Marketing Insider Group

MAY 3, 2021

Let’s get real about B2B content marketing. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). The findings?

B2B Marketing 289

B2B Marketing Content Marketing B2B Thought Leadership Planning 289

Webbiquity

AUGUST 22, 2017

It enables your business to occupy a sizeable amount of public mindspace and consistently drive more customers. A memorable brand is self-propelling and can grow a business to dizzying heights. But’s it’s also vital for businesses like Microsoft and IBM that drive a significant amount of revenue from B2B customers.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Trade Press Services

MARCH 11, 2024

Trade Press Services recently sat down with Cory Sekine-Pettite and Davide Savenije of the American Society of Business Publication Editors (ASBPE). Industry editors and society directors, they have 37 years of B2B publishing experience between them. Q: How has B2B trade magazine publishing changed over the last 25 years?

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Zoominfo

FEBRUARY 18, 2021

It’s a popular saying in business circles, but it holds true: People do business with people they know, like, and trust (especially in sales). So how can you be a business that people know, like, and trust? Propel them further down the sales funnel with white papers and webinars.

Business 130

Business B2B Thought Leadership Top of Funnel Conference 130

Hinge Marketing

JUNE 14, 2021

It perfectly aligns with B2B buyers’ behavior patterns. . For example, buyers today are much more likely to research potential solutions to a business problem online than rely on a sales person to guide them. . In short, it helps establish you as a thought leader in your space. Examples of Premium Content.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Heinz Marketing

JANUARY 25, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing 2023 is already hitting companies pretty hard – specifically bringing several challenges for B2B marketers, one of which is budget cuts. However, there are several strategies that B2B marketers can use to work around budget cuts and continue to achieve their goals.

Marketing Budget 109

Marketing Budget B2B Thought Leadership Top of Funnel Allocation 109

Trade Press Services

MARCH 4, 2024

Three Types of Content for the B2B Buyer’s Journey There’s no question that different types of content serve different purposes for organizations and their diverse audiences. B2B evergreen content focuses on valuable expertise that’s built to last. This is a key attribute of any thought leader.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Content Standard

JUNE 27, 2023

Yet, webinars and white papers from professional organizations and mainstay publications are no longer enough to support healthcare organizations and providers in their search for solutions. This type of educational content is extremely helpful as decision-makers build the internal business case for investing in your solution(s).

Work Management 89

Work Management Marketing Management Differentiation Education 89

Sword and the Script | B2B

FEBRUARY 16, 2021

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). Business is ethical and competent.

Ethics 89

Ethics Customer Surveys B2B Thought Leadership Media 89

Velocity Partners

NOVEMBER 22, 2023

They’ve been business model innovations. Uber, Airnbnb (et al) just combined them into new businesses. Into new kinds of businesses. Brands whose disruption is based on business model innovation benefit from some powerful advantages—and a few pitfalls too. Think about it: Uber, Airbnb, Peloton, Netflix, Salesforce.

Lead Ranking 95

Lead Ranking Differentiation Work Management Marketing Management 95

B2B Marketing Directions

JUNE 18, 2023

Many B2B companies use surveys and survey reports to fuel their thought leadership marketing programs. Research surveys and survey reports * have become important marketing tools for many B2B companies. Real thought leadership content must provide novel insights that are supported by authoritative evidence.

Customer Surveys 52

Customer Surveys B2B Thought Leadership Sample Thought Leadership 52

Martech

JANUARY 26, 2023

For example, data in a Google Analytics dashboard might show that a paid advertisement resulted in 15K clicks to a landing page. For example, an insight from the above data point might show that there were 15K clicks to the landing page after copy changes were made to the ad. It reflects an occurrence. billion over the next 10 years.

Paid Content 139

Paid Content Enterprise Management Work Management B2B Marketing 139

Launch Marketing

OCTOBER 18, 2023

Many businesses use a staging environment to plan out new formatting and content without worrying about their production environment changing. For example, “B2B Marketing Strategy | Launch Marketing”. Define the purpose of creating content and how it supports business goals. Topic (industry trend, thought leadership, etc.)

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Exo B2B

SEPTEMBER 19, 2023

It requires deep thought, meticulous analysis and the ability to project your business into the future. In the world of B2B marketing, every decision must be carefully calculated. A mandate for marketing analysis (diagnosis) with recommendations in B2B strategic marketing covers both digital and traditional marketing.

Planning 59

Planning Paid Content Allocation B2B Marketing 59

ClearVoice

NOVEMBER 25, 2022

And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. However, businesses are already scrambling to incorporate first-party data collection in their marketing. Big businesses run digital marketing campaigns that never sleep. Let’s get started.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Launch Marketing

MAY 31, 2023

Consequently, B2B marketers continue to leverage the power of thought leadership content to build connections and drive leads. How to Create B2B Thought Leadership Content That Stands Out In the competitive landscape of B2B marketing, thought leadership content has become ubiquitous.

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 118

Hinge Marketing

MARCH 6, 2023

Thought leadership is one of those inherently appealing ideas. Who doesn’t want to be a thought leader? And for many B2B and professional services firms this makes a lot of sense. Thought leadership can provide the credibility and visibility for your offering.

B2B Thought Leadership 123

B2B Thought Leadership Thought Leadership Paid Content Advertising Agencies 123

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

Customers are increasingly demanding more from B2B organizations. According to studies, 80 percent of B2B organizations say that customer’s expectations are higher because of what they experience as consumers. For example, in the manufacturing industry, engineers are often a target persona. And they have options.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

Onalytica B2B

AUGUST 23, 2017

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. First thing’s first- what does the white paper cover? This white paper is extensive and exhaustive, with each section covered deserving of its own limelight. Why should you be doing it?

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Onalytica B2B

SEPTEMBER 12, 2017

With such a large pool to choose from, how do you whittle down those that are worth your resource, time and energy in pursuing as influencers for your business? It is likely that you already have some grip on the target audience for your business, whether that be a consumer or business audience. Define your topical focus.

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

Brightedge

APRIL 12, 2021

This type of organization marketing will help build their business and increase their revenue. Through thought leadership. Businesses can use the sites to build relationships and awareness with the target consumer populations by cultivating followers and building engaging profiles. Through social media.

Brand Identity 105

Brand Identity Branding B2B Thought Leadership Thought Leadership 105

The Marketing Blender

APRIL 5, 2022

The Basics of B2B Digital Marketing. B2B digital marketing is essential for any business-to-business company (B2B) looking to promote its products and services. What Is B2B Digital Marketing? B2B Vs. B2C Digital Marketing: How Do They Differ? How Does Digital Marketing Work for a B2B Company?

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

Salesforce Marketing Cloud

DECEMBER 8, 2023

Email marketing is a form of direct marketing that uses messages to promote products or services, send thought leadership pieces, or connect with their audience in other ways. A thoughtful email marketing strategy provides customers with interesting and valuable information to make smarter purchasing decisions.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Content Marketing Institute

JULY 9, 2018

Many brands recognize the critical need for strategic thought leadership content to sit alongside product- and purpose-oriented messaging – content that establishes the brand as an authority in a specialized field or a line of business and deeply engages decision-makers. Click To Tweet.

Thought Leadership 104

Thought Leadership B2B Thought Leadership Paid Search Agency Advertising Agencies 104

Vision Edge Marketing

NOVEMBER 15, 2018

For example, do you attribute more weight to the first touch (such as clicking on a digital ad) than the webinar that generated an online demo of offline conversation? Let’s take an example. and marketing content (white papers, customer testimonials, thought leadership articles).

Marketing Attribution 153

Marketing Attribution Multi-Touch Attribution Multi-Channel Allocation 153

Content4Demand

NOVEMBER 12, 2020

It’s really not different in B2B marketing, as we heard from Michael Brenner, CEO, Marketing Insider Group , at the B2B Sales & Marketing Exchange in October. ” I think we have probably all experienced this first-hand if we’ve been in the marketing business for a while. Image courtesy of Marketing Insider Group.

B2B Thought Leadership 97

B2B Thought Leadership Marketing Management Thought Leadership Customer Surveys 97

Circle Studio

AUGUST 23, 2018

Building a powerful growth-focused website is a top-priority for B2B marketing and business development, and driving website traffic is a vital component of the process. For example, if your firm has expertise in design-build and wants to rank high for design-build, then having a page dedicated to the subject is essential.

Traffic 99

Traffic Marketing Websites Case Studies Case Study 99

Adobe Experience Cloud Blog

MAY 30, 2017

A gathering of hundreds of marketing executives, partners, and thought leaders from around the world came together to learn about the latest marketing trends and strategies in the new “Engagement Economy”. For example, tracking leads, cost per lead, and closed deals will help you identify the program’s true ROI. Ready, Steady, Go!

Webinar Metrics 133

Webinar Metrics Ad Building B2B Thought Leadership Peer-to-peer 133

Contently

MAY 26, 2020

For instance, we focus on ranking for keywords like “best content marketing platforms,” “how to write a white paper,” “enterprise content marketing,” “content marketing for banks,” and “b2b content marketing funnel.” Disclosure: Marriott is a Contently customer.).

Top of Funnel 214

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 214

Onalytica B2B

MAY 3, 2018

Thankfully, we can come to the rescue here to shed some light on what a year’s worth of success has looked like for us from our experience of running over 1000 influencer programs across B2B, B2C and not-for-profit sectors. But if you reach out to some tech influencers, or influential small business owners, you might just get lucky.

Work Management 242

Work Management Budget Programs Enterprise Management Marketing Budget 242

The Lead Agency

SEPTEMBER 13, 2020

While these tactics are often used in the B2C landscape, B2B marketers should take note. B2B marketing is evolving, and businesses need to adapt and update their strategy as consumer expectations change, or risk falling behind. Content marketing has been and will continue to be, an effective way to engage buyers.

B2B 62

B2B B2B Thought Leadership Long Tail Marketing Content 62

Contently

APRIL 23, 2020

Over the past month, the phrase I’ve come to loathe the most is “business as usual.” For example, we’re raising funds for emergency grants for freelance creatives in need. We try to drown our business anxiety in hyperactivity. Even B2B brands in niche industries? Let’s dive in.

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185

Onalytica B2B

APRIL 19, 2018

What some people may refer to as a ‘win-win’ For example: a brand engaging with their customers and influencers on social media. . For example: a webinar uploaded to your brand’s site, co-hosted with an influencer, in which the influencer has written the content, in order to promote their up-coming e-book.

Top of Funnel 207

Top of Funnel Content Demand Generation Agencies Work Management 207

Launch Marketing

OCTOBER 24, 2018

The following post is an excerpt taken from the B2B Marketing for Executives: A Deep Dive on the Big Rocks First white paper that dives into the key foundational pieces (i.e. the ‘Big Rocks’) of B2B Marketing including marketing strategy, messaging, lead generation and more! Let’s get into it!

Lead Generation 59

Lead Generation Sales Qualified Leads Generation Effectiveness 59

B2B Marketing Directions

JANUARY 21, 2023

Source: Kogan Page The rapid adoption of account-based marketing (ABM) ranks as one of the most significant developments in B2B marketing of the past two decades. It's easy to find ebooks, white papers, articles and blog posts that discuss this "account-based everything" model, but these materials aren't comprehensive.

Account Based Marketing 52

Account Based Marketing Allocation Work Management B2B Thought Leadership 52

PathFactory

OCTOBER 12, 2022

She was featured in this Harvard Business Review article discussing how the modern B2B buyer journey is changing, and those buyers expect more than ever. I sat down with Caitlin to get her thoughts on everything from the buyer journey to sales and marketing alignment (and everything in between). A: Content is hugely important.

Top of Funnel 59

Top of Funnel Lead Scoring Lead Ranking Buyer's Journey 59

Champion Communications

OCTOBER 12, 2021

What kind of relationships do B2B buyers want with vendors? What role does Editorial play in the B2B buying process? Do B2B buyers want to go to your event? Champion Communications recently hosted a webinar to dig deeper into the minds of B2B buyers and gain insight into these questions. Kerry Sinclair, EVP of IT at Sage.

Brand Identity 62

Brand Identity Branding B2B B2B Thought Leadership 62