Adobe Experience Cloud Blog

MAY 24, 2019

In 2016, SocialFlow observed a 42% drop in organic Facebook posts over a three-month period. But how exactly should you invest your money so your company can truly make an impact on Facebook, Twitter, and LinkedIn? But how exactly should you invest your money so your company can truly make an impact on Facebook, Twitter, and LinkedIn?

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Adobe Experience Cloud Blog

AUGUST 30, 2016

All of the thought-provoking sessions, tips and tricks to bring back to the office, friends and colleagues in your industry, and, of course, a bunch of sweet prizes to win. Thought Leader Conference Sessions. And the coup de gras: keynotes from Visa and Facebook. Are you a B2B marketer looking to generate some demand?

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B2B Thought Leadership Thought Leadership Marketo Trade Show 91

Adobe Experience Cloud Blog

MARCH 25, 2015

Some initiatives could involve brand awareness; others could revolve around demand generation or promoting an event , and so on. Dark posts are ads that you can create and promote without publishing them on your company’s LinkedIn page or Facebook timeline. Social Media b2b Consumer' My solution—dark posts!

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Relevance Linkedin Facebook Enterprise Management 48

Adobe Experience Cloud Blog

JULY 16, 2015

Dark posts are ads that you can create and promote without having to publish them on your company’s Facebook timeline or LinkedIn page. Facebook and LinkedIn both offer this feature (although on LinkedIn it’s called “Direct Sponsored Content”). So, what’s the answer? Dark posts. Enter, Dark Posts.

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Social Media Lead Generation B2B Thought Leadership Video Marketing 48

Adobe Experience Cloud Blog

APRIL 24, 2018

And, as AI and machine learning marketing capabilities are giving B2B marketers more lift and scale across their programs, this exciting tech is poised to become standard best practice as fast as it becomes available. Here are four key ways that AI platforms and technologies are changing the game for B2B marketers right now.

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KoMarketing Associates

JUNE 2, 2016

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. Even though the most significant barrier to B2B digital marketing success relates to inadequate marketing budget, 84 percent of B2B marketers still believe their strategies are successful. Email, the website, and SEO.

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Social Media Budget Programs Media B2B 120

Adobe Experience Cloud Blog

MAY 4, 2017

Artificial Intelligence (AI) in the realm of B2B marketing may not be as sexy (or terrifying) as some of the more commercial and (so far) fictional applications of AI—but, here are three reasons why it is exciting for marketers : You Can Start Using It Right Now. AI is Being Rapidly Adopted—So Don’t Get Left Behind.

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Marketing AI B2B Thought Leadership Gartner Thought Leadership 134

Adobe Experience Cloud Blog

JANUARY 6, 2017

At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices. Jon Loomer is an entrepreneur, business owner, accidental marketer, and Facebook Ads geek. JnNsHDVRbY. Matt Heinz. Jon Loomer.

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B2B Thought Leadership Social Media Thought Leadership Storytelling 0

KoMarketing Associates

MARCH 30, 2017

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. When thinking about what social networks are most popular, a few sites come to mind, including: Facebook.

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Social Media Social Marketing B2B Marketing Media 120

Adobe Experience Cloud Blog

AUGUST 11, 2017

Content curation provides a direct path to thought leadership for brands and individuals. As you curate and share high-quality content , you’ll generate awareness and gain credibility. I’d finish reading an interesting article, then head to Twitter, LinkedIn or Facebook and share it. Content Curation Best Practices.

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Adobe Experience Cloud Blog

MARCH 4, 2016

Author: Ellen Gomes Last October, Facebook quietly launched Instant Articles for iPhone, “a beautiful new way to read articles in the News Feed that is faster and more interactive than ever before,” according to the company. On Facebook alone, the user base has expanded to 1.04 This begs the question, “Is it even open to us?”

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Facebook Content Marketing Planning B2B Thought Leadership 48

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

Thought leadership. Leadership development. Every great B2B company started out as an entrepreneur’s dream. Become an engagement marketing master by reading one, or all, of these books: Bryan Kramer ’s There Is No B2B or B2C: It’s Human to Human: H2H. MKTG4904: Thought Leadership. Engagement.

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B2B Thought Leadership Thought Leadership Planning Digital Marketing Funnels 134

ClearVoice

MARCH 8, 2022

When I first took on this assignment to find — and write about — influential women in the content creation/content marketing world, my first thought was: “Eh, piece of cake.” Heidi Bullock pops up frequently as a content marketing influencer, namely because of her stellar resume describing a “who’s who” of leadership positions.

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Work Management Paid Search Agency Content Marketing Planning 52

Adobe Experience Cloud Blog

JULY 13, 2018

Feature the products or services that generate the majority of your revenue on your homepage and make them easy to find. You can use a toolset such as StiristaLINK, which connects B2B and B2C identities for a 360-degree view of your prospects. Facebook also uses machine learning to power its Website Conversion engine.

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Marketing AI Ideal Customer Profiles Trends Paid Search Agency 113

Adobe Experience Cloud Blog

JULY 29, 2016

Author: Mike Stocker Facebook’s recent announcement of their new Offline Conversions API generated a lot of buzz and excitement among marketers and for good reason. As a Facebook marketing partner, Marketo was excited to be a part of their launch announcement. What is an offline conversion event? Increase MQLs.

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Lead Ranking API Marketing Qualified Leads Sales Qualified Leads 48

Adobe Experience Cloud Blog

NOVEMBER 27, 2013

But the healthcare industry (including hospitals, B2B medical manufacturers, and health clubs) has hesitated to embrace social media. And if you want more information, be sure to download the new ebook created by Infinigraph and Marketo, The State of Content Marketing and Social Media in the Medical and Fitness Industries. Use Images.

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Social Media Facebook Social Marketing Media 48

Adobe Experience Cloud Blog

JUNE 28, 2017

But for B2B products and services, especially those with a long, complex buying process, the brand needs to be accompanied by information the buyer cares about. Thinking opportunistically opens up a lot of new ways to generate targeted video content, not only for messaging but also for understanding buyers and their motivation.

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Adobe Experience Cloud Blog

JUNE 6, 2018

The evidence is in the sheer volume of companies—including 89% of B2B —that have content marketing programs. Some standard goals for digital marketing programs include growing website traffic, generating leads, increasing conversions, engaging audiences, and building brand recognition, credibility, and authority. Possible KPIs.

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Adobe Experience Cloud Blog

JANUARY 10, 2017

Author: Divya Dutt When I joined Marketo three years ago, I had previous experience running paid search campaigns at a B2C company. However, I quickly realized that pay-per-click (PPC) campaigns for typical B2B products are very different from those for B2C. B2B keywords can be a lot more expensive than B2C keywords.

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PPC Cost per Acquisition Paid Search Agency Allocation 48

Adobe Experience Cloud Blog

FEBRUARY 1, 2019

But most marketers still take a wide-spray approach—like producing content for the entire population of Facebook or Twitter—rather than a precise one. Most B2B databases house thousands of contacts. Instead of them telling their CRM and automation software whom to include in campaigns, the technology will tell marketers whom to target.

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Marketing AI Campaigns Marketing Management Word of Mouth 134

Adobe Experience Cloud Blog

SEPTEMBER 7, 2016

With nearly 30 different sessions lined up to be delivered by thought leaders and subject-matter experts from around the world, how do you choose which ones to watch first? These sessions fall within a wide range of categories from thought leadership, to Marketo@Marketo, to digital marketing, to demand generation, and more.

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Marketing Insider Group

JANUARY 8, 2013

When I created my own B2B Marketing Blog almost 3 years ago, I looked out across the blogosphere and asked “what do I have to say that is unique, valuable and helpful?” ” And so I created the B2B Marketing Insider to help provide an insider’s point of view. The Best B2B Marketing Blogs. Follow Eric.

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B2B Marketing B2B Thought Leadership Eloqua B2B 100

Adobe Experience Cloud Blog

FEBRUARY 7, 2017

Yes, the digital experience will get you far since prospects engage with your marketing content on the company website, through a Facebook ad , or in their inbox. Whether you’re selling B2C or B2B, you’re still selling to a person. We have a motto here at Marketo, “ONE TEAM.” Share them in the comments below!

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B2B Thought Leadership Thought Leadership Marketo Paid Search Agency 48

Adobe Experience Cloud Blog

JUNE 20, 2016

Interestingly enough, now that I’m a Content Marketer at Marketo, part of my responsibilities include managing the blog, where oversharing can actually be a good thing! Fueling demand generation. Source of information: Channels they like to consume content on—email, Facebook, LinkedIn, mobile device, etc. B2B or consumer?

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B2B Thought Leadership Advertising Agencies Paid Search Agency Marketo 92

Adobe Experience Cloud Blog

JUNE 24, 2016

For example, in Marketo, you can easily create mobile responsive landing pages and preview what they look like on your viewer’s mobile device. In fact, 83% of B2B marketers said mobile apps were important to content marketing, according to Strategy Trends. Share your thoughts below! Augmented Reality.

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Mobile Marketing Marketing & Strategy Marketing Strategy SMS 94

ClearVoice

NOVEMBER 2, 2018

MarketingProfs B2B Forum. Description: Many of the conferences available spread their focus so that it applies to both B2B and B2C marketers, but MarketingProfs B2B Forum is one of the few that provides the kind of focus that allows B2B marketers to get a finely tuned experience specifically for them. Sponsor: Marketo.

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Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Adobe Experience Cloud Blog

APRIL 7, 2015

Although most marketing spend is invested in generating brand awareness at the top stages of the funnel, the bulk of the optimization occurs at the bottom-of-the-funnel, in an effort to convert leads into customers after they identify themselves. For B2B organizations, ad campaigns can be personalized based on: Organization.

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Adobe Experience Cloud Blog

MARCH 28, 2017

Author: Alan Cassinelli There’s no doubt that inbound marketing has fundamentally changed demand generation. While other social platforms like Facebook offer similar features, Twitter Pins are shown by default at the top of your profile page no matter how old they are. Pin It to Your Twitter Profile.

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Promotion Webinar Metrics Marketing & Strategy B2B Thought Leadership 48

Adobe Experience Cloud Blog

APRIL 9, 2009

One of the great things about blogging is the opportunity to build relationships with thought leaders I would not otherwise meet. LeadSloth on Demand Generation: Smart Tools for Lazy Marketers. Here is his interview, part of the B2B Marketing thought leader interview series. You can also follow Jep on Twitter ( @jepc ).

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Thought Leadership Demand Generation Work Management Demand 48

Adobe Experience Cloud Blog

FEBRUARY 17, 2016

Predictive analytics, engagement marketing, and account-based marketing all took hold, and companies like Facebook announced that more than 8 billion videos are viewed every day on their social network. In fact, 96% of B2B marketers now use video in some way, according to a recent study by the Web Video Marketing Council.

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Top of Funnel Video Marketing Personalization B2B Thought Leadership 48

Adobe Experience Cloud Blog

JANUARY 21, 2016

We were curious so we asked Marketo employees to take a moment to look forward and share their marketing predictions. So without further ado, here are five trends and predictions the Marketo marketing team identified for this year and how you can prepare for them: 1. Anastasia Pavlova, Demand Generation Programs.

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Advertising Agencies Account Based Marketing Planning Paid Search Agency 48

Adobe Experience Cloud Blog

DECEMBER 12, 2016

These days, personalization is KING, generating higher transaction rates, open rates, and click-through rates, which means that customizing the content for each and every recipient is absolutely critical to getting—and keeping—their attention. B2B and consumer marketers alike are seeing the value of social media marketing , with 67.4%

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B2B Thought Leadership Marketing Automation Services Click Rate Thought Leadership 48

Adobe Experience Cloud Blog

JULY 15, 2010

As B2B marketers, we know the growing importance of B2B social media. We know it’s a necessary tool for seed nurturing and demand generation , but in many cases, B2B marketers are still not sure where to begin. Create thought leadership content. 4. Facebook 101. 1. Increase brand awareness?

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Social Media B2B Thought Leadership Linkbait Media 48

Adobe Experience Cloud Blog

DECEMBER 20, 2010

by Katie Byrnes In a recent webinar, Mac McIntosh, Founding Partner of AcquireB2B, and Jep Castelein, Founder of LeadSloth (and new Principal Consultant at Marketo!) discussed the top seven ways to utilize marketing automation to generate more sales revenue. Use marketing automation driven campaigns to generate more referrals.

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Marketing Automation Services Ideal Customer Profiles Marketing Automation Automation 48

Adobe Experience Cloud Blog

MAY 12, 2016

One of the most popular sessions came from Joe Chernov, Vice President of Marketing for InsightSquared and a former marketing exec of both Eloqua and Hubspot, who made his stage debut for Marketo this year with a session called Growing Beyond Inbound with Account-Based Marketing. So how do you become an effective content marketer?

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Top of Funnel Account Based Marketing ABM Lead Ranking 48

Adobe Experience Cloud Blog

SEPTEMBER 27, 2013

Author: DJ Waldow It’s amazing how a simple “complete this sentence” Facebook post can generate so much engagement. To put that number in perspective, my normal Facebook posts range from 0 to “a handful” of comments. Modern B2B Marketing'

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Best Practices B2B Thought Leadership Thought Leadership Marketo 48

Adobe Experience Cloud Blog

SEPTEMBER 2, 2015

Author: David Cain B2B marketers are always on the lookout for the best way to support their marketing goals and make their sales teams successful. This broad-reaching approach to marketing can be an effective way to generate leads and sales BUT it’s not the only way to organize your sales and marketing efforts.

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