Pam Didner

JANUARY 5, 2020

I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. A large part of your career trajectory should be achieved through ongoing education. One of the primary reasons people attend conferences is to meet like-minded people and industry peers. Unleash 2020.

Conference 105

Conference Marketing AI Peer-to-peer B2B Marketing 105

Content4Demand

OCTOBER 27, 2020

E ven with B2B purchases, we now have one-click access to peer reviews and insights. The question for you is: A re you creating that seamless connection between your buyers and your community of partners, peers and customers? That’s where community-driven content comes in. Are you using these platforms to collect intelligence?

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

Marketing Insider Group

NOVEMBER 18, 2020

The Most Effective B2B Marketing Strategies. In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. It’s the foundation, after all. Partner with a Marketing Agency. Partner with a Marketing Agency.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Marketing Insider Group

JUNE 22, 2020

Few companies have too much product content. In this article, we look at some B2B content marketing data to point to the biggest trends. The State of B2B Content Marketing. Let’s look at how much B2B companies are using content marketing. Let’s look at how much B2B companies are using content marketing.

Top of Funnel 288

Top of Funnel Buyer's Journey Trends Lead Scoring 288

Marketing Insider Group

JULY 14, 2020

Marketing Isn’t What We Thought It Was. So, what’s the answer to marketing in the age of disruption? Marketing isn’t a function. It isn’t a department, either. It’s a process, a voice, and a conversation. Quick Takeaways. Most marketing is still stuck in traditional mindsets. The world is chaotic.

Paid Content 290

Paid Content Ad Frequency Paid Search Agency Marketing Budget 290

Trade Press Services

NOVEMBER 26, 2023

From JetBlue’s campaign designed to educate children ages 7-10 about a variety of aviation topics to LUSH cosmetics’ behind-the-scenes “How It’s Made” video series that showcases the brand’s natural ingredients and handmade processes, empathetic marketing begins and ends with the customer. What Is Empathetic Marketing?

Campaigns 52

Campaigns Peer-to-peer B2B Thought Leadership Paid Search Agency 52

Top Rank Marketing

AUGUST 30, 2023

For over 22 years , TopRank Marketing has had the honor of helping a diverse selection of the world’s top B2B marketers and major global brands elevate beyond merely being competitive, to truly standing out from the crowd with creative and award-winning successes.

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

Onalytica B2B

AUGUST 23, 2017

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. First thing’s first- what does the white paper cover? This guide is both definitive and practical (yes you guessed it- hence the name). Dare we call this the influencer marketing bible? So, what is influencer marketing?

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Strategic-IC

JANUARY 13, 2021

90% of B2B decision-makers “never” respond to cold outreach, which means traditional sales methods like cold calling simply aren’t going to cut it! Social platforms, particularly B2B social networks such as LinkedIn, are ideal for professionals of all niches to build personable, engaging interactions and trust with others.

Account Based Marketing 101

Account Based Marketing Linkedin ABM Webinar Metrics 101

Heinz Marketing

JUNE 7, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We talk to some of the best leaders in B2B sales and marketing every day. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m

Forrester 123

Forrester Top of Funnel B2B Thought Leadership Lead Ranking 123

Onalytica B2B

SEPTEMBER 12, 2017

This week we take you through how you can identify your influencers, as per our Definitive Practical Guide to Influencer Relationship Management. Personally, I can’t think of anything more crucial to successful influencer marketing than identifying the right influencers to target. In-flu-who? And if they can really help you achieve your KPIs.”

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

Circle Studio

JANUARY 10, 2020

As firms look to optimize their marketing efforts in 2020, it’s imperative that business-to-business (B2B) marketers are laser focused on doing what is most likely to drive growth and make an impact. Here are five to consider: Myth 1: B2C marketing has little relevance in B2B. Myth 2: Content marketing = thought leadership.

Work Management 79

Work Management Marketing Management B2B Thought Leadership Marketing Automation Services 79

NetLine

JULY 27, 2023

Jacqueline Schklar is an experienced marketing director with a proven track record in B2B and tech. Her dedication to results in product marketing, leading customer acquisition, and growing nurture programs deliver consistent, increased ROI for her clients—including Microsoft and DocuSign. I was hooked on programmatic marketing.

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52

DemandBase

AUGUST 10, 2020

What’s more, ABM as a category, strategy, and technology has shifted significantly among B2B marketers from being perceived as a nice-to-have to a strategic must-have. B2B firms see a 40 percent year-over-year increase in ABM budgets from 2019 to 2020. All (digital) roads lead to ABM.

Account Based Marketing 119

Account Based Marketing ABM DemandBase Peer-to-peer 119

Content4Demand

FEBRUARY 24, 2021

B2B audiences are online, but they’re increasingly more difficult to reach through saturated channels and overtaxed attention. Community-based marketing offers a fresh angle to stir up your marketing mix, allowing B2B marketers to capture attention in a new way while ramping up brand loyalty among prospects and customers.

Communities 67

Communities Peer-to-peer B2B Thought Leadership Paid Search Agency 67

Adobe Experience Cloud Blog

MAY 30, 2017

A gathering of hundreds of marketing executives, partners, and thought leaders from around the world came together to learn about the latest marketing trends and strategies in the new “Engagement Economy”. I recently had the pleasure of attending one of the biggest marketing conferences of the year— Marketo’s Marketing Nation Summit.

Webinar Metrics 133

Webinar Metrics Ad Building B2B Thought Leadership Peer-to-peer 133

Marketing Interactions

MARCH 7, 2022

I recently wrote about B2B nurturing for net new vs. existing customers. Most companies tend to either write them off or recycle them back into their existing net new B2B nurturing programs. They have a recognized problem to solve that matches the solution your products or services provide. Why did you lose that opportunity?

Ideal Customer Profiles 88

Ideal Customer Profiles B2B B2B Thought Leadership Peer-to-peer 88

PureB2B

SEPTEMBER 12, 2019

Still, the Content Marketing Institute’s B2B Content Marketing 2019 report found that nearly all of the most successful B2B content marketers (90%) prioritize the audience’s informational needs over their sales/promotional message, compared with 56% of the least successful. The key behind successful content is a solid story.

Top of Funnel 62

Top of Funnel B2B Thought Leadership Peer-to-peer Thought Leadership 62

Metadata

FEBRUARY 21, 2023

Welcome to our “Ask Me Anything” blog recap, where we pull together the best insights and advice from the best (and brightest) minds in B2B marketing. Her impressive resume shows previous lives taking on senior leadership roles at SalesLoft (CMO), Adobe, Marketo, Demandbase and Alyce.

Communities 52

Communities Demand B2B Thought Leadership Peer-to-peer 52

Pam Didner

JANUARY 1, 2021

I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. A large part of your career trajectory should be supported through ongoing education. One of the primary reasons people attend conferences is to meet like-minded people and industry peers.

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

Hinge Marketing

MARCH 6, 2023

Thought leadership is one of those inherently appealing ideas. Who doesn’t want to be a thought leader? And for many B2B and professional services firms this makes a lot of sense. Thought leadership can provide the credibility and visibility for your offering.

B2B Thought Leadership 123

B2B Thought Leadership Thought Leadership Paid Content Advertising Agencies 123

6sense

JANUARY 20, 2022

We’ll continue to up our investments in the people and technology we need to deliver against our aggressive product roadmap vision and innovation strategy, including integrating recently acquired Fortella and Slintel. I am very excited to share that we have closed our Series E funding of $200M, increasing our valuation to $5.2B. .

Lead Ranking 62

Lead Ranking Work Management Marketing Automation Services Marketing Management 62

Hubspot

OCTOBER 26, 2022

It's hard to overstate the importance of B2B prospecting in the context of most B2B sales processes. It's the jumping-off point for every closable deal — and doing it effectively can be the difference between maintaining a steady stream of productive opportunities and your sales process never getting off the ground.

Ideal Customer Profiles 64

Ideal Customer Profiles Cold Calling Work Management B2B 64

Marketing Insider Group

JANUARY 11, 2021

Some are virtual, while others are still planning (and we are all hoping for in-person B2B digital marketing events later in 2021. With virtual events, you may think that we lose something that accompanies traveling, meeting marketing experts and peers face to face, and sitting in huge auditoriums with dynamically engaged marketing speakers.

Conference 66

Conference Advertising Agencies Peer-to-peer B2B Marketing 66

Content4Demand

FEBRUARY 28, 2020

In 2019, Brian Fanzo’s B2BMX keynote on millennials was so popular that this year, the B2B Marketing Exchange brought him back for an encore. Some 82% of B2B buying committees now include at least one millennial, according to Fanzo. Some 82% of B2B buying committees now include at least one millennial, according to Fanzo.

B2B Thought Leadership 53

B2B Thought Leadership B2B Marketing Effectiveness Thought Leadership 53

Content Standard

OCTOBER 17, 2018

Introducing a subject matter expert program can add value to your content by offering thought leadership, authority, and authenticity. The first phase is to identify, educate, and onboard the subject matter experts. Building an SME Program. Image attribution: Wenni Zhou.

SME 79

SME Marketing & Strategy Marketing Strategy Work Management 79

Zoominfo

OCTOBER 22, 2019

Our objectives always fall into three buckets: bonding and morale-boosting; improving our sales team’s knowledge of our product and space; and improving soft sales skills. We make sure the event is not three days of product training. “We have different people lead sessions, so it’s not just sales leadership. .

Zoominfo 182

Zoominfo A/B testing Best Practices Cross-Selling 182

PureB2B

SEPTEMBER 12, 2019

Still, the Content Marketing Institute’s B2B Content Marketing 2019 report found that nearly all of the most successful B2B content marketers (90%) prioritize the audience’s informational needs over their sales/promotional message, compared with 56% of the least successful. The key behind successful content is a solid story.

Top of Funnel 48

Top of Funnel B2B Thought Leadership Peer-to-peer Thought Leadership 48

Heinz Marketing

APRIL 4, 2022

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m You can even ask Siri, Alexa and Google! My name is Matt Heinz. Kelly : Pleasure.

Top of Funnel 98

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 98

TrustRadius Marketing

OCTOBER 3, 2022

Demand generation, or demand gen, and account-based marketing (ABM) have traditionally been thought of as two distinct strategies for B2B growth. Research from Demand Gen Report shows that almost 60% of B2B marketers are already blending ABM and demand gen initiatives. It’s a logical combination in many ways. Demand gen vs. ABM.

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation ABM 52

Heinz Marketing

JULY 5, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We do 20-ish minutes with some of the best and brightest minds in B2B sales and marketing. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

B2B Thought Leadership 115

B2B Thought Leadership Training Thought Leadership Peer-to-peer 115

Biznology

MAY 29, 2013

By now, this maxim is well understood–and it is just as true for B2B businesses as for B2C ones, if not more so. But what kind of functionality does your B2B website really need? Here are five must-haves for every B2B website. . The elements every B2B website needs are: Thought leadership.

Marketing Websites 80

Marketing Websites netFactor Peer-to-peer B2B Thought Leadership 80

Vidyard

NOVEMBER 13, 2019

Video Marketing: The B2B Storyteller 2. Video Production: In-House Video Producer of the Year 8. Video Production: The Video Enabler 9. Video Production: Agency Partner of the Year 10. Video Marketing: The B2B Storyteller. The four finalists showcased a wide range of approaches to creative B2B storytelling.

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117

Heinz Marketing

JUNE 21, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Every week we’re talking to some of the best and brightest minds in B2B sales and marketing and today’s absolutely no different. You can even ask Alexa!

Work Management 99

Work Management Peer-to-peer Marketing Management Account Based Marketing 99

Sprout Social

APRIL 15, 2020

What value your brand can deliver aside from your products? as a company, our end goal will always be selling product, but rather than promoting ads overtly crafted to sell during this crisis, we are committed to: 1.) However, not all is lost nor does it have to be. What SMMs can do: Coronavirus (COVID-19) outbreak.

Marketing & Strategy 143

Marketing & Strategy Paid Search Agency Peer-to-peer Communities 143

Chris Koch

APRIL 10, 2009

The questions display a healthy distrust for accepted wisdom, which I like, and provide a good test of the thinking behind thought leadership marketing. See what you think of my answers: How did thought leadership initiatives in companies begin? The journals have boards made up of top academics in a given field.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Peer-to-peer Work Management 100

PureB2B

AUGUST 19, 2018

The sales cycle is composed of phases required to sell a product or service. Harvard University found that at least 25% of B2B sales cycles take a minimum of 7 months to close. One of the main reasons behind this is that 61% of B2B marketers send all leads directly to sales without determining if the leads should still be nurtured.

Top of Funnel 89

Top of Funnel Paid Search Agency Sales Qualified Leads Sales Cycle 89