Zoominfo

DECEMBER 3, 2018

There’s no way around it – prospect and customer data is one of the most valuable assets a B2B organization has access to. Unfortunately, low-quality data is a real problem for many companies—simply because B2B data decays so rapidly. The Impact of Bad B2B Marketing Data. The short answer—everything.

Work Management 223

Work Management Marketing Management Data Hygiene B2B Marketing 223

Zoominfo

JULY 5, 2018

Welcome—or, welcome back—to our monthly blog post round-up. Our round-up blog posts are a series in which we highlight the best work our writers have contributed to outside publications. We cover topics related to sales, marketing, recruiting, and business—just as we do on our own B2B blog. Continue reading.

Data Hygiene 113

Data Hygiene B2B Zoominfo Storytelling 113

Zoominfo

FEBRUARY 5, 2019

Welcome back to our B2B Blog Post Round-Up series. We use this monthly post to highlight the great work the ZoomInfo team has contributed to outside publications. All marketers must possess some degree of writing proficiency, whether they’re writing blog posts, interacting with social media users, or simply drafting emails.

Buyer Personas 150

Buyer Personas Zoominfo B2B Work Management 150

Zoominfo

OCTOBER 14, 2018

With the rise of sales enablement technology and the variety of available communication methods, one might expect phone calls to become a thing of the past. Yet, cold calling is still a key component of B2B sales. The Problem with B2B Cold Calling. Less than 1% of cold calls lead to a sale ( source ).

Cold Calling 198

Cold Calling Statistics B2B Data Hygiene 198

Zoominfo

DECEMBER 12, 2019

While it’s impossible to avoid spam traps entirely, good data hygiene will help you limit exposure. In most cases, this happens as a result of the sender’s lack of data hygiene , and the consequences can be severe. Great idea…unless you want to generate new leads and increase sales.

Data Hygiene 195

Data Hygiene CAN-SPAM Marketing Automation Services Zoominfo 195

Zoominfo

AUGUST 9, 2018

The experts at ZoomInfo have scoured the internet to put together the following list of marketing productivity statistics. increase in sales productivity and a 12.2% On average, 49% of companies are currently using marketing automation, with more than half of B2B companies (55%) adopting the technology ( source ).

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Statistics Marketing AI Product Marketing Automation Services 160

Zoominfo

JUNE 26, 2018

In modern business, data is a hot commodity. Everywhere we look there’s talk of data-driven sales, data-driven marketing, predictive learning, data hygiene , and so on. Data is a critical component of business success—no matter the industry, the size of the business, or how the business operates.

Opinions 147

Opinions Zoominfo B2B Thought Leadership Business 147

Zoominfo

FEBRUARY 12, 2019

Whether you’re new to lead management, or you’re looking for some tips to fine-tune your lead management process, today’s blog post is for you. Lead management refers to the entire process of generating leads, qualifying them, tracking their activity, passing them on to sales and prioritizing well-timed follow-up. Let’s get into it!

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Zoominfo

FEBRUARY 28, 2018

Technological advancements have the ability to transform any industry or job function overnight—including B2B sales. Today’s blog post breaks down some of the most impactful technological developments B2B selling has seen in the last few years. Here are five important ways technology has permanently changed B2B selling.

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

Zoominfo

MAY 3, 2018

Consider these statistics ( source ): 94% of businesses suspect that their customer and prospect data is inaccurate. 40% of business objectives fail due to inaccurate data. Up to 25% of B2B database contacts contain critical errors. 62% of organizations rely on marketing data that’s up to 40% inaccurate. Keep reading.

B2B 100

B2B Marketing Management Data Hygiene B2B Sales 100

Zoominfo

JULY 9, 2020

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? What is data hygiene and why is it important?

Data Hygiene 244

Data Hygiene Opinions Zoominfo Practices 244

Zoominfo

SEPTEMBER 5, 2018

In fact, research shows over 73% of businesses are investing more than 20% of their overall technology budgets on intelligence and data analysis ( source ). Regardless, today’s blog post is for you– keep reading to learn everything you need to know about market intelligence and how you can leverage it to grow your business.

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Planning Zoominfo Data Hygiene Multi-Channel 140

Zoominfo

JULY 29, 2019

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? None of it would be possible without data. Click to tweet.

Data Hygiene 216

Data Hygiene Zoominfo Practices Marketing AI 216

SalesIntel

FEBRUARY 8, 2023

Marketing and sales departments frequently work with their own data sets, knowledge, and procedures, while customer service teams create distinct customer experiences from marketing and sales. Data is the lifeblood of your CRM system, and data errors affect the entire system, sales effectiveness, and revenue.

Ideal Customer Profiles 52

Ideal Customer Profiles De-duplication De-duping B2B 52

Zoominfo

MARCH 8, 2022

Your go-to-market actions are only as good as the data they run on. You can hire the best sales and marketing talent and outfit them with state-of-the-art CRM and automation tools , but without high-quality data, their efforts will fall short of your targets. What does bad data actually cost businesses?

Cost 130

Cost High Quality Lead CAN-SPAM Buyer Personas 130

Zoominfo

APRIL 15, 2018

The importance of data cannot be understated in the modern sales landscape. Now, data and analytics reign supreme when it comes to running a successful sales organization. But here’s the thing– the world of data and analytics has made massive strides in recent years and many organizations have yet to catch up.

Marketing & Strategy 170

Marketing & Strategy Marketing Automation Services Lead Scoring Lead Ranking 170

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Zoominfo

JULY 31, 2019

Whether you realize it or not, the efficiency, productivity, and drive of your B2B sales team is directly dependent on the quality of your data. Good data leads to less time spent prospecting, more meetings on the calendar, and ultimately more revenue. What is bad data and how does it occur? of sales reps’ time.

B2B Sales 173

B2B Sales Enterprise Management Data Hygiene B2B 173

Zoominfo

FEBRUARY 20, 2019

These numbers may catch your attention— but statistics alone don’t explain how and why dirty data hurts your bottom line. Without additional context, it’s easy to see why some companies continue to neglect data hygiene. In today’s blog post, we’re digging a bit deeper into the issue of dirty data.

Data Hygiene 157

Data Hygiene Marketing Automation Services Zoominfo Marketing Management 157

Zoominfo

OCTOBER 29, 2019

And, because contact and account data is a high-value form of currency in the corporate world, it often feels like the human element of B2B is gone. But, the rapid influx of available data seems to be shifting businesses back to the basics and back to the who of it all. The difference between data and intelligence.

List Brokers 178

List Brokers Zoominfo Ad brokers Business 178

Zoominfo

JULY 30, 2019

There’s no universal set of rules for successful B2B branding, as much as we marketers would love for such a thing to exist. In fact, 77% of B2B marketing leaders say branding is critical to growth ( source ). In today’s blog post, we break down the most common B2B branding mistakes and help your business avoid them.

Paid Search Agency 193

Paid Search Agency Companies Brand Identity Branding 193

Zoominfo

MAY 13, 2019

Although B2B data certainly isn’t the most exciting sales topic– it happens to be one of the most important. After all, account and contact data is the fuel that enables your revenue engine to run smoothly. But, anyone in sales will tell you that finding and maintaining high-quality data is a full-time job.

Work Management 199

Work Management Marketing Management Sample Data Hygiene 199

Zoominfo

FEBRUARY 6, 2019

Data hygiene. It’s a topic you’re likely familiar with if you work in marketing— and especially if you’ve read our blog in the past. That is, data quality is one of the biggest challenges facing businesses today. 25% of the average B2B database is inaccurate. 25% of the average B2B database is inaccurate.

Data Hygiene 178

Data Hygiene Zoominfo Lead Scoring Lead Ranking 178

SalesIntel

JUNE 16, 2023

Sales teams are constantly looking for tools and platforms to streamline their l ead generation and prospecting efforts. Cognism, a popular sales intelligence platform, has gained considerable attention in recent years. SalesIntel has moved to an unlimited pricing plan model instead of relying on data credits like other data providers.

Comparison 52

Comparison Pricing Price Ideal Customer Profiles 52

Zoominfo

JULY 10, 2018

It’s no secret: The B2B content landscape is more crowded than ever before. And, as a result, today’s B2B buyers are faced with many different buying options. Enter data-driven marketing. What is Data-Driven Marketing? Data-Driven Marketing in 2018. Hint here: B2B contact data decays at an annualized rate of 22.5

Work Management 153

Work Management Marketing Management Planning Buyer Personas 153

Zoominfo

JANUARY 23, 2019

If you’ve worked in sales for any length of time, you know your success is dependent on the quality of your prospect lists. Think about it- you might be the most skilled salesperson at your company, but if you’re reaching out to the wrong people, your sales skills will have no impact on their desire to purchase your product.

Ad Building 182

Ad Building Peer-to-peer Ideal Customer Profiles Work Management 182

Zoominfo

NOVEMBER 28, 2018

But, today we’re venturing into uncharted territory to discuss a recent—and necessary—trend in business data. That is, the switch from static to dynamic data management. Today’s blog post explores the difference between static and dynamic data. Meanwhile, the data they’d collected began to decay at an unprecedented pace.

Buyer Personas 100

Buyer Personas Business B2B Zoominfo 100

Zoominfo

NOVEMBER 25, 2018

In fact, only 14% of B2B marketers report their use of marketing automation as “good” or better ( source ). Sales leadership. Prioritize sales and marketing alignment. In order for your MA implementation to be successful, it is imperative that your teams are aligned – especially sales and marketing. CRM managers.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Work Management Marketing Management 113

Zoominfo

NOVEMBER 8, 2018

The steps outlined in today’s blog post take a simplistic look at the most vital components of any marketing strategy. For more information about setting clear, attainable marketing goals, check out the following articles: 5 B2B Marketing Metrics that Matter. 9 Great Examples of B2B Brand Storytelling.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Buyer Personas Zoominfo 100

Zoominfo

NOVEMBER 28, 2018

Here on the ZoomInfo blog, we regularly cover topics related to business data and business data management. In fact, there are very few aspects of business data we have yet to cover. But, today we’re venturing into uncharted territory to discuss a recent—and necessary—trend in business data.

Zoominfo 145

Zoominfo Buyer Personas Business B2B 145

B2B Marketing Zone Posts

AUGUST 3, 2010

Best of B2B Marketing. True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010 Social media gurus tell you to have a strategy. But that’s content for another blog post. July 1, 2010 to July 31, 2010. Featured Sources. Are you Being Discovered? Paid vs. natural search efforts.

Ning 40

Ning Paid Content Facebook Sales Management 40

Zoominfo

MAY 22, 2018

Reporting allows sales professionals and managers to stay on top of their team’s performance, uncover key insights about customers and the sales cycle, and develop new strategies to increase the effectiveness of their entire sales organization. But, there’s a downside to sales reporting too. Inaccurate sales forecasting.

Data Hygiene 186

Data Hygiene Business Sales Cycle Peer-to-peer 186