Webbiquity

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

markempa

FEBRUARY 3, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Leads Lead Marketing Qualified Leads 120

Single Grain

JULY 6, 2021

The Chief Marketing Officer (CMO) is a crucial position for every organization, but hiring a CMO is more challenging than any other C-level position. In this article, I will discuss what a CMO is, the different skills needed to become a great CMO, and how you can hire the perfect CMO for your organization.

CMO 52

CMO Paid Content Paid Search Agency Work Management 52

Zoominfo

SEPTEMBER 17, 2018

It focuses on content marketing, brand journalism, public relations, the media, and advertising. Listeners can expect interviews with authors, experts, and thought leaders sharing business marketing tips, tactics, and resources hosted by one of America’s leading small business marketing experts—John Jantsch. Listen here.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Hubspot

NOVEMBER 16, 2012

On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. "Ch-ch-ch-ch-changes." Could David Bowie's 70s hit be a marketer's theme song, or what?

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Hubspot

OCTOBER 18, 2013

Our business is B2B. Influence-za - Your executive team has developed legitimate thought leadership in a given area (be it the popularity of cupcakes or the proliferation of social networks) and thus you believe your CEO or CMO is the absolute authority on everything. inbound marketing public relations'

PR 28

PR Press Public Relations Startups 28

Marketing Insider Group

FEBRUARY 25, 2020

As a CMO, you are responsible for your business’s entire marketing strategy. When it comes down to it, it’s you who likely has to manage market research, competitor analysis, advertising, public relations, and sales materials, to name a few. You probably never thought much about getting new customers from blogging.

Ideal Customer Profiles 273

Ideal Customer Profiles Trade Show Ad Frequency CMO 273