Rev

SEPTEMBER 20, 2023

Manuel has witnessed these transitions firsthand for the past two decades in B2B demand marketing. In this environment, buying behaviors have changed well beyond just the tools that marketers use to communicate with potential buyers. How could you know that giving out your email address would result in a sales attempt?

Demand 60

Demand Peer-to-peer Work Management Marketing Management 60

Adobe Experience Cloud Blog

JULY 17, 2018

Jokes aside, have you given much thought to how your customers can actually contribute to helping you grow your customer base? Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. 1) Customer Case Studies.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

Heinz Marketing

JUNE 7, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We talk to some of the best leaders in B2B sales and marketing every day.

Forrester 123

Forrester Top of Funnel B2B Thought Leadership Lead Ranking 123

Marketing Insider Group

JULY 13, 2020

Perhaps one of the greatest gifts has been to work with some great firms and people from the analyst community. While in SAP Global Marketing we launched several thought leadership efforts, and one of the analyst partners I leveraged was IDC, and specifically their CMO Advisory Service.

CMO 200

CMO Marketing AI Paid Search Agency Work Management 200

Top Rank Marketing

AUGUST 30, 2023

For over 22 years , TopRank Marketing has had the honor of helping a diverse selection of the world’s top B2B marketers and major global brands elevate beyond merely being competitive, to truly standing out from the crowd with creative and award-winning successes.

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

Seismic

SEPTEMBER 14, 2023

Is sales enablement a good career? We could bore you with our thoughts on the matter, but the numbers speak for themselves. In 2022, 77% of B2B companies worldwide listed employees with sales enablement job titles which is more than double from 2015. The time couldn’t be better to start a sales enablement career.

Peer-to-peer 64

Peer-to-peer Budget Programs B2B Thought Leadership Deliverability 64

Metadata

AUGUST 19, 2021

Metadata named one of the fastest-growing private companies in America, changing the way B2B marketers think about demand generation. Our customers’ success fuels our continued growth, and that is the ultimate validation that our work is disrupting the status quo for B2B marketers.”. SAN FRANCISCO (AUG. The 2021 Inc.

Peer-to-peer 98

Peer-to-peer B2B Thought Leadership Demand Generation Conference 98

Metadata

AUGUST 19, 2021

Metadata named one of the fastest-growing private companies in America, changing the way B2B marketers think about demand generation. Our customers’ success fuels our continued growth, and that is the ultimate validation that our work is disrupting the status quo for B2B marketers.”. SAN FRANCISCO (AUG. The 2021 Inc.

Peer-to-peer 97

Peer-to-peer B2B Thought Leadership Demand Generation Conference 97

PathFactory

AUGUST 15, 2022

On a daily basis, your customers are interacting with people who could be interested in the solutions you have to offer—and this communication is happening in circles you don’t have access to as a vendor. The dark social happens when your customers are exchanging advice with their peers, or providing feedback on new solutions.

Marketing Budget 52

Marketing Budget Work Management Marketing Management Peer-to-peer 52

DemandBase

AUGUST 10, 2020

What’s more, ABM as a category, strategy, and technology has shifted significantly among B2B marketers from being perceived as a nice-to-have to a strategic must-have. Forty-three percent of companies named Sales and Marketing alignment as their top priority for ABM in 2020. All (digital) roads lead to ABM.

Account Based Marketing 119

Account Based Marketing ABM DemandBase Peer-to-peer 119

NetLine

JULY 27, 2023

Jacqueline Schklar is an experienced marketing director with a proven track record in B2B and tech. How Jacqueline Schklar Builds B2B Buzzword-Less Strategies Cutting through marketing buzzword noise and delivering big results to companies has earned Jacqueline a reputation as a skilled and dynamic B2B marketer in the cloud and SaaS space.

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52

Oktopost

JUNE 19, 2020

The social executive community isn’t a complete wasteland; outside of the Fortune 500 bubble, 80% of CEO s around the world, are adopting a social presence. As the standard bearers of the modern corporation, CEOs are tasked with ensuring all systems run smoothly and profitably on a day-to-day basis. Absolutely.

Paid Search Agency 127

Paid Search Agency Companies B2B Thought Leadership Peer-to-peer 127

Onalytica B2B

AUGUST 23, 2017

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. First thing’s first- what does the white paper cover? This guide is both definitive and practical (yes you guessed it- hence the name). Dare we call this the influencer marketing bible? So, what is influencer marketing?

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Pam Didner

JANUARY 1, 2021

I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. One of the primary reasons people attend conferences is to meet like-minded people and industry peers. One of the primary reasons people attend conferences is to meet like-minded people and industry peers.

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

6sense

JANUARY 20, 2022

This is why 6sense is leading what we’re calling the RevTech Revolution – the convergence of martech and salestech that’s revolutionizing the way B2B revenue teams go-to-market with data, insights, and orchestration capabilities at the core. It just doesn’t happen. And yet, it was happening to us. . It requires a movement. .

Lead Ranking 62

Lead Ranking Work Management Marketing Automation Services Marketing Management 62

Hubspot

OCTOBER 26, 2022

It's hard to overstate the importance of B2B prospecting in the context of most B2B sales processes. It's the jumping-off point for every closable deal — and doing it effectively can be the difference between maintaining a steady stream of productive opportunities and your sales process never getting off the ground.

Ideal Customer Profiles 66

Ideal Customer Profiles Cold Calling Work Management B2B 66

Buffer

NOVEMBER 12, 2021

Building Thought Leadership While other social channels are typically reserved for building your company’s brand, LinkedIn provides a unique opportunity for you to grow a personal following—that can, in turn, support your brand’s recognition. It won't take much time and it can go a long way!

Linkedin 78

Linkedin B2B Thought Leadership Paid Search Agency Peer-to-peer 78

Marketing Insider Group

JANUARY 11, 2021

Some are virtual, while others are still planning (and we are all hoping for in-person B2B digital marketing events later in 2021. With virtual events, you may think that we lose something that accompanies traveling, meeting marketing experts and peers face to face, and sitting in huge auditoriums with dynamically engaged marketing speakers.

Conference 62

Conference Advertising Agencies Peer-to-peer B2B Marketing 62

Heinz Marketing

DECEMBER 20, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Well, welcome everyone to a new episode of Sales Pipeline Radio.

Peer-to-peer 70

Peer-to-peer Communities CMO B2B Sales 70

Heinz Marketing

SEPTEMBER 7, 2020

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , or Stitcher.

Top of Funnel 90

Top of Funnel B2B Thought Leadership Thought Leadership Work Management 90

Exo B2B

AUGUST 11, 2021

But I ask the question: are social networks as dominant in B2B content marketing as they are in B2C? There are still, as we will see, small differences between B2B and B2C. And the study is comparative between B2B and B2C. We place social networks at 92% usage rate in B2B and up to 94% in B2C! And above all, customers?

Social Networks 52

Social Networks Network Marketing Social Marketing B2B Marketing 52

Biznology

MAY 29, 2013

By now, this maxim is well understood–and it is just as true for B2B businesses as for B2C ones, if not more so. But what kind of functionality does your B2B website really need? Here are five must-haves for every B2B website. . The elements every B2B website needs are: Thought leadership.

Marketing Websites 80

Marketing Websites netFactor Peer-to-peer B2B Thought Leadership 80

Sprout Social

APRIL 15, 2020

How would you feel if a company sent a sales pitch your way right now? Before you push forward with planned promotions or sales, think about how the current situation may have affected your audience. However, not all is lost nor does it have to be. Ask yourself, does your plan still make sense, given the climate of today?

Marketing & Strategy 141

Marketing & Strategy Paid Search Agency Peer-to-peer Communities 141

Televerde

AUGUST 9, 2021

Your customer acquisition cost (CAC) is the amount of money your company spends on marketing and sales to acquire a new customer. This can be complicated because marketing and sales teams both want (and usually need) significant resources to operate, and the last thing you want to do is cut corners and hurt performance.

Acquisitions 72

Acquisitions Cost Allocation Ideal Customer Profiles 72

MKT1

JULY 13, 2023

I thought this project was a great example of where “content marketing” and marketing in general is going. B2B Marketing Strategy: 2-Hour Workshop next week on 7/19 from 9-11 AM PT. Includes peer review. So I wrote this newsletter and made a video with some early-stage marketers to help.

CMS Development 52

CMS Development Top of Funnel Product Lead Ranking 52

Vidyard

NOVEMBER 13, 2019

A sales rep eating blazin’ hot wings during a pitch. Read on to find out and to enjoy some of their amazing content and use it as inspiration for your own marketing and sales teams. Video Marketing: The B2B Storyteller 2. Video in Sales: The Attractor 5. Video in Sales: The Accelerator 6. Skyping in space.

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117

Adobe Experience Cloud Blog

AUGUST 4, 2015

Research from Google demonstrates that 60% percent of B2B technology buyers read product reviews before making a purchase. Research from Google demonstrates that 60% percent of B2B technology buyers read product reviews before making a purchase. What is B2B Tech Yelpification? Business technology purchases are no less important.

Enterprise Management 48

Enterprise Management Peer-to-peer Work Management Marketing Management 48

Heinz Marketing

JANUARY 24, 2022

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Well, welcome everybody to another episode of the Sales Pipeline Radio.

B2B Thought Leadership 105

B2B Thought Leadership CMO B2B Sales Paid Search Agency 105

Valasys

SEPTEMBER 30, 2019

BrightTALK launched its buying-intent targeting tool called Intent Leads early in the year 2019 to provide its B2B clients with a full-funnel suite of demand generation & lead generation products. The tool helped the B2B brands identify the prospective leads possessing the buying-intent.

Intent 40

Intent Marketing Automation Services Lead Ranking Buy 40

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.– He/she will work with key stakeholders, such as product marketing and sales, and may manage a team of vast talents–marketers, content creators, and designers.

Marketing Automation Services 134

Marketing Automation Services Enterprise Management Work Management Marketing Management 134

Vidyard

NOVEMBER 13, 2019

A sales rep eating blazin’ hot wings during a pitch. Watch the Winners Announcement Read on to find out and to enjoy some of their amazing content and use it as inspiration for your own marketing and sales teams. Video Marketing: The B2B Storyteller 2. Video in Sales: The Attractor 5. Video in Sales: The Accelerator 6.

Video Marketing 65

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 65

Marketing Insider Group

AUGUST 31, 2020

Statistics say over 80% of leads will never convert into a sale. If a secret formula to convert leads existed, companies would never go bankrupt or struggle to meet sales goals. Quick takeaways: Today’s B2B buyers demand informative content that solves their pain points. B2B marketing, on the other hand, hasn’t kept up.

B2B Thought Leadership 363

B2B Thought Leadership Peer-to-peer Lead Scoring Lead Ranking 363

EveryoneSocial

AUGUST 10, 2020

There is no doubt that if you work in marketing or sales that you have heard about influencer marketing. With the rise of social media and people who’ve built a following, many organizations (especially in B2C) look to activating these influential people to drive brand awareness and sales. The employee influencer difference.

B2B Thought Leadership 69

B2B Thought Leadership Thought Leadership Peer-to-peer Network Marketing 69

Directive Agency

JULY 5, 2018

Now, you might be one of those B2B marketers who is in the 1% who are weirdly drawn to and love reading white papers or data sheets. Unfortunately, I feel that in B2B, content marketing has become a very silo-ed department that’s not creative, it’s not fun, and it’s not aligned with your brand. Word by word.

Ad Building 40

Ad Building Branding Brand Identity Content Marketing 40

Televerde

AUGUST 31, 2021

Focusing on customer satisfaction after the purchase decision has long been a best practice in the B2B world. Customer success increases the likelihood that customers will make additional and renewal purchases, builds better relationships, and encourages customers to recommend your company to peers. Define Customer Success.

Work Management 52

Work Management Marketing Management Marketing & Strategy Paid Search Agency 52

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Every B2B company is investing in content marketing right now. Unique considerations — Some context behind Sales Hacker’s growth.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Proteus B2B Marketing

MAY 7, 2014

I attended Content Marketing Institute’s (CMI) “The Webinar Benchmark Throwdown, You vs. Your Industry Peers.” Also from our What Makes B2B Different overview, B2B marketers typically experience a longer sales cycle and marketing to B2B prospects requires different actions, depending on what stage of the buying cycle your prospect is in.

Webinar Metrics 48

Webinar Metrics B2B Peer-to-peer B2B Thought Leadership 48