Trade Press Services

JANUARY 15, 2024

Social media is often seen as an area where B2B companies excel and B2C organizations struggle to stand out. Yet, it’s a misconception to believe that B2B businesses can’t reap the benefits of social media marketing. Here are the top eight common missteps B2B organizations can make when establishing their brand on social media.

Social Media 75

Social Media B2B Thought Leadership Media B2B 75

BOP Design

DECEMBER 21, 2021

In this article, we take a look at B2B content marketing practices that work and why they are effective. Thought Leadership Articles. When most B2B marketers talk about content marketing, thought leadership articles are at the center of their strategies. Why do explainer pieces work well for B2B firms?

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Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

Integrated B2B

JUNE 16, 2020

If you’re in B2B marketing, you’ll naturally understand the importance of creating great content. This is part two of a three-part blog series relating to using LinkedIn in your B2B marketing. Here are some best practices for sharing content on LinkedIn. Think about LinkedIn as more of a thought leadership platform.

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Linkedin Practices B2B Thought Leadership Best Practices 52

Digital B2B Marketing

MARCH 25, 2011

As marketers become publishers in their own right, it is natural they become expert content curators also. In Content Curation – It’s What’s for Breakfast These Days on Social Media Explorer , Stephanie Schwab says brands the curate interesting content from outside sources ultimately expand their brands.

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SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Janet is all about promoting thought leadership and will encourage you to take rewarding actions.

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KoMarketing Associates

APRIL 1, 2020

It’s an understatement to say things have changed for B2B marketers in recent weeks. The uncertainty in the world has a profound effect on how B2B organizations will do business now and in the foreseeable future. How do B2B marketers build trust in today’s digital marketing environment? . Third Party Validation.

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Trust Marketing Marketing Management B2B Marketing Ad Building 180

Exo B2B

MARCH 17, 2021

Today, the companies that adopt B2B marketing and are trusted leaders in their fields of expertise must assert this to their target audiences. They must also proceed as quickly as possible with their own marketing transformation to ensure their dominance and leadership. That’s what I wrote in our previous life in 2018.­.

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Biznology

DECEMBER 14, 2016

According to a LinkedIn study reported in their Sophisticated Marketer’s Guide to Thought Leadership eBook, 88% of IT buyers said that thought leadership was important or critical in determining their short list of vendors. Your business value shouldn’t be that you can curate content that would be relevant to them!

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Social Media B2B Thought Leadership Resources Demand 80

Marketing Insider Group

NOVEMBER 18, 2020

The Most Effective B2B Marketing Strategies. In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. Focus on the Buyer. Have a Formal Marketing Plan. Partner with a Marketing Agency.

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Resource Management Demand Generation Agencies CMS Development Work Management 360

The Lead Agency

JUNE 2, 2019

Facebook is the go-to for B2B businesses, with 89% of B2B companies using the channel to generate leads. LinkedIn recently announced a 60% increase in engagement rates and the platform has been continuously adding to the functionality of its already powerful marketing and ad offerings.

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KoMarketing Associates

MARCH 13, 2018

Publish / repurpose blog posts through places like LinkedIn or Medium. Network through LinkedIn. Participate in a targeted LinkedIn or Facebook group. Build a database (or even an Excel spreadsheet) of contact information for quality link opportunities in your industry. Participate in relevant discussions on Quora.

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Launch Marketing

MAY 31, 2023

Consequently, B2B marketers continue to leverage the power of thought leadership content to build connections and drive leads. How to Create B2B Thought Leadership Content That Stands Out In the competitive landscape of B2B marketing, thought leadership content has become ubiquitous.

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B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 118

Vidyard

JANUARY 24, 2022

Maybe you prefer a curated sales newsletter delivered straight to your inbox each day. LinkedIn Sales Solutions 3.4 LinkedIn Sales Solutions 4.6 30 Minutes to President’s Club Podcast The 30 Minutes to President’s Club Podcast has emerged as one of the most followed podcasts in the world of B2B Sales. Sales Feed 3.3

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Sales Management Top of Funnel B2B Thought Leadership Youtube 124

PureB2B

MARCH 31, 2022

There’s been a seismic shift in the B2B tech buyer journey. As customers continue to evolve the B2B sales journey, it’s critical that tech vendors remain adaptable in their processes, addressing the distinct needs and preferences of potential buyers rather than following a more traditional path toward purchase. Modern B2B Sales Model.

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Buy Marketing Management B2B Thought Leadership B2B 62

Heinz Marketing

MARCH 17, 2023

Like most consumers, I value personal recommendations the most, and then usually use supplementary recommendations through public reviews or from influencers and thought leaders I respect. Podcast Demographics for B2B Clients What about your target account – what podcasts might they be listening to?

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Ideal Customer Profiles Advertising Agencies B2B Marketing B2B Thought Leadership 100

Adobe Experience Cloud Blog

AUGUST 10, 2017

A few weeks ago, on #marketochat, we discussed How to Increase Your B2B Social Media Engagement with Social Media Influencer, Neal Shaffer. Today, having social media presence is a necessity for any B2B organization. People like to be heard and want to know that their thoughts and opinions matter. If So, Why or Why Not? .

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sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024.

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Ideal Customer Profiles Paid Content Webinar Metrics Marketing & Strategy 52

Oktopost

MAY 16, 2022

So, how do you use social media to actually earn revenue for B2B? Recently, we participated in a fireside chat with Shane Redding, Strategy and Evolution Expert at B2B Marketing during Martechopia. Transforming Social Media into a B2B Growth Engine through Employee Advocacy. People want to talk to people. 25% corporate message.

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Social Media B2B Thought Leadership Media B2B 91

Sprout Social

NOVEMBER 1, 2021

Why not harness that into a thoughtful employee advocacy program that gives a win-win to everyone involved? Subject-matter expertise for industry thought leadership. When employees post positively about their workplace and company culture, others passively absorb this information. Establishes thought leadership.

Work Management 124

Work Management B2B Thought Leadership Thought Leadership Marketing Management 124

Content Standard

DECEMBER 4, 2017

If I had a dollar for every time I’ve heard someone express the goal of becoming a “thought leader” in their industry—well, I wouldn’t be rich, but I could definitely treat the whole office to coffee and donuts. B2B marketers’ collective love affair with thought leadership knows no bounds.

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Thought Leadership B2B Thought Leadership Paid Search Agency Work Management 101

xiQ

AUGUST 4, 2018

The scary part is that this “guru” rattled of some big names in the industry, mentioned that he exerted influence over some of the leading marketing associations and had tens of thousands of followers on LinkedIn. It’s all-in-one – insights, deep-dive information, content marketing, lead generation and engagement scoring.

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Account Based Marketing Marketing Automation Services B2B Thought Leadership Ideal Customer Profiles 62

Inbox Insight

SEPTEMBER 14, 2021

What’s more, according to our report The Holy Grail of B2B Marketing Segmentation , 90% of business professionals believe that there is usually or always one member of the decision making unit (DMU) who will try to influence the decision to match their own. 58% of B2B marketers use intent data with the aim of identifying early buyer interest.

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Peer-to-peer B2B Thought Leadership B2B Thought Leadership 52

Hinge Marketing

FEBRUARY 26, 2015

However, as digital marketing has outgrown traditional marketing in certain ways, social media platforms have revolutionized networking by providing online venues for building relationships and demonstrating thought leadership. LinkedIn for Business Development: Getting Started So, how should you get started?

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Linkedin B2B Thought Leadership Ideal Customer Profiles Business 48

xiQ

AUGUST 4, 2018

The scary part is that this “guru” rattled of some big names in the industry, mentioned that he exerted influence over some of the leading marketing associations and had tens of thousands of followers on LinkedIn. It’s all-in-one – insights, deep-dive information, content marketing, lead generation and engagement scoring.

Account Based Marketing 59

Account Based Marketing Marketing Automation Services B2B Thought Leadership Ideal Customer Profiles 59

Crimson Marketing

AUGUST 26, 2013

You want to provide thought leadership , insights, ideas and education. The beauty of gaining clarity on this pillar is that it informs both your positioning strategy and your overall marketing plan, and it also defines your SEO strategy. Sometimes your thought leaders can write clearly, effectively, and engagingly.

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Webinar Metrics Marketing & Strategy B2B Thought Leadership Thought Leadership 100

Marketing Insider Group

AUGUST 27, 2015

With statistics like this, how can sales leadership not be adopting social-selling techniques as a cure to this malaise of missed opportunities? Before you start selling yourself, work on your personal brand’s curbside appeal and tune up your underperforming LinkedIn profile. This way you will be more informed, relevant and successful.

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Content4Demand

FEBRUARY 28, 2020

In 2019, Brian Fanzo’s B2BMX keynote on millennials was so popular that this year, the B2B Marketing Exchange brought him back for an encore. Some 82% of B2B buying committees now include at least one millennial, according to Fanzo. How can B2B organizations get the attention of this generation? Connect via thought leaders.

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B2B Thought Leadership B2B Marketing Effectiveness Thought Leadership 53

PureB2B

JUNE 14, 2021

Most brands dedicate approximately 43 percent of their marketing budget to content, but only 23 percent of CFOs think the brand's message is correctly curated for their audience and produced timely. Social media marketing: From LinkedIn, Twitter, and Facebook to TikTok, you need a strong presence anywhere your target audience hangs out.

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Inbox Insight

FEBRUARY 3, 2021

With fierce competition in the world of B2B content marketing, Insights for Professionals (IFP) have set out to discover content trail blazers who have been leading the way on their global publishing platform. As experts in curating B2B thought leadership from leading brands, the bar was set high this year.

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Adobe Experience Cloud Blog

NOVEMBER 11, 2016

To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. B2B Content Masterminds. Her top advice : Consider information design, which affects how humans perceive the written word, to break through the noise of thousands of other messages competing for your buyers’ attention.

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B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

Content4Demand

FEBRUARY 9, 2021

B2B marketers have worked tirelessly over the past year to find new, exciting ways to engage with their audiences. Thought leadership assets focused on topical trends, predictions and disruptions are always lead magnets—especially if they’re supported (or fueled) by influencers. Syndicate Episodes on YouTube.

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B2B Thought Leadership Multi-Channel Bundling Thought Leadership 59

SnapApp

APRIL 9, 2019

Statistically speaking, over 70 percent of B2B marketers and salespeople say that webinars are the most effective channel for generating quality leads. If you’ve ever registered for one of SnapApp’s webinars, you’ve seen how qualifying questions complement the typical information required upon sign up.

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Sales Qualified Leads High Quality Lead Webinar Metrics Lead Scoring 54

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. The Ultimate Guide to B2B Marketing in 2021. What Is Clubhouse?

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Paid Content Inbound Marketing Resources B2B Marketing 105

Marketing Insider Group

OCTOBER 20, 2011

They research their information needs by stage. Syndication: Since no person or company has all the answers, this means you will create some of the content required, you will gather (or curate) content produced by others and you will share (or syndicate) this content in all the places where your buyers are looking for it.

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Marketing Insider Group

MARCH 7, 2013

Previous interviews covered Big Data Marketing and Big Testing , customer experience , thought leadership , , creating a content culture , the roles of content and technology , the future of search , the science of marketing , the rise of Content Brands and we asked whether the customer or the content is king in the future of marketing.

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Brand Identity Branding B2B Thought Leadership Blogger 100

Marketing Insider Group

DECEMBER 4, 2012

As the brave content marketing souls seek to build new content supply chains and content curation models, this is causing one very large problem for the marketing organization: our leaders are asking us to sell, sell, sell. Personal Branding and Social Business Thought Leaders. B2B Marketing Predictions from Search Engine Journal.

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Social Marketing Paid Search Agency Content Marketing B2B Thought Leadership 100

Scoop.it

DECEMBER 19, 2023

Either way, you can take advantage of this opportunity with the right B2B holiday marketing strategies. Reasons Why B2B Companies Should Invest in Holiday Marketing You may think slowing down your B2B marketing efforts during the holidays is necessary. The B2B industry is, of course, different. You’ll only need one.

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