sagefrog

JANUARY 31, 2024

Marketers love to lean on the phrase “now more than ever,” but in this case, it’s true: Now more than ever, AI is poised to be a powerful catalyst for change in the B2B healthcare market. Bolstering Security & Transparency AI plays a crucial role in fortifying security and cultivating transparency within the B2B healthcare industry.

Marketing AI 57

Marketing AI Work Management Marketing Management Trends 57

Heinz Marketing

OCTOBER 12, 2018

From technological advancements in AR/VR to the ever expanding Internet of Things (IoT), B2B marketers have to work hard to stay ahead of the game with marketing trends. To help you make sure your B2B marketing strategy is on-point come the New Year, check out our list of the 6 essential marketing trends for 2019.

Trends 96

Trends Marketing Automation Services Top of Funnel Paid Search Agency 96

Vidyard

DECEMBER 16, 2020

Sellers embracing a digital-first and video-first approach to customer engagement see significant gains in 2020; New video-for-sales training tools help every business ramp up their sales teams to embrace video in new ways in 2021 . Free Video-for-Sales Training Tools Help Sellers Embrace Video in 2021.

B2B Sales 76

B2B Sales Video Marketing Class B2B 76

Biznology

OCTOBER 29, 2014

The speaker claimed that inside sales has outstripped outside sales in B2B, a statistic that both surprised me and got me thinking. It strikes me that this development bears enormous implications for B2B marketers. Interestingly, inside sales reps appear to be more effective as well.

B2B Sales 80

B2B Sales B2B Marketing Enterprise Management B2B 80

Avitage

NOVEMBER 13, 2014

This must support ALL customer facing, content dependent groups, including sales, sales training, customer service, HR (talent acquisition), and the sales channel. Many B2B executives and their organizations are not innovating fast enough to capitalize on the competitive advantages available to early movers.

Enterprise Management 120

Enterprise Management Trends Marketing Management First-Mover Advantage 120

Tony Zambito

MARCH 12, 2017

B2B companies are faced with the most transformative era in business history. On a greater scale than that of the first Industrial Revolution over a century ago, we are witnessing a technological and digital revolution that will disrupt business-to-business profoundly in the next 10 years.

Buyer Personas 251

Buyer Personas B2B Digital Transformation B2B Sales 251

Vidyard

DECEMBER 16, 2020

New data from Vidyard , the video platform for businesses, suggests that in response to the shift to digital selling, the use of video for sales–both live video conferencing and personalized video messaging–has grown exponentially in 2020, and so too has its impact on sales performance.

B2B Sales 65

B2B Sales Video Marketing Class B2B 65

Biznology

JUNE 26, 2015

I have a salesperson’s perspective in B2B, and I still consider myself a salesperson even though I have been on the marketing side since the early 1980’s. I’m bothered by much of what I read and hear today when marketing people and agencies pontificate about B2B in presentations, webinars, white papers, and even blogs like Biznology.

Work Management 80

Work Management Marketing Management B2B Marketing Trends 80

Salesforce Marketing Cloud

JANUARY 30, 2024

You might think you know when your sales are up or down (and how that affects the bottom line), but are you using the right formula? If you’re unsure, look no further: The percentage of sales method is one of the most easiest ways to calculate forecasts, according to Harvard Business Review.

Forecasting 114

Forecasting Correlation CRM B2B Sales 114

Top Rank Marketing

NOVEMBER 10, 2023

With over 70 million decision-makers, LinkedIn is the place to B2B.” — Keith Browning @TweetOfKeith Click To Tweet What Are B2B Content Marketers’ Biggest Challenges? But even if they don't understand, LinkedIn has the people who do. Rival IQ Google Ads Editor version 2.5

Advertising Benchmark 105

Advertising Benchmark Marketing Report B2B Marketing Linkedin 105

Heinz Marketing

NOVEMBER 13, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. The pandemic shift to working from home means decision makers aren’t at the office when the business-to-business catalogs arrive, especially at the height of lockdown.

B2B Thought Leadership 108

B2B Thought Leadership Brand Identity Branding B to B 108

sagefrog

JANUARY 24, 2024

It’s a landscape where staying ahead requires more than just keeping pace; it demands a proactive approach to understand and leverage emerging trends. For 17 years, Sagefrog has surveyed B2B professionals in the technology, healthcare, industrial, and business industries. Ready to dive deeper?

B2B Marketing 62

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 62

Binary Demand

JULY 26, 2023

[ps2id id=’overview’ target=”/]In today’s dynamic business landscape, knowledge is power, and having the right information at your fingertips can be the key to success. Enter B2B data – the treasure trove of insights about other businesses that can revolutionize how you operate, strategize, and conquer new horizons!

Ideal Customer Profiles 96

Ideal Customer Profiles Enterprise Management Work Management B2B 96

Valasys

OCTOBER 17, 2019

In a fiercely competitive & ever-evolving B2B landscape, marketers must optimize their B2B CRM strategies to better interpret the complex nature of customers’ psychologies to optimize their marketing & sales endeavors. The goal is simply to improve business relationships.

B2B Sales 53

B2B Sales Work Management Marketing Management CRM 53

Navigate the Channel

MARCH 11, 2024

, and it operates, according to Investopedia, in market segments that include business-to-business, business-to-consumer, consumer-to-consumer, and consumer-to-business. That’s a lot of business. But because we’re interested in business-to-business (B2B) eCommerce, let’s go deep there.

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

TrustRadius Marketing

DECEMBER 10, 2019

But while physical storefront retail sales may be slowing down, ecommerce is heating up. A recent report from the US Department of Commerce reveals that online sales have increased 16% between Q3 2018 and Q3 2019 , compared to overall retail, which has only increased by 4% over the same time period. . And there’s good reason for this!

eCommerce 52

eCommerce Work Management CMS Development Marketing Management 52

sagefrog

JANUARY 24, 2024

It’s a landscape where staying ahead requires more than just keeping pace; it demands a proactive approach to understand and leverage emerging trends. For 17 years, Sagefrog has surveyed B2B professionals in the technology, healthcare, industrial, and business industries. Ready to dive deeper?

B2B Marketing 52

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 52

Webbiquity

MAY 11, 2021

Every business-to-business (B2B) organization needs to make the most of limited time and resources. Efficiency is vital to conserving cash , the lifeblood of all businesses (startups particularly) that enables them to profitably grow revenue. How large is the B2B market? Guest post by Eleanor Hecks. Who are they?

Efficiency 292

Efficiency Paid Search Agency Companies B2B 292

Tony Zambito

JUNE 16, 2020

This period has allowed for trends to begin to emerge. Trends that will impact decision-making and buying for at least the next five years. And, affect how businesses and people work as well as participate in commerce. What can we expect in the future of business in a post COVID-19 world? B2B Accelerates Online Commerce.

Digital Transformation 162

Digital Transformation Buyer Personas Business Work Management 162

Binary Demand

JULY 21, 2023

[ps2id id=’overview’ target=”/]Today’s B2B organizations largely count on the data it holds to direct themselves for success and seamless operations. It enables sales representatives to enhance the relevance and effectiveness of their pitches by providing them with accurate and comprehensive data about prospects.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

Marketing Insider Group

MARCH 17, 2021

“Is content marketing the right choice for my business?” Content marketing isn’t just one of those trends that come and go in the marketing world. Ads that evoke emotion drive a 23 percent increase in sales, while emotional connections to a brand make a customer seven times more likely to purchase something from it.

Content Marketing 296

Content Marketing Paid Search Agency Advertising Agencies Business 296

ClickDimensions

NOVEMBER 3, 2022

B2B ( business-to-business ) digital-first sales cycles are here to stay. Influenced by the global effects of COVID-19, most B2B businesses have been heavily focused on digital marketing strategies and sales, that keep their business afloat as buyer trends evolve. .

Lead Ranking 98

Lead Ranking Marketing Qualified Leads Paid Search Agency MQL 98

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. It can be hard to figure out what’s really important, and what are buzzword trends. Not so long ago, B2B Marketing was a domain of one-way announcements and sharing your opinion with the world.

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

SalesIntel

JANUARY 15, 2024

B2B data may significantly influence a company’s performance. Companies use B2B data to understand other firms better, make better decisions, develop new business prospects, and support marketing and sales teams. This article covers all that you need to know about B2B data. What is B2B Data?

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Paid Search Agency Marketing Qualified Leads 52

Marketing Insider Group

MAY 12, 2021

Did you know that over 80% of business-to-business (B2B) marketing teams have a content marketing strategy? Here is your comprehensive guide on everything your business needs to know about measuring content marketing. It’s not a sales pitch. Understanding Content Marketing. New customers? Time-savings?

Work Management 280

Work Management B2B Marketing Marketing Management Budget Programs 280

Zoominfo

FEBRUARY 9, 2022

We caught up with Simon to learn more about his first month on the job, his perspectives on trends in privacy and compliance, and more. I saw that ZoomInfo’s success in the business-to-business (B2B) sales and marketing space has been accompanied by a pragmatic focus on good privacy practices, and I wanted to be a part of that.

Zoominfo 130

Zoominfo Privacy Opt-out Ad brokers 130

SalesIntel

JANUARY 26, 2023

B2B data may significantly influence a company’s performance. Companies use B2B data to understand other firms better, make better decisions, develop new business prospects, and support marketing and sales teams. This article covers all that you need to know about B2B data. What is B2B Data?

Ideal Customer Profiles 93

Ideal Customer Profiles Paid Search Agency Lead Ranking Marketing Qualified Leads 93

KEO Marketing

JANUARY 16, 2017

Leading B2B Marketing Agency KEO Marketing Releases Marketer’s Guide for Creating an effective 2017 Marketing Strategy. Leading business to business (B2B) marketing agency KEO Marketing understands that many businesses are planning their marketing strategies for 2017. About KEO Marketing. KEO Marketing Inc.,

Trends 48

Trends Advertising Agencies Planning Paid Search Agency 48

Valasys

FEBRUARY 13, 2024

Imagine yourself as the captain of a B2B company sailing through the competitive seas of the Americas. In this scenario, the significance of B2B growth marketing cannot be overstated. What is B2B Growth Marketing? B2B Growth Marketing is a strategic approach aimed at driving sustainable growth for business-to-business companies.

Growth Marketing 52

Growth Marketing B2B Marketing Marketing & Strategy Marketing Strategy 52

Kaon

FEBRUARY 28, 2019

B2B buying models have changed, too. Company-owned stores like Apple, Tesla and Nike are a testament to a trend of B2B (business-to-business) becoming D2C (direct-to-consumer), bypassing the middleman. E-commerce has fused the B2B and B2C roles so much so that today’s buyers are users, and users are buyers.

Lead Ranking 147

Lead Ranking Paid Search Agency Television marketing B2B Sales 147

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. Estimated reading time: 7 minutes.

Digital Asset Management 114

Digital Asset Management Work Management Marketing Management Digital Experience Platform 114

Vidyard

JUNE 8, 2022

You hear it within any sales organization structure: AE…SE…BDR…SDR. What are all these sales titles, and what do they even mean? If you’ve ever found yourself walking in circles trying to understand what makes up a sales team, what each role does, and what all these different acronyms stand for—you’re not alone.

Organization 119

Organization Work Management Marketing Management Advertising Benchmark 119

Heinz Marketing

DECEMBER 18, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. 5 Best Practices For B2B Communications. Here are five best practices of business-to-business communication. Thank you for the great read, Alexa Dagostino.

B2B Thought Leadership 59

B2B Thought Leadership Work Management B2B Thought Leadership 59

Only B2B

MARCH 10, 2022

“Generating B2B leads is simple and easy.” You know how difficult it is to boost sales with B2B lead generation tactics. Overhyped case studies from huge firms that might raise sales. More sales = more leads. Are you ready to discover the best B2B lead generating tactics for your company?

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Martech Advisor

JANUARY 31, 2020

MediaRadar B2B Digital Advertising Report. MediaRadar published its analysis of 2019’s top digital advertising trends. B2B digital advertising grew 1% over the previous year, but mobile advertising grew at 5.6%. Display accounted for 96% of all B2B online ad sales. Mobile commerce grew substantially in 2019.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Merchandising 52

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. This trend continues back to 2016 when the average length was 13.14

Advertising Benchmark 81

Advertising Benchmark Video Marketing Marketing Report Analytics 81

Exo B2B

FEBRUARY 28, 2024

What’s more, according to Forbes , companies that deliver superior customer experiences can see their sales soar by up to 80%. Cx is all-encompassing, from the first interaction through to after-sales. But beware, it also means juggling more data, assessing more trends and keeping an eye on the competition in several places.

Business 52

Business Customer Satisfaction Word of Mouth Lead Scoring 52