Industrial Marketing Today

MAY 11, 2011

Highlighting completed projects and a few case studies seem to be the norm. Fortunately, there are exceptions and some smart marketers are using technical articles to their advantage in order to establish thought leadership and rise above the competition. What is thought leadership?

Thought Leadership 60

Thought Leadership Marketing Management Peer-to-peer Service 60

markempa

MARCH 2, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. as a joint team.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

Valasys

NOVEMBER 5, 2018

Testimonials and case studies. There are many potential stories that pop into a B2B business’ mind but you need to weed through them to find a newsworthy topic that deserves a press release. As much as 80% of B2B content marketing assets are gated. In B2B marketing, the fastest growing marketing technique is the webinar.

Lead Generation 53

Lead Generation Paid Content Lead Ranking Lead Scoring 53

Online Marketing Institute

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 The B2B Social Media Marketing Series is supported by IDG Enterprise. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Online Marketing Institute

JUNE 22, 2009

I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. The new B2B marketing is Content Marketing.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. B2B Voices , September 1, 2010 Image via CrunchBase.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Adobe Experience Cloud Blog

AUGUST 14, 2018

It’s hard to keep track of everything new in content marketing, especially if you consider that 91% of B2B marketers and 86% of B2C marketers indicate they are using content currently as part of their overall marketing strategy. But good content marketing case studies with excellent results can be hard to come by.

Case Studies 118

Case Studies Case Study Studies Content Marketing 118

Single Grain

MARCH 7, 2022

The best crypto PR agencies help crypto businesses attract investors by promoting their NFTs and other crypto products on crypto media sites like Cointelegraph, Bitcoin News, Coindesk, CCN, Bitcoin Magazine, Cryptovest, and Crypto Slate. Thought Leadership. Feature your crypto projects in niche magazine and newsletters.

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52

Content Marketing Institute

AUGUST 24, 2018

Other downloads followed the same formula: The Sophisticated Marketer’s Guide to Thought Leadership. Jason and team launched this print and digital magazine as a test with a U.K. LinkedIn turned its Marketing Solutions blog into an 80-page print & digital magazine. The Sophisticated Marketer Quarterly.

Linkedin 65

Linkedin Search Marketing B2B Thought Leadership Class 65

LeadSquared

APRIL 14, 2016

How to increase engagement on social media organically for a B2B SaaS company? To drive engagement for a B2B SaaS company, you could conduct polls or ask for feedback on something or share some data from a particular article. In the case of B2B, a blog post around ‘digital marketing’ might interest Marketing Professionals.

FAQ 52

FAQ Webinar Metrics Top of Funnel Work Management 52

SnapApp

DECEMBER 22, 2016

And, 70% of B2B marketers plan to create more content in 2017 compared to 2016. Magazine and have also received the ASJA Award for investigative reporting. Recommended reading: How to Anchor Your B2B Lead Generation Strategy With Proactive Social Outreach. #14. A go-to resource for any B2B marketer. Copywriting.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

Convince & Convert

SEPTEMBER 20, 2010

Or CEOs having thoughtful retreats in exotic locales to discuss their “Illinois strategy&# ? link] via @jaybaer [link] Steve Woodruff Is Twitter for Business Even Worth the Trouble | Interesting thoughts from @jaybaer [link] [link] Brad Is Twitter for Business Even Worth the Trouble? link] actweb.fr

Twitter 145

Twitter CRM Business Paid Search Agency 145

Convince & Convert

APRIL 27, 2010

Ask Emmanuel Rosen , – whose revised version of Buzz Marketing should be required reading for all communicators. Or, Steve Knox and the guys at Tremor who spend massive amounts of time and energy figuring out how to make Procter & Gamble products buzz-worthy. But I submit the face of US Airways should be Randy, not Sully.

Social Media 131

Social Media Media Webinar Metrics Marketing & Strategy 131