Contently

AUGUST 22, 2017

While the Google trends chart is very useful when you’re making the case for content marketing, it’s not nearly as telling as a different chart from Forrester, which maps the hype cycle of marketing technologies. Look where content marketing falls—smack dab in what Forrester calls the trough of disillusionment.

Paid Content 161

Paid Content Content Marketing Content Forrester 161

Exo B2B

OCTOBER 16, 2020

Who in the field of marketing and B2B has been able to get out of the social magma while being confined? So it is with a certain amount of apprehension that we’ve scoured blogs and marketing sites, B2C and B2B. Marketing influencers are not the young YouTubers or Instagram maniacs who get fame and easy money.

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Webbiquity

JANUARY 5, 2021

Principal Analyst, Forrester Research. Education is the great equalizer. Journalist turned social media pro. Impacting education at the cross-section of Tech, Art, and Media. My tweets are mostly about tech, food, education, photography, bitcoin, coffee, solar. Followers: 3,699. Tweets last 90 days: 100+.

Twitter 259

Twitter Startups Work Management Marketing Management 259

Onalytica B2B

AUGUST 23, 2017

“For B2B marketers Influencer Marketing is the practice of engaging internal and industry experts with active networks to help achieve measurable business goals.” The rise in social media channels. Since 2006 there has been a meteoric rise in social media and digital channels. They buy relations stories & magic.”

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Madison Logic

SEPTEMBER 21, 2023

Display advertising has a bad reputation, due to common misconceptions about its limited value in B2B campaigns. In fact, research suggests that B2B display advertising is projected to surpass traditional search spending for the first time. Here, we’ve rounded up the most popular display ad formats for B2B marketing.

Display 52

Display Advertising Channels Account Based Marketing Advertisements 52

Vidyard

NOVEMBER 6, 2018

Video has emerged as a powerful tool for modern B2B sales teams. Unlike email, phone, and social media, video offers a highly creative way to cut through the noise and build more personal relationships with buyers. Winner: Punch! The runners-up also have their unique approaches to standing out and building an audience.

Video Marketing 117

Video Marketing Sales Cycle Work Management Marketing Proposals 117

Marketing Insider Group

AUGUST 31, 2020

Quick takeaways: Today’s B2B buyers demand informative content that solves their pain points. B2B buyers often jump from casual reader to hot lead before a company’s marketing or sales team knows they exist. B2Bs should create an empowering digital marketing experience focused on human conversations and relevant content.

B2B Thought Leadership 363

B2B Thought Leadership Peer-to-peer Lead Scoring Lead Ranking 363

MLT Creative

JANUARY 31, 2012

The manufacturing industry has been somewhat slow to accept social media as a marketing tool. This is largely because it can be difficult to see how social media plays into the larger business-to-business (B2B) marketing strategy. You can access the original article at: How Manufacturers Can Use Social Media to Win Business.

Social Media 40

Social Media Top of Funnel Media B2B Thought Leadership 40

Vidyard

NOVEMBER 6, 2018

Video has emerged as a powerful tool for modern B2B sales teams. Unlike email, phone, and social media, video offers a highly creative way to cut through the noise and build more personal relationships with buyers. Winner: Punch! The runners-up also have their unique approaches to standing out and building an audience.

Video Marketing 65

Video Marketing Sales Cycle Work Management Marketing Proposals 65

Marketing Insider Group

JANUARY 6, 2020

Digital Summit conferences bring thought leaders and speakers from some of the world’s leading brands together at conferences throughout the US. DigiMarCon conferences make up the largest digital marketing conference series in the world, bringing together some of the most thought-provoking speakers from all over the world.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Adobe Experience Cloud Blog

OCTOBER 20, 2016

Even as long ago as 2013, industry leaders like Marketo were touting the dangers of attention deficit in the digital era, and we are no doubt nearing the singularity of media saturation. Everybody and their mothers are clamoring for people’s attention. Here are a few statistics that back this idea up: .

B2B Thought Leadership 48

B2B Thought Leadership Emarketing Paid Search Agency Thought Leadership 48

Vidyard

NOVEMBER 6, 2018

Video has emerged as a powerful tool for modern B2B sales teams. Unlike email, phone, and social media, video offers a highly creative way to cut through the noise and build more personal relationships with buyers. Runners-Up: Forrester, LeadIQ. Runners-Up: Charity Dynamics, Storyboard Media. Winner: Punch!

Video Marketing 51

Video Marketing Sales Cycle Work Management Marketing Proposals 51

Heinz Marketing

JULY 2, 2018

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Demandbase is one of the leading providers of account based marketing technology to B2B companies. Each week we are featuring some of the best and brightest minds in sales and marketing and B2B.

Account Based Marketing 41

Account Based Marketing Peer-to-peer DemandBase Forrester 41

Adobe Experience Cloud Blog

APRIL 16, 2013

The thought leaders included: Chris Heuer , Internet Marketing Expert. Laura Ramos, VP and Principal Analyst, Forrester. Lori Wizdo , Principal Analyst, Forrester. The ability to have someone that understands both disciplines is crucial and probably the biggest gap we have in leadership. 5-20 hours per week? Tweet This].

Marketing Management 48

Marketing Management B2B Thought Leadership Top of Funnel Forrester 48

Ambal's Amusings

SEPTEMBER 17, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. One of the many goals of B2B marketing is to continuously forge better customer relationship. Recommended Resources from B2B Marketing Experts. Marketo's Modern B2B Marketing.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Ambal's Amusings

OCTOBER 15, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. What types of metrics do B2B marketers need to measure a marketing campaign's success? Recommended Resources from B2B Marketing Experts. Marketo's Modern B2B Marketing.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Vidyard

NOVEMBER 11, 2013

The future of the Internet is television There has been a shift in living room media. Every company will become a media company Five years ago you knew the Home Depot as a big box hardware store and Red Bull as an energy drink, but now brands have become publishers and they’re creating channels filled with their own video media.

Video Marketing 65

Video Marketing Television marketing Planning Cable 65

Hubspot

APRIL 27, 2015

Statistics lend authority and weight to your blogs, ebooks, and social media posts. To help you get a leg up on creating content that will help you establish thought leadership, I’ve compiled a list of 9 of the most reputable and reliable resources for fresh marketing statistics. However, not all statistics are worth citing.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. All thoughts are welcome!

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Brandpoint

MARCH 26, 2021

And, of course, this doesn’t represent the many social media posts, internal communications mentions, newsletter emails, blog posts, event invitations and other communications efforts that have come with this topic over the course of this content’s lifespan. Read More: Get More Out of Your Existing Content Webinar ] 1.

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Tips Planning 118

Vidyard

FEBRUARY 18, 2021

Give Social Media Audiences What They Want—More Video 4.1.3 Use Social Media to Live Stream Events 5.1.3 TBI Uses Video to Educate and Train 6.2.2 Not because social media is being dominated by video content (it is!). Not because social media is being dominated by video content (it is!). Embrace Analytics 6.2

Sales Management 127

Sales Management Trends Video Marketing B2B 127

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. With that in mind, here are 25 rocket-fueled strategies and ideas that can help propel your pipeline and turbocharge your B2B lead generation efforts. 3… 2… 1… Blast off!

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Hinge Marketing

MARCH 12, 2020

Successful B2B and professional services firms navigate complex business needs and extended sales cycles. Naturally, an effective B2B website design strategy needs to address the unique needs of the professional services firm and its buyers. Many professional services websites aren’t as good as the firms they represent.

Marketing Automation Services 121

Marketing Automation Services Design Marketing Websites Service 121

Sales Engine

AUGUST 23, 2016

For decades, the B2B marketer has been a manager of projects. Many B2B companies that are successful and experiencing rapid growth rates today have made a significant pivot in the way that their sales and marketing departments operate. I think that a lot of us who grew up in sales thought that we were awesome at prospecting.

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120

Ambal's Amusings

AUGUST 27, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. Recommended Resources from B2B Marketing Experts.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Vidyard

FEBRUARY 18, 2021

Give Social Media Audiences What They Want—More Video 4.1.3 Use Social Media to Live Stream Events 5.1.3 TBI Uses Video to Educate and Train 6.2.2 Not because social media is being dominated by video content (it is!). Not because social media is being dominated by video content (it is!). Embrace Analytics 6.2

Sales Management 65

Sales Management Trends Video Marketing B2B 65

Sales Engine

OCTOBER 8, 2015

For decades, the B2B marketer has been a manager of projects. Many B2B companies that are successful and experiencing rapid growth rates today have made a significant pivot in the way that their sales and marketing departments operate. I think that a lot of us who grew up in sales thought that we were awesome at prospecting.

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120

Adobe Experience Cloud Blog

JUNE 16, 2016

With a s much as 90% of a buyer’s journey being self-directed, according to Forrester Research’s 2015 report, “Don’t Let Muddled Messaging Compromise Customer Experience,” it’s clear that the modern customer journey now begins with self-education. The Many Roles of Social Media.

Social Media 48

Social Media Ideal Customer Profiles Media Marketing Automation Services 48

SnapApp

DECEMBER 4, 2017

The takeaway: Long-form content tends to be more educational and in-depth, thus increasing the amount of value delivered to the reader. Those who do are 74% more likely to get strong results - Orbit Media. . . . 76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Kaon

OCTOBER 21, 2020

With a background in customer-facing roles and experience working as a graphic designer, he strives to bring thoughtful, creative energy to each project with a focus on client success. She most recently held customer-facing roles as a consultant at Forrester Research and as the head of research at GreatBlue Research.

Enterprise Management 162

Enterprise Management Work Management Marketing Management Demand 162

Marketing Insider Group

JANUARY 2, 2013

Plus, content marketing has been around for a long time, especially in B2B high-tech marketing. B2B customers today use an average of 7.6 sources through the purchase funnel according to Peter Burris from Forrester. You want to be a thought leader? Writing educational, helpful content can be useful in building trust.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 100

EveryoneSocial

OCTOBER 26, 2021

Whether you’re a marketer or social media expert — or even if you’re just a social media savvy executive — you’ve probably come across the term dark social lately. Many marketers, thought leaders, and general audiences are intrigued by this concept more than ever before. Why’s that? Dark social examples.

Ideal Customer Profiles 69

Ideal Customer Profiles Work Management Paid Search Agency Marketing Management 69

SnapApp

APRIL 25, 2018

. In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. . The 30 women featured below work in a variety of B2B contexts and for companies large, mid-sized--and even self-founded. 30 Women Shaping B2B Tech Marketing. . Sonja Jacob. Nandini Jammi.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. The 30 women featured below work in a variety of B2B contexts and for companies large, mid-sized–and even self-founded. 30 Women Shaping B2B Tech Marketing. Sonja Jacob. D rift | Content Strategy Team Lead.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

nDash

NOVEMBER 10, 2020

Traditional advertisers and social media marketers alike have been using FUD for years to push products and services. Cyber attacks became a pillar in mainstream media following data breaches at companies like Target (2013), Home Depot (2014), and Anthem (2015). You have a great opportunity to educate the audience.

Work Management 52

Work Management Enterprise Management Marketing Management Content Marketing 52

Adobe Experience Cloud Blog

NOVEMBER 16, 2016

Laura Ramos, VP & Principal Analyst at Forrester Research, shared some valuable insights in her session, “The Power of Video in Making Your B2B Story Come Alive.” She also shared four key principles of B2B storytelling, which can be applied to B2C as well: Empathy creates trust and deepens relationships. Shoot more video.

Account Based Marketing 48

Account Based Marketing B2B Thought Leadership Multi-Channel Marketing Automation Services 48

Inbox Insight

NOVEMBER 13, 2018

B2B content marketing is hard work, and it’s getting harder all the time… Marketers are blogging up to 800% more than 5 years ago, but getting 190% fewer shares. Statistics such as these are alarming, especially if content marketing is an important part of your B2B marketing strategy. Why you should use a mix of media.

Paid Content 52

Paid Content Top of Funnel B2B Marketing Content Marketing 52