Trade Press Services Newsletter

OCTOBER 6, 2022

Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. That’s why it’s important to know which B2B marketing trends are important now and over the next year. There are, however, many creative ways to implement UGC in your B2B marketing strategy.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

B2B Marketing Directions

JANUARY 21, 2023

Source: Kogan Page The rapid adoption of account-based marketing (ABM) ranks as one of the most significant developments in B2B marketing of the past two decades. A new book by Bev Burgess and Tim Shercliff fills this critical need. What's In the Book Account-Based Growth is structured in four parts.

Account Based Marketing 52

Account Based Marketing Allocation Work Management B2B Thought Leadership 52

Rev

FEBRUARY 12, 2019

While each has their own benefits and challenges, each style has something to offer B2B sales reps to improve conversions and build customer loyalty. Whether you’re new to the Challenger approach or are part of sales teams that are already using it, there are tools available that make this B2B sales model even more powerful.

Tools 114

Tools B2B Thought Leadership Thought Leadership B2B Sales 114

Rev

FEBRUARY 12, 2019

While each has their own benefits and challenges, each style has something to offer B2B sales reps to improve conversions and build customer loyalty. Whether you’re new to the Challenger approach or are part of sales teams that are already using it, there are tools available that make this B2B sales model even more powerful.

Tools 114

Tools B2B Thought Leadership Thought Leadership B2B Sales 114

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. Quick Takeaways.

Thought Leadership 314

Thought Leadership Enterprise Management Work Management Marketing Management 314

Marketing Insider Group

DECEMBER 8, 2020

B2B SMBs can achieve digital transformation; it takes work, commitment, and the right strategy. To help you get started or keep progressing, we’ve designed a roadmap for B2B SMB digital transformation. People shop for services and products differently, even in the B2B realm. Does it seem unattainable for your small business?

Digital Transformation 274

Digital Transformation Marketing AI Work Management Marketing Management 274

Marketing Insider Group

MAY 12, 2021

Did you know that over 80% of business-to-business (B2B) marketing teams have a content marketing strategy? Content marketing can be creating things like blog articles, thought leadership content, videos and vlogs, e-books, webinars, and more. The Tools You Need to Start Measuring Content Marketing at Your Company.

Work Management 277

Work Management B2B Marketing Marketing Management Budget Programs 277

Thinkers360

APRIL 18, 2024

At a Glance Aruna Ravichandran SVP & Chief Marketing and Customer Officer for Webex, Cisco Focus Areas : Marketing, Cloud, DevOps, IT Operations Thinkers360 In-Depth Profile & Portfolio: Aruna Ravichandran Social Media: LinkedIn | X Books: DevOps for Digital Leaders , The Kitty Hawk Venture.

B2B Thought Leadership 60

B2B Thought Leadership Work Management Ideal Customer Profiles Enterprise Management 60

Thinkers360

FEBRUARY 28, 2024

In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. The two are related, but distinct marketing disciplines.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Heinz Marketing

MAY 19, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. This week’s show is called “Why You Need To Be Part Of The Company Thought Leadership Trend” and our guest is Karen Tiber Leland , CEO of Sterling Marketing Group.

B2B Thought Leadership 117

B2B Thought Leadership Thought Leadership Paid Search Agency PR 117

Trade Press Services

MAY 6, 2024

The B2B trade show market was $10.2 B2B trade shows offer companies the opportunity to debut new products and services, demonstrate thought leadership , enhance brand awareness, examine the offerings of competitors and industry leaders, and introduce new products and services—all in one location.

Trade Show 83

Trade Show Marketing Management Planning B2B Thought Leadership 83

Launch Marketing

APRIL 20, 2022

Here are 10 B2B marketing influencers we think are a must-follow for relevant and entertaining content to help you improve your marketing strategy. . As a co-founder of Marketo, Jon now continues to share thought-provoking content on Twitter in his new role as Chief Marketing Officer at Demandbase.

Twitter 118

Twitter B2B Marketing B2B Thought Leadership DemandBase 118

Marketing Insider Group

JANUARY 4, 2021

Search rank tools: You’ll need a platform like SEMRush to derive the stats on keywords, track rank changes, and to help you discover new keywords that may be trending. It builds trust, spotlights your thought leadership, and delivers measurable ROI (return on investment). See video below for an SEO checklist). Image: DMA.

Growth Marketing 358

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 358

Marketing Insider Group

AUGUST 7, 2023

When I created my own B2B Marketing Blog almost 14 years ago, I looked out across the web and asked “what do I have to say that is unique, valuable and helpful?” In the ever-evolving world of B2B marketing , staying ahead of the curve is essential for success. B2B marketing blogs. And where did I find it?

B2B Marketing 137

B2B Marketing Paid Search Agency Marketing Agencies 2 B2B Thought Leadership 137

Trade Press Services

MARCH 4, 2024

Three Types of Content for the B2B Buyer’s Journey There’s no question that different types of content serve different purposes for organizations and their diverse audiences. B2B evergreen content focuses on valuable expertise that’s built to last. This is a key attribute of any thought leader.

Top of Funnel 79

Top of Funnel Trends B2B Thought Leadership Buyer Personas 79

Zoominfo

FEBRUARY 22, 2021

Following the right sales influencers on social media channels can give you a lot of insight into best practices, new trends, tips and advice, and help you find ways to connect with prominent thought leaders. She quite literally wrote the book on it. Trish Bertuzzi. Lori Richardson. Aaron Ross.

Social Media 205

Social Media Cold Calling B2B Thought Leadership Media 205

Zoominfo

JANUARY 15, 2021

Your digital content marketing strategy encompasses everything from producing high-quality lead magnets such as e-books, whitepapers, blogs, and optimized landing pages. Your content should present your brand as a thought leader. Content is an essential pillar of any lead generation strategy. Not all content is created equal.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Oktopost

JUNE 21, 2022

The term “influencer marketing” often evokes thoughts of popular B2C products showcased by social media gurus with millions of followers. B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. What is B2B influencer marketing?

Linkedin 89

Linkedin B2B Thought Leadership Thought Leadership Work Management 89

B2B PR Sense

JANUARY 5, 2018

B2B PR in particular creates a patina of thought leadership and generates interest and awareness. How to Pick the Right B2B PR Agency For You. They can also bolter your image by booking you at events and entering you in awards. Our Ultimate List of the Best PR Tools for 2018. Thought leadership strategy.

PR 238

PR B2B Thought Leadership Advertising Agencies Campaigns 238

Marketing Insider Group

JANUARY 25, 2021

B2B buyers start with a search 71 percent of the time. That number likely grew in 2020 when more B2B audiences shifted to digital channels due to the coronavirus. They should also be aware that questions change and follow emerging or trending keywords via tools like Google Trends. Are they thought leaders in the space?

Paid Search Agency 342

Paid Search Agency Advertising Agencies Ad Agencies SEO 342

Trade Press Services

JANUARY 2, 2024

As we close the book on 2023, it’s an ideal time to reflect on what we learned, experienced and observed last year. AI and natural language processing (NLP) tools such as ChatGPT , Scribe and Google Bard have changed the way individuals and businesses operate and create. LinkedIn is still the quintessential B2B social media platform.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Marketing Insider Group

JANUARY 2, 2020

The technology that underlies your data is still only a tool to achieve the goal of all great marketing – showcasing the benefits your products and services will bring to your customers. Start Your Transformation with Thought Leadership. Everything rises and falls on leadership.

Work Management 205

Work Management Paid Search Agency Marketing Management Advertising Agencies 205

Marketing Insider Group

FEBRUARY 22, 2023

In this article, we look at some B2B content marketing data to point to the biggest trends. The State of B2B Content Marketing Let’s look at why most B2B companies are using content marketing. You may assume B2B companies are all in with content marketing. Almost 88% of B2B Companies use content marketing.

Top of Funnel 260

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 260

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? Stelzner He is the founder of the Social Media Examiner blog.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Zoominfo

JUNE 12, 2019

We also introduced you to some of our favorite B2B marketing influencers —including the socially-savvy Ann Handley, Joe Chernov, and Joe Pullizi, just to name a few. However, the B2B marketing world isn’t the only industry boasting some big names in the social sphere. The B2B sales arena has a few social celebs of its own.

B2B Sales 188

B2B Sales B2B B2B Thought Leadership Zoominfo 188

Zoominfo

MARCH 9, 2021

Sales leadership in your organization is then able to determine your Total Addressable Market (TAM). Funnel measurement: This involves ensuring that metrics align with expected results while working with sales leadership to escalate issues with follow up, lead response time, and pipeline health. .

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Heinz Marketing

MAY 26, 2021

While there are probably some tools and techniques you already use in your free time, here are five additional resources that can help contribute to professional development: LinkedIn Learning. Probably one of the most popular and well known tools for growth is LinkedIn Learning.

Resources 135

Resources B2B Thought Leadership Hubspot Thought Leadership 135

Vidyard

NOVEMBER 6, 2018

Video has emerged as a powerful tool for modern B2B sales teams. These team of sales development representatives (SDR) are using personalized 1-to-1 videos to stand out, book more meetings, and cush their quotas. is clearly differentiating themselves from competitors and booking more meetings with key prospects.

Video Marketing 117

Video Marketing Sales Cycle Work Management Marketing Proposals 117

Zoominfo

SEPTEMBER 25, 2018

1. B2B Revenue Leadership. If you’re interested in B2B revenue leadership this is the show for you. This Podcast is focused on leadership in the B2B space to drive revenue by using the most modern and scientific approaches. Without further ado, let’s jump into it. Listen here. Listen here.

Top of Funnel 269

Top of Funnel B2B Thought Leadership Enterprise Management Work Management 269

Salesforce Marketing Cloud

DECEMBER 8, 2023

Types of email marketing What is the best email marketing tool? Email marketing is a form of direct marketing that uses messages to promote products or services, send thought leadership pieces, or connect with their audience in other ways. What are the benefits of automation in email marketing? Is email marketing easy?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Hinge Marketing

MARCH 6, 2023

Thought leadership is one of those inherently appealing ideas. Who doesn’t want to be a thought leader? And for many B2B and professional services firms this makes a lot of sense. Thought leadership can provide the credibility and visibility for your offering.

B2B Thought Leadership 123

B2B Thought Leadership Thought Leadership Paid Content Advertising Agencies 123

Marketing Insider Group

FEBRUARY 24, 2021

91 percent of B2B marketers use content marketing. That doesn’t mean that the content isn’t high-quality and educational, or that it doesn’t illustrate thought leadership. Original research, which is a great way to lift your brand’s thought leadership, as well. Now, we’ve hit content marketing saturation.

Lead Ranking 285

Lead Ranking Lead Scoring CMS Development Content Marketing 285

Marketing Insider Group

APRIL 19, 2021

In fact, studies show that targeted content marketing builds positive feelings about B2B SaaS companies in at least 82% of your prospects. Additionally, if you provide them with thought leadership-level content, you can grow your website traffic by a factor of eight. But, we’re a B2B company,” you protest.

Startups 333

Startups B2B Marketing Buyer Personas Advertising Agencies 333

BenchmarkONE

JULY 20, 2022

And when it comes to the marketing industry, thought leaders are a dime a dozen, each claiming they know what the next marketing trends and tools are. . That’s why we’ve assembled 16 real-deal thought leaders that are great resources. 16 Marketing Thought Leaders to Follow. Bryan Kramer. Adam Grant. Flavilla Fongang.

Advertising Agencies 76

Advertising Agencies Paid Search Agency Work Management B2B Thought Leadership 76

InsightSquared

MARCH 9, 2020

This International Women’s Day, we’d like to give a shoutout to women leaders in the tech industry, especially those in sales leadership positions. That’s why all the programs offered by the NAWSP seek to equip women with the tools and network needed to accelerate their sales career. Jill Konrath. How amazing is that?

B2B Thought Leadership 218

B2B Thought Leadership Linkedin Thought Leadership B2B Sales 218

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. But they’re just that: tools.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

KoMarketing Associates

JUNE 19, 2017

The “Thought Leadership in Action: Strategic Content to Help CXOs Learn and Lead” report from Forbes Insights and Deloitte recently surveyed almost 300 CXOs to find out more about where they gain business insights. Providing Accurate Marketing Content to Buyers. Only 25 percent of marketers perform data hygiene practices quarterly.

Customer Surveys 122

Customer Surveys Lead Scoring Lead Ranking Data Hygiene 122