Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. For manufacturers, creating industrial blogs is a challenge.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

nDash

SEPTEMBER 1, 2022

As businesses engage with the marketplace, they’re turning to content marketing and thought leadership. Thought leadership is a common technique among business persons, especially those aiming to increase brand recognition and get more traction in their marketing. What Is Content Marketing?

Thought Leadership 52

Thought Leadership Top of Funnel B2B Thought Leadership Content Marketing 52

Sprout Social

NOVEMBER 17, 2022

With the ability to publish longer videos and consumers’ love of short form video, there’s a lot of Reel-estate for brands to get creative and boost their engagement. Since retail and fashion brands are innately about showcasing products in an attractive way, using Reels for marketing feels natural. more engaging than long-form videos.

Brand Identity 116

Brand Identity Branding Advertising Agencies B2B Thought Leadership 116

ClearVoice

SEPTEMBER 10, 2020

Marketing content should be educational, informative or entertaining. Yes, I’m talking about original thoughts that could only come from the writer (or executive you’re ghosting for) making that content truly one-of-a-kind? For example, one of my content marketing brand clients publishes a health-focused magazine.

Opinions 114

Opinions Brand Identity Branding B2B Thought Leadership 114

Onalytica B2B

APRIL 19, 2018

What is a content marketer’s ultimate dream? Discovering who the key influencers are in your industry and relevant to your product category, whose knowledge and expertise have an impact on your target customers’ opinions and buying decisions, will enable you to identify open doors for you to reach the people that matter.

Top of Funnel 207

Top of Funnel Content Demand Generation Agencies Work Management 207

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. We Asked 10 Marketing Experts.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. The Video Marketing Storyteller: PortoBay Hotels First, we laughed. Two minutes in the pool. And tens of millions of dollars in new pipeline.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

DealSignal

DECEMBER 28, 2021

What Is Demand Generation Marketing? Demand generation marketing is a strategy that marketers use to generate brand awareness and interest in a product or solution at scale, leveraging several disciplines within marketing. If you want to move prospects down the funnel, demand generation is critical.

Demand Generation 52

Demand Generation Sales Management Lead Generation Lead Ranking 52

Metadata

JULY 21, 2022

B2B marketing is tough. In fact, there are now over 9,000 companies in Scott Brinker’s 2022 marketing technology landscape. . With so much noise in the market, what’s the best way to get in front of your audience and hit your revenue numbers? Running legit demand generation marketing campaigns is a great place to start.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Paid Content Demand 52

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some incredible results.

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

nDash

DECEMBER 14, 2020

My job as a B2B SaaS & enterprise software content strategist is to wrangle brands into champions in the eyes of their audience—and my approach has worked. I’ve published in outlets like Forbes, The Hill, and Digital Journal, and have been cited as an industry expert from sites like TechRepublic, CIO, and Time Magazine.

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Marketing Budget Creation 52

Adobe Experience Cloud Blog

JUNE 9, 2017

At this point, most of us have realized that traditional, or “spray-and-pray” marketing approaches no longer work. As Steve Lucas, Marketo CEO, said, to win in the Engagement Economy, marketers must listen and learn before they engage. Now, savvy marketers are turning to intent data to listen to their target audience.

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134

Engagio

MARCH 25, 2019

We’re finally reaching an era when Account Based Marketing has found its footing, and Sales and Marketing teams are more open to making the transition from traditional marketing methods to ABM. Social Selling Hits its. It’s simple, really. People don’t buy into products anymore, they buy into the people backing them.

Account Based Marketing 118

Account Based Marketing Tactics Enterprise Management Work Management 118

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some incredible results.

Video Marketing 57

Video Marketing Enterprise Management Generation Marketing Management 57

Directive Agency

OCTOBER 20, 2017

A common thread for many B2B buyers is the search for knowledge. For B2B businesses this provides a great opportunity. You can leverage this knowledge through content marketing. Content marketing as a whole is one of the most effective forms of marketing. What Types of Content Do B2B Audiences Need?

Top of Funnel 53

Top of Funnel B2B Marketing Work Management Marketing Management 53

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some incredible results.

Video Marketing 50

Video Marketing Enterprise Management Generation Marketing Management 50

Bluetext

APRIL 8, 2020

“We need to be seen as thought leaders.” ” More and more, valuable website real estate is being dedicated to highlighting thought leadership content. Thought leadership is common on home pages and primary navigation items, especially as increased velocity benefits SEO.

Advertising Agencies 36

Advertising Agencies Marketing Websites Enterprise Management Paid Search Agency 36

Heinz Marketing

FEBRUARY 24, 2020

By Matt Heinz, President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. For those of you joining us live on the Funnel Media Radio Network. Talking about sales and marketing, working together.

Top of Funnel 65

Top of Funnel Cross-Selling Custom Publishing B2B Thought Leadership 65

Vidyard

AUGUST 24, 2016

But that’s not really a big bet to take when 87% of online marketers use video today and 96% of B2B organizations are leveraging video marketing content. There’s a broad spectrum in the use of video in marketing. What Does a Master Video Marketer Look Like? The Video Marketing Maturity Model can tell you.

Video Marketing 50

Video Marketing Lead Ranking B2B Thought Leadership Top of Funnel 50

Marketing Insider Group

AUGUST 31, 2020

Quick takeaways: Today’s B2B buyers demand informative content that solves their pain points. B2B buyers often jump from casual reader to hot lead before a company’s marketing or sales team knows they exist. B2Bs should create an empowering digital marketing experience focused on human conversations and relevant content.

B2B Thought Leadership 363

B2B Thought Leadership Peer-to-peer Lead Scoring Lead Ranking 363

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Every B2B company is investing in content marketing right now. 2017 - Sept. Organic Growth Highlights. January 2017–June 2018.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Directive Agency

APRIL 19, 2017

When it comes to generating leads for B2B via content marketing, syndication is a must. If you’re familiar with the 80-20 rule of content marketing, you know that the real work doesn’t start until after you’re done writing. B2B content marketing requires walking a fine line between SEO and lead generation.

Sales Management 53

Sales Management Top of Funnel Paid Content Ideal Customer Profiles 53

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21

Marketing Insider Group

SEPTEMBER 21, 2020

It’s also what customers prefer – 70% of people would rather learn about a company through its articles rather than advertisements. When you look at the value a company blog generates, not having one is one of the biggest mistakes a business can make in the digital age. You can easily customize your blog with plug-ins and themes.

Top of Funnel 303

Top of Funnel Paid Search Agency Companies Marketing Automation Services 303

Hinge Marketing

SEPTEMBER 25, 2019

Content is the atomic particle of all digital marketing. . Rebecca Lieb, in her book Content: The Atomic Particle of Marketing , describes content as the single most important element of any marketing campaign. While the digital universe allows us to fake many things, you can’t easily fake expertise.

Marketing & Strategy 98

Marketing & Strategy Webinar Metrics Marketing Strategy B2B Marketing 98

Hinge Marketing

SEPTEMBER 29, 2022

Many professional services firms still struggle with digital marketing. Others have invested half-heartedly in marketing technology but lack the knowledge, skills and commitment to make the most of them. In this article, we will not recommend specific digital marketing platforms or technologies.

Work Management 140

Work Management Marketing Management Marketing Automation Services Paid Content 140

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Vidyard

OCTOBER 27, 2019

To achieve the goals you set out in your video marketing strategy , you’ll need a variety of video types to meet different needs. Find out what types of video your business needs, how to make them, where they fit in the funnel, and more. Consider creating this type of video to answer important customer questions in your industry.

Top of Funnel 110

Top of Funnel Video Marketing Marketing Budget Marketing Automation Services 110

Contently

APRIL 20, 2018

I’m going to take an educated guess that you didn’t just make it blindly. The same can be said for just about any high-consideration product—airplane tickets, laptops, B2B software. Marketers have to navigate many different channels—search, social, email, corporate websites, blogs, etc.—to First impressions matter.

Top of Funnel 167

Top of Funnel Distribution Marketing Funnels Marketing Strategy 167

Vidyard

OCTOBER 27, 2019

To achieve the goals you set out in your video marketing strategy , you’ll need a variety of video types to meet different needs. The 9 Essential Types of Video Guide Find out what types of video your business needs, how to make them, where they fit in the funnel, and more. Get the Guide 1.

Top of Funnel 65

Top of Funnel Video Marketing Marketing Budget Marketing Automation Services 65

Sprout Social

JUNE 27, 2023

View this post on Instagram A post shared by The Traveling Unicorn (@thetravelingunicorn) In 2014, Wolfley joined MeUndies as a customer experience specialist where he talked to strangers about their underwear, a catalyst to launching his formal social career. I was even one of those guys who thought Steve Burns died.

Marketing AI 92

Marketing AI Creativity Burn Rate B2B Thought Leadership 92

Sprout Social

JANUARY 30, 2020

Customers are cycling through SaaS products like crazy. Even so, the cloud market is scheduled to grow a staggering 17% in 2020. Doing so means nailing down your SaaS marketing strategy, though. In this guide, we’ve broken down everything you need to know about SaaS marketing. What makes SaaS marketing “different?”.

Webinar Metrics 96

Webinar Metrics Marketing Strategy Marketing & Strategy Planning 96

Zoominfo

JULY 11, 2018

When executed correctly, content marketing can attract, engage, and retain new customers– Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program. The Importance of Content Marketing.

Statistics 255

Statistics B2B Marketing Marketing Budget Creation Planning 255

ClearVoice

SEPTEMBER 3, 2020

In 2014 I was in my element when I landed a brand new role as a content manager at a B2B marketing agency. Content marketing was just taking off, so it was mysterious to the masses. Creating content that is educational and impactful is another story, and it’s the story your brand should be telling. Gesundheit!”.

Top of Funnel 124

Top of Funnel Work Management Marketing Management Paid Search Agency 124

SmartBug Media

NOVEMBER 18, 2022

I remember my first marketing job like it was yesterday. My boss, the marketing director at the time, asked me: “Do you know what inbound marketing is?”. I knew marketing was about branding, sharing product information, and understanding consumer psychology. My boss told me about inbound versus outbound marketing.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Sales Engine

AUGUST 23, 2016

For decades, the B2B marketer has been a manager of projects. Project-based marketing always has a beginning, middle, and an end. Not that there’s anything wrong with projects and project managers —they’re still a necessary function and the best marketers are always the ones who can get stuff done.

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120