KoMarketing Associates

MAY 30, 2017

Slideshare can be an excellent resource for B2B marketers looking to showcase expertise, and provide a way to share thought leadership and information. But perhaps most importantly in B2B marketing, Slideshare can be a valuable destination for learning and improving B2B digital marketing programs.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

B2B Digital Marketer

FEBRUARY 15, 2024

Balancing the Art of Trust and Technology in B2B Understanding consumer behavior and driving successful marketing strategies. In this insightful episode, host Jim Rembach sits down with Brandon McKee, CEO of Win Big Media, to explore the intricacies of B2B marketing and how to achieve certainty in this dynamic field.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

PathFactory

JANUARY 3, 2020

The New Year stands before us like a blank Google Doc, waiting for its marketer to strategize and set goals. With the new year comes a new batch of exciting B2B marketing trends and challenges. Podcasts rose to new heights and marketing chatbots became the preferred method of interaction for users. Here we are!

Lead Ranking 98

Lead Ranking Lead Scoring B2B Marketing Work Management 98

Vision Edge Marketing

OCTOBER 11, 2018

You provide something – a service, a product, a solution – (referred to as the Product in the Marketing Mix) they need AND want. In the B2B world, this want and/or need is typically to solve a business problem. As a member of the leadership team, I imagine that’s important to your company.

Ad Building 178

Ad Building Work Management Business Marketing Management 178

B2B Marketing Directions

JULY 29, 2018

It's now clear that thought leadership content is having a major impact on B2B buying decisions. Several recent studies have confirmed that business buyers are consuming more thought leadership content , and that thought leadership affects decisions at every stage of the buying process.

Thought Leadership 40

Thought Leadership Research B2B Thought Leadership Demand Generation Agencies 40

Marketing Insider Group

AUGUST 30, 2019

The second definition is what we’re going to talk about here—what your marketing department’s strategy should be for making the most of the time, energy and dollars you allocate to marketing. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

NuSpark Consulting

SEPTEMBER 7, 2016

As a technology marketer targeting CIOs, you’re likely aware that roadblocks stand in the way of communicating with them. Despite the challenge, your sales and leadership team continually ask you to produce qualified leads. Here’s some food for thought. Also, recognize you need to nurture the leads you generate at the event.

Sales Qualified Leads 100

Sales Qualified Leads Gartner B2B Thought Leadership Barriers 100

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads?

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Televerde

FEBRUARY 6, 2020

As experts in all things sales and marketing, our clients look to us for guidance. Our Executive Leadership Team is happy to answer your questions in our all-new #AskTeleverde series. Stumped by a sales or marketing situation? Sales Director at B2B firm, Texarkana, TX. The good news is, we’re here to help you as well.

B2B Thought Leadership 52

B2B Thought Leadership Case Studies Case Study Thought Leadership 52

Adobe Experience Cloud Blog

AUGUST 6, 2009

.  Mike is a leading sales and marketing executive, leading the growth of Green Leads while sharing b2b demand generation knowledge with others.  What is B2B appointment setting ? And why is it important to marketers? B2B appointment setting is exactly what it says.    1. . 

Demand Generation Agencies 48

Demand Generation Agencies Thought Leadership Demand Generation Social Media 48

Marketing Insider Group

OCTOBER 28, 2010

If you are looking for a more formal approach, check out The Marketing Leadership Council which offers a marketing planning tool called MarkPlan and recently held a series of workshops on marketing planning. An effective marketing strategy focused on one goal will have a halo effect on other marketing metrics.

Planning 100

Planning Marketing Plans Work Management Budget Programs 100

Marketing Insider Group

MAY 18, 2010

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.).

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

Marketing Insider Group

NOVEMBER 30, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0

Web 2.0 100

Web 2.0 Paid Content Trends Paid Search Agency 100

LEADership

JULY 28, 2015

Each week, I get some very interesting questions from members of our exclusive, invitation-only B2B LinkedIn Group. We exchange notes with thought leaders in the industry on a range of topics and challenges faced by B2B organizations. What’s the formula for the ideal marketing mix? Is there one?

Work Management 40

Work Management Process Marketing Management B2B Marketing 40

Marketing Insider Group

DECEMBER 9, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog?

Peer-to-peer 100

Peer-to-peer B2B Thought Leadership Paid Search Agency Social Media 100

Marketing Insider Group

JUNE 2, 2010

Content marketing has benefits in terms of retaining reader attention and improving brand loyalty better than traditional marketing techniques. The main reason this is an acute challenge for B2B marketers is the high level of risk inherent in The B2B Decision Process. And this is where many B2B marketers stumble.

Top of Funnel 100

Top of Funnel B2B Marketing Paid Search Agency Content Marketing 100

Heinz Marketing

DECEMBER 11, 2017

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Data-driven Marketing Executive. Focused Team-Leader skilled in consistently delivering innovation, visibility, and sales for on- and off-line marketing and demand programs.

Top of Funnel 51

Top of Funnel B2B Thought Leadership Lead Ranking Demand Generation Agencies 51

Marketing Insider Group

JUNE 30, 2020

Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. Content marketing can give B2B companies a truckload of options to keep their audience engaged. Types of B2B Content.

Work Management 360

Work Management B2B Marketing Marketing Management Content Marketing 360

Heinz Marketing

JUNE 24, 2019

The show is less than 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. But now more and more markers, more and more companies, are realizing that that needs to be a defined and measured and a prominent part of their marketing mix.

Top of Funnel 75

Top of Funnel Demand Generation Agencies Paid Search Agency Demand 75

Adobe Experience Cloud Blog

APRIL 3, 2015

Author: Mike Telem Today, it’s such common knowledge that content marketing is an important part of any marketing mix that I don’t need to provide any stats to support the statement, because you already know it’s true. Targeting and Personalization b2b Consumer'

Allocation 48

Allocation Marketing Websites SMB B2B Thought Leadership 48

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

LEADership

SEPTEMBER 10, 2013

I thought we don’t need a budget.”. And another senior marketing manager bites the dust! B2B marketing professionals are challenged every day with how to get executive management to buy in for social media. The fact is, social is now an integral part of lead generation and marketing programs. Isn’t it free?

Social Media 40

Social Media Budget Programs Buy Media 40

Hinge Marketing

MAY 28, 2014

Most notably, marketing incorporates a wider umbrella under which programs drive new business leads, establish positioning and differentiators, and more comprehensively build a brand. The marketing tool kit includes websites, premium content, email, webinars, advertising and more. So, how should firms approach PR, marketing, or both?

PR 48

PR Blogger Top of Funnel Planning 48

Adobe Experience Cloud Blog

JANUARY 27, 2010

Using these techniques, you can design “drip marketing” campaigns that help buyers educate themselves before they ever share their contact information with you. For more on this, see the on-demand webinar Supercharge your Demand Generation with Personalization (an oldie but a goodie). Conclusion. Conclusion.

B2B Thought Leadership 48

B2B Thought Leadership Demand Generation Agencies Sales Qualified Leads Lead Nurturing 48

Marketing Insider Group

AUGUST 30, 2019

The second definition is what we’re going to talk about here—what your marketing department’s strategy should be for making the most of the time, energy and dollars you allocate to marketing. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21

Launch Marketing

OCTOBER 6, 2021

With the continued rise of digital marketing, content marketers who haven’t yet done so should consider adding podcasts to their marketing mix. Establish Thought Leadership. Podcasting enables the demonstration of expertise and establishes thought leadership. In 2020, 55% of the U.S.

B2B Marketing 115

B2B Marketing B2B Thought Leadership Content Marketing Planning 115

Sage Marketing

JULY 10, 2023

In the fast-paced world of B2B startups, marketing plays a crucial role in driving growth and success. However, allocating the necessary funds to develop and execute an effective marketing strategy is often a challenging endeavor. When it comes to B2B startups, budget allocation is crucial. Let’s explore them: 1.

Allocation 52

Allocation Marketing Budget Creation Marketing Budget Budget Programs 52

Hubspot

NOVEMBER 16, 2012

The report detailed a trend existing among B2B and B2C companies alike -- hiring an individual to oversee customer communications and customer happiness. Dan explains, "We partner with like-minded companies on projects that will help promote the marketing industry. Customer Evangelist / Customer Experience Professionals.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Vidyard

NOVEMBER 7, 2019

Video has exploded in the B2B landscape over the past few years, becoming a staple in today’s modern marketing and sales toolkit. However, there are some common misconceptions and video marketing myths that keep businesses from reaching their full video potential. People often relate most to those scrappy, “authentic” videos.

Top of Funnel 65

Top of Funnel Video Marketing B2B Marketing Planning 65

Rev

OCTOBER 1, 2018

From there, Allison’s team would “go to the contact record, identify which had a marketing campaign attached, and then the team would pull these records into that metric for what we called marketing influence revenue.”. Following these two metrics helped determine some of the impact marketing was making with demand generation efforts.

Marketing AI 122

Marketing AI Top of Funnel Lead Ranking Sales Qualified Leads 122

Directive Agency

MARCH 7, 2019

As a pioneer in digital marketing, Handley is the Wall Street Journal best-selling author of Everybody Writes , is a key Linkedin influencer and one of the most influential thought leaders in the marketing world. She is an expert in infographic marketing and is well versed in lead generation, SEO and content marketing.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

Full Circle Insights

FEBRUARY 28, 2021

We’ve seen what a difference it can make when sales and marketing share a single source of truth. At B2B companies, CRM data is widely regarded as the most credible revenue record, so when marketing teams integrate their data into the CRM, it improves perceptions of marketing’s reports, not only with sales colleagues but in the C-suite too.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

Vidyard

NOVEMBER 7, 2019

Video has exploded in the B2B landscape over the past few years, becoming a staple in today’s modern marketing and sales toolkit. However, there are some common misconceptions and video marketing myths that keep businesses from reaching their full video potential. Report: Using B2B Video to Drive Results. Get the Report.

Top of Funnel 70

Top of Funnel Video Marketing B2B Marketing Marketing Budget 70

Inbox Insight

NOVEMBER 23, 2022

What is B2B lead generation? Lead generation isn’t just about generating leads; it’s about generating quality leads – an essential activity for B2B marketing and sales teams. It is a critical part of every B2B marketing strategy, and one that requires careful planning and execution.

Lead Ranking 98

Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles 98

Marketing Insider Group

JULY 27, 2010

If you’ve ever walked into any retail store and been hounded by a sales rep then you know how annoying it can be for a B2B decision maker or influencer who is truly “just looking.” Many B2B Marketers just stop here and give up. These contacts may even get tossed. But they miss out on all those highly targeted offers.

Sales Management 100

Sales Management Paid Search Agency Lead Scoring Lead Ranking 100

Circle Studio

OCTOBER 12, 2017

We’ve set out to help demystify some of the most common B2B marketing jargon: A/B testing – Testing two versions of an element with two separate audiences. Account-Based Marketing (ABM) – A B2B marketing strategy focused on fewer, specific targets, as opposed to marketing to the masses.

Paid Content 60

Paid Content Top of Funnel Advertising Agencies Demand Generation Agencies 60