Leadspace

JANUARY 4, 2017

After creating, building, and leading the Oracle Marketing Cloud from obscurity to industry leadership for the last 3 years, which was a beyond-amazing career experience (thank you Oracle!), So, happy new year, and here are some of my thoughts on what we’ll see as priorities for adoption and investment in 2017.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Marketing Insider Group

APRIL 30, 2013

Previous interviews covered Social Business , Creativity , Big Data , Customer Experience , Thought Leadership , Content Culture , the Future of Search , the Science of Marketing , Content Brands and much more. The CMO role is a great gig, but it requires major skills.

Peer-to-peer 100

Peer-to-peer CMO Urgency Marketing B2B Thought Leadership 100

Exo B2B

MARCH 16, 2017

Each year, several blogs and specialized websites make their list of the 50 or 100 greatest influencers in marketing, social media marketing or B2B marketing. There are hundreds of international or USA rankings listed in Google alone.

Advertising Agencies 72

Advertising Agencies Blogger B2B Thought Leadership Marketing & Strategy 72

Atomic Reach

JANUARY 3, 2019

Jeff Bullas - Influencer, Author, and Blogger. She has been cited by Forbes as “The Most Influential Woman on Social Media,” and recognized by ForbesWoman as one of “The Top 20 Women Bloggers.”. and a Design Leadership Forum Member for Invision. Lee Odden is an avid blogger, talented speaker, and author.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Webbiquity

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

LeanData

NOVEMBER 17, 2015

I hope this comes across the right way, but I think the 20-year marketing veteran would have a very difficult time today at a startup in B2B marketing,” said Kennada, the vice president of marketing at the software firm Gainsight. But he agrees that it makes sense that tech startup CMOs probably tend to slant younger.

CMO 66

CMO Startups B2B Thought Leadership Paid Search Agency 66

MLT Creative

OCTOBER 14, 2011

One of the best ways to add more voice and variety to your B2B blog is to open it up to guests bloggers. One way to achieve this is by adding guest bloggers to your strategy. In How to Be a Guest Blogger Any Editor Will Love , Michele Linn, shares her experiences as the editor of Content Marketing Institute blog.

B2B Thought Leadership 40

B2B Thought Leadership B to B Blogger B2B 40

LeanData

NOVEMBER 17, 2015

I hope this comes across the right way, but I think the 20-year marketing veteran would have a very difficult time today at a startup in B2B marketing,” said Kennada, the vice president of marketing at the software firm Gainsight. But he agrees that it makes sense that tech startup CMOs probably tend to slant younger.

CMO 40

CMO Startups B2B Thought Leadership Paid Search Agency 40

LeanData

NOVEMBER 17, 2015

I hope this comes across the right way, but I think the 20-year marketing veteran would have a very difficult time today at a startup in B2B marketing,” said Kennada, the vice president of marketing at the software firm Gainsight. But he agrees that it makes sense that tech startup CMOs probably tend to slant younger.

CMO 40

CMO Startups B2B Thought Leadership Paid Search Agency 40

Single Grain

JULY 6, 2021

The Chief Marketing Officer (CMO) is a crucial position for every organization, but hiring a CMO is more challenging than any other C-level position. In this article, I will discuss what a CMO is, the different skills needed to become a great CMO, and how you can hire the perfect CMO for your organization.

CMO 52

CMO Paid Content Paid Search Agency Work Management 52

Single Grain

DECEMBER 29, 2020

There are a number of incredible SaaS bloggers who not only write for business owners, entrepreneurs and startups, but who are business owners, entrepreneurs and startups. Here are the top 16 SaaS bloggers that all businesses should follow for the most up-to-date, advanced and useful business techniques that will help you grow your business.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Hinge Marketing

JUNE 1, 2015

This profile focuses on Paul Dunay, a Visible Expert for B2B marketing. ” His blog’s success did not go unnoticed by Bearing Point, his employer at the time, and the CMO asked him to set up a blog for the company. We study them because we want to understand how they attained that status and what we can learn from them.

B2B Marketing 48

B2B Marketing Marketing Proposals Conversion Work Management 48

Adobe Experience Cloud Blog

SEPTEMBER 3, 2013

thought raced through my mind. I’m no seasoned blogger by any stretch of the term, but I thought I would share what I learned during my experience and how I got over my fears and published my first blog post. Whether you are a B2B or B2C company, the summer intern or the CMO, writing is required.

B2B Thought Leadership 48

B2B Thought Leadership Marketo Terms and Conditions Thought Leadership 48

markempa

FEBRUARY 3, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Leads Lead Marketing Qualified Leads 120

Ambal's Amusings

APRIL 29, 2010

We asked B2B Marketing experts: " How should B2B marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? Ardath Albee is a B2B Marketing Strategist. Marketo's Modern B2B Marketing.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

ViewPoint

APRIL 18, 2012

Trip is also an author, a speaker, and a blogger. While still in the early days of companies adopting it and developing best practices, Aberdeen is seeing social media marketing moving from being around awareness and thought leadership to really being around demand generation and lead management and so forth.

Trends 120

Trends Practices Marketing Automation Services Work Management 120

Hubspot

JANUARY 7, 2014

Maybe you''ll grow your marketing expertise just by taking a little time out of your day-to-day and checking out some thought-provoking posts and discussions. 5) B2B Technology Marketing Community. 6) B2B Marketing. If you’re a marketer who focuses primarily on B2B, this is an excellent group to join.

Linkedin 28

Linkedin B2B Thought Leadership Planning Demand Generation Agencies 28

Adobe Experience Cloud Blog

AUGUST 5, 2011

by Jon Miller Today I’m pleased to welcome Gary Katz, founder and chairman of marketing operations consultancy firm Marketing Operations Partners , as a guest blogger. At the time, I thought the best gift I could offer was a Marketing Operations mindset. It was a lot tougher than I thought it would be. Sustainability.

Enterprise Management 48

Enterprise Management Planning Contingency Planning Advertising Agencies 48

Adobe Experience Cloud Blog

AUGUST 6, 2009

.  Mike is a leading sales and marketing executive, leading the growth of Green Leads while sharing b2b demand generation knowledge with others.  What is B2B appointment setting ? B2B appointment setting is exactly what it says.  And why is it important to marketers? Encourage links back to your content. 

Demand Generation Agencies 48

Demand Generation Agencies Thought Leadership Demand Generation Social Media 48

Zoominfo

SEPTEMBER 17, 2018

Listeners can expect interviews with authors, experts, and thought leaders sharing business marketing tips, tactics, and resources hosted by one of America’s leading small business marketing experts—John Jantsch. The hosts also share the marketing tools many other successful bloggers use to automate the growth of their business.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Hubspot

NOVEMBER 16, 2012

On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. In fact, the AMA/Duke CMO survey cites that spending on marketing analytics is expected to increase 60% by 2015.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Marketing Insider Group

FEBRUARY 25, 2020

As a CMO, you are responsible for your business’s entire marketing strategy. You probably never thought much about getting new customers from blogging. Some CMOs become so caught up in all of that activity that they forget about another vital aspect of marketing: your website. Invite travel pros as guest bloggers on your blog.

Ideal Customer Profiles 276

Ideal Customer Profiles Trade Show Ad Frequency CMO 276

DemandBase

AUGUST 18, 2020

No need to read through a stack of posts from a dozen bloggers. Seventy-two percent of companies surveyed increased their ABM budget, according to a study from the ITSMA and ABM Leadership Alliance. How should a B2B marketing leader think about budgeting for ABM? This is it. ABM like a boss! What the research shows.

Account Based Marketing 115

Account Based Marketing Budget Programs ABM Marketing Budget Creation 115

Directive Agency

MARCH 7, 2019

Seen in Forbes as the most influential women in social media and recognized by Forbes Woman as one of the Top 20 Women Bloggers, Ann Handley is the Chief Content Officer of MarketingProfs, a training, and education company with the largest community of marketers in its category. Olivia Ross. Annie Cushing. Dr. Nancy Richmond.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Hubspot

OCTOBER 18, 2013

Our business is B2B. Influence-za - Your executive team has developed legitimate thought leadership in a given area (be it the popularity of cupcakes or the proliferation of social networks) and thus you believe your CEO or CMO is the absolute authority on everything. But my company''s different!

PR 28

PR Press Public Relations Startups 28

Martech Advisor

OCTOBER 18, 2019

A journalist, blogger, or customer can talk about their experience of using your products/services. For instance, a blogger may write a blog or record a video about your product, whereas a customer may write a product review on your website (testimonial for B2B organizations) or directories such as Yelp, TripAdvisor, and so on.

Practices 43

Practices Examples WOM Media 43

LeanData

DECEMBER 1, 2015

But even with all of those digital insights now available for B2B marketers to track and influence the modern buying journey, Brinker believes that being able to accurately demonstrate return on investment (ROI) remains an elusive goal. “In For enterprise-sized B2B companies, the figure is closer to 100 percent. percent to 11.1

Multi-Touch Attribution 56

Multi-Touch Attribution B2B Thought Leadership Budget Programs Sales Cycle 56

Directive Agency

JULY 15, 2019

We talked about how B2B leaders can leverage SEO tools to grow their businesses. We also talk about this switch from Blogger Jet , which was the blog that he was running. We’re also going to talk about career changes and how to go from running your own blog to becoming a CMO and what that looks like.

SEO 40

SEO Paid Content Budget Programs Tools 40

Directive Agency

JUNE 23, 2017

Becoming a B2B thought leader is incredibly difficult. The more expert level content you can publish and authoritative, industry trusted blogs – the more your own authority as a thought leader will grow. Of course, the toughest part of thought leadership isn’t the creation of guest content.

B2B Thought Leadership 74

B2B Thought Leadership Thought Leadership Outreach Custom Publishing 74

LeanData

DECEMBER 1, 2015

But even with all of those digital insights now available for B2B marketers to track and influence the modern buying journey, Brinker believes that being able to accurately demonstrate return on investment (ROI) remains an elusive goal. “In For enterprise-sized B2B companies, the figure is closer to 100 percent. percent to 11.1

Multi-Touch Attribution 40

Multi-Touch Attribution B2B Thought Leadership Budget Programs Sales Cycle 40

LeanData

DECEMBER 1, 2015

But even with all of those digital insights now available for B2B marketers to track and influence the modern buying journey, Brinker believes that being able to accurately demonstrate return on investment (ROI) remains an elusive goal. “In For enterprise-sized B2B companies, the figure is closer to 100 percent. percent to 11.1

Multi-Touch Attribution 40

Multi-Touch Attribution B2B Thought Leadership Budget Programs Sales Cycle 40

LeanData

DECEMBER 1, 2015

But even with all of those digital insights now available for B2B marketers to track and influence the modern buying journey, Brinker believes that being able to accurately demonstrate return on investment (ROI) remains an elusive goal. “In For enterprise-sized B2B companies, the figure is closer to 100 percent. percent to 11.1

Multi-Touch Attribution 40

Multi-Touch Attribution B2B Thought Leadership Budget Programs Sales Cycle 40

Online Marketing Institute

JUNE 22, 2009

I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. The new B2B marketing is Content Marketing.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Online Marketing Institute

OCTOBER 1, 2010

How about in the B2B space? Do you think that these connect plug-ins still provide the same value for a B2B company website? Jeremiah Owyang No doubt the first opportunities we'll see are in the B2C consumer space --but don't discount how LinkedIn is indeed a B2B based network.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Full Circle Insights

NOVEMBER 25, 2020

Speaking of mobile, it’s hard to deny the impact of mobile usage on not just marketing but every aspect of consumer behavior, according to Matt Reid, CMO of EZ Texting. Building a Solid Case for Attribution to the CMO. Top 10 Reports Your CMO Wants from Digital Marketing. State of B2B Full-Funnel Measurement.

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Enterprise Management 52

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. The Top B2B Marketing Trends to Watch in 2017 (as Voted by 73 Experts). Account based marketing.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62