use is already starting to slow. G+ is touted as something new, but it’s really a combination of two elements that I’ve talked about here before: Permission-based and viral-based relationships. What do you think?

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100

Vidyard

OCTOBER 19, 2016

YouTube and Vine personality Zach King headlines an impressive speakers list featuring industry analysts, video experts, marketing innovators and other business leaders. Video continues to be one of the fastest growing and most effective areas of modern digital marketing. Since that moment, he’s had the film bug in his blood.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

OCTOBER 19, 2016

YouTube and Vine star Zach King, Forrester analysts Nick Barber and Laura Ramos, Solarwinds video director René Lego join top voices in video, marketing, content and customer success. Video continues to be one of the fastest growing and most effective areas of modern digital marketing. Since that moment, he’s had the film bug in his blood.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Adobe Experience Cloud Blog

JULY 15, 2010

As B2B marketers, we know the growing importance of B2B social media. We know it’s a necessary tool for seed nurturing and demand generation , but in many cases, B2B marketers are still not sure where to begin. Create thought leadership content. Sites to test for your marketing include: YouTube.

Social Media 48

Social Media B2B Thought Leadership Linkbait Media 48

LEADership

OCTOBER 8, 2013

It’s still like that for a majority of companies even in the B2B space where demand generation is a completely different beast than it is in B2C. Effective and long-term B2B lead generation success, however, can only come from consistently adding value to your target audience. You need to change…because now you have to.

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Conversion B2B Thought Leadership Lead Scoring Lead Ranking 40

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Any B2B marketer concerned with marketing ROI and sales enablement needs to know how and when to use it. Take YouTube, for example. Conveniently for us B2B marketers, video also conveys more information per minute than any other media platform. Interested in demand generation best practices and Napa Valley wineries?

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Convince & Convert

MAY 1, 2015

In April, we chatted with the manager of a huge social media team at KLM , an author on thought leadership , Pet360’s PR and social media expert, and the two-man social media team of Canadian yo-yo company CLYW. Another month, another incredible round of guests on the Social Pros Podcast. Karlijn1903 Tweet This.

Social Media 160

Social Media CMS Development Media Thought Leadership 160

Contently

APRIL 18, 2023

Though marketers may have a general sense that content contributes to their company’s bottom line, a staggering 49% don’t understand how their content is performing, according to a recent Parse.ly Seventy-one percent of B2B buyers read blog content prior to making a purchase decision. Which channels have the highest ROI?

Lead Ranking 200

Lead Ranking Webinar Metrics B2B Thought Leadership Marketing & Strategy 200

The Effective Marketer

MAY 9, 2011

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. Sales reps are sharing webinar recordings with prospects, the CEO is blogging his latest thoughts on the industry, the human resources manager is updating the company’s LinkedIn page. Does it sound familiar?

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

LeadSquared

FEBRUARY 23, 2016

While both blogs and whitepapers can help you build your thought leadership and brand credibility, Blogs help you rank higher in search engines, for the ‘terms’ that your customers search for. Hence, B2B marketers can use them to capture leads. How can we generate more leads for a B2B software company?

Inbound Marketing 52

Inbound Marketing FAQ Webinar Metrics Work Management 52

Scoop.it

OCTOBER 29, 2020

We have all been on the internet for most of our lives, and inevitably we had to ask ourselves a question – why is this viral and this is not. Virality is like alchemy. Most of the viral videos appeared randomly, creators were not expecting them to be so successful. You can not treat it like a science. Be Genuine.

Viral Marketing 86

Viral Marketing Tips Curation Paid Search Agency 86

Online Marketing Institute

OCTOBER 29, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. Business-to-business (B2B) social media is a different animal. That doesn’t mean social media doesn’t have a place in the B2B world, though. But what about the use of social media between businesses?

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Contently

NOVEMBER 14, 2018

His company, Dollar Shave Club, rose from obscurity in 2012 after he created a YouTube video called “Our Blades Are F ing Great.” Brands love to talk about going viral; Dubin actually did it. The brand’s success was about more than just going viral or getting lucky. Lead Generation. Scale & Alignment.

Thought Leadership 167

Thought Leadership Ad Building Branding Brand Identity 167

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The B2B Social Media Marketing Series is supported by IDG Enterprise. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

JANUARY 25, 2013

Create thought leadership blog content that increases your overall credibility in the unicorn -- and soon horse (fingers crossed!) -- grooming industries. Now, it's totally possible there were no B2B marketing applications for Pinterest. Create blog content that speaks to horses, the new persona you're looking to target.

Blogger 28

Blogger Business B2B Thought Leadership Planning 28

Biznology

SEPTEMBER 25, 2018

There’s a lot of talk in the B2B world about what we can learn from consumer marketers. It can be used as a motivational offer to generate a lead, or it can be used to establish thought leadership, or to stimulate viral sharing. Look at YouTube, which is filled with how-to videos for consumer products.

B2B Marketing 123

B2B Marketing B2B Thought Leadership B2B Banner Ads 123

Oktopost

MAY 2, 2023

Insight into your market, the wants driving it and the needs holding it back – what prospects are getting from competitors, and what they’re not getting from you – and how to ensure you’re never too far from their thoughts when the conversations are relevant to your industry. But social listening can be a lot more focused.

B2B Thought Leadership 62

B2B Thought Leadership Thought Leadership Marketing Management Eye-Tracking 62

SmartBug Media

NOVEMBER 18, 2022

A/B tests take one item to test—like a landing page template or ad graphic—and measure which generates the most views or conversions. B2B (Business to Business) These are businesses that sell products or services to other businesses. For example, a software company selling custom services for a website to another company would be B2B.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

EveryoneSocial

FEBRUARY 1, 2021

When building your marketing strategy, an essential component to decide is what B2B social media platforms to prioritize. This list of B2B social media platforms will help you evaluate which brand channels to utilize to grow your brand and drive ROI. Best B2B Social Media Platforms. billion daily active users.

Social Media 52

Social Media Webinar Metrics Media B2B 52

Martech Advisor

JANUARY 28, 2020

B2B content marketing is defined as a set of strategies centered around distributing content to drive brand awareness, engage your audience, generate and nurture leads, and ultimately boost sales. What Is B2B Content Marketing? Top 5 Content Formats for B2B Content Marketing. What Is B2B Content Marketing?

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Content Marketing Institute

JUNE 27, 2018

By a landslide, social media posts top the lists of types of content both B2C (96%) and B2B (94%) marketers say they use. And, without collaboration, we end up being echo chambers of our proclivities — instead of a diverse repository of thought leadership. BuzzSumo is the mother of all social-measuring and virality tools.

Curation 109

Curation Tools Enterprise Management Content 109

Adobe Experience Cloud Blog

NOVEMBER 16, 2016

We live in an “information age,” where information is now a commodity and buyers are overwhelmed—this reality transcends across demographics and generations. Laura Ramos, VP & Principal Analyst at Forrester Research, shared some valuable insights in her session, “The Power of Video in Making Your B2B Story Come Alive.”

Account Based Marketing 48

Account Based Marketing B2B Thought Leadership Multi-Channel Marketing Automation Services 48

Single Grain

MARCH 2, 2020

Whether it’s on YouTube, Instagram or Facebook, consumers love video. YouTube is the second most trafficked site, after Google. A more complex product demo for your upper management or B2B customers. Dive Deeper: 8 Videos You Can Generate from One Interview with Your CEO. The Complete Guide to YouTube SEO.

Top of Funnel 130

Top of Funnel Video Marketing Product Tips 130

Industrial Marketing Today

NOVEMBER 1, 2010

While there are plenty of business blogs from B2B marketing consultants (including this one), industry portals and vertical search engines, there aren’t too many from manufacturers and industrial companies. Here’s a one of their videos from YouTube. Results: 2.7 times increase in website traffic; 3.2 times increase in conversion; 5.3

Business Blogging 60

Business Blogging Enterprise Management Paid Search Agency ROI 60

Online Marketing Institute

NOVEMBER 2, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. Business-to-business (B2B) social media is a different animal. That doesn’t mean social media doesn’t have a place in the B2B world, though. But what about the use of social media between businesses?

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Directive Agency

JULY 15, 2019

Speaking with Tim was a pure delight because first of all, he’s a great guy, but he’s also so knowledgeable about SEO and marketing in general. We talked about how B2B leaders can leverage SEO tools to grow their businesses. It’s great to share other people’s thoughts. It was everywhere.

SEO 40

SEO Paid Content Budget Programs Tools 40

Online Marketing Institute

JANUARY 4, 2011

4) Personal Branding: The five elements of being seen as a thought leader through crowdsourcing (2) Recognition Blogs are Becoming the New Front Door for Prospects: Is Yours Open? Email Marketing: Improve deliverability by deleting subscribers?

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Online Marketing Institute

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 The B2B Social Media Marketing Series is supported by IDG Enterprise. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Webbiquity

AUGUST 28, 2012

Why Now Is The Time To Build Your Personal Brand by B2B Marketing Insider. YouTube Tips & Tactics. Set Up Your YouTube Channel for SEO Success by The YouMoz Blog. B2B And A Resistance To Video Marketing by B2Bbloggers. • How much buzz do I have vs. competition/trend? • How do they feel about us vs. the competition?

Social Media 100

Social Media CMS Development Tips Wikipedia 100

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

There is an amazing amount of great content about B2B marketing out there, ranging from trends in demand generation to best practices in lead nurturing, lead scoring, and landing page optimization to how to buy and select marketing automation systems. How To Use Thought Leadership To Build Brands and Nurture Leads (blog post).

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48