Content Marketing Institute

JANUARY 12, 2018

In the 2018 B2B research , 62% of the most successful content marketers have a documented strategy vs. 16% of the least successful. But, interestingly, I’ve started to see an increasingly larger opportunity for content marketers to play a true leadership role in that broader marketing strategy. Let me explain. Click To Tweet.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

6sense

OCTOBER 22, 2021

B2B buyers are more empowered than ever. They conduct more research anonymously than ever before, and have access to robust tools that simply didn’t exist a decade ago, such as B2B product review sites. Overwhelming evidence suggests that B2B review sites are positive for companies — even when the reviews aren’t.

Peer-to-peer 62

Peer-to-peer B2B Thought Leadership B2B Opinions 62

Chris Koch

SEPTEMBER 17, 2010

Publishers (the good ones, anyway) gave some of the most prominent pages in their newspapers and magazines to advertisers in return for a lot of cash, access to a targeted group of customers, and editorial independence from advertiser influence. For many B2B companies, idea marketing is a check box on a marketing list. But it happened.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Advertising Agencies Paid Search Agency 100

Content4Demand

DECEMBER 27, 2018

These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. The Value of Thought Leadership. 7 Surprising Stats About the Underappreciated Power of Thought Leadership. Think Small. Inspiration Sampler Platter.

Marketing AI 46

Marketing AI B2B Thought Leadership Thought Leadership Content 46

SnapApp

FEBRUARY 28, 2018

As a B2B marketer, you’re faced with a number of branding challenges — from explaining what it is that you actually do , to making less-than-exciting (cough *boring*) industries sound intriguing. Do you want to be known as a marketing guru, an industry thought leader or a behind-the-scenes hustler who gets things done?

Paid Search Agency 106

Paid Search Agency Personalization B2B Thought Leadership Ad Building 106

Zoominfo

DECEMBER 19, 2018

Leadit Marketing specializes in B2B technology and B2B professional services companies. They are your self-proclaimed fully outsourced dream team of seasoned B2B marketers that understand the unique demands of your specific market. Featured Video: How CEOs Use Social Media to Demonstrate Engaged Leadership. Entrepreneur.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Chris Koch

APRIL 10, 2009

The questions display a healthy distrust for accepted wisdom, which I like, and provide a good test of the thinking behind thought leadership marketing. See what you think of my answers: How did thought leadership initiatives in companies begin? Why did companies start focusing on it?

Thought Leadership 100

Thought Leadership B2B Thought Leadership Peer-to-peer Work Management 100

Valasys

SEPTEMBER 16, 2020

Amidst the uncertainty forged by the current disruption, B2B marketers need to focus on discovering the post-pandemic marketing trends for effective working, collaboration & communication. Thus, segmentation based on behavioral data is one of the most important post-pandemic marketing trends for B2B marketers.

B2B Marketing 59

B2B Marketing Trends Planning Work Management 59

nDash

DECEMBER 14, 2020

My job as a B2B SaaS & enterprise software content strategist is to wrangle brands into champions in the eyes of their audience—and my approach has worked. I’ve published in outlets like Forbes, The Hill, and Digital Journal, and have been cited as an industry expert from sites like TechRepublic, CIO, and Time Magazine.

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Marketing Budget Creation 52

Zoominfo

OCTOBER 5, 2021

Leadit Marketing specializes in B2B technology and B2B professional services companies. They are your self-proclaimed fully outsourced dream team of seasoned B2B marketers that understand the unique demands of your specific market. Featured Video: How CEOs Use Social Media to Demonstrate Engaged Leadership.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Heinz Marketing

FEBRUARY 24, 2020

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We continue to be very humbled by the listenership we get across the B2B sales and marketing world. We’re featuring every week some of the best and brightest minds in B2B.

Top of Funnel 62

Top of Funnel Cross-Selling Custom Publishing B2B Thought Leadership 62

Engagio

MARCH 25, 2019

With many of today’s most lucrative industries, including computer software, healthcare technology, marketing and advertising, generating more than half of their revenue through social selling, it’s clear this is the new tool of choice for B2B marketers. It’s simple, really. Personalized Video is Here to Stay.

Account Based Marketing 118

Account Based Marketing Tactics Enterprise Management Work Management 118

Marketing Insider Group

JUNE 30, 2020

Content marketing can give B2B companies a truckload of options to keep their audience engaged. Top Priorities & Unique Challenges for B2B Content Marketing. Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. Types of B2B Content. Let’s see how.

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

Marketing Insider Group

DECEMBER 22, 2011

I try to follow as many really interesting people who write about (or simply share) interesting stuff in the world of B2B Marketing. Most of the time, the topic comes to me because I saw a tweet or read a post that I thought was really interesting. link] #B2B. Social Business Leadership Framework: [link]. Google B2B Team.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

LEADership

NOVEMBER 15, 2013

Already, 93% of B2B marketers are making use of content marketing; so you’re well aware that content marketing is a key investment. What’s the difference between effective and ineffective B2B content marketers? What do other B2B marketers know that you may not already know? Case studies/examples.

B2B Marketing 40

B2B Marketing Planning B2B Thought Leadership B2B 40

Marketing Insider Group

JANUARY 28, 2015

You can turn it into a Slideshare, or take the speaker notes and turn it into a blog post, or interview experts in the industry about their thoughts on the material – there are a lot of options here. In the early stage, research papers, surveys, and thought leadership documents all help the buyer understand the problem they have.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Marketing Craftmanship

JANUARY 16, 2013

Is Your B2B Marketing a Tactical Hodge Podge? B2B firms invest significant dollars and hours maintaining a broad range of marketing tactics that may or may not demonstrate economic value. When this situation exists, a B2B firm is not marketing; it’s simply making Tactical Soup. Put every marketing tactic under the microscope.

Tactics 100

Tactics B2B Marketing CPA Cost per Acquisition 100

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Any B2B marketer concerned with marketing ROI and sales enablement needs to know how and when to use it. Conveniently for us B2B marketers, video also conveys more information per minute than any other media platform. Repurpose webinars and establish thought leadership. by Jon Miller Online video is exploding.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

SnapApp

MAY 11, 2016

Is it a case study example where there are a bunch of impressive numbers and results linking to revenue increase? Forbes Magazine named her one of the 10 most influential people in Social Media, and she is recognized as one of the top blogging voices when it comes to writing for business. Yeah, I think it’s possible in B2B.

B2B Thought Leadership 48

B2B Thought Leadership Content Budget Programs Marketing Budget Creation 48

Ambal's Amusings

SEPTEMBER 17, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. One of the many goals of B2B marketing is to continuously forge better customer relationship. Recommended Resources from B2B Marketing Experts. Marketo's Modern B2B Marketing.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Adobe Experience Cloud Blog

JUNE 15, 2009

The next interview in the B2B Marketing thought leader interview series is with Barry Trailer. Door-to-door magazine and encyclopedia sales, retail sales in high school, more commissioned sales jobs in college. And, if this prospect is closed, is there a testimonial or case study to be gleaned from this new client/customer?

Thought Leadership 48

Thought Leadership Sales Leads Lead Scoring Lead Ranking 48

Marketing Insider Group

SEPTEMBER 5, 2023

Instead of pitching your products or services directly, you’re sharing information that helps your audience understand and solve their problems through blog posts , case studies, infographics, and other forms of content. Are you aiming to generate leads, boost brand awareness, or establish thought leadership ?

Research 251

Research Content Marketing Work Management B2B Thought Leadership 251

Hubspot

OCTOBER 16, 2013

The social media strategist not only has extensive knowledge related to social best practices, but she''s also not shy in tweeting other thoughtful content on the subject from industry experts you might not know. 5) Contagious Magazine. In other words, his account is thought leadership exemplified. Follow @contagious.

Twitter 28

Twitter Paid Search Agency Advertising Agencies B2B Thought Leadership 28

B2B Digital Marketer

MARCH 18, 2021

But in this episode, Dr. Pelè shares his thoughts on how to improve ROI in your content marketing strategy. Jim Rembach (00:00): Hey B2B DM gang. I am excited today because I’m going to get the opportunity to share with you the results of a case study that I did with content marketing on LinkedIn, which resulted in a 726.9,

Paid Content 52

Paid Content ROI Marketing & Strategy Top of Funnel 52

MLT Creative

SEPTEMBER 8, 2010

September 15, Mobile Social Communications: Case Studies & Roundtables New York, NY: The Keynote Presenter will be Eric Friedman, Director of Client Services, Foursquare. Dr. Konzynski will illuminate trends and new schools of thought on integrating social, mobile and location based targeting to engage users.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Work Management B2B Marketing 40

Biznology

FEBRUARY 23, 2015

Content marketing is more important to B2B businesses. Here are 15 B2B case studies. They show how content marketing drives ROI with B2B businesses who: Know their audience. Content tactics included: executive briefs, case studies, infographics, checklists, Q and A, and Brainshark video.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Hubspot

MAY 6, 2010

This week the MarketingProfs B2B Forum. The event brought together B2B marketers from all industries to share best practices and case studies. If you couldn't be at this year's event, here are the most important lessons for B2B marketers. 27 Marketing Lessons B2B Marketing Should Know 1. was held in Boston.

B2B Marketing 28

B2B Marketing Paid Search Agency Work Management B2B Thought Leadership 28

Zoominfo

SEPTEMBER 17, 2018

Listeners can expect interviews with authors, experts, and thought leaders sharing business marketing tips, tactics, and resources hosted by one of America’s leading small business marketing experts—John Jantsch. And more importantly, how do you make sure you convert that traffic into business once the users land on your site?

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

nDash

OCTOBER 8, 2020

Sophia Harrison—B2B Product Marketing Specialist. “I Case studies. Rose de Fremery—B2B Technology Content Marketing Writer. “I’m I’m a New York-based B2B technology content marketing writer specializing in topics such as UCaaS, cybersecurity, mobility, AI, IoT, and digital transformation. Case studies.

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Work Management 52

Online Marketing Institute

NOVEMBER 8, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Let us know how your brand uses social media for B2B marketing in the comments below.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Integrated B2B

OCTOBER 20, 2015

Our Danish-based B2B clients, on the other hand, have an added challenge in comparison with competitors from English-speaking regions: producing high-quality English texts when English is their second (or even third) language. B2B marketing success? At the end of the day, sub-standard writing reflects badly on B2B brands.

Paid Search Agency 40

Paid Search Agency B2B Marketing Companies Work Management 40

Integrated B2B

OCTOBER 20, 2015

Our Danish-based B2B clients, on the other hand, have an added challenge in comparison with competitors from English-speaking regions: producing high-quality English texts when English is their second (or even third) language. B2B marketing success? At the end of the day, sub-standard writing reflects badly on B2B brands.

Paid Search Agency 40

Paid Search Agency B2B Marketing Companies Work Management 40

Savanta

JUNE 5, 2013

Almost three fifths (56%) of the 175 B2B marketers Circle Research recently surveyed for B2B Marketing Magazine’s Content Marketing Report have seen content marketing boost sales (most of the remainder simply don’t know the impact as measuring ROI is tough). B2B marketers also find four content formats most effective.

Research 120

Research B2B Marketing B2B Thought Leadership Demand Generation Agencies 120

Savanta

JUNE 5, 2013

Almost three fifths (56%) of the 175 B2B marketers Circle Research recently surveyed for B2B Marketing Magazine’s Content Marketing Report have seen content marketing boost sales (most of the remainder simply don’t know the impact as measuring ROI is tough). B2B marketers also find four content formats most effective.

Research 120

Research B2B Marketing B2B Thought Leadership Content Marketing 120

nDash

AUGUST 20, 2020

Written content is often the best format for communicating in-depth, complex, or technical information, making it particularly well-suited for B2B marketing. Case Studies. B2B Blog Post Example: Ahrefs. It’s tough to call out just one brand producing great B2B blog posts. B2B Article Example: Single Grain.

Top of Funnel 98

Top of Funnel Effectiveness Lead Ranking Content Marketing 98

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Savanta

JANUARY 13, 2012

Thought leadership. Five reasons to develop a thought leadership strategy. B2B marketing has always been better suited to engagement over broadcast. Those consistently doing so and coupling it with solid advice or lateral thinking become known as thought leaders. The seven R’s of thought leadership.

Thought Leadership 120

Thought Leadership B2B Thought Leadership RSS Buying Cycle 120