Marketing Insider Group

MAY 3, 2021

Let’s get real about B2B content marketing. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). The findings?

B2B Marketing 279

B2B Marketing Content Marketing B2B Thought Leadership Planning 279

BOP Design

JANUARY 7, 2022

As I browse web design agency websites, it drives me crazy when I see the tab “Industries Served” and it lists Food & Beverage, Electronics, Retail, and B2B! I need to continuously remind people that B2B is not an industry —it comprises many different industries. can all be B2B. What Makes B2B Different.

B2B Thought Leadership 117

B2B Thought Leadership Paid Search Agency B2B Thought Leadership 117

ClearVoice

MAY 10, 2024

A well-crafted content strategy isn’t just about campaigns and conversions. 95% of B2B buying decisions are directly influenced by content. It’s the heartbeat of your brand, enhancing every department from human resources to product development. Your KPIs should be aligned with your overall goals.

Enterprise Management 52

Enterprise Management Cost per Lead Sales Qualified Leads Content 52

BOP Design

MARCH 22, 2021

In this post, we explore the crucial B2B content marketing activities you should be doing now…and into the future to remain relevant and reachable to your target audience. Creating Thought Leadership (aka Blogging). In certain circumstances, “creating thought leadership” is a fancy way to say “blogging.”

Activities 166

Activities B2B Thought Leadership B2B Marketing Content Marketing 166

Marketing Insider Group

JULY 14, 2021

So you’re a B2B marketer. Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. B2B marketers and sales teams must collaborate to implement a lead magnet follow-up plan. What’s the Real Deal with B2B Lead Magnets? Lead Magnet Examples for B2B Marketers.

Sales Qualified Leads 358

Sales Qualified Leads Lead Scoring Lead Ranking Leads 358

Zoominfo

FEBRUARY 18, 2021

Here are 5 ways you can get your audience to know you: Have conversations with people on social media, and answer their questions. Propel them further down the sales funnel with white papers and webinars. Build your thought leadership through conference presentations and podcasts.

Business 227

Business B2B Thought Leadership Top of Funnel Conference 227

Heinz Marketing

JANUARY 25, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing 2023 is already hitting companies pretty hard – specifically bringing several challenges for B2B marketers, one of which is budget cuts. However, there are several strategies that B2B marketers can use to work around budget cuts and continue to achieve their goals.

Marketing Budget 109

Marketing Budget B2B Thought Leadership Top of Funnel Allocation 109

Trade Press Services Newsletter

JANUARY 4, 2023

When it comes to marketing your B2B business, it’s easy to make mistakes that can derail your growth strategies. How to avoid it: If you aren’t regularly testing your marketing efforts, reviewing analytics and adjusting programs as needed, you are missing a prime opportunity to grow and boost engagement and conversions.

Planning 130

Planning B2B Thought Leadership Marketing Analytics Tools Paid Search Agency 130

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

The Point

NOVEMBER 12, 2019

I was part of a client conversation recently about the merits of different demand generation channels (paid social, content syndication , email, search, etc.) Now, third-party intent data is a powerful tool , and, if you’re a B2B marketer, deserves to be a part of your demand generation planning. My argument: no, you wouldn’t. .

Intent Data 149

Intent Data Demand Generation Agencies Intent Paid Social Agency 149

Trade Press Services

MARCH 4, 2024

Whether your goal is to acquire leads, boost sales, or increase conversions, content is vital to moving people through the buyer’s journey. Three Types of Content for the B2B Buyer’s Journey There’s no question that different types of content serve different purposes for organizations and their diverse audiences.

Top of Funnel 78

Top of Funnel Trends B2B Thought Leadership Buyer Personas 78

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Influencers.

B2B Marketing 122

B2B Marketing B2B Planning B2B Thought Leadership 122

Onalytica B2B

OCTOBER 26, 2017

Back in August, we published a pretty awesome white paper: The Definitive Practical Guide to Influencer Relationship Management. In the B2B space generally, I find Onalyca’s views, practical guides and thought leadership helpful in my pursuits of finding the right voices that matter. DOWNLOAD NOW!

Planning 235

Planning Work Management B2B Thought Leadership Marketing & Strategy 235

NuSpark Consulting

AUGUST 23, 2018

While the marketing gurus tell you content is a must-have gizmo in the B2B marketer’s tool belt, sometimes the return on investment (ROI) feels a little squishy. Goals for this tactic range from building a reputation for thought leadership to increasing traffic through search engine optimization. White Papers and E-Books.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

markempa

AUGUST 11, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. So how can we do both?

Lead Generation 120

Lead Generation Paper Webinar Metrics Sales Qualified Leads 120

Marketing Insider Group

JANUARY 2, 2020

Start Your Transformation with Thought Leadership. Everything rises and falls on leadership. When you begin such a massive undertaking as a marketing transformation, effective thought leadership is unquestionably the key to success.

Work Management 195

Work Management Paid Search Agency Marketing Management Advertising Agencies 195

The Marketing Blender

FEBRUARY 13, 2024

Enhance your B2B marketing plan with this marketing plan template. Firstly, the aim is to position as thought leaders in the industry through sharing valuable insights and expertise. Educational Content: Utilizing blog posts, white papers, and webinars to educate customers and generate interest.

Planning 52

Planning Template Marketing Plans Marketing Automation Services 52

Zoominfo

FEBRUARY 18, 2021

Here are 5 ways you can get your audience to know you: Have conversations with people on social media, and answer their questions. Propel them further down the sales funnel with white papers and webinars. Build your thought leadership through conference presentations and podcasts.

Business 130

Business B2B Thought Leadership Top of Funnel Conference 130

Launch Marketing

OCTOBER 18, 2023

Whether it is a website redesign or a new launch, gaining traffic is the first step on the path to lead generation and conversion success. For example, “B2B Marketing Strategy | Launch Marketing”. Gated content, such as eBooks, guides and white papers, drives leads while ungated, such as blogs, articles and videos, drive traffic.

Lead Generation 125

Lead Generation Traffic Marketing Websites Lead Scoring 125

Martech

JANUARY 26, 2023

Let’s say clicks or conversions are trending down, a closer look at the data will help you identify and address the issue quickly, enabling you to adjust your campaigns accordingly. Then, the data can provide actionable insights such as top media affinities, social channel preferences, attitudes and behaviors and conversational trends.

Paid Content 139

Paid Content Enterprise Management Work Management B2B Marketing 139

Thinkers360

FEBRUARY 28, 2024

In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. The two are related, but distinct marketing disciplines.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Launch Marketing

DECEMBER 14, 2022

Blogging remains an important and effective B2B content marketing tactic, but with so many competitors, it is difficult to stand out. Looking at the past can be an indicator and measurement of success in B2B marketing. Using analytics software , such as Google Analytics, can show everything from page views to conversions and more.

Paid Search Agency 96

Paid Search Agency B2B Marketing Content Marketing B2B Thought Leadership 96

BOP Design

DECEMBER 11, 2018

Proper Tracking for B2B Content Marketing. The first step in reviewing the effectiveness of your B2B content marketing strategy is to ensure you have the proper tracking tools in place. Ideally, when you launch your content marketing, your B2B web design is updated to support your goals and objectives. Review the Right Metrics.

Marketing Strategy 89

Marketing Strategy Marketing & Strategy Content Marketing Marketing Analytics Tools 89

ClearVoice

NOVEMBER 25, 2022

And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. Self-guided B2B buying journeys. Data from McKinsey reveals that 77 percent of B2B buyers are comfortable spending up to $50,000 on self-service or remote purchases. B2B content marketing trends.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

ATAK Interactive

JULY 21, 2020

B2B businesses today operate in a new reality. 82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Buyer power has increased and as such, B2B businesses have to adapt to this new buyer journey and integrate new techniques to win and retain these customers.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

Vision Edge Marketing

NOVEMBER 15, 2018

For example, do you attribute more weight to the first touch (such as clicking on a digital ad) than the webinar that generated an online demo of offline conversation? and marketing content (white papers, customer testimonials, thought leadership articles). There are a variety of attribution model methods.

Marketing Attribution 151

Marketing Attribution Multi-Touch Attribution Multi-Channel Allocation 151

Adobe Experience Cloud Blog

OCTOBER 8, 2020

The more personalised and relevant the experience, the higher the conversion rate will be. . What content do you have at your disposal (white paper, thought leadership , demo videos, etc )? A first strategy consists of analysing your content production. How often do you publish new content ?

Marketing Automation Services 129

Marketing Automation Services Multi-Touch Attribution Marketing Automation Relevance 129

EMagine B2B Blog

NOVEMBER 30, 2009

A fair number of our B2B clients do pretty well on the basics of website content and email nurturing, but tend to fall down on the more in-depth kit that is needed to induce conversion, raise the degree of prospect engagement, and demonstrate thought leadership. Exhibit A: white papers.

Paper 40

Paper B2B Thought Leadership Thought Leadership Tagging 40

PureB2B

MARCH 28, 2022

It’s safe to say that there’s a large gap in the identification and conversion processes of marketing qualified leads, especially when looking at priority buyers. Lead generation is the result of passive thought leadership and segmented marketing outreach. This very reason is why white papers and ebooks perform so well.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Marketing Qualified Leads 62

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

Customers are increasingly demanding more from B2B organizations. According to studies, 80 percent of B2B organizations say that customer’s expectations are higher because of what they experience as consumers. Creating content just for the sake of content, will not be as effective as having a thoughtful content strategy in place.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

BOP Design

APRIL 6, 2020

There has been much debate among B2B salespeople on what an inbound lead looks like: Is it someone completing a contact form? With inbound leads to your B2B website, there are conversions that are more sales-ready leads and there are some conversions that require nurturing. Downloading a case study? Top of the Funnel.

Top of Funnel 77

Top of Funnel Sales Qualified Leads Lead Scoring Lead Ranking 77

Biznology

APRIL 10, 2017

Going forward, the underlying design of Microsoft Windows will be “Conversation as a Platform,” and chatbots will be in on most conversations. As this conversational model of human-computer interface takes hold, we’ll need to rethink how we use video in marketing. Explainer videos can start a conversation.

Account Based Marketing 126

Account Based Marketing Marketing Management Video Marketing Top of Funnel 126

Contently

MAY 26, 2020

While content conversion doesn’t follow a linear pathway, you can chart these stages to tie your content to revenue. I prefer to call these folks a “content conversion” or “content lead.” Google Analytics conversion goals are a great tool to do this. The 3 stages of content ROI. Making your own map.

Top of Funnel 218

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 218

ATAK Interactive

JULY 21, 2020

B2B businesses today operate in a new reality. 82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Buyer power has increased and as such, B2B businesses have to adapt to this new buyer journey and integrate new techniques to win and retain these customers.

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128

Brightedge

APRIL 12, 2021

This means that the brands which start to control more of the conversation within the industry space online will see brand awareness and control over a greater percentage of the market. Through thought leadership. But there are those B2B companies that see plenty of interaction on Twitter. Through social media.

Brand Identity 105

Brand Identity Branding B2B Thought Leadership Thought Leadership 105

Launch Marketing

OCTOBER 28, 2020

Whether it’s through a list purchase, white paper download or interaction at an event, the lead nurturing process begins by making initial contact with someone. This can be achieved by leveraging thought leadership content that illustrates your knowledge and expertise. Conversion. Acquisition.

Sales Management 98

Sales Management Lead Nurturing Lead Scoring Lead Ranking 98

Marketing Craftmanship

MARCH 1, 2015

Inconsistency Kills Most B2B Marketing Strategies. There are two major reasons why marketing is ineffective at B2B firms, regardless of size or industry: Marketing is viewed as triage. Individually or collectively, both of these circumstances drive the #1 reason why B2B marketing does not work : INCONSISTENCY. Marketing. …for

B2B Marketing 100

B2B Marketing B2B Thought Leadership Planning B2B 100